Best Online Gifting Companies in Australia
The 112 best Online Gifting companies in Australia in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Lime&Tonic.
Australia's Online Gifting sector gets a proper ranking here, 112 companies tracked and sorted by disclosed equity funding and recent momentum. Total disclosed capital across the cohort sits at $6M, which sounds modest until you notice Lime&Tonic pulling $3M of that alone, with Shouta at $1M and getFoodi at $533,680 rounding out the upper tier. No unicorns yet, but the funding concentration tells you something: a handful of bets are absorbing most of the oxygen. Investors like AirTree, Artesian and Allen & Buckeridge are the names showing up repeatedly, and that pattern tends to signal a sector still in its consolidation phase rather than its breakout one.
The global tailwind is real. The online gifting market was pegged at roughly $1.7B in 2015 and is forecast to reach $3.2B by 2024 at an 18.2% CAGR, according to ResearchAndMarkets.com, driven by e-gift card adoption, mobile payments growth and a COVID-era behavioral shift that stuck. So why does Australian disclosed funding look thin against that backdrop? Partly reporting lag, partly the local market's preference for bootstrapping. Hot themes right now, payment API development and platform safety features, suggest the next funding wave follows infrastructure, not just storefronts. If you're mapping where capital flows next, watch those two angles closely.
Ranked: Best Online Gifting companies in Australia
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | Lime&Tonic Experience & unique activities gifting platform | $3M | 147 mo ago | Seed | Stefan Cordiner Co-Founder | 2010 | — | — |
| 2 | Shouta Digital gifting platform offering micro gifts | $1M | 57 mo ago | Acquired | — | 2020 | HubSpot CMS HubThree.jsEnvoy+20 | — |
| 3 | getFoodi Online cake marketplace that connects foodies to designer cakes | $534K | 117 mo ago | Deadpooled | Johnson Su Co-Founder | 2015 | — | — |
| 4 | Cardly Online marketplace for greeting cards | $230K | 101 mo ago | Seed | Patrick Gaskin Co Founder | 2015 | Cart FunctionalityApple iCloud MailGoogle Workspace+21 | — |
| 5 | Mentwell Digital gift card company offering health & wellness card | $229K | 23 mo ago | Seed | Nikki Williams Founder & CEO | 2022 | — | — |
| 6 | Our Wishing Well Online gift registry for weddings | $220K | 203 mo ago | Seed | Joseph Renzi Founder & CEO | 2007 | — | — |
| 7 | Koobee Online retailer of multi-category gift products | $200K | — | Deadpooled | Sinan Ercingoz Co-Founder | 2014 | — | — |
| 8 | Karta Provider of software suite solution for managing gift cards | — | 55 mo ago | Seed | Clare Kinsey Co-Founder & Co-CEO | 2021 | WebflowStripeSwiper+13 | — |
Top 8 Online Gifting companies in Australia
#1
Seed · Byron Bay, New South Wales · founded 2022$228.9Kraised▾
Digital gift card company offering health & wellness card. The website provides information on different mental health themes, self-care practices, and access to professional counselling and therapy services.
- Jul 2024Seed$228.9K
#2
Acquired · Sydney, New South Wales · founded 2020 · 8 employees$1Mraised▾
Digital gifting platform offering micro gifts. The platform allows users to gift various micro gifts like coffee, drinks, and more in the form of tokens. The platform allows the user to choose or customize the gift of its choice, add images and a message to create a shout and then the recipient gets an SMS with a Shout and a link to download a digital, prepaid Shouta Mastercard to add to their mobile wallet. The company provides its mobile application available on Android and iOS platforms.
- Sep 2021Angel$1M
#3
Seed · Sydney, New South Wales · founded 2010$3.1Mraised▾
Lime&Tonic is an online platform for experience gifting. Users can search and book the experience and activities and gift someone. It provides personalised experience in which users can make it more relevant. Users can give experience rating after they use the service. They claim to have 1,600 experiences uploaded from 230+ premium brands across five cities.
- Mar 2014Seed$146K
- Dec 2013Seed$1.4M
- Dec 2011Seed$1.3M
- Feb 2011Seed$280K
#4
Deadpooled · Sydney, New South Wales · founded 2015$533.7Kraised▾
Online cake marketplace that connects foodies to designer cakes. It offers a curated platform for custom orders, including items like pastel chiffon cakes and specialized birthday cakes.
- Sep 2016Seed$383.7K
- 2016Seed$150K
#5
Seed · Woombye, Queensland · founded 2015 · 3 employees$230Kraised▾
Cardly is an online marketplace for greeting cards. The company enables independent greeting card artists to sell their products through the company's platform. Users can select from the design templates available online for cards across various categories such as birthday, anniversary, Christmas, and more and users can personalize these cards by writing a message and attaching doodles. Users can furnish the intended recipient's address and pay online to confirm their order.
- Jan 2018Seed$230K
#6
Seed · Bexley, New South Wales · founded 2007$220Kraised▾
Our Wishing Well is an online gift registry for weddings. Provides registries of cash and honeymoon packages for weddings. Also provides registries for fundraisers, baby showers, birthdays, and other personal events. Apps available for download on App Store and Google Play as of August 2016.
- Jul 2009Seed$220K
#7
Deadpooled · Melbourne, Victoria · founded 2014$200Kraised▾
Koobee is an online retailer of multi-category gift products. Users can purchase gifts for men, women, kids, and pets from the company's platform. Product catalog comprises PopSockets, coffee mugs, clocks, Bluetooth speakers and more. Users can make the payments online and specify recipient's address to have the gifts delivered to the recipient.
#8
Seed · Sydney, New South Wales · founded 2021 · 29 employees—raised▾
Provider of software suite solution for managing gift cards. The software provides features like issuing cards, processing transactions, setting spend controls, gift cards balance, purchases limits, and refund limits.
- Nov 2021Seed—
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Online Gifting coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.