Best Horizontal E-Commerce Companies in Germany
The 205 best Horizontal E-Commerce companies in Germany in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: everdrop.
Germany's Horizontal E-Commerce sector has a ranking problem worth solving: 205 companies, $276M in disclosed funding, and almost no public map of who's actually leading. This page fixes that, ordering the field by equity raised and recent funding momentum so you can see the competitive shape in one read. The global market sits at roughly $1.1 trillion as of 2023, driven by AI personalization, browsing-history targeting, and shifting retail expenditure patterns. Germany's slice is smaller but concentrated, with everdrop pulling $102M and Lesara at $99M together accounting for well over two-thirds of all tracked funding. No unicorns yet. That gap between the top two and the rest of the field is striking.
So what's actually moving the needle this quarter? Holiday sales performance and point-of-sale data trends are the hot research themes right now, and as shown in 2018 research, demand forecasting accuracy shapes e-commerce margin outcomes more than most operators expect. HV Capital and Acton Capital are the repeat backers here, which tells you something about where institutional conviction sits. Arive has logged $27M, Faircado a leaner $4M. The spread from seed to growth stage is wide, meaning early-stage companies still have room to attract capital if the unit economics hold. Coverage of this sector is rising fast, and I'd expect the funding concentration to tighten further before year-end.
Ranked: Best Horizontal E-Commerce companies in Germany
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | everdrop Online retailer of eco-friendly cleaning, laundry, and personal care products | $102M | 47 mo ago | Series B | Daniel Haverkamp Co-Founder | 2019 | StoryblokShopifySentry+29 | — |
| 2 | Lesara Online retailer offering fashion and lifestyle products | $99M | 95 mo ago | Deadpooled | — | 2013 | — | — |
| 3 | Arive Online retailer offering multi-category products | $27M | 53 mo ago | Series A | Stephanie Vehrenkemper Co-Founder | 2021 | Webflowcore-jsjQuery+6 | — |
| 4 | arive App based marketplace platform offering multicategory products from local stores | $20M | 53 mo ago | Series A | — | 2021 | — | — |
| 5 | PAMONO | Vintage & Contemporary Design Online marketplace for vintage and contemporary design objects | $9M | 97 mo ago | Acquired | Letizia Luperini Enciso Co-Founder & Co-CEO | 2013 | Cart FunctionalityMagentoMySQL+25 | — |
| 6 | Ciao Product review portal | $5M | 300 mo ago | Acqui-Hired | Richard Stables CEO | 1999 | — | — |
| 7 | Faircado Online platform offering browser extension for second-hand products | $4M | 24 mo ago | Series A | Ali Nezamolmaleki Co-Founder & Managing Director | 2021 | WordPressMySQLPHP+28 | — |
| 8 | Stuffle Online platform offering a wide range of secondhand products | $3M | 152 mo ago | Series A | Christian Wegner Managing Director | 2012 | Tailwind CSSPayPalStimulus+16 | — |
| 9 | Tradoria Online retailer of health, beauty, personal care, and household products | $2M | 197 mo ago | Acquired | Beate Rank Co-Founder | 2007 | — | — |
| 10 | Cookies App Online retailer of baby, toddler, and maternity clothing and accessories | $2M | 126 mo ago | Acqui-Hired | — | 2015 | — | — |
| 11 | used.de Online commission-based marketplace for multi-category used products | $1M | 102 mo ago | Seed | Stefan Tietze Co-Founder & CEO | 2014 | — | — |
| 12 | Wummelkiste Online retailer offering multi-category products | $1M | 170 mo ago | Deadpooled | — | 2012 | — | — |
| 13 | Tupomoja Online marketplace offering multi-category products | $570K | 122 mo ago | Deadpooled | Oliver Skopec Co-Founder & CEO | 2014 | — | — |
| 14 | Momox Retailer of used books, media articles, and clothing via online shops | $348K | 93 mo ago | Acquired | Heiner Kroke CEO | 2004 | Cart FunctionalityJoomlaPHP+10 | — |
| 15 | mympact Platform offering multi-category products | $163K | 54 mo ago | Seed | Christian Sutter Co-Founder & CEO | 2021 | — | — |
| 16 | Cazami Online retailer offering multi-category products | $146K | 60 mo ago | Seed | — | 2021 | — | — |
| 17 | Idealo Price Comparison site in Germany | $143K | 312 mo ago | Acquired | — | 2000 | Apple iCloud MailMicrosoft 365Node.js+15 | — |
| 18 | BerlinGreen Online retailer of smart indoor garden systems and related accessories | $137K | 84 mo ago | Seed | Olga Blaszak Founder | 2019 | Cart FunctionalityShopifySentry+35 | 3 launchs |
| 19 | Frents Peer to peer rental | $134K | 194 mo ago | Seed | Philipp Rogge Founder & CEO | 2006 | — | — |
| 20 | WeGreen Marketplace for sustainable products | $100K | 151 mo ago | Public | Maurice Stanszus Founder | 2010 | — | — |
Top 12 Horizontal E-Commerce companies in Germany
#1
Series A · Berlin, Berlin · founded 2021$3.8Mraised▾
Online platform offering browser extension for second-hand products. The user has to download and pin the extension to the browser and when shopping online it automatically looks for second-hand or refurbished products.
