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Radar · Horizontal E-Commerce in Turkey

Best Horizontal E-Commerce Companies in Turkey

The 34 best Horizontal E-Commerce companies in Turkey in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Trendyol.

34companies tracked
$1.7Bdisclosed funding
1unicorns
9have raised
Sources & further reading
  • PowerReviews

Ranked: Best Horizontal E-Commerce companies in Turkey

#CompanyDisclosed fundingLast roundStageFounderFoundedTech stackRecent signals
1Trendyol 🦄
Online marketplace of multi-category products
$1.5B62 mo agoAcquiredDemet Mutlu
Founder & CEO
2010SentryApple iCloud MailTypeScript+25—
2Hepsiburada
Online retailer of diverse consumer goods including electronics and apparel
$100M140 mo agoAcquired—1998Cart FunctionalitySalesforceAmazon Web Services+28—
3BuldumBuldum.com
Online retailer offering multi-category products
$15M142 mo agoDeadpooledGuclu Gokozan
Ex Founder
2006GoDaddy Website BuilderReactRequireJS+7—
4Markafoni
Online retail store of multi-category products
$8M199 mo agoDeadpooled—2008——
5Barty
Online P2P listing platform offering multi category products
$2M61 mo agoSeedSemih Kilicgedik
Co-Founder
2019Animate.cssBootstrapYouTube+13—
6Alamarka
Online horizontal retailer
$1M193 mo agoDeadpooledOzgur Aksoy
ex- Founder
2010——
7Arabunu.com
Online price comparison platform offering a wide range of products
$350K33 mo agoSeedSerkan Koc
Co-Founder
2023Node.jsFirebasestyled-components+13—
8Yenir
Online retailer offering multi-category consumer products
—31 mo agoSeedDolunay Kaplan
Co-Founder
2020Cart FunctionalityIkasNode.js+19—

Top 10 Horizontal E-Commerce companies in Turkey

#1
Acquired · Maslak, Istanbul · founded 2010 · 3900 employees
$1.5Braised
▾

Online marketplace of multi-category products. The product catalog includes fashion, beauty, grocery, home furniture, electronics, sports, outdoor products, and more. The mobile application is available for Android and iOS.

Funding rounds
  • Aug 2021Series D$1.5B
  • Jul 2011Series C$26M
  • Nov 2010Series B$10M
  • Jul 2010Series A$2.7M
Founders & team
Demet MutluFounder & CEO
Investors
Tiger Global Management, Kleiner Perkins, General Atlantic, SoftBank Vision Fund, Princeville Capital, ADQ
Tech stack
AdformAdjustAmazon CloudfrontAmazon S3Amazon Web ServicesAngular
#2
Seed · Kagithane, Istanbul · founded 2023
$350Kraised
▾

Online price comparison platform offering a wide range of products. The catalog includes consumer electronics, baby care, sports, beauty, home improvement, stationery, pet supplies, home care, and more.

Funding rounds
  • Jan 2024Seed$350K
Founders & team
Serkan KocCo-Founder
Investors
Maxis
Tech stack
ContentsquareFirebaseGoogle AnalyticsGoogle CloudGoogle Cloud CdnGoogle Font Api
#3
Acquired · Istanbul, Istanbul · founded 1998 · 4132 employees
$100Mraised
▾

Online retailer of diverse consumer goods including electronics and apparel. The business provides options for home, garden, auto, baby, and pet needs. Offerings include clothing, shoes, accessories, and items for personal care. The retailer also provides books, music, films, and hobby-related products.

Investors
The Abraaj Group, IFC, Hermes GPE, EBRD
Tech stack
AdformAkamaiAkamai MpulseAmazon SesAmazon Web ServicesAnt Design
#4
Seed · Istanbul, Istanbul · founded 2019 · 8 employees
$2Mraised
▾

Online P2P listing platform offering multi category products

Funding rounds
  • Sep 2021Seed$2M
Founders & team
Semih KilicgedikCo-Founder
Investors
Alesta, Keiretsu Forum Turkey, Geometry Venture, Kanca Ventures, Kultepe Investment
#5
Deadpooled · Istanbul, Istanbul · founded 2006 · 80 employees
$15.2Mraised
▾

Online retailer offering multi-category products

Funding rounds
  • Dec 2014Series B$8M
  • Jun 2013Series A$7.3M
Founders & team
Guclu GokozanEx Founder
Investors
Aslanoba Capital
Tech stack
GodaddyGodaddy Website BuilderHstsLodashMicrosoft 365Open Graph
#6
Deadpooled · Istanbul, Istanbul · founded 2008 · 1000 employees
$7.5Mraised
▾

Markafoni is an online retail store of multi-category products. The product catalog includes clothing, fashion accessories, cosmetics, sporting goods, toys, electronic appliances and home decor. They provide periodic flash sales, which offer discounts for limited time periods.

