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Radar · Online Mom & Baby Care in Australia

Best Online Mom & Baby Care Companies in Australia

The 34 best Online Mom & Baby Care companies in Australia in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Critical Links.

34companies tracked
$43.3Mdisclosed funding
0unicorns
14have raised
Sources & further reading

Ranked: Best Online Mom & Baby Care companies in Australia

#CompanyDisclosed fundingLast roundStageFounderFoundedTech stackRecent signals
1Critical Links
ICT infrastructure solution for schools
$11M217 mo agoSeries AAbdul Kasim
ex-Co-Founder & CEO
2006WordPressMySQLPHP+23—
2Spacetalk
Provider of application, wearable devices, and mobile plans for families
57Tech top 13%Product top 22%Talent top 38%Customers top 42%
All 9 signals ▾
Techtop 13%
Producttop 22%
Talenttop 38%
Customerstop 42%
Fundingtop 44%
Growthtop 46%
Moattop 48%
Marketbottom 44%
Globalbottom 30%
Tech: 86 technologies across 6/8 capability areas · Cloud: Amazon Cloudfront, Amazon S3
Product: 2 published apps (240k installs) · Company stage: Public
rank vs industry peers · Fliar Intelligence Index 57/100
$9M38 mo agoPublicMark Fortunatow
Founder
2003Cart FunctionalityShopifyApple iCloud Mail+39—
3Xplor
Cloud-based childcare management solution
$6M122 mo agoAcquired—2016WordPress Block EditorWordPressSentry+38—
4Tell me baby
Product discovery platform for child-related products
$6M86 mo agoSeries A—2016WordPressMySQLPHP+26—
5Baymatob
AI-based health risk analysis tool for healthcare professionals
$3M32 mo agoSeries ATara Croft
CEO
2017——
6KindiCare
Mobile-based platform providing childcare discovery solutions
$2M53 mo agoSeedBenjamin Balk
Founder
2020SentryNode.jsGoogle Maps+18—
7Rockmelon
Provider of App-based learning platform for special children
$2M92 mo agoDeadpooled—2017——
8Tinybeans
Online community platform for sharing media
$2M10 mo agoPublic—2012WordPress Block EditorElementorWordPress+43—
9Ventora Medical
Manufacturer of airway pressure monitoring device for infants
$1M71 mo agoSeedEdward Buijs
Co-Founder & CEO
2019——
10Whole Kids
Organic snacks brand for kids
$540K59 mo agoAcquired—2005WordPressMySQLPHP+19—
11Kali HEALTHCARE
Provider of a digital platform to monitor pregnancy
22Talent top 28%Moat top 38%Innovation top 39%Patents top 44%
All 9 signals ▾
Talenttop 28%
Moattop 38%
Innovationtop 39%
Patentstop 44%
Techbottom 49%
Fundingbottom 39%
Globalbottom 33%
Newsbottom 22%
Marketbottom 10%
Talent: 3 named leaders on record · 3 C-suite/founder profiles curated
Moat: Editorial + unicorn rating 4/10 · IP moat: 9 patents
rank vs industry peers · Fliar Intelligence Index 22/100
$500K24 mo agoSeedEmerson Keenan
Co-Founder & CEO
2020WordPressMySQLPHP+23—
12Ourlittlefoxes
Activity Box for Children
$230K128 mo agoSeed—2014——

Top 12 Online Mom & Baby Care companies in Australia

#1
Public · Bondi, New South Wales · founded 2012 · 39 employees
$1.8Mraised
▾

Online community platform for sharing media. The platform allows parents to record and securely share pictures of their children with a relevant group of people and track them privately. The mobile application is available for Android and iOS users.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 4k LinkedIn followers — 10.6% of this cohort's audience
Activity: 1 awards announced in 12 mo
Funding rounds
  • Dec 2025Post IPO$1.1M
  • Jun 2018Post IPO$3.5M
  • Sep 2014Seed$1.8M
Investors
Cooper, 25Fifteen, DB Capital
Tech stack
Adobe Audience ManagerAlgoliaAmazon CloudfrontAmazon S3Amazon Web ServicesAws Certificate Manager
#2
Public · Adelaide, South Australia · founded 2003 · 55 employees
$8.8Mraised
▾

Provider of application, wearable devices, and mobile plans for families. The company offers a platform designed to connect family members and trusted contacts. It provides options for communication, location sharing, and safety features. The platform includes dedicated spaces for group chats and updates.

