Best Horizontal E-Commerce Companies in London, United Kingdom
The 127 best Horizontal E-Commerce companies in London, United Kingdom in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: LoveCrafts.
Ranked: Best Horizontal E-Commerce companies in London
| # | Company | Disclosed funding | Last round | Employees | Founded | Founder | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | LoveCrafts Retailer of yarn knitting crochet sewing and embroidery craft supplies | $89M | 64 mo ago | 124 | 2012 | Laurence Garrett Co-Founder | Cart FunctionalityMagentoApple iCloud Mail+24 | — |
| 2 | Trouva Online retailer of multi-category fashion products | $41M | 66 mo ago | 50 | 2013 | — | Cart FunctionalityFacebook LoginUbuntu+19 | — |
| 3 | Fat Llama Network facilitating peer to peer rental of household consumer goods | $16M | 97 mo ago | 7 | 2015 | Chaz Englander Co-Founder & CEO | SentryApple iCloud MailGoogle Workspace+11 | — |
| 4 | Near St Provider of a platform connecting in-store inventory to online shopping channels | $7M | 65 mo ago | 24 24 → 18 (-25%) | 2015 | — | HubSpot CMS HubApple iCloud MailGoogle Workspace+26 | — |
| 5 | Blue Online retailer of men's clothing, accessories, and fragrance products | $6M | 138 mo ago | 267 | 1912 | — | Cart FunctionalityShopifyTailwind CSS+25 | — |
| 6 | Bother Online retail platform offering multicategory products | $6M | 63 mo ago | 25 | 2019 | — | — | — |
| 7 | Basket Online price tracking platform offering multi-category consumer products | $6M | 32 mo ago | 1 | 2021 | William Neill Co-founder and CPO | WebflowCart FunctionalityBootstrap+19 | 1 launch |
| 8 | Madbid Online retail auction platform | $6M | 190 mo ago | — | 2008 | Juha Koski Founder & CEO | PHPYiiBootstrap+10 | 1 launch |
| 9 | Rise & Fall Online retailer of luxury clothing, homeware, bedding, and olive oil | $5M | 11 mo ago | 18 | 2018 | Jedediah Coleman Co-Founder | Cart FunctionalityShopifyApple iCloud Mail+31 | — |
| 10 | Wool and The Gang Online retailer of knitting and crochet kits, yarns, and supplies | $4M | 129 mo ago | 24 | 2008 | Aurelie Popper Co-Founder | Cart FunctionalityContentfulAlgolia+36 | — |
| 11 | Flubit Online marketplace offering deals for customer from local sellers | $3M | 145 mo ago | 3 | 2010 | — | — | — |
| 12 | Zero Waste Club Private label brand offering multi-category sustainable products | $3M | 61 mo ago | 6 | 2017 | — | — | — |
| 13 | Xtribe Operator of a digital marketplace for buying selling and renting | $2M | 27 mo ago | 7 | 2005 | — | WordPressMySQLPHP+15 | — |
| 14 | Healf Online retailer offering multi-category eco-friendly products | $2M | 12 mo ago | 3 | 2018 | Max Clarke Co-Founder | ShopifyNode.jsRadix UI+28 | 1 launch |
| 15 | BuyMeOnce Online products aggregator platform offering multi category products | $2M | 57 mo ago | 10 10 → 7 (-30%) | 2013 | — | Cart FunctionalityShopifyVisa+27 | — |
| 16 | OPUMO Online store selling multi-category multi-brand products | $2M | 83 mo ago | 7 | 2011 | Nicholas Ayoub Co-Founder & Director | PHPPinterest Conversion TagLinkedin Insight Tag+33 | — |
| 17 | miPic Online marketplace offering multi-category customized products | $2M | 104 mo ago | 1 | 2015 | — | Cart FunctionalityTrixPHP+25 | — |
| 18 | Paperclip App first location based horizontal classified platform for used goods | $2M | 76 mo ago | 6 | 2014 | — | Node.jsRadix UITailwind CSS+8 | — |
| 19 | HubrisOne Decentralized marketplace | $2M | 76 mo ago | 2 | 2018 | — | — | — |
| 20 | Haz Online platform offering second-hand multi-category consumer products | $1M | 25 mo ago | — | 2023 | Glenn Keller Co-Founder | — | — |
| 21 | StreetHub Location Based Marketplace for Offline Retailers | $1M | 150 mo ago | — | 2013 | Maxim Berglund Co-founder | — | — |
