85 indexable Horizontal E-Commerce companies headquartered in South Korea, ranked by total equity funding and recent funding momentum. Combined disclosed equity funding of $4.9B across 10 funded companies, including 3 unicorns.
| # | Company | Funding | Valuation | Stage | Latest round | Employees | Founded | Momentum |
|---|---|---|---|---|---|---|---|---|
| 1 |
SAZO
Provider of Korean product direct import and fulfillment services |
$4.9M | — | Seed | Seed May 2025 | — | 2024 | ↑ Active |
| 2 |
Coupang
Unicorn Online marketplace offering multi-category consumer products |
$3.9B | $9B as of 2018 |
Public | Series F Dec 2019 | 63,000 | 2010 | — |
| 3 |
Tmon
Unicorn Online retailer offering multi-category products |
$523.5M | $1.5B as of 2016 |
Acquired | Series D Sep 2020 | — | 2010 | — |
| 4 |
Iidus
Online retailer offering multi-category artisanal products |
$56.8M | $240M as of 2023 |
Series C | Series C Jan 2023 | 118 | 2013 | — |
| 5 |
Karrot
Unicorn Online retailer of used and new goods across multiple categories |
$205M | $2.7B as of 2021 |
Series D | Series D Aug 2021 | — | 2015 | — |
| 6 |
bungaejangter
Bungaejangter operates as a mobile C2C marketplace application. |
$112.9M | — | Series D | Jan 2022 | 132 | 2009 | — |
| 7 |
Katchers
Online retailer offering multi-category consumer products |
$10.1M | — | Series A | Series A Jul 2023 | — | 2022 | — |
| 8 |
Must It
Online retailer offering multi-category products for men, women & kids |
$39.1M | — | Series B | Series B Jun 2022 | — | 2011 | — |
| 9 |
Style C
Online retailer offering multi-category products |
$6.4M | — | Series B | Series B Dec 2022 | 40 | 2018 | — |
| 10 |
29cm
Online retailer of fashion, beauty and home products |
$2.6M | — | Acquired | Series A Oct 2016 | 67 | 2011 | — |
| 11 |
Joonggonara
Online marketplace platform for buying and selling multi-category secondhand products |
— | — | Seed | Seed Mar 2025 | — | 2003 | ↑ Active |
| 12 |
SSOMEE
Online retailer offering multi-category consumer products on a monthly installment basis |
— | — | Deadpooled | Seed Aug 2022 | 11 | 2017 | — |
| 13 |
InfoPark INPOCK
Online marketplace for fashion products |
— | — | Seed | Seed Dec 2018 | 8 | 2018 | — |
| 14 |
repl240
Online product recommendation platform |
— | — | Funding Raised | Grant (prize money) 2018 | — | 2017 | — |
| 15 | 11Street | — | — | Private | — | 320 | 2010 | — |
| 16 | Apix (Internet Retail) | — | — | Acquired | — | 3 | 2014 | — |
| 17 |
Auction
Online auction platform offering multi-category products |
— | — | Acquired | — | — | 1998 | — |
| 18 |
Bloomwork
Internet first brand offering multi-category customized products |
— | — | Unfunded | — | — | 2020 | — |
| 19 |
Bozoraka
Online retailer offering multi-category products |
— | — | Funding Raised | — | — | 2013 | — |
| 20 |
Bungaejangter
Online marketplace offering used multi-category products |
— | — | Funding Raised | — | — | 2023 | — |
| 21 | Bvoat | — | — | Private | — | 5 | 2019 | — |
| 22 |
Commerce League
App-based social marketplace platform offering a variety of products |
— | — | Unfunded | — | — | 2021 | — |
| 23 | Commerce League | — | — | Private | — | 19 | 2021 | — |
| 24 | Contents Group | — | — | Private | — | 10 | 2015 | — |
| 25 | D.Plot | — | — | Private | — | 65 | 2020 | — |
| 26 |
Daebak
Online retailer offering multi-category products |
— | — | Funding Raised | — | 24 | 2015 | — |
| 27 |
Daily Vegan
Online platform offering plant-based products and recipes for vegan cuisine |
— | — | Funding Raised | — | 5 | 2019 | — |
| 28 |
Danawa
Online price comparison platform offering multi-category products |
— | — | Acquired | — | — | 2002 | — |
| 29 |
danggeun market
Danggeun Market develops an online secondhand marketplace that connects buyers and sellers within a neighborhood. |
— | — | Private | — | 387 | 2015 | — |
| 30 |
Dangnagui
Online listing platform offering multi-category second hand products |
— | — | Funding Raised | — | — | 2021 | — |
| 31 |
Ddakpet
Online retailer of multi-category products |
— | — | Funding Raised | — | 8 | 2017 | — |
| 32 |
duckzill
Duckzill is a retailer of cubs, bottles, and clothing. |
— | — | Private | — | 18 | 2019 | — |
| 33 |
Eland Retail
Online retailer of multi-category consumer products |
— | — | Acquired | — | — | 2003 | — |
| 34 |
eNuri.com
Price comparison and product discovery platform |
— | — | Acquired | — | — | 1998 | — |
| 35 |
Feelway
Online platform offering second hand luxury multi category goods |
— | — | Unfunded | — | — | 2002 | — |
| 36 | Finy | — | — | Deadpooled | — | 6 | 2017 | — |
| 37 |
Fly Goose
Operator of an e-commerce platform intended to connect Korean manufacturers with domestic and foreign buyers. The company currently operating in stealth mode. |
— | — | Private | — | 4 | 2017 | — |
| 38 |
Galleria
