Organic Basics

Internet first brand offering innerwear for women and men

placeCopenhagen, Capital Region Of Denmark, Denmark calendar_todayFounded 2015 groups24 employees language organicbasics.com

Registered entities

Reputation

Customer rating 4.3 / 5 across 1,687 reviews.

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
United States35.6%
Denmark20.9%
United Kingdom14.3%
Germany8.9%
France5.3%

Social engagement

Social engagement: 9.7K social following, 1 post in the last 12 months — below the industry typical range.

Investor mix

7 investors on record; lead investors include Bumble Ventures, Nordic Eye, Vaekstfonden.

Investor typeCountShare
Venture capital571%
Other / undisclosed229%

Share of voice

Share of voice in Denmark: 96.8% of web traffic across its competitive set; worldwide: 51%.

Recent activity

16 Jun 2026
Event
Possiple Fashion Week
Coming soon