Best Retail Companies in Denmark
The 753 best Retail companies in Denmark in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: NORNORM.
Denmark's Retail sector doesn't have a unicorn yet, but $610M in disclosed funding across 753 tracked companies tells you this market is far from quiet. NORNORM leads the pack at $118M raised, with White Away pulling $68M and Famly adding $25M, funding distributions that reflect genuine investor conviction rather than scattered bets. Vaekstfonden and CVX Ventures are the names showing up most consistently, backing a field where the [global retail market sits at roughly $795.6B in 2024 and is forecast to reach $1,283.6B by 2034](https://www.linkedin.com/pulse/global-retail-market-projected-growth-trends-key-drivers-badoni-5cptc) at a 4.0% CAGR. That's the macro tailwind. Whether Danish operators capture their share depends on execution, not momentum alone.
The digital signals are worth noting. Across 806 retail and internet retail apps, median install growth is running at roughly +20% YoY, which I'd call a meaningful leading indicator for consumer-facing plays. So if you're sizing up where the sector's attention is concentrated, coverage themes right now cluster around retail expenditure trends, CPI movements, and inflation breakdowns, all the macro pressures that compress margins before operators can react. Pie VAT's $16M raise and Scandinavian Biolabs at $4M round out a directory where funding is concentrated at the top and sparse below. The spread is real, and it matters for anyone mapping entry points into this market.
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Ranked: Best Retail companies in Denmark
| # | Company | Disclosed funding | Last round | Stage | Employees | Founder | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | NORNORM Subscription-based platform offering furnishing service for offices | $118M | 42 mo ago | Series B | 69 | Anders Jepsen Founder & CEO | WebflowGSAPPipedrive+28 | — |
| 2 | White Away Online retailer offering kitchenware products | $68M | 67 mo ago | Series C | 246 | Jon Kristensen Executive Director | Cart FunctionalityContentfulTurbopack+21 | — |
| 3 | AMOV Internet first brand offering apparel for men and women | $52M | 80 mo ago | Series B | 1 | Kasper Eis Founder | — | — |
| 4 | Famly Platform providing management software solutions for childcare providers | $25M | 54 mo ago | Series A | 59 | Anders Laustsen Co-Founder & CEO | WebflowApple iCloud MailGoogle Workspace+21 | — |
| 5 | tattoodo Tattoodo is a content provider focused on the tattoo culture and lifestyle. | $24M | 83 mo ago | Series A | 53 | — | SentryNode.jsExpress+13 | — |
| 6 | Goodiebox Online retailer offering subscription-based multi-category beauty products | $23M | 50 mo ago | Series A | 207 | — | ContentfulSentryNode.js+35 | — |
| 7 | HelloSkin Online retailer of skin care products for women | $21M | 61 mo ago | Series A | 31 | Daniel Jensen Co-Founder & CEO | — | — |
| 8 | Golisto Platform for community driven niche marketplaces | $20M | 56 mo ago | Seed | 2 | Emil Ottar Riise CEO & Founder | TypeScriptGraphQLNode.js+31 | — |
| 9 | MyD2app Online marketplace offering multi-category electronic products | $17M | 85 mo ago | Series A | — | Omair Khan Co-Founder | — | — |
| 10 | Pie VAT VAT refund management system | $16M | 6 mo ago | Series A | 2 | — | Framer SitesReactHubSpot+13 | 1 partnership |
| 11 | Les Deux Online retailer of apparel, shoes, and accessories for men and kids | $15M | 59 mo ago | Series A | 64 | — | SanityShopifyApple iCloud Mail+27 | 1 job opening · 1 launch · 1 partnership |
| 12 | Plytix Provider of product information management for businesses | $12M | 45 mo ago | Series A | 1 | — | WordPressMySQLPHP+27 | 2 launchs · 1 award |
| 13 | Medusa Provider of SaaS-based search engine for Shopify stores | $9M | 47 mo ago | Seed | 43 | Nicklas Gellner Co-Founder & CTO | StackbitSanityNode.js+18 | 7 launchs |