Online retailer of multi-category products |
— | — | Public | — | — | 1997 | — |
| 39 | Geo Ventures | — | — | Private | — | 9 | 2020 | — |
| 40 |
Gmarket(eBay Korea)
E-commerce marketplace |
— | — | Acquired | — | 516 | 2000 | — |
| 41 |
Hmall
Online retailer offering multi-category products |
— | — | Unfunded | — | 1,026 | 1996 | — |
| 42 |
Interpark
Online marketplace of multi-category consumer products |
— | — | Acquired | — | 41 | 1996 | — |
| 43 |
interstella
INTERSTELLA is a provider of digital marketing and advertising services. |
— | — | Private | — | 37 | 2015 | — |
| 44 |
ISE Commerce
Online retailer of lifestyle products |
— | — | Public | — | — | 2001 | — |
| 45 |
joongna
Joongna is an e-commerce platform for second-hand products. |
— | — | Unfunded | — | 67 | 2003 | — |
| 46 |
KO-SHOP
Online retailer offering multi-category luxury products |
— | — | Funding Raised | — | — | 1998 | — |
| 47 | Kohip | — | — | Private | — | 5 | 2019 | — |
| 48 |
KUNDAL
Platform offering personal care and wellness products |
— | — | Unfunded | — | — | 2016 | — |
| 49 |
Labangba
App-based price comparison platform for multi-category products |
— | — | Funding Raised | — | — | 2021 | — |
| 50 | LienMall | — | — | Private | — | 7 | 2019 | — |
Provider of Korean product direct import and fulfillment services. This company sources products from major Korean retailers and offers them to consumers. The service includes direct import and delivery, providing access to Korean-exclusive items. A wide variety of product categories are available, catering to diverse consumer needs. The company aims to streamline the process of purchasing Korean goods for internatio
Online marketplace offering multi-category consumer products. The product catalog includes fashion, beauty, stationery, sports, health care, books, toys, smoking products, pet supplies, groceries, automobiles, electronics, and more.
Online retailer offering multi-category products. The product catalog includes fashion &beauty, food, personal care, baby care, furniture, home decor, home appliances, digital, sports cars, pets care, books &hobbies, travel-leisure-air, local culture, and more.
Online retailer offering multi-category artisanal products. The platform offers handcrafted products for consumers ranging from accessories, crafted leather, ceramics, natural cosmetics, soaps, and handmade food
Online retailer of used and new goods across multiple categories. It provides a platform for individuals to buy and sell various items. These items include electronics, furniture, clothing, and other general merchandise. The platform facilitates transactions between users for a wide array of products.
Operator of a mobile second-hand marketplace intended to facilitate peer-to-peer trading of products. The company's marketplace offers second-hand deals on electronics, apparel, and personal care among other products, enabling users to buy and sell goods and items online at low prices.
Online retailer offering multi-category consumer products. The product catalog includes fashion, beauty, electronics, stationery, grocery products, and more.
Online retailer offering multi-category products for men, women & kids. The product catalog includes apparel, bags, footwear, accessory, jewelry, kidswear, electronics, kitchen accessories, beauty, food, etc.
Online retailer offering multi-category products. The product catalog includes clothing, beauty products, grocery, home decor, kitchen essentials, furniture, and more.
29cm, operated by aplusb, is an online retailer of fashion, beauty, and home products. It sells products across apparel, innerwear, eyewear, footwear, accessories, furniture, decor, and beauty etc. As of December 2016, they claim to have over 35000 products from 700 brands on the platform. They have both local and international brands on their platform. They provide content on the brand including highlighting the br
Online marketplace platform for buying and selling multi-category secondhand products. The catalog includes fashion apparel, footwear, consumer electronics, and more.
Online retailer offering multi-category consumer products on a monthly installment basis. The product catalog includes fashion products, beauty products, electronic products, home products, stationery products, grocery products, pet products, and more.
Altos Ventures Management
Strong Ventures
IMM Investment
SBVA
Stonebridge Capital
Capstone Partners
Goodwater Capital
Hyundai Venture Investment
Kakao Investment
Smile Gate Investment
137 Ventures
Rankings are computed by Radar (Fliar BI) from the Radar company master and are updated periodically. Funding and momentum scores use disclosed equity-funding data only. Figures may lag private rounds. Last updated 2026-06-22.
_1578559763091.png){kind=logo}
_1529311627133.png){kind=logo}
