Best Retail Companies in Bulgaria
The 106 best Retail companies in Bulgaria in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Badu.bg.
Bulgaria's Retail sector doesn't get nearly enough attention from outside investors, but 106 companies tracked here tell a real story about where early-stage capital is quietly concentrating. Total disclosed funding sits at $11M across the cohort, with Rush and Badu.bg each pulling in $3M and Swipe.bg adding another $2M. No unicorns yet. But the funding is moving, and the investor roster, anchored by Vitosha Venture Partners and Eleven Ventures, is exactly the kind of syndicate that tends to show up early.
So what's the broader tailwind? [Global retail is forecast to climb from $795.6B in 2024 to roughly $1,283.6B by 2034](https://www.linkedin.com/pulse/global-retail-market-projected-growth-trends-key-drivers-badoni-5cptc), a 4.0% CAGR driven by GenAI adoption and shifting consumer demand patterns. Median app install growth across 806 retail and catalog apps is running at roughly +20% YoY, which tells you mobile commerce appetite is real and accelerating. Coverage in Bulgaria stays flat for now, but the hot themes locally, retail expenditure trends, CPI sensitivity, flagship pricing, are exactly what you'd expect from a market learning to compete on margin discipline. I'd watch DynamicPricing closely on that last one. Retailers expanding physical footprint aggressively globally signals confidence the category still converts offline, which matters for any Bulgarian player thinking beyond digital.
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Ranked: Best Retail companies in Bulgaria
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | Badu.bg E-commerce company offering a variety of products and accessories | $3M | 33 mo ago | Seed | Kiril Shopov Co-Founder & CEO | 2015 | PHPFacebook LoginBootstrap+15 | — |
| 2 | Rush Provider of suite software solutions for Shopify e-commerce businesses | $3M | 50 mo ago | Acquired | — | 2020 | VitePressTailwind CSSVue.js+7 | — |
| 3 | Swipe.bg Online marketplace for second-hand smartphones | $2M | 29 mo ago | Series A | Mikhail Dimitrov Co-Founder & CEO | 2021 | — | — |
| 4 | A4Everyone Provider of analytics solutions for retail businesses | $717K | 76 mo ago | Seed | Hristo Hadjitchonev Co-Founder & CEO | 2015 | — | — |
| 5 | DynamicPricing Autonomous repricing tool for the e-commerce industry | $633K | 39 mo ago | Seed | — | 2012 | WordPress Block EditorElementorWordPress+36 | — |
| 6 | Agriniser Online marketplace for grain trading | $526K | 48 mo ago | Seed | — | 2016 | — | — |
| 7 | Second Life Electronics Online buy-back platform for used mobile phones and electronics | $473K | 150 mo ago | Deadpooled | Ilián Todorov Blajev Founder | 2012 | — | — |
| 8 | Microweber Open source website builder | $300K | 170 mo ago | Seed | Peter Ivanov CEO | 2009 | PHPZohoLaravel+20 | — |
| 9 | Angel Baby Online Retailer for Baby clothes | $238K | 135 mo ago | Seed | Dana Konski Founder & President | 2008 | Cart FunctionalityPrestaShopMicrosoft Word+13 | — |
| 10 | MaistorPlus Online marketplace for booking of home improvement services | $105K | 157 mo ago | Seed | Bozhidar Iliev Co- founder | 2012 | PHPDebianApache HTTP Server+12 | — |
Top 12 Retail companies in Bulgaria
#1
Series A · Sofia, Sofia City Province · founded 2021 · 3 employees$2.1Mraised▾
Online marketplace for second-hand smartphones. It offers a platform where users can buy and sell second-hand smartphones from various brands. In addition, the company also offers fashion accessories including smartphone cases, camera protectors, cables, adaptors, headphones, and more.
- Jan 2024Series A$1.5M
- Nov 2022Seed$528.4K
#2
Seed · Petrich, Blagoevgrad Province · founded 2015$2.8Mraised▾
E-commerce company offering a variety of products and accessories
#3
Seed · Sofia, Sofia City Province · founded 2012 · 9 employees$632.7Kraised▾
DynamicPricing is an autonomous repricing tool for the e-commerce industry. It uses AI and Machine Learning techniques to analyse product market data across retail channels and offers real-time autonomous repricing solutions. Its other features include digital marketing campaign optimisation, future campaigns repricing setup, pricing notifications and more. Clients include Big Bang, Nomago, Sport Depot and others.
#4
Acquired · Sofia, Sofia City Province · founded 2020 · 21 employees$2.7Mraised▾
Provider of suite software solutions for Shopify e-commerce businesses. Its features include post-purchase shipping notifications, a customizable tracking page, upsells, cross-sells based on the customer purchasing behavior, multi-language, shipping insights, reporting, and more. The company offers solutions on the subscription-based policy.
- Apr 2022Seed$2.7M
- Oct 2021Seed$300K
#5
Seed · Sofia, Sofia City Province · founded 2016 · 8 employees$525.9Kraised▾
Online marketplace for grain trading. The platform connects farmers, processors, and traders enabling them to buy, sell and negotiate trading deals directly via the platform. It allows users to create an account on the platform, list their products, and close deals. It offers subscription-based services.
- Jun 2022Seed$525.9K
#6
Seed · Sofia, Sofia City Province · founded 2015 · 7 employees$716.7Kraised▾
Operator of a data analytics platform intended to empower businesses to improve their performance. The company's platform offers a range of analytical applications that help to solve important business problems and use their data as a competitive advantage, enabling corporate clients to maximize sales and optimize efficiency.
#7
Deadpooled · Sofia, Sofia City Province · founded 2012$472.6Kraised▾
Online buy-back platform for used mobile phones and electronics
#8
Seed · Sofia, Sofia City Province · founded 2009 · 3 employees$300Kraised▾
Developer of an open-source platform intended for website development and content management. The company's platform develops websites, blogging sites, and online commerce sites by using drag-and-drop technology that needs no coding for website development, enabling users and clients to create their own websites.
#9
Seed · Sofia, Sofia City Province · founded 2008 · 37 employees$238Kraised▾
Manufacturer of sleeping bags intended to provide comfort and safety for babies and children. The company's sleeping bags are made from cotton fabric from all over Europe and are cut and sewn with care and skill by a team of experienced seamstresses, providing babies with the correct body temperature and minimizing the risk of SIDS (Sudden Infant Death Syndrome) and infant hip luxation.
#10
Seed · Sofia, Sofia City Province · founded 2012 · 9 employees$105Kraised▾
Operator of an online marketplace intended to provide home renovation and interior design services to homeowners and construction professionals. The company's marketplace helps users to find and hire home improvement and construction professionals and also allows users to rate the professionals based on their workmanship, enabling users to meet their renovation needs.
#11
Seed · Sofia, Sofia City Province · founded 2015$75Kraised▾
Software tools for marketing and product management on handicraft marketplaces
#12
Seed · Sofia, Sofia City Province · founded 2014$67Kraised▾
Manufacturer of prosthetic covers designed for leg amputees. The company creates designs in-house and uses 3D-printed covers that contain two parts front panel and a back panel which are put together by strong magnets, providing amputees with prosthetic covers that are tailor-made.
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Retail coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.