Best Horizontal E-Commerce Companies in Dubai, United Arab Emirates
The 51 best Horizontal E-Commerce companies in Dubai, United Arab Emirates in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Souq.
Ranked: Best Horizontal E-Commerce companies in Dubai
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | Souq 🦄 Online retailer of various products including electronics, fashion, and groceries | $350M | 125 mo ago | Acquired | — | 2005 | — | — |
| 2 | Wadi Online horizontal marketplace for middle eastern countries. | $97M | 93 mo ago | Acquired | — | 2015 | — | — |
| 3 | AWOK.com Online marketplace of multi-category products | $30M | 87 mo ago | Deadpooled | Ulugbek Yuldashev Founder & CEO | 2013 | — | — |
| 4 | Cartlow Online B2C marketplace offering multi-category second-hand products | $20M | 49 mo ago | Acquired | Mohammed Sleiman Founder & CEO | 2017 | Cart FunctionalityApple iCloud MailGoogle Workspace+23 | — |
| 5 | WEE Online retailer of beauty, health, grocery, household, and fashion products | $18M | 27 mo ago | Seed | Kim Anastasiia Chief Executive Officer | 2021 | Cart FunctionalitySentryNode.js+23 | — |
| 6 | Yallamarket Online platform offering multi-category grocery products | $10M | 36 mo ago | Seed | Stas Seleznev Co-Founder | 2021 | — | — |
| 7 | Melltoo Online marketplace offering pre-owned multi-category products | $1M | 82 mo ago | Acqui-Hired | Sharene Lee Co-Founder | 2013 | — | — |
| 8 | noon Online marketplace offering multi-category consumer products | — | 106 mo ago | Series A | Mohamed Alabbar Co-Founder | 2016 | Cart FunctionalityTurbopackSentry+35 | 2 launchs · 2 partnerships |
Top 9 Horizontal E-Commerce companies in Dubai
#1
Seed · Dubai, Dubai · founded 2021 · 52 employees$18.5Mraised▾
Online retailer of beauty, health, grocery, household, and fashion products. It provides a catalog of items including beauty and health products, groceries, flowers, pet supplies, household goods, kids' toys, fashion apparel, sports and leisure items, electronics, and stationery. The retailer also offers delivery services.
- Apr 2024Conventional Debt—
- Apr 2024Seed$10M
- 2022Seed$6.5M
#2
Seed · Dubai, Dubai · founded 2021 · 120 employees$10.5Mraised▾
Online platform offering multi-category grocery products. The product catalog includes meat, seafood, eggs, honey, snacks, sweets, beverages, and more. It also provides beauty, home care products, and more. The applications is available on both iOS and Android platforms.
- Jul 2023Seed$6M
- Feb 2022Seed$2.2M
- Nov 2021Seed$2.3M
#3
Acquired · Dubai, Dubai · founded 2017 · 141 employees$20Mraised▾
Online B2C marketplace offering multi-category second-hand products. The product catalog includes electronic products, fashion products, beauty products, home essentials, etc. The application is available for iOS and Android users.
- Jun 2022Series A$18M
- Mar 2020Seed$2M
#4
Souq 🦄Acquired · Dubai, Dubai · founded 2005 · 4500 employees$350Mraised▾
Online retailer of various products including electronics, fashion, and groceries. It provides a platform for purchasing diverse goods, from electronics and fashion apparel to groceries and home essentials. The platform offers a selection of products, catering to a broad customer base with varied needs. It facilitates the sale of goods through its online marketplace.
#5
Acquired · Dubai, Dubai · founded 2015 · 127 employees$97Mraised▾
Wadi is an online horizontal marketplace focusing mainly on middle eastern countries. Part of MEIG - a JV of Rocket Internet and South Africa based telecom company MTN. Offers users a variety of products under different categories such as fashion, electronics, home & kitchen , auto spares and parts and many other. Vendors and local merchants can also enroll on the platform and sell their products online. Offers free delivery and warehouse management solutions to sellers on the platform. Operational in UAE and Saudi Arabia as of Feb '16. Raised $67M in series A funding led by Al Tayyar Travel Groupbased out of Saudi Arabia
- Oct 2018Series B$30M
- Feb 2016Series A$67M
#6
Deadpooled · Dubai, Dubai · founded 2013 · 25 employees$30Mraised▾
AWOK.com is an integrated online marketplace of multi-category products. The offers vary across categories like year-end sales, clearance, gift sets, daily deals, special offers, daily flash sales, and more. Its product catalog includes mobiles and accessories, jewelry, apparel, clothes, health and beauty products, sports products, and more.
- Apr 2019Series A$30M
#7
Acqui-Hired · Dubai, Dubai · founded 2013 · 34 employees$1.2Mraised▾
Melltoo is an online marketplace offering pre-owned multi-category products. The product catalog includes apparel, consumer electronics products, fashion accessories, etc. Their apps are available for iOS and Android mobile platforms.
- Sep 2019Seed—
- Jan 2019Seed—
- May 2018Seed$150K
- Jan 2017Seed$1M
#8
Series A · Dubai, Dubai · founded 2016 · 1442 employees—raised▾
Online marketplace offering multi-category consumer products. The product catalog includes beauty, health, fashion, home, kitchen, grocery, baby products, automotive, pet supplies, office supplies, sports, and more. The application is available on both iOS and Android platforms.
- Sep 2017Series A—
#9
Acquired · Dubai, Dubai · founded 2005 · 378 employees—raised▾
Dubizzle is the classifieds site in the Middle East where customers can buy and sell anything. Products include books, baby toys, gadgets, electronics, cars, jobs, property sale/rent, etc. It was acquired by Naspers in 2013.
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Horizontal E-Commerce coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.