Registered entities
Picnic GmbH
Reg. No. HRB79896Germany
Reputation
Customer rating 3.4 / 5 across 8 reviews.
Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Netherlands | 64.9% |
| Germany | 24.2% |
| France | 5.2% |
| Austria | 1% |
| India | 0.8% |
Social engagement
Social engagement: 133.5K social following, 10 posts in the last 12 months — below the industry typical range.
Investor mix
9 investors on record; lead investors include NPM Capital, De Hoge Dennen, Kruidvat, Hoyberg.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 1 | 11% |
| Private equity | 1 | 11% |
| Other / undisclosed | 7 | 78% |
Share of voice
Share of voice in Netherlands: 95.8% of web traffic across its competitive set; worldwide: 86.5%.
Hiring activity
Hires occasionally
1 role tracked across 1 of the last 12 months
17 Jun 2026 · Analytics Intern
Based on job postings tracked across public sources.
Recent activity
26 Jun 2026
Event
Hinter the Hires peak