Best Horizontal E-Commerce Companies in Italy
The 52 best Horizontal E-Commerce companies in Italy in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Luisaviaroma.
- PowerReviews
Ranked: Best Horizontal E-Commerce companies in Italy
| # | Company | Disclosed funding | Employees | Founded | Founder | Tech stack | Web popularity | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | Subito.it Digital platform for second-hand goods | — | 437 | 2007 | — | SentryZendeskNode.js+26 | Top 1k | — |
| 2 | Universo Sport Online discovery platform for multi-category products | — | 270 | 1997 | Franco Cammarata Owner | WordPressMySQLPHP+14 | Top 10M | — |
| 3 | Luisaviaroma Online Shop | $152M | 200 | 1930 | Andrea Panconesi Founder & CEO | Cart FunctionalityApple iCloud MailGoogle Workspace+24 | Top 50k | — |
| 4 | 7pixel 7Pixel was founded 2002 and with the idea to combine technological know-how and economic competencies. | — | 103 | 2002 | — | WordPressMySQLPHP+23 | Top 50M | — |
| 5 | m-dis M-dis is a broadcast production company that publishes and distribute newspapers, books, and magazines online… | — | 90 | 1975 | — | WordPressMySQLPHP+17 | Top 50M | — |
| 6 | bakeca.it Bakeca.it is a website which allows free classified advertisement in many different categories | — | 71 | 2005 | Stefano Pavignano CEO | ElasticsearchSalesforceYouTube+18 | Top 100k | — |
| 7 | PoinX Provider of e-commerce information services. The company operates as an online shopping platform and allows… | — | 63 | 2010 | — | — | — | — |
| 8 | ventis Ventis is a fintech company that develops a marketplace solution for Italian excellence with its own payment… | — | 51 | 2010 | — | — | — | — |
Top 5 Horizontal E-Commerce companies in Italy
#1
Series A · Milan, Lombardy · founded 2022$808.8Kraised▾
Online platforms providing co -ownership of multi category luxury products. It allows users to purchase fractions of luxury goods, such as watches, art, and wine. The application is available on iOS and Android platforms.
- Feb 2025Series A$2.9M
- Feb 2024Seed$808.8K
#2
Late Stage · Florence, Tuscany · founded 1930 · 200 employees$152Mraised▾
Luisaviaroma is an online shop that provides products under categories such as Luxury, Men, Women, Kids, home, and others. Products include clothing, shoes, bags, and fine jewelry collections for both Men and Women. The company further allows a customer to sort products based on product, designer, occasion, and trends. The company claims to achieve 95% of its revenue through online sales. They ship worldwide.
#3
Deadpooled · Milan, Lombardy · founded 2010 · 6 employees$1.6Mraised▾
Online marketplace offering multi-category products. Its product offerings include health & beauty products, home & garden products, electronics, fashion, sports & travel, and more. Users can browse multiple stores from a single portal and even set up their own boutique to sell the products from the website, Facebook, Instagram, and the Blomming marketplace.
- Jul 2012Series A$1.6M
#4
Seed · Milano, Umbria · founded 2017 · 17 employees—raised▾
Online retailer offering multi-category products. The product catalog includes home decor, furniture, art, stationery, masks, fashion accessories like bags, jewelry, eyewear, and more. The company offers worldwide shipping.
- Jul 2020Seed—
#5
Deadpooled · Milan, Lombardy · founded 2011—raised▾
Ulaola is a marketplace for buying and selling of Italian made products. Designers, producers and artists can open their shop on the Ulaola platform and start selling items. Products available on platform includes fashion accessories, jewellery, clothing, home decor & furnishing and art pieces. They are basically targeting small businesses and individual producers to help them expand their business. Sellers need to pay a subscription fee to use the platform.
- Jun 2013PE—
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Horizontal E-Commerce coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.