Best In Store Retail Tech Companies in Singapore
The 94 best In Store Retail Tech companies in Singapore in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Trax.
Tracking the best In Store Retail Tech companies in Singapore by disclosed equity funding, this directory covers 94 firms that have collectively raised $1.4 billion, two of which have crossed unicorn status. That's not pocket change. Trax alone accounts for $1.0 billion of that total, which tells you something about where institutional conviction actually sits in this sector. Atome follows at $170 million, Whale at $60 million, and the rest of the field clusters well below that, with names like Qashier ($16 million) and Ivy Mobility ($15 million) rounding out the mid-tier. Backers include Cocoon Capital, Y Combinator, and BlackRock, a spread that runs from early-stage conviction bets to serious institutional paper.
The global In Store Retail Tech market was valued at roughly $8.9 billion in 2023, driven by customer traffic optimization, point-of-sale data trends, and the commercial infrastructure that lets retailers turn foot traffic into margin. So what's actually moving the needle right now? App installs across retail categories are growing at a median of 20% year-over-year across 818 tracked apps, which I'd read as genuine consumer adoption rather than category hype. Coverage sentiment is flat, but the hot themes, retail expenditure trends, flagship pricing, e-commerce sales growth, are exactly where Singapore's funded cohort is positioning. And with more tax obligations landing on retailers' balance sheets, the platforms that drive measurable efficiency don't need to sell you on their value proposition.
- GS1 US
Ranked: Best In Store Retail Tech companies in Singapore
| # | Company | Disclosed funding | Last round | Employees | Founder | Tech stack | Web popularity | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | Trax 🦄 Cloud-based data analytics solutions for retail shelf management 74Partners top 18%Market top 21%Funding top 26%Moat top 26% All 14 signals ▾Partnerstop 18% Markettop 21% Fundingtop 26% Moattop 26% Globaltop 28% Techtop 29% Customerstop 31% Fin. healthtop 36% Producttop 40% Newstop 44% AItop 45% Talentbottom 49% Innovationbottom 48% Growthbottom 30% Partners: 5 contract events in 12 mo · Named contractor/client in 5 deals Market: 899 employees (top 1% of High Tech) · Revenue ~$15.2M rank vs industry peers · Fliar Intelligence Index 74/100 | $1.0B | 31 mo ago | 899 | Gary Laben CEO | WordPressApple iCloud MailMicrosoft 365+36 | Top 500k | — |
| 2 | Atome 🦄 Online marketplace offering multi-category products on purchase finance 80Customers top 16%Funding top 17%Tech top 26%Moat top 26% All 8 signals ▾Customerstop 16% Fundingtop 17% Techtop 26% Moattop 26% Growthtop 35% Markettop 37% Producttop 46% Globalbottom 39% Customers: Play-Store rating 4.92★ across 48,081 ratings (1 apps) Funding: Raised $170M across 5 rounds · 5 rounds over 4 yrs (1.2/yr) rank vs industry peers · Fliar Intelligence Index 80/100 | $170M | 5 mo ago | 601 | — | SentryZendeskTypeScript+19 | Top 5M | 2 partnerships · 1 award |
| 3 | Whale Whale - The AI Copilot for Retail Spaces | $60M | 13 mo ago | — | Shengxuan Ye Founder & Global CEO | PHPUbuntuLayui+10 | Top 10M | — |
| 4 | Ficus Group Provider of market intelligence solutions to offline retailers | $50M | 57 mo ago | — | Dinh Huan Co-Founder | ZohoLeafletMapbox.js+15 | Top 5M | — |
| 5 | Pace Provider of purchase financing for store owners and customers | $40M | 55 mo ago | 118 | Chua Xinrong Co-Founder | — | — | — |
| 6 | Reflaunt Provider of blockchain-based recommerce solutions for enterprises | $20M | 45 mo ago | 50 | Ostrowski Roman Co-Founder & CEO | PrismicSentryZendesk+20 | Top 10M | 1 partnership |
| 7 | TradeGecko Provider of cloud-based suite solutions for wholesalers | $18M | 95 mo ago | 80 | — | — | — | — |