| 14 | OnlinePOS Provider of hardware and software-based point-of-sales solutions | $9M | 79 mo ago | Acquired | 46 | Karsten Knudsen CO-Owner | WordPress Block EditorwpBakeryWordPress+47 | — |
| 15 | Soundboks Internet first brand offering audio devices | $9M | 36 mo ago | Series A | 91 91 → 84 (-8%) · sector median +0% | Jesper Theil Thomsen Co-Founder & Chief Executive Officer | Cart FunctionalityShopifySentry+36 | — |
| 16 | LastObject Internet first brand offering eco-friendly beauty accessories | $8M | 50 mo ago | Seed | 14 14 → 10 (-29%) · sector median +0% | Kare Frandsen Co-Founder | Cart FunctionalityShopifySentry+48 | — |
| 17 | Certainly Provider of conversational AI platform for online businesses | $8M | 68 mo ago | Series A | 16 | Henrik Fabrin Co-Founder & CEO | Cart FunctionalityRadix UITailwind CSS+13 | — |
| 18 | Cylindo Provider of a furniture visualization software for commerce and retailers | $8M | 58 mo ago | Acquired | 18 | — | HubSpot CMS HubFacebook LoginLinkedin Sign-in+25 | — |
| 19 | MXNEY Online fundraising platform for startups | $8M | 36 mo ago | Seed | 38 | Mads Olesen Co-Founder | — | — |
| 20 | JYSK Operates retail chain shops of web products | $8M | 52 mo ago | Early Stage | 2 | — | DrupalPHPSalesforce+10 | 1 partnership · 3 expansions |
| 21 | Son Of A Tailor Internet first brand offering custom T-shirts for men | $7M | 68 mo ago | Seed | 29 29 → 37 (+28%) · sector median +0% | Jess Fleischer Co-founder & CEO | SentryNode.jsTailwind CSS+25 | — |
| 22 | Mojn Personalization platfrom without PII | $7M | 148 mo ago | Acqui-Hired | 12 | — | — | — |
| 23 | Nordic Power Converters Wholesaler of lights | $7M | 60 mo ago | Seed | 11 | Mickey Madsen Co-Founder & CEO | — | — |
| 24 | Wear&Care Provider of incontinence sensors for wearables and devices | $6M | 76 mo ago | Seed | 7 | Jesper Picture Managing Director | — | 2 expansions |
| 25 | Miinto Online platform of multi-category second-hand fashion products | $6M | 165 mo ago | Acquired | 4 | Mike Radoor Co-Founder | Cart FunctionalityApple iCloud MailGoogle Workspace+10 | — |
| 26 | Shamballa Jewels Provider of spiritual fine jewelry | $6M | 120 mo ago | Series A | 18 18 → 35 (+94%) · sector median +0% | Mikkel Kornerup CEO | Cart FunctionalityShopifyVisa+20 | 1 partnership |
| 27 | Mouseflow Provider of software for web & mobile analytics solutions | $6M | 93 mo ago | Acquired | 9 | Jess Frandsen Director & Co-owner | WordPressSentryMySQL+36 | 1 partnership |
| 28 | Atosho Software tool to create shoppable content | $6M | 144 mo ago | Acqui-Hired | 11 | Frederik Pedersen CTO & Co-Founder | — | — |
| 29 | Zliide Omni-commerce shopping cart and self-checkout software solutions | $4M | 57 mo ago | Seed | 11 | Viktor Pedersen Co-Founder | — | — |
| 30 | Scandinavian Biolabs Internet first brand offering organic hair care and styling products on a subscription basis | $4M | 20 mo ago | Series A | 14 | Christian Harboe Co-Founder & CGO | Cart FunctionalityShopifySentry+42 | 2 partnerships |
| 31 | Hello Retail Provider of services for retailers | $4M | 78 mo ago | Seed | 54 54 → 56 (+4%) · sector median +0% | Kasper Jensen Co-Founder & CEO | Apple iCloud MailGoogle WorkspaceTailwind CSS+18 | — |
| 32 | Justt Group buying procurement platform for SMEs | $3M | 89 mo ago | Series A | 5 | — | — | — |
| 33 | Delogue Product data management platform | $3M | 51 mo ago | Seed | 54 54 → 52 (-4%) · sector median +0% | Rikke Biehl Founder & CEO | HubSpot CMS HubSplidecore-js+20 | 2 partnerships |
| 34 | Deskwolf Builds websites and Facebook pages for SMEs | $3M | 149 mo ago | Acqui-Hired | 12 | Rasmus Aaen Madsen CEO & Founder | — | — |
| 35 | Organic Basics Internet first brand offering innerwear for women and men | $3M | 55 mo ago | Acquired | 24 | Mads Fibiger Rasmussen Founder & CEO | Cart FunctionalityShopifyEasyGift+36 | — |
