Best Horizontal E-Commerce Companies in Japan
The 62 best Horizontal E-Commerce companies in Japan in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Mercari.
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Ranked: Best Horizontal E-Commerce companies in Japan
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Patents & IP focus | Recent signals |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Mercari 🦄 Online marketplace platform for used multi-category products | $114M | 68 mo ago | Public | John Lagerling Chief Executive Officer | 2013 | SentryZendeskApple iCloud Mail+45 | 59 patents Advanced sensor hardware and data-processing platforms for marketplace and wearable commerce solutions. | — |
| 2 | Milleporte Member only online retailer of consumer products | $27M | 86 mo ago | Acquired | — | 2010 | Apple iCloud MailGoogle WorkspaceAmazon ALB+24 | — | — |
| 3 | Creema Online marketplace for handmade products | $11M | 121 mo ago | Public | Kotaro Marubayashi Founder & CEO | 2010 | Cart FunctionalityFirebaseFacebook Login+23 | — | — |
| 4 | Fril App based marketplace for multi-category products | $9M | 141 mo ago | Acquired | Yuta Horii Co-Founder & CTO | 2012 | RubyFacebook LoginBootstrap+41 | — | — |
| 5 | Rentio Online platform for renting multi-category consumer products | $9M | 54 mo ago | Series A | Kenjiro Miwa CEO | 2015 | Cart FunctionalityRubyRuby on Rails+30 | — | — |
| 6 | Jimoty Online classified platform for second-hand goods | $2M | 86 mo ago | Series C | Takahiro Kato CEO | 2011 | Apple iCloud MailGoogle WorkspaceRuby+26 | — | — |
| 7 | TRINUS Provider of lifestyle brand delivering seasonal branches and related goods | — | 8 mo ago | Seed | Shinya Sato Founder & CEO | 2014 | Cart FunctionalityShopifyShop Pay+13 | — | — |
| 8 | Nohana Developer of mobile applications for creating printed photo book products | — | 87 mo ago | Series A | — | 2013 | Facebook LoginAmazon Web Servicescore-js+10 | — | — |
Top 11 Horizontal E-Commerce companies in Japan
#1
Mercari 🦄Public · Minato City, Tokyo · founded 2013 · 209 employees$114.3Mraised▾
Online marketplace platform for used multi-category products. The platform allows users to buy and sell products from different categories like fashion, beauty, sports, electronics, books, pet supplies, art supplies, home decor, office supplies, and more. The mobile application is available for Android and iOS users.
- Oct 2020Post IPO—
- Mar 2016Series D$75M
- Oct 2014Series C$21.8M
- Mar 2014Series B$14M
#2
Acquired · Tokyo, Tokyo · founded 2010 · 15 employees$27Mraised▾
Milleporte is a membership-based online retailer of multi-category consumer products. Its catalog includes branded items across the categories of fashion, beauty, lifestyle, wine, and gourmet. The company adds new items to its catalog daily at 9. The company has 2.5M members and works with more than 4K domestic and international brands. It claims to have 75% repeat customers with a satisfaction rating of 95%.
- Apr 2019Series B$27M
#3
Series A · Tokyo, Tokyo · founded 2015$9Mraised▾
Online platform for renting multi-category consumer products. The product catalog include cameras, home appliances, wearables, office supplies, beauty, fashion, pet supplies, health care products, and more.
- Dec 2021Series A—
- Feb 2020Conventional Debt—
- Feb 2020Series A$9M
#4
Public · Tokyo, Tokyo · founded 2010$11Mraised▾
Online marketplace for handmade products. The product catalog includes clothing, fashion accessories, art products, baby care items, home decor, furniture, kitchenware, stationery, and more. The products are also available in categories of materials such as leather, wood, brass, silver, natural stones, glass, and more. It also sells its products via exhibitions and its offline flagship store. Its mobile application is available on iOS and Android platforms.
- May 2016Series A$10M
- Jun 2014Seed$975.2K
#5
Acquired · Setagaya, Tokyo · founded 2012$9.2Mraised▾
Fril is a C2C (consumer to consumer) marketplace app launched in September 2012. Fril focuses on women by allowing only women to use the app. The app was downloaded over 5,000 times within a month of its release and more than 10,000 items were sold. The average price of items on sale is around 2,000-3,000 yen (around USD$20-30). Fablic, the maker of the Fril app was established in 2012 and is a fourth batch graduate of Tokyo-based seed accelerator Open Network Lab.
- Sep 2014Series A$9.2M
#6
Series C · Shibuya, Tokyo · founded 2011$1.5Mraised▾
Jimoti is an online classified platform to trade second-hand goods. Users can list their products for free on the website. It provides listings in a wide range of categories like consumer goods, job listings, services, and events.
- Apr 2019Series C—
- Mar 2015Series B—
- Sep 2014Series A—
- Aug 2013Seed—
#7
Seed · Shibuya, Tokyo · founded 2014—raised▾
Provider of lifestyle brand delivering seasonal branches and related goods. The business focuses on incorporating seasonal changes into daily life through curated selections. It offers a subscription service for delivering branches, aiming to connect consumers with nature. The company also shares media and press releases on its website.
- Oct 2025Seed—
#8
Series A · Tokyo, Tokyo · founded 2013 · 23 employees—raised▾
Developer of mobile applications for creating printed photo book products. Users upload digital images through the software to generate physical albums, cards, and wall decor items. The service provides options for various print qualities, binding styles, and finishing materials. Finished items are produced and shipped to designated addresses. The platform includes features for managing photo collections and selecting specific layouts for printed output.
- Mar 2019Series A—
#9
Deadpooled · Shibuya, Tokyo · founded 2013—raised▾
Online marketplace offering multi-category products. The product catalog includes anime goods, magazines, manga books, games, cosplay costumes, figures, cards, and more. The platform also offers tickets for various live events.
- Nov 2014Seed—
#10
Series A · Tokyo, Tokyo · founded 2010 · 18 employees—raised▾
Monoco is a flash sales e-commerce site focused on selling fashion items of a limited quantity selected by curators and buyers worldwide. Monoco was previously known as Flutterscape, originally founded back in 2010 as an incubation project at Netprice.com.
- Sep 2013Series A—
- Jul 2013Series A—
- Aug 2011Seed—
#11
Series A · Chuo City, Tokyo · founded 2009 · 300 employees—raised▾
Gladd is an online shopping platform using flash sales. The product catalog includes fashion products & accessories, beauty products, electronics and home improvement items. The products of brands like Under Armour, Vince, Birkenstock and more are available. They sell the products at discounted prices for limited time periods.
- Sep 2011Series A—
- Jan 2010Seed—
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Horizontal E-Commerce coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.