| 8 | HitPay Provider of payment solutions for e-commerce and in-person sales | $16M | 49 mo ago | 24 | Nitin Muthyala Co-Founder and CTO | GhostNode.jsVarnish+19 | Top 5M | 3 launchs · 1 partnership · 1 expansion |
| 9 | Qashier Provider of an all-in-one point of sale and payment solution for businesses | $16M | 33 mo ago | 129 | — | WordPressMySQLPHP+35 | Top 500k | — |
| 10 | Ivy Mobility AI driven solutions designed for the consumer packaged goods industry | $15M | 27 mo ago | 501 | Rajiv Prabhakar Founder & CEO | WordPress Block EditorWordPressMySQL+20 | Top 5M | 3 launchs |
| 11 | iMin Provider of POS solutions for e-commerce businesses | $5M | 33 mo ago | 64 | Aimin Hu Founder & CEO | WordPressBetterDocsMySQL+42 | Top 5M | 1 launch · 1 award |
| 12 | KAI Square Video analytics as a service | $3M | 145 mo ago | 21 | Goh Kiat Founder | — | — | — |
| 13 | Salesflo Provider of multi category solutions for offline businesses | $3M | 57 mo ago | 115 | Syed Haider Co-Founder | WordPressMySQLPHP+27 | Top 5M | 2 partnerships |
| 14 | Lifesight Provider of AI-based consumer intelligence platform | $2M | 96 mo ago | 110 | Rajeev Aravindakshan Nair Co-Founder & Vice President Of Products | Cart FunctionalityWordPressMySQL+41 | Top 5M | — |
| 15 | Pi-xcels Provider of e-receipt solutions for retailers | $2M | 18 mo ago | 16 | Yi Tan Co-Founder & Chief Product Officer | WixSentryBootstrap+13 | Top 50M | 1 launch |
| 16 | Sambaash Digital transformation solutions for sales, marketing, innovation, and employee productivity | $2M | 168 mo ago | 34 | Madhusudhana Rao Co-Founder | PythonDjangoBackbone.js+11 | Top 5M | — |
| 17 | Palexy Provider of optimization solution for in-store and operation | $1M | 66 mo ago | 27 | Minh Truong Co-Founder & Chief Technology Officer | WixSentryBootstrap+12 | Top 50M | — |
| 18 | Shoplinks Data analytics and personalization solutions for brands and retail | $900K | 43 mo ago | 10 | Jayhan Regner Co-Founder | WixSentryBootstrap+11 | Top 50M | — |
| 19 | Digital Commerce Intelligence Provider of AI-based analytics solutions | $706K | 74 mo ago | 20 | — | — | — | — |
| 20 | EkkBaz AI-enabled B2B E-Commerce and financing platform for suppliers | $500K | 41 mo ago | 26 | Enam Chowdhury Co-Founder & CEO | — | — | — |
| 21 | Sprooki Location based marketing solutions for malls and retailers | $483K | 163 mo ago | 17 | — | — | — | — |
| 22 | Milky Way AI Provider of AI-powered store analytics for businesses | $245K | 57 mo ago | 3 | Eunice Wong Co-Founder & CEO | — | — | — |
| 23 | Tinai Provider of sales management application for offline stores | $125K | 57 mo ago | 6 | Thanh Nguyen Co-Founder | Webflowcore-jsjQuery+8 | Top 50M | — |
| 24 | Plus Margin Cloud based offering customer intelligence solutions for the eCommerce industry | — | 101 mo ago | 4 | Kamrul Hassan Chief Executive Officer | — | — | — |
| 25 | Mentorica Technology Digital CRM and predictive analytics platform for retail segment | — | 107 mo ago | — | Marc Rakotomalala Co-Founder & CEO | — | — | — |
| 26 | Viatick Proximity marketing and data collection solutions | — | 120 mo ago | — | Gair Jun Jie Edmund Co-Founder | Amazon Web Servicescore-jsreCAPTCHA+2 | Top 5M | — |
Top 12 In Store Retail Tech companies in Singapore
#1
Atome 🦄Series B · Singapore, Singapore · founded 2016 · 601 employees$170Mraised▾
Online marketplace offering multi-category products on purchase finance. The platform offers solutions for buy now pay later and consumer financing. The product catalog includes beauty, fashion, home decor, babycare, electronics, and more. Its mobile application is available on Android and iOS platforms.
- Jan 2026Conventional Debt$345M
- Jun 2025Venture Debt$75M
- Feb 2025Conventional Debt$80M
- Jun 2024Venture Debt—
#2
Series C · Singapore, Singapore · founded 2017$60Mraised▾
Whale provides a seamless surveillance experience, converting data into actionable insights for customer profiling, engagement analytics, efficient labor, and streamlined store operations management.