Fliar Intelligence Index™ 57how this company ranks against its industry peers
Tech
top 13%
Product
top 22%
Talent
top 38%
Customers
top 42%
Funding
top 44%
Growth
top 46%
Tech: 86 technologies across 6/8 capability areas · Cloud: Amazon Cloudfront, Amazon S3 · Observability: Bugsnag, Microsoft Clarity
Product: 2 published apps (240k installs) · Company stage: Public
Talent: 2 named leaders on record · 2 C-suite/founder profiles curated
Audience (LinkedIn): 5k LinkedIn followers — 14.6% of this cohort's audience
Activity (LinkedIn): 1 product launches announced in 12 mo
Funding rounds
  • Aug 2023Post IPO$760K
  • Nov 2021Post IPO$8M
Founders & team
Mark FortunatowFounderSimon CrowtherChief Executive Officer
Tech stack
Amazon CloudfrontAmazon S3Amazon SesAmazon Web ServicesAmerican ExpressAngular Material
#3
Series A · Leichhardt, New South Wales · founded 2017 · 22 employees
$3.2Mraised
▾

AI-based health risk analysis tool for healthcare professionals. The company has developed software that assists with the health monitoring of pregnant women. It has features for labor monitoring, postpartum hemorrhage risk prediction, and more.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 2k LinkedIn followers — 6.7% of this cohort's audience
Funding rounds
  • Feb 2024Grant (prize money)—
  • Mar 2022Series A$3.2M
  • Grant (prize money)—
Founders & team
Tara CroftCEO
Investors
Australian Unity, Nsw, Even Capital, Alberts
#4
Seed · Melbourne, Victoria · founded 2020 · 4 employees
$500Kraised
▾

Provider of a digital platform to monitor pregnancy. The company has developed a small wearable device and sensor patch that records a baby’s heart rate and access to pregnancy monitoring for regional patients.

Fliar Intelligence Index™ 22how this company ranks against its industry peers
Talent
top 28%
Moat
top 38%
Innovation
top 39%
Patents
top 44%
Tech
bottom 49%
Funding
bottom 39%
Talent: 3 named leaders on record · 3 C-suite/founder profiles curated
Moat: Editorial + unicorn rating 4/10 · IP moat: 9 patents
Innovation: 9 patents (top 68% of patent-holders) · 8 filings since 2022 vs 1 in 2017-21 · Deep-tech classification: Tech Hardware
Audience (LinkedIn): 1k LinkedIn followers — 4.0% of this cohort's audience
Activity (LinkedIn): 1 partnerships announced in 12 mo
Funding rounds
  • Oct 2024Grant (prize money)$2.6M
  • Mar 2023Seed$500K
Founders & team
Emerson KeenanCo-Founder & CEOMarimuthu PalaniswamiCo-FounderFiona BrownfootCo-Founder
Investors
University of Melbourne, LaunchVic, Western Health
#5
Series A · Fairfield, New South Wales · founded 2006 · 22 employees
$11.2Mraised
▾

Critical Links provides an education appliance and an ICT platform to move the learning and school management in the cloud. The appliance works where there is either limited internet connectivity or no connectivity at all and hence is useful not only to modernize schools but also to provide edtech solutions to schools and colleges in rural areas. Provides a platform for third party LMS, SMS and other education software to be deployed. Moodle is already integrated with the appliance so moodle based courses can be used.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 4k LinkedIn followers — 11.8% of this cohort's audience
Funding rounds
  • Sep 2008Series A$5.7M
  • Aug 2007Series A$5.5M
Founders & team
Abdul Kasimex-Co-Founder & CEO
Investors
Change Partners, Critical Ventures, Portugal Ventures, ASK Group, ASK
Tech stack
BluehostCookie InformationCore-JsElementorEndurance Page CacheFont Awesome
#6
Seed · Castle Hill, New South Wales · founded 2020 · 3 employees
$2.3Mraised
▾

Mobile-based platform providing childcare discovery solutions. The platform enables families to discover childcare by applying filters of postcode, center name, brand, and more. The platform also enables childcare providers to find and claim childcare centers. Its mobile app is available for Android devices.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 559 LinkedIn followers
Funding rounds
  • May 2022Seed$2.3M
Founders & team
Benjamin BalkFounder
Investors
Domain Group, Tech Labs Capital
Tech stack
Amazon CloudfrontAmazon S3Amazon Web ServicesAnt DesignAppsflyerCloudflare
#7
Series A · Sydney, New South Wales · founded 2016 · 8 employees
$5.5Mraised
▾

Tell me Baby is an online product discovery platform for child-related products like prams, nappies, feeding products, bath products, car safety products, maternity wear etc. The platform is an online community capturing product reviews, advice and comprehensive information given by other parents.

Funding rounds
  • Aug 2019Series A$5.5M
  • 2018Seed$700K
Investors
OnMarket
Tech stack
WordpressMysqlPhpGoogle MapsAmazon AlbAmazon Web Services
#8
Acquired · Melbourne, Victoria · founded 2016 · 50 employees
$6Mraised
▾

Xplor is a cloud-based childcare management solution. The solution features include communication channels with parents, attendance marking, payments, resource allocation, reporting, etc. The parents can download a mobile app to get notifications and communicate directly with the Childcare center. The solution provides reports and allows the organization to predict the availability of employees and allocate shifts dynamically.