| 36 | Traede Provider of software solutions for fashion brands | $3M | 101 mo ago | Acquired | 16 16 → 25 (+56%) · sector median +0% | Christopher Josva Thodberg Heilmann CEO & founder | WordPressMySQLPHP+24 | — |
| 37 | Pointvoucher Online platform offering game-based rewards | $3M | 64 mo ago | Seed | 11 | — | — | — |
| 38 | WriteReader Book creator app for educating children | $2M | 92 mo ago | Seed | 3 | Janus Madsen Co-Founder & COO | WordPressMySQLPHP+33 | — |
| 39 | MSCH COPENHAGEN Online retailer of modern women’s clothing, accessories, and skincare | $2M | 93 mo ago | Seed | — | Anders Freund CEO | Cart FunctionalityPHPReact+16 | 1 job opening |
| 40 | Coalescent Mobile Robotics Manufacturer of an indoor logistic robot for retailers | $2M | 35 mo ago | Seed | 12 12 → 10 (-17%) · sector median +0% | Clionadh Martin Founder & CEO | WordPressMySQLPHP+25 | — |
| 41 | Second Trend Operator of online marketplaces for domain names and pre-owned fashion | $2M | 54 mo ago | Seed | 2 | — | — | — |
| 42 | Claimlane Provider of software facilitating warranty claims and returns management for retailers | $2M | 24 mo ago | Seed | 11 | — | WebflowKnockout.jsMicrosoft Advertising+25 | 3 job openings · 1 launch · 2 partnerships |
| 43 | Swiipe Provider of software to create a shopping cart | $2M | 79 mo ago | Seed | 17 | Anders Riis Founder / CPO | WordPressMySQLPHP+27 | — |
| 44 | CYKOM Retailer of bikes, frames, clothes, and other accessories | $2M | 41 mo ago | Seed | 13 | — | WordPressMySQLPHP+21 | — |
| 45 | RE-ZIP E-distributor of reusable bags | $1M | 36 mo ago | Funding Raised | 2 | Thomas Fugl Co-Founder | WordPressMySQLPHP+24 | 1 partnership |
| 46 | The Jewellery Room Online retailer offering fast fashion jewelry by designers | $1M | 63 mo ago | Seed | 5 | Charlotte Henry Co-Founder | Cart FunctionalityShopifySentry+35 | — |
| 47 | Create2STAY Re-commerce software solutions provider for brands and retailers | $1M | 35 mo ago | Seed | 3 | Ojvind Hulgaard Co-Founder | — | 1 award |
| 48 | CeramicSpeed Retailer of cycling products & equipment | $1M | 61 mo ago | Seed | 100 | Jacob Csizmadia Founder & CEO | Cart FunctionalityShopifyBootstrap+32 | 4 job openings |
| 49 | CAPSULE App based platform for digitalizing the wardrobe | $643K | 39 mo ago | Seed | 5 | Nadia Wabra Co-Founder | WordPressMySQLPHP+23 | — |
| 50 | Contribe Provider of an e-commerce platform integrating social and environmental pledges | $499K | 7 mo ago | Seed | 7 | Christoffer Bouet Co-Founder | — | — |
Top 12 Retail companies in Denmark
#1
Series A · Copenhagen, Capital Region of Denmark · founded 2018 · 2 employees$15.5Mraised▾
PIE VAT provides an online VAT refund management system. It enables users to claim a refund through QR code scanning. It offers an app-based platform for Android and IOS platforms.
- Nov 2025Series A$15.5M
#2
Seed · Aarhus, Capital Region of Denmark · founded 2022 · 7 employees$498.9Kraised▾
Provider of an e-commerce platform integrating social and environmental pledges. This platform allows businesses to offer customers the option to contribute to social or environmental causes with their purchases. It provides tools for impact tracking, campaign optimization, and customer analytics to measure the success of these initiatives. The platform integrates with major e-commerce systems, streamlining the process of adding impact pledges to existing online stores. It offers a range of pre-vetted impact projects across various causes, ensuring alignment with a company's values and customer preferences.
- Nov 2025Seed$498.9K
- Feb 2023Seed—
#3
Series A · Copenhagen, Capital Region of Denmark · founded 2020 · 14 employees$4.4Mraised▾
Internet first brand offering organic hair care and styling products on a subscription basis. The product catalog includes hair growth serums, hair shampoo, conditioners, hair styling gels, hair oils, nutrient tablets, and more. The company also offers scalp-simulating massagers. The platform also offers personalized recommendations for hair care products.