- May 2024Series A$3.3M
- Nov 2022Seed$513.7K
#2
Series B · Munich, Bavaria · founded 2019 · 133 employees$102.2Mraised▾
Online retailer of eco-friendly cleaning, laundry, and personal care products. The company provides refill sachets to mix with water, reducing single-use plastics. It offers starter sets, refill products, and accessories for household cleaning. The business focuses on reducing chemical use and promoting sustainable practices.
- Jul 2022Series B$80.4M
- Jul 2022Venture Debt—
- Feb 2021Series A$21.8M
- Sep 2020Seed—
#3
Series A · Munich, Bavaria · founded 2021 · 66 employees$27.1Mraised▾
Online retailer offering multi-category products. The product catalog includes cosmetics, gyming equipment, home decor, personal care products, makeup, etc. The company claims to deliver the product within 30 minutes. The mobile application is available for iOS users.
- Jan 2022Series A$20M
- Aug 2021Seed$7.1M
#4
Series A · Munich, Bavaria · founded 2021 · 93 employees$20Mraised▾
App-based marketplace platform offering multicategory products from local stores. The product catalog includes beauty, fashion, stationery, groceries, consumer electronics, home decor products, and more. The app is available on both iOS and Android platforms.
- Jan 2022Series A$20M
#5
Deadpooled · Berlin · founded 2013 · 300 employees$98.9Mraised▾
Online retailer offering fashion and lifestyle products. The product catalog includes apparel, footwear, and fashion accessories like jewelry and watches for men, women, and kids. It also sells home improvement products, and more.
- Jul 2018Series D$35.2M
- Sep 2017Series C$40M
- Sep 2015Series B$16.8M
- Oct 2014Seed$7M
#6
Acquired · Germany · founded 2013 · 72 employees$8.9Mraised▾
Online marketplace for vintage and contemporary design objects. It offers a curated collection of furniture, lighting, and decorative accessories sourced globally from galleries, shops, makers, and designers. The platform provides worldwide shipping and insured transactions, supporting customers throughout the purchasing process. It also features editorial content celebrating design history and contemporary trends. Customizable contemporary designs are available alongside vintage pieces.
- May 2018Series A$8.9M
- Feb 2016Seed—
#7
Acqui-Hired · Munich, Bavaria · founded 1999$5Mraised▾
Ciao provides consumer reviews, product information and up-to-date offers from merchants. Offers a forum where registered users can write reviews and give opinions about products to help other users to make decisions. Users can earn money through online surveys and referring friends.
- 2001PE$5M
- 2000PE—
- 1999PE—
#8
Seed · Berlin, Berlin · founded 2021$163Kraised▾
Platform offering multi-category products. The platform allows customers to monitor carbon footprints based on purchases, and receive personalised recommendations for sustainable alternatives, allowing them to track, reduce, and participate in activities that contribute to a net-zero future. It offers fashion, beauty, and makeup products.
- Dec 2021Seed$163K
- Nov 2021Seed—
#9
Series A · Berlin, Berlin · founded 2012$2.5Mraised▾
Online platform offering a wide range of secondhand products. The product catalog includes fashion, books, toys, sports, beauty, consumer electronics, and more.
- Oct 2013Series A$1M
- Jan 2013Series A$1.5M
#10
Acquired · Bamberg, Bayern · founded 2007$2.3Mraised▾
Online retailer of health, beauty, personal care, and household products. It provides a variety of items, including anti-aging skincare, dietary supplements, and cleaning supplies. The company offers sales on products, including capsules, drops, and powders. It also provides resources such as affiliate programs and workshops.
- Jan 2010Series B$2.3M
#11
Acqui-Hired · Berlin, Berlin · founded 2015 · 17 employees$1.6Mraised▾
Online retailer of baby, toddler, and maternity clothing and accessories. It provides apparel, footwear, gear, feeding, and care items. Products range from clothing and shoes to strollers and car seats. The company also offers baby care and feeding products.
- Dec 2015Seed$1.6M
#12
Seed · Berlin, Berlin · founded 2014 · 30 employees$1.1Mraised▾
Online commission-based marketplace for multi-category used products. Product catalog includes electronics, fashion products, mom & baby care items, sports products, art products, cars, and more. Users can create an account online, upload detailed information on their pre-owned goods & sell them through the platform. The company has an app-based platform for both iOS & Android users.
- Dec 2017Seed—
- May 2017Seed$1.1M
Funding & investor landscape
Notable founders
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.