Funding rounds
  • Aug 2016Series A$6M
Investors
AirTree, Partners For Growth
Tech stack
Animate.CssCdnjsCloudflareCloudflare Bot ManagementCore-JsFacebook Pixel
#9
Deadpooled · Sydney, New South Wales · founded 2017 · 17 employees
$2.1Mraised
▾

Provider of App-based learning platform for special children. Provides interactive digital learning modules, digital flashcards, visual tools, progress tracking, and more. Caters to autistic children, parents, and educators of autistic children.

Funding rounds
  • Feb 2019Angel$2.1M
Investors
Exit Velocity
#10
Seed · Melbourne, Victoria · founded 2019 · 4 employees
$1.2Mraised
▾

Ventora Medical manufactures airway pressure monitoring device for infants. This device will improve the air pressure delivery to neonates, which helps in reducing breathing complications for infants.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 1k LinkedIn followers — 4.2% of this cohort's audience
Activity: 1 partnerships (incl. D+I (now Capgemini)) announced in 12 mo
Funding rounds
  • Nov 2020Seed—
  • 2019Seed—
Founders & team
Edward BuijsCo-Founder & CEOAlan HaszardCo-FounderAmy YuCo-founder and Chief Technology Officer
Investors
The Walker Group, Artesian, The Actuator, Springboard Enterprises
#11
Acquired · Melbourne, Victoria · founded 2005 · 5 employees
$540Kraised
▾

Whole Kids is a producer and brand of organic snacks for kids. Their products include biscuits, corn chips, dried fruits, juice, popcorn, rice crackers, puffs, etc. The company claims that their snacks are additive free, allergen-friendly, contains no artificial color, flavor & preservatives. They sells their products online.

Funding rounds
  • Nov 2021Seed$1.2M
  • Oct 2020Seed$540K
Investors
ProDesk
Tech stack
Cart FunctionalityCloudflareCloudwaysCore-JsFacebook PixelFlickity
#12
Seed · Sydney, New South Wales · founded 2014 · 8 employees
$230Kraised
▾

Our Little Foxes offers monthly craft and activity boxes for children aged between 2 and 10 with the aim of inspiring creativity. Each box is themed and contains upto eight hands-on craft and activity projects for children to complete. Based on a subscription model, the startup was launched in April 2014 and was accepted into Telstra’s muru-D accelerator. It acquired Funky Elephant, another Australian subscription box startup aimed at children between three and seven years old, for an undisclosed fee in September 2015. The company has secured $130,000 in funding in Feb 2016 as it looks to expand into China.

Funding rounds
  • Feb 2016Seed$130K
Investors
Sydney Seed Fund, Right Click Capital, muru-D

Funding & investor landscape

$43.3Mtotal disclosed funding
12companies funded
18disclosed rounds
0rounds last 90 days
Most active investors
Artesian3 rounds
Portugal Ventures2 rounds
The Actuator2 rounds
25Fifteen1 rounds
ADELAIDE EQUITY SOLUTIONS1 rounds
ASK1 rounds
ASK Group1 rounds
Accelerace1 rounds
AirTree1 rounds
Alberts1 rounds

Notable founders

Mark Fortunatow
Founder · Spacetalk
Simon Crowther
Chief Executive Officer · Spacetalk
Tara Croft
CEO · Baymatob
Emerson Keenan
Co-Founder & CEO · Kali HEALTHCARE
Marimuthu Palaniswami
Co-Founder · Kali HEALTHCARE
Abdul Kasim
ex-Co-Founder & CEO · Critical Links
Benjamin Balk
Founder · KindiCare
Edward Buijs
Co-Founder & CEO · Ventora Medical
Alan Haszard
Co-Founder · Ventora Medical
Arjun Kaushik
Co-Founder & CEO · VitalTrace
Nadine Richardson
Founder · She Births

Common questions

How many Online Mom & Baby Care companies are there in Australia?
Radar tracks 34 indexable Online Mom & Baby Care companies headquartered in Australia that meet our profile-completeness bar.
What is the total funding raised by Online Mom & Baby Care companies in Australia?
The Online Mom & Baby Care companies in Australia on this list have raised a combined $43.3M in disclosed equity funding across 12 funded companies.
Which is the highest-funded Online Mom & Baby Care company in Australia?
Critical Links is the highest-funded Online Mom & Baby Care company in Australia, with $11.2M in disclosed equity funding.
How many Online Mom & Baby Care companies in Australia are funded?
12 of the 34 Online Mom & Baby Care companies in Australia on this list have disclosed at least one equity funding round.
How many Online Mom & Baby Care unicorns are there in Australia?
None of the Online Mom & Baby Care companies in Australia on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in Australia Online Mom & Baby Care companies?
The most active investors in Australia Online Mom & Baby Care companies on this list include Artesian, Portugal Ventures, The Actuator, 25Fifteen, ADELAIDE EQUITY SOLUTIONS.
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