- Sep 2024Series A$4.4M
#4
Series B · Copenhagen, Capital Region of Denmark · founded 2020 · 69 employees$118Mraised▾
Subscription-based platform offering furnishing service for offices. The company offers workspace solutions from planning, designing, implementation services. It also provides 3D office furnishing services.
- Dec 2022Series B$115.4M
- Jul 2021Series A$2.6M
#5
Series C · Risskov, Capital Region of Denmark · founded 2003 · 246 employees$68.2Mraised▾
White Away is a young and ambitious e-commerce company in rapid development. It is Scandinavia's largest supplier of hard appliances online. White Away is part of the White Away Group, which owns a number of online appliance shops and franchise chain Skousen, who is one of the largest white goods retailers. White Away Group, which started from scratch in 2007, currently has 110 employees and is based at Western Beach Allé 54 in Risskov near Aarhus C
- Oct 2020Series C$34.3K
- May 2020Series C—
- Jul 2014Series C—
- Aug 2012Series C$2.5M
#6
Series A · Copenhagen, Capital Region of Denmark · founded 2013 · 59 employees$24.5Mraised▾
Platform providing management software solutions for childcare providers. It offers digital tools that help streamline administrative tasks and daily operations. The platform is designed to assist childcare services in managing communication, scheduling, and records.
- Nov 2021Series A$18M
- Aug 2020Seed$411K
- Nov 2019Seed$863.9K
- Jul 2017Seed$630K
#7
Series A · Copenhagen, Capital Region of Denmark · founded 2012 · 207 employees$23Mraised▾
Online retailer offering subscription-based multi-category beauty products. The product catalog includes night cream, comb, scalp massager, micellar water, and more. The platform offers products on a monthly subscription basis. The company claims its products are cruelty-free.
- Mar 2022Series A$5.3M
- Mar 2021Series A$7.6M
- Feb 2020Series A$3.7M
- Jun 2019Series A$6.4M
#8
Seed · Copenhagen, Capital Region of Denmark · founded 2014 · 11 employees$2Mraised▾
Provider of software facilitating warranty claims and returns management for retailers. The software offers a self-service portal for customers to submit inquiries. It provides workflows to improve efficiency and productivity in resolving claims. The system allows forwarding claims to suppliers and offers analytics to prevent future returns. Integrations with other systems are also available.
- May 2024Seed$2M
#9
Series A · Copenhagen, Capital Region of Denmark · founded 2014 · 1 employees$12.1Mraised▾
Provider of product information management for businesses. It provides a platform to collect, manage, and enrich the product information. It is built to integrate across the business and create product e-catalogs, etc. Its features include custom attributes, advanced filtering, import profiles, built-in data asset management, and more. The company offers the solution on the subscription-based policy.
- Sep 2022Series A$8.7M
- Aug 2020Grant (prize money)$59.5K
- May 2019Seed$752.1K
- Sep 2018Grant (prize money)$1.7M
#10
Seed · Copenhagen, Capital Region of Denmark · founded 2020 · 38 employees$7.8Mraised▾
Online fundraising platform for startups. The platform lets businesses get funded with a cash payout or through the growth packs. Founders can register their businesses and get funded from investors or through growth packs using the platform.
- 2023Seed$4.6M
- 2020Seed$3.2M
#11
Series A · Copenhagen, Capital Region of Denmark · founded 2015 · 91 employees$8.6Mraised▾
Internet first brand offering audio devices. Its offering includes Bluetooth performance speakers and accessories like chargers, backpacks, batteries, etc. It offers a two-year warranty on its products. The company offers worldwide shipping.
- May 2023Series A$8.6M
- Mar 2016Seed—
#12
Series B · Viborg, Capital Region of Denmark · founded 2015 · 1 employees$52.4Mraised▾
Amov apparel is an internet first brand offering apparel for men and women. The product catalog includes hoodies, sweatshirts, t-shirts, etc.
- Sep 2019Series B$14.7M
- Dec 2018Series B$13.8M
- May 2018Series B$9M
- Jun 2016Series B$14.9M
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Retail coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Riya reads income statements for fun. She covers the real money in a sector — revenue, growth, who actually earns — and never met a vague claim she didn't want a number for.