- May 2025Series C$60M
- 2023Series C—
#3
Trax 🦄Series E · Singapore, Singapore · founded 2010 · 899 employees$1Braised▾
Cloud-based data analytics solutions for retail shelf management. The platform offers signal based merchandising data and analytics solutions to manage product placement and inventory. It generates reports to manage performance and support the decision making process. It offers AI powered solutions to execute, measure, and manage retail strategies. Features include merchandising, in-store execution, shopper engagement, market measurement, analytics and shelf monitoring solutions, workforce management, inventory optimization, and more.
- Nov 2023Venture Debt$50M
- Apr 2021Series E$640M
- Jul 2019Series D$100M
- Jun 2018Series D$125M
#4
Series A · Singapore, Singapore · founded 2019 · 16 employees$1.7Mraised▾
Provider of e-receipt solutions for retailers. It offers NFC digital receipt solutions for customer data and omnichannel marketing solutions for retailers.
- Nov 2024Series A$2.7M
- Aug 2023Seed$1.7M
- 2021Grant (prize money)—
#5
Series A · Singapore, Singapore · founded 2002 · 501 employees$15Mraised▾
AI driven solutions designed for the consumer packaged goods industry. It provides distribution management and retail execution solutions. It includes, route optimization to manage routes across multiple cities, currencies, and languages. order management, inventory management, supply chain management, marketing tools, accounting, reporting, analytics, and more.
- Feb 2024Series A$15M
#6
Series A · Singapore, Singapore · founded 2015 · 129 employees$15.6Mraised▾
Provider of an all-in-one point of sale and payment solution for businesses. It empowers them to streamline their operations in the digital economy. Its features include payments, e-receipts or prints, customer loyalty programs, sales reports, and more. The solution caters to sectors including beauty salons, spas, restaurants, and more. The company offers solutions on the subscription-based policy.
- Aug 2023Series A$10M
- Dec 2021Series A$4.7M
- Jul 2020Seed$900K
- Jul 2019Seed—
#7
Series C · Singapore · founded 2019$50Mraised▾
Provider of market intelligence solutions to offline retailers
- Sep 2021Series C$10M
- Oct 2020Series C$50M
#8
Series A · Singapore, Singapore · founded 2017 · 50 employees$19.9Mraised▾
Provider of blockchain-based recommerce solutions for enterprises. The solution enables businesses to create their online store and allows customers to buy products from the online store. The customer can resell the past purchased product back on the same brand's website. The product is authenticated and listed in the global second-hand marketplace. After the product is sold, the customer gets a reward through the store credit which can be redeemed to buy products from the same store.
- Aug 2022Series A$11M
- Aug 2022Series A$5.2M
- Feb 2021Seed$2.7M
- Seed—
#9
Deadpooled · Singapore, Singapore · founded 2020 · 118 employees$40Mraised▾
Provider of purchase financing for store owners and customers. The platform provides purchases across later payments, allows to shop with three interest-free installments. The users can scan with the app for in-store payments and online shopping. The company offers mobile applications for Android and iOS devices.
- Nov 2021Series A$40M
- Jun 2021Venture Debt—
- Jan 2021Seed—
#10
Seed · Singapore, Singapore · founded 2018 · 64 employees$5Mraised▾
Provider of POS solutions for e-commerce businesses. Its solutions include online ordering kiosks, billing, invoicing, and other hardware kits.
- Sep 2023Seed$5M
- Jun 2021Seed—
#11
Series A · Singapore, Singapore · founded 2016 · 24 employees$15.9Mraised▾
Provider of payment solutions for e-commerce and in-person sales. The company offers tools to customize checkout user interfaces and process payments. It provides invoicing, recurring billing, payment link features, and an online store builder. The company also offers point-of-sale systems and payment APIs.
- May 2022Series A$15.8M
- Sep 2021Seed$125K
#12
Acquired · Singapore, Singapore · founded 2012 · 80 employees$17.7Mraised▾
Provider of cloud-based suite solutions for wholesalers. The platform offers solutions like shipping management, purchase order management, multichannel sales, supply chain management, procurement, return logistics, inventory tracking, warehouse management, and more. Its mobile app is available for iOS users.
- Jul 2018Series B$10M
- Apr 2015Series A$6.5M
- Dec 2012Seed$1.2M
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of In Store Retail Tech coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding falling · growth rising
Common questions
Riya reads income statements for fun. She covers the real money in a sector — revenue, growth, who actually earns — and never met a vague claim she didn't want a number for.