| 22 | Beagle Online product aggregator platform offering browser extension for sustainable products | $515K | 53 mo ago | 2 | 2019 | Tara Button Co-Founder | TurbopackNode.jsTailwind CSS+10 | — |
| 23 | Maison Flaneur Online retailer of globally sourced homeware, furniture, art, and gifts | $459K | 25 mo ago | 2 | 2018 | Anissa Benadrete Co-Founder | Cart FunctionalityShopifySwym Wishlist Plus+38 | — |
| 24 | SoJustShop Artisan marketplace | $345K | 59 mo ago | 11 | 2014 | Jennifer Georgeson Founder & CEO | Cart FunctionalityShopifyYouTube+34 | — |
| 25 | Pricesearcher Online platform for price comparision | $305K | 73 mo ago | — | 2016 | Samuel Dean Founder & CEO | — | — |
| 26 | Bazar App based marketplace offering multi-category eco friendly products | $264K | 68 mo ago | 3 | 2019 | Alix Cope Co-Founder | — | — |
| 27 | BRIGHT Online platform offering eco-friendly products across multiple categories | $231K | 98 mo ago | 8 | 2016 | Laura Callan Founder | — | — |
| 28 | Hibana Online retailer offering multi-category products | $163K | 60 mo ago | 1 | 2020 | Peter Dakin Co-Founder & CEO | — | — |
| 29 | Hire Jungle UK P2P Goods and Services Renting marketplace. | $151K | 147 mo ago | — | 2013 | Marcelo Barreneche Pascale Founder & CEO | — | — |
| 30 | Browsa Mobile listings platform for buying and selling locally | $121K | 137 mo ago | 1 | 2014 | — | — | — |
| 31 | Seek & Adore Online retailer offering multi-category products | $110K | 153 mo ago | — | 2010 | — | — | — |
| 32 | All By Mama Online marketplace of parents-run businesses | $93K | 113 mo ago | 3 | 2014 | — | — | — |
| 33 | Rent My Items P2P Rental Marketplace | $41K | 180 mo ago | 3 | 2011 | Warren Heal Founder | — | — |
| 34 | PriceRunner Online price comparison portal for multi-category products | — | 72 mo ago | 200 | 1999 | Nicklas Storakers CEO | ContentfulReact RouterEmotion+17 | — |
| 35 | Village Mobile based P2P horizontal listing platform | — | 120 mo ago | 1 | 2015 | — | — | — |
| 36 | BrandAlley Online retailer of discounted designer clothing, accessories, homeware, and beauty | — | 127 mo ago | 138 | 2005 | — | MagentoCart FunctionalityHyva Themes+33 | — |
Top 12 Horizontal E-Commerce companies in London
#1
Series A · London, England · founded 2018 · 18 employees$5.5Mraised▾
Online retailer of luxury clothing, homeware, bedding, and olive oil. The company offers a variety of items, including duvet sets, pillowcases, fitted sheets, towels, throws, cushions, knitwear, and accessories. Material options include cashmere, merino wool, cotton, silk, linen, and organic denim. The retailer also provides olive oil.
- Jun 2025Series A$5.5M
#2
Seed · London, England · founded 2018 · 3 employees$2.4Mraised▾
Online retailer offering multi-category eco-friendly products. The product catalog includes bath & beauty, aromatherapy, tea & coffee, oral care, meditation cushions, eye covers, books & planners, yoga mats, workout accessories, food supplements, and more. The platform also allows users to join their community platform to attend seminars on healthy living.
- Jun 2025Seed—
- Apr 2024Seed$183.8K
- Mar 2024Seed$852.4K
- Feb 2024Seed$782.9K
#3
Acquired · London, England · founded 2012 · 124 employees$88.6Mraised▾
Retailer of yarn knitting crochet sewing and embroidery craft supplies. This business provides materials for textile arts including various types of yarn, knitting needles, crochet hooks, and sewing fabrics. The inventory includes embroidery kits, cross stitch patterns, and tools for needle felting, macrame, and punch needle projects. Customers access instructional guides and patterns for knitting, crochet, and sewing techniques. The product selection covers multiple fiber types and weights for garment construction and decorative needlework.
