Best Horizontal E-Commerce Companies in Spain
The 51 best Horizontal E-Commerce companies in Spain in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: SeQura.
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Ranked: Best Horizontal E-Commerce companies in Spain
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | SeQura Online platform providing purchase financing solutions for customers | $436M | 20 mo ago | Series D | David Backstrom Founder & CEO | 2013 | Webflow EcommerceWebflowBootstrap+29 | 1 partnership |
| 2 | Wallapop App-based marketplace and classified platform for multi-category products | $371M | 29 mo ago | Acquired | Gerard Olive Co-Founder | 2013 | Cart FunctionalitySentryZendesk+28 | — |
| 3 | BuyVIP Online shopping platform for multi-category products | $28M | 208 mo ago | Acquired | — | 2006 | — | — |
| 4 | Baluwo Super app platform offering multicategory products and services | $3M | 52 mo ago | Seed | Josep Arroyo Founder & CEO | 2016 | WordPressMySQLPHP+28 | — |
| 5 | Ubeo Online auction platform offering multi-category products | $2M | 112 mo ago | Series A | — | 2013 | — | — |
| 6 | New Zealand Classifieds Flyer Classified website in New Zealand. | $2M | 175 mo ago | Deadpooled | — | 2010 | — | — |
| 7 | Bilua Online marketplace offering multi-category products | $1M | 121 mo ago | Deadpooled | Albert Costa Co-Founder & CEO | 2012 | — | — |
| 8 | Viloop Online Spanish platform to sell innovative products | $411K | 153 mo ago | Deadpooled | Rodrigo Gonzalez Founder & CEO | 2013 | — | — |
| 9 | Selltag P2P Selling Platform | $404K | 139 mo ago | Deadpooled | Javier Fernandez Escribano Founder & CEO | 2013 | — | — |
| 10 | Rentamus Peer to peer lending platform in Spain | $333K | 153 mo ago | Deadpooled | David Martinez CEO | 2009 | — | — |
Top 12 Horizontal E-Commerce companies in Spain
#1
Series D · Barcelona, Catalonia · founded 2013 · 270 employees$435.6Mraised▾
Online platform providing purchase financing solutions for customers. It provides a pay later option to customers and to change their payment into monthly instalments. The product catalog ranges from fashion, electronics, kids items, beauty, sports and more.
- Nov 2024Series D$435.6M
- Nov 2024Conventional Debt—
- Sep 2022Conventional Debt—
#2
Acquired · Barcelona, Catalonia · founded 2013 · 464 employees$370.6Mraised▾
App-based marketplace and a classified platform to buy and sell used items. Users can discover items on sale in their neighborhood at the top of the search list. Wallapop's products include anything from bicycles and mobile phones to clothing and furniture. The company offers mobile applications for Android and IOS devices.
- Feb 2024Series G$21.7M
- Jan 2023Series G$87M
- Feb 2021Series G$190.9M
- Nov 2015Series C—
#3
Seed · Barcelona, Catalonia · founded 2016 · 24 employees$2.9Mraised▾
Super app platform offering multicategory products and services. The offerings include groceries, fashion products, food delivery, mobile recharge, and more. The app is available to download from the google play store and apple app store.
- Mar 2022Seed$2.2M
- Nov 2017Seed$708.4K
#4
Acquired · Madrid, Community of Madrid · founded 2006 · 201 employees$27.8Mraised▾
Amazon BuyVIP is an online shopping platform for multi-category products. The product catalog includes clothing, fashion accessories, electronics, home improvement and beauty items. They provide new offers each day through time-limited sales events.
- Apr 2009Series C$19.9M
- Jul 2007PE$7.9M
#5
Series A · Barcelona, Catalonia · founded 2013 · 4 employees$2.2Mraised▾
Ubeo is an online auction platform offering multi-category products. It's product offerings include home appliances, jewelry, pet accessories, toys, and more.
- Mar 2017Series A$2.2M
#6
Deadpooled · Madrid, Community of Madrid · founded 2010$2.1Mraised▾
New Zealand Classified Flyer is a company that provides an online platform for users to buy and sell consumer good in New Zealand. All the adds of sellers are posted on their website as well as a leaflet, which is used by buyers to search for desired things.
- Dec 2011Conventional Debt$2.1M
#7
Deadpooled · Llinars Del Valles, Barcelona · founded 2012$1.2Mraised▾
Online marketplace offering multi-category products. The product catalog includes apparel, beauty & wellness, fashion accessories, pet care supplies, groceries, and more.
- 2016Seed—
- Apr 2014Seed$1.2M
#8
Deadpooled · Madrid, Community of Madrid · founded 2013$404.4Kraised▾
Spain based online and mobile(Android) platform to buy and sell anything(new, second-hand, handicraft etc.) on the internet without paying transaction fees. Payments go directly to seller's account. Company is in early development stage and focusing on gaining traction.
- Dec 2014Seed$404.4K
- Seed—
#9
Deadpooled · Madrid, Community of Madrid · founded 2013 · 11 employees$411Kraised▾
Viloop is an online store that allows users to discover and buy products at discounted prices. Viloop offers brand items like gadgets, textiles, home accessories, jewellery, crafts, and more. The company claims to offer products which are selected by specialists who travel around the world to discover latest trends.
- Nov 2013Seed$411K
#10
Deadpooled · Barcelona, Catalonia · founded 2009$333.5Kraised▾
Rentamus provides a peer to peer platform for renting anything. Based in Spain anybody can post their products to put on rent. Rentamus does not store any product on its platform, it just provides the tools for its users to search and rent them. It generates the payment details and lets the owners decide the rental terms.
- Oct 2013Seed$333.5K
#11
Deadpooled · Balboa, Castile and Leon · founded 2011$73Kraised▾
Spotby is a web platform that provides tools for the management of online trading stores. It also provides online classified and auction tools.
- 2011Seed$73K
#12
Series A · Barcelona, Catalonia · founded 2011 · 246 employees—raised▾
Internet first brand offering multi-category products. The product catalog includes books, pens, pencil holders, rugs, blankets, cushions, candles, cookware, boxes, water bottles, postcards, backpacks, cases, calendars, footwear, socks, umbrellas, personal care, phone cases, power banks, apparel, toys, and more. The platform allows users to customize products.
- Dec 2017Series A—
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Horizontal E-Commerce coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.