Best Online Grocery Companies in Netherlands
The 92 best Online Grocery companies in Netherlands in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Picnic.
The best-funded Online Grocery companies in Netherlands are ranked here by disclosed equity and recent momentum, and the numbers tell a sharp story. Ninety-two companies tracked, $1.7B in total disclosed funding, one unicorn. That unicorn is Picnic, sitting at $1.5B raised and pulling the bulk of the sector's capital weight almost single-handedly. Crisp follows at $162M, and then the field drops fast. According to 2019 research on online retail adoption, friction in the buying journey is the core barrier, which helps explain why discount codes and digital coupons are now the sector's hottest conversion tools. Globally, the market was valued around $350.6B in 2022 and is forecast to reach $2778.4B by 2032, a 24.6% CAGR that makes the Dutch funding pool look like early innings.
So what should you watch this quarter? Promo mechanics. Shopping discount codes and e-commerce coupon strategies are driving engagement across the Netherlands cohort as operators chase retention without burning margin. Oost NL, SHIFT Invest, and Abn Amro are the most active backers here, and I'd expect their next bets to cluster around fulfilment efficiency and digital-first loyalty tools. Kroger's emerging online playbook shows what scaled promotional infrastructure looks like, and Dutch startups are clearly watching. The sector's moving fast, and the gap between Picnic and the rest of the field makes the next breakout company genuinely interesting to track.
Ranked: Best Online Grocery companies in Netherlands
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | Picnic 🦄 App based platform for ordering groceries and delivery services | $1.5B | 7 mo ago | Series E | Daniel Gebler Founder & CTO | 2015 | WordPressMySQLPHP+27 | 1 internship |
| 2 | Crisp Online retailer offering multi-category grocery products | $162M | 11 mo ago | Series C | Eric Klaassen Co-Founder | 2018 | Apple iCloud MailGoogle WorkspaceGoogle Cloud+8 | 1 launch · 1 partnership · 2 awards |
| 3 | Byborre Online B2B platform offering e-commerce software suite for fashion businesses | $18M | 40 mo ago | Series B | Borre Akkersdijk Co-Founder | 2010 | SentryThree.jsVue.js+10 | 2 partnerships |
| 4 | Pieter Pot Online retailer of package-free groceries, beverages, and household cleaning supplies | $13M | 54 mo ago | Series A | Martijn Bijmolt Co-Founder | 2019 | Cart FunctionalityShopifySecomapp+15 | — |
| 5 | Imagr.ai Provider of AI-based smart shopping cart solutions for retail businesses | $10M | 77 mo ago | Seed | Konstantinos Raptis Co-Founder | 2015 | — | — |
| 6 | OneThird Provider of food waste prevention solution for offline businesses | $6M | 16 mo ago | Series A | — | 2019 | HubSpot CMS Hubcore-jsSwiper+14 | 1 job opening · 1 internship · 1 partnership |
| 7 | Good Good Internet first brand offering multi-category snacks | $5M | 61 mo ago | Series A | Gardar Stefansson Co-Founder & CEO | 2015 | Cart FunctionalityShopifySentry+51 | 1 expansion |
| 8 | Almacena Online marketplace offering coffee | $3M | 44 mo ago | Seed | — | 2018 | WordPressMySQLRedis+21 | — |
| 9 | BeerMate Automated self-service beer machine for events | $2M | 34 mo ago | Seed | Ralph Bethlem Co-Founder | 2020 | — | — |
| 10 | Sjoprz Online price comparison platform for grocery supplies in supermarkets | $1M | 110 mo ago | Deadpooled | Gaspard Jaspars Founder & CEO | 2013 | WordPressMySQLPHP+18 | — |
| 11 | Northern Wonder Internet-first brand offering substitutes for coffee 19Moat top 38%Tech top 41%Patents top 43%Innovation top 44% All 9 signals ▾Moattop 38% Techtop 41% Patentstop 43% Innovationtop 44% Talentbottom 49% Fundingbottom 29% Globalbottom 29% Newsbottom 22% Marketbottom 17% Moat: Editorial + unicorn rating 4/10 · IP moat: 8 patents Tech: 26 technologies across 5/8 capability areas · Cloud: Cloudflare rank vs industry peers · Fliar Intelligence Index 19/100 | $1M | 41 mo ago | Seed | Bas Franse Co-Founder | 2021 | Cart FunctionalityShopifySentry+23 | — |
| 12 | The Ketchup Project Internet first brand offering sauces 11Talent bottom 49%Funding bottom 32%Global bottom 29% All 3 signals ▾Talentbottom 49% Fundingbottom 32% Globalbottom 29% Talent: 1 named leader on record · 1 C-suite/founder profile curated Funding: Raised $475k across 1 rounds · 1 rounds over 4 yrs (0.2/yr) rank vs industry peers · Fliar Intelligence Index 11/100 | $475K | 47 mo ago | Seed | Anne Janssens Co-Founder | 2016 | — | — |
Top 12 Online Grocery companies in Netherlands
#1
Picnic 🦄Series E · Amsterdam, North Holland · founded 2015 · 10000 employees$1.5Braised▾
App based platform for ordering groceries and delivery services. It enables users to order groceries for home delivery. Users can view the available products on the app and place an order. Claims to deliver the products on the next day of placing the order. The mobile application is available for Android and iOS users.