- Jan 2021Series C$22M
- Feb 2019Series C$57M
- Jul 2018Series C$66K
- Apr 2017Series C$33M
#4
Seed · London, England · founded 2021 · 1 employees$6.1Mraised▾
Online price tracking platform offering multi-category consumer products. The product catalog includes fashion, beauty, electronics, home appliances and more. The company allows users to add products from any platform and provide a comparison.
- Oct 2023Seed$3M
- Jun 2023Angel$310.9K
- Oct 2021Seed$2.8M
#5
Series A · London, England · founded 2005 · 7 employees$2.4Mraised▾
Operator of a digital marketplace for buying selling and renting. This application facilitates the exchange of products and services between individuals and businesses. Users list items for sale, barter, or rental through a mobile interface. The system enables direct interaction between parties to coordinate the transfer of goods or the provision of services. It provides tools for managing advertisements and communication between participants.
- Feb 2024Series A$10.3M
- Feb 2018Seed$1M
- Jun 2017Seed$766.8K
- Nov 2016Seed$647.7K
#6
Acquired · London, England · founded 2013 · 50 employees$41.1Mraised▾
Trouva is an online retailer of multi-category fashion products. The product catalog includes clothing, footwear, fashion accessories for men, women, and kids. It also offers lifestyle products, home care, garden supplies, etc.
- Dec 2020Series B$4.4M
- May 2019Series B$21.9M
- Apr 2017Series A$10M
- Jan 2015Seed$2.6M
#7
Seed · London, England · founded 2023$1.3Mraised▾
Online platform offering second-hand multi-category consumer products. The product catalog includes fashion, stationery, electronics, sports, beauty, and more.
- May 2024Seed$1.4M
#8
Seed · London, England · founded 2018 · 2 employees$459.4Kraised▾
Online retailer of globally sourced homeware, furniture, art, and gifts. It offers a curated selection of tableware, linens, lighting, soft furnishings, and accessories. The company provides a platform for discovering designers and studios. It also features a magazine with articles on design and styling.
- Apr 2024Seed$155.6K
- Apr 2018Seed$303.7K
#9
Acquired · London, England · founded 2015 · 7 employees$15.7Mraised▾
Network facilitating peer to peer rental of household consumer goods. This service enables individuals to list personal items for temporary use by others. Available inventory includes photography equipment, power tools, cleaning appliances, and recreational gear. The system manages the exchange process between owners and borrowers. All transactions include verification procedures and protection policies for the items being rented. Users coordinate the pickup and return of equipment based on availability and personal schedules.
- Apr 2018Series A$12.2M
- Nov 2017Seed$1.5M
- 2017Seed$120K
- Apr 2017Angel$1.3M
#10
Seed · London, England · founded 2015 · 24 employees$6.8Mraised▾
Provider of a platform connecting in-store inventory to online shopping channels. The platform integrates with inventory management systems to extract live in-store inventory data. It enhances data using AI-powered cleansing and enrichment processes. The platform distributes local shopping data to various online channels. It offers tools to control feeds, measure impact, and analyze customer behavior trends.
- Jan 2021Seed$2.7M
- Feb 2020Seed$2.6M
- May 2018Angel—
#11
Seed · London, England · founded 2019 · 25 employees$6.1Mraised▾
Online retail platform offering multicategory products. The product catalog includes grocery, home care products, beauty products, pet supplies, and baby care goods. Their app is available to download from the apple app store and google play store.
- Mar 2021Seed$6.1M
#12
Seed · London, England · founded 2017 · 6 employees$2.7Mraised▾
Private label brand offering multi-category sustainable products. The product catalog includes soap dishes & pouches, towels, nail brush, cutlery sets, bamboo toothbrushes, combs, biodegradable coconut kitchen scourers, and more.
- May 2021Seed$2.4M
- Nov 2019Seed$271.4K
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Horizontal E-Commerce coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Riya reads income statements for fun. She covers the real money in a sector — revenue, growth, who actually earns — and never met a vague claim she didn't want a number for.