Funding rounds
  • Mar 2010Series A$7.1M
Investors
Lakestar, Naspers, Raffay, BtoV
#7
Deadpooled · Istanbul, Istanbul · founded 2010 · 11 employees
$1Mraised
▾

AlaMarka is a Turkey-based online private shopping club dedicated to providing its members with access to coveted fashion and luxury beauty brands at sample sale prices. AlaMarka offers its members daily deals on an exclusive selection of merchandise that include textile, accessories, bags and shoes, beauty and health, and home decoration. The club also provides special VIP services such a helicopter rental, exotic cars, luxury limo services, and more.

Funding rounds
  • Sep 2010Series A$1M
Founders & team
Ozgur Aksoyex- Founder
#8
Seed · Istanbul, Istanbul · founded 2020
—raised
▾

Online retailer offering multi-category consumer products. The product catalog includes groceries, pet supplies, baby care, electronics, and more. The application is available on both iOS and Android platforms.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 3k LinkedIn followers — 7.7% of this cohort's audience
Funding rounds
  • Mar 2024Seed—
Founders & team
Dolunay KaplanCo-FounderServet AkdoganCo-Founder & CEO
Investors
Founderone
Tech stack
Cart FunctionalityCloudflareCloudflare Bot ManagementCore-JsFacebook PixelGoogle Analytics
#9
Series A · Istanbul, Istanbul · founded 2014 · 3 employees
—raised
▾

Zebramo is an international multi-cultural company that provides a mobile marketplace that makes buying, selling fashionable things quick and easy. The marketplace provides tools, processes, listing management, search, payment, communication, dispute resolution, buyer and seller protection, enabling trust, rules, legal agreements, customer support etc. to make sure that the transaction between buyers and sellers can take place.

Funding rounds
  • Jul 2018Series A—
  • 2015Seed—
Founders & team
Mehmet Fatih KöksalCo-founder & CTOKaan AslanCo-Founder & Coo
Investors
Aucfan, Beenos, Beenext, DG Ventures, Alps Ventures, ANRI
Tech stack
Amazon SesAmazon Web ServicesApolloCaddyCloudflareCloudflare Browser Insights
#10
Series A · Ankara, Ankara · founded 2000 · 64 employees
—raised
▾

Akakce is a comparison shopping site of Turkey. Starting as early as November 2000, it presents product and price information from around the internet retailers to help shoppers make more informed buying decisions. From consumer technology products to baby goods, shoppers can compare prices of a large selection of products as well as learning about different prices based on different pricing options. Prices are updated up to 12 times daily, and for certain products, prices are updated on an hourly basis. This frequent update of prices enables to keep up with the very dynamic nature of consumer pricing, another important feature specific to the country.

Funding rounds
  • Feb 2015Series A—
Investors
Beenos
Tech stack
Google AdsGoogle Tag ManagerGoogle AnalyticsGoogle Ads Conversion TrackingGoogle Font ApiHsts

Funding & investor landscape

$1.7Btotal disclosed funding
7companies funded
10disclosed rounds
0rounds last 90 days
Most active investors
AccessTurkey Capital Group2 rounds
Beenos2 rounds
EBRD2 rounds
Earlybird2 rounds
iLab Ventures2 rounds
ADQ1 rounds
ANRI1 rounds
Alacrity Turkey1 rounds
Alesta1 rounds
Alps Ventures1 rounds

Notable founders

Demet Mutlu
Founder & CEO · Trendyol
Serkan Koc
Co-Founder · Arabunu.com
Semih Kilicgedik
Co-Founder · Barty
Guclu Gokozan
Ex Founder · BuldumBuldum.com
Ozgur Aksoy
ex- Founder · Alamarka
Dolunay Kaplan
Co-Founder · Yenir
Servet Akdogan
Co-Founder & CEO · Yenir
Mehmet Fatih Köksal
Co-founder & CTO · Zebramo
Kaan Aslan
Co-Founder & Coo · Zebramo

Common questions

How many Horizontal E-Commerce companies are there in Turkey?
Radar tracks 34 indexable Horizontal E-Commerce companies headquartered in Turkey that meet our profile-completeness bar.
What is the total funding raised by Horizontal E-Commerce companies in Turkey?
The Horizontal E-Commerce companies in Turkey on this list have raised a combined $1.7B in disclosed equity funding across 7 funded companies.
Which is the highest-funded Horizontal E-Commerce company in Turkey?
Trendyol is the highest-funded Horizontal E-Commerce company in Turkey, with $1.5B in disclosed equity funding.
How many Horizontal E-Commerce companies in Turkey are funded?
7 of the 34 Horizontal E-Commerce companies in Turkey on this list have disclosed at least one equity funding round.
How many Horizontal E-Commerce unicorns are there in Turkey?
1 Horizontal E-Commerce company in Turkey on this list is valued at $1B or more.
Who are the top investors in Turkey Horizontal E-Commerce companies?
The most active investors in Turkey Horizontal E-Commerce companies on this list include AccessTurkey Capital Group, Beenos, EBRD, Earlybird, iLab Ventures.
Rohit KhannaTrends & Stories

Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.

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