- Nov 2025Series E$495.6M
- Jan 2024Series D$388.6M
- Sep 2021Series D$708.8M
- Nov 2019Conventional Debt$55.1M
#2
Series C · Amsterdam, North Holland · founded 2018 · 900 employees$162.3Mraised▾
Online retailer offering multi-category grocery products. The product catalog includes eggs, meat, seafood, fruits, vegetables, milk, beverages, honey, snacks, grains, flour, nuts, and more. The application is available on both iOS and Android platforms.
- Jul 2025Conventional Debt$32.5M
- Nov 2023Series C$38M
- Oct 2022Series C$73M
- Mar 2021Series B$36.2M
#3
Series A · Enschede, Overijssel · founded 2019 · 19 employees$6.2Mraised▾
Provider of food waste prevention solutions for offline businesses. It uses a cloud-based system and scanners that allow making smart supply chain decisions. Its platform enables to perform trend analysis and provide suggested actions for the businesses. It uses AI and imaging models to predict the shelf life of fruits and vegetables.
- Jan 2025Series A$3.6M
- Mar 2023Seed$3M
- Apr 2021Seed$1.8M
#4
Series B · Amsterdam, North Holland · founded 2010 · 50 employees$18.2Mraised▾
Online B2B platform offering e-commerce software suite for fashion businesses. The company provides textile innovation services, supply chain services, design services, material development, engineered knits, and more. It also provides a toolbox for reducing waste, creating textiles on demand, and more.
- Feb 2023Series B$18.2M
#5
Series A · Rotterdam, South Holland · founded 2019 · 52 employees$13.3Mraised▾
Online retailer of package-free groceries, beverages, and household cleaning supplies. It offers a variety of food items such as snacks, dried fruits, grains, pasta, coffee, tea, and other cooking ingredients. The company also provides beverages including beer, wine, juices, and other drinks. In addition, it sells household cleaning products such as detergents, soaps, and refills.
- Dec 2021Series A$10.2M
- Nov 2020Seed$3.2M
#6
Seed · Groningen, North Brabant · founded 2020$1.5Mraised▾
Automated self-service beer machine for events
#7
Seed · Amstelveen, North Holland · founded 2018 · 30 employees$3.4Mraised▾
Online marketplace offering coffee. The platform allows users to search for coffee based on various criteria like stock location, the origin of coffee, price range, cupping notes, and more. The consumer can request samples before purchasing the product.
- Oct 2022Seed$3.4M
#8
Series A · Amsterdam, North Holland · founded 2015 · 3 employees$5Mraised▾
Internet first brand offering multi-category snacks. The product catalog includes jams, spreads, syrups, drops, and more. It offers multiple flavors like raspberry, apricot, blueberry, strawberry, black current, forest fruits, cheesecake, and more.
- May 2021Series A$2M
- 2020Series A$3M
#9
Seed · Amsterdam, North Holland · founded 2015$9.5Mraised▾
Provider of AI-based smart shopping cart solutions for retail businesses. It utilize camera-based AI technology to detect and label products.
- Jan 2020Seed$9.5M
#10
Seed · Ede, Gelderland · founded 2021 · 8 employees$1.1Mraised▾
Internet-first brand offering substitutes for coffee. Its product offering includes coffee filter blends, coffee capsules, dark roast coffee, and more.
- Dec 2022Seed$1.1M
#11
Seed · Amersfoort, Utrecht · founded 2016$474.9Kraised▾
Internet first brand offering sauces. The brand sells different types of sauces like tomato ketchup, mango ketchup, smokey sauce, and more. It claims to use sun-ripened & dried produce and procures it from farmers to reduce their wastage.
- Jun 2022Seed$474.9K
#12
Deadpooled · Eindhoven, North Brabant · founded 2013$1.2Mraised▾
Sjoprz is an online price comparison platform for grocery supplies in supermarkets. The users can create their shopping lists by scanning products. On their saved shopping lists, they receive notifications when any item on the list is on sale. It also offers deals on the products. As of May 2017, it has prices of over 80k products in its database. The company makes money through its deals business - sjopdealz, advertising, and market research. Its mobile application is free and is available on both iOS and Android platforms.
- Apr 2017Seed$1.2M
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Online Grocery coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding falling · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.