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Radar · Sports Tech in Atlanta

Best Sports Tech Companies in Atlanta, United States

The 49 best Sports Tech companies in Atlanta, United States in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: PlayOn Sports.

49companies tracked
$163.5Mdisclosed funding
0unicorns
15have raised
FLIAR INTELLIGENCE · SPORTS TECH × ATLANTA

Our analysis of 50 Sports Tech companies

$7.8b in tracked funding; 96% of the stack-profiled cohort runs cloud-native; funding activity peaked in 2025.

50companies analysed
96%cloud-native stacks
2025funding peak (by rounds)
6unicorns
2018median founding year

Ranked: Best Sports Tech companies in Atlanta

#CompanyDisclosed fundingLast roundStageFounderFoundedTech stackPatents & IP focusRecent signals
1PlayOn Sports
High school sports media, streams events and videos on-demand
$88M54 mo agoSeries DDavid Rudolph
CEO
2008HubSpot CMS HubSentryAtlassian Statuspage+26——
2CONTROL
Provider of an app-based fantasy sports platform for multiple sports
$40M54 mo agoSeries ASohrob Farudi
Chief Executive Officer & Co-Founder
2015—135 patents
Advanced pesticide spray equipment and formulations for agricultural and animal pest control
—
3Supersapiens
Provider of wireless sensors for monitoring body vitals
$14M63 mo agoDeadpooledPhil Southerland
Co-Founder & CEO
2019Cart FunctionalityWebflowStripe+19——
4Gigantik
Provider of marketing platform that helps sports marketers unlock fan engagement
$12M48 mo agoSeries ABrian Burns
Co-Founder
2017———
5Experience
Cloud-based event application provider
$3M166 mo agoAcqui-Hired—2011—4 patents
AR/VR visualization tools and wearable control interfaces for safety and interactive experiences
—
6Pickleheads
Provider of a booking platform for pickleball courts
$2M19 mo agoSeedBrandon Mackie
Co-Founder
2022SanitySentryNode.js+27——
7XBowling
Social mobile bowling for points, prizes and merchandise
$2M173 mo agoSeedTimothy Minard
CEO & President
2010———
8PrizePicks
Provider of online platform for fantasy sports
$850K56 mo agoAcquired—2007WebflowMemberStackApple iCloud Mail+31—1 partnership
9HiCast Sports
Instant sports video sharing app
$577K121 mo agoSeed—2010Squarespace CommerceSquarespaceTypeScript+19——
10SpeedTracs
Provides sports training equipments
$426K154 mo agoSeedMatt Thompson
CEO
2008———

Top 12 Sports Tech companies in Atlanta

#1
Seed · Atlanta, Georgia · founded 2022 · 9 employees
$2.5Mraised
▾

Provider of a booking platform for pickleball courts. It provides users with a list of indoor and outdoor pickleball courts for booking. It also allows users to book courts in multiple locations and provides news articles on pickleball.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 5k LinkedIn followers — 9.1% of this cohort's audience
Activity: 3 product launches announced in 12 mo
Funding rounds
  • Dec 2024Seed$2.5M
  • Feb 2023Seed—
Founders & team
Brandon MackieCo-FounderIan LangworthCTO & Co-founder
Investors
Ardent Venture Partners, Overline, Boardroom, Oregon Sports Angels, Profluence, Service Provider Capital
Tech stack
Chakra UiClerkCloudflareCloudflare Bot ManagementCloudflare Browser InsightsCore-Js
#2
Series D · Atlanta, Georgia · founded 2008 · 246 employees
$87.9Mraised
▾

PlayOn Sports is the nation’s premier high school sports media company and is composed of six operating divisions: the NFHS Network, PlayOn Sports Properties, PlayOn Sports Technology, PlayOn Sports Productions, School Broadcast Program, and Digital Scout. They are the rights holder, producer, and aggregator of high school sports events distributed across television, the Internet, and mobile devices. By combining State Athletic Association postseason content with the regular season events of member schools, Playon sports provides viewers the high school sports content available and marketers with a unique multimedia platform solution to reach teens, young adults, and families.

Funding rounds
  • Feb 2022Series D—
  • Jan 2021Series D$10M
  • Dec 2019Series D$25M
  • Sep 2017Series D$5M
Founders & team
David RudolphCEO
Investors
Teall Capital, Crossover, BIP Ventures, KKR, Panoramic Ventures, BIP Wealth
Tech stack
AdaAmazon Web ServicesApple Icloud MailAtlassian StatuspageAuraBootstrap
#3
Series A · Atlanta, Georgia · founded 2015
$40Mraised
▾

Provider of an app-based fantasy sports platform for multiple sports. It provides users with a platform that allows fans to participate in sports and entertainment events by voting and making decisions through their app. Users can also vote for their favorite drivers and make picks and polls related to racing events.

Funding rounds
  • Jan 2022Series A$40M
  • Sep 2020Seed—
Founders & team
Sohrob FarudiChief Executive Officer & Co-Founder
Investors
Lightspeed Venture Partners, Correlation Ventures, Next 10 Ventures, Verizon, Talis Capital, BASECAMP FUND
#4
Series A · Atlanta, Georgia · founded 2017 · 18 employees
$12.5Mraised
▾

Provider of marketing platform that helps sports marketers unlock fan engagement. It provides brands with a simple and easy-to-use platform to fuel database growth, cultivate insights, and ignite fan activations.

Funding rounds
  • Aug 2022Series A$8M
  • Oct 2021Seed$4.5M
Founders & team
Brian BurnsCo-FounderDouglas DimolaCo-Founder & CEO
Investors
Socium Ventures, BIP Ventures, Amino Capital
#5
Deadpooled · Atlanta, Georgia · founded 2019 · 10 employees
$13.5Mraised
▾

Provider of wireless sensors for monitoring body vitals. It offers solutions for real-time glucose level monitoring biosensors for athletes' energy management. The patch can be worn by the users during workouts and exercise. The device gives the data and reports to the app based on the analysis of the glucose levels during the workout. The patch can be worn for 14 days and the data is tracked for every minute.

Funding rounds
  • Apr 2021Series B$13.5M
Founders & team
Phil SoutherlandCo-Founder & CEO
Investors
CM Ventures, Wahoo Fitness, Swiss Ventures Group, Mica, Rubix Venture Partners, Serpentine Ventures
Tech stack
CalendlyCart FunctionalityCdnjsCloudflareCloudflare Bot ManagementCookiebot
#6
Acquired · Atlanta, Georgia · founded 2007 · 294 employees
$850Kraised
▾

Provider of online platform for fantasy sports. It offers multiple fantasy games such as football,ufc,baseball and others. It help users to choose preferred players and predict their match status to win rewards.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 35k LinkedIn followers — 67.6% of this cohort's audience
Activity: 1 partnerships (incl. Atlanta Hawks) announced in 12 mo
Funding rounds
  • Dec 2021Seed—
  • Jan 2021Seed—
  • Jul 2020Seed$850K
Investors
Phoenix Capital Ventures, The Players' Impact, ThePostGame, Australis Capital, AMJ Ventures, 305 Ventures
Tech stack
AhrefsAmazon SesAmazon Web ServicesApple Icloud MailApple PayAppsflyer
#7
Acqui-Hired · Atlanta, Georgia · founded 2011 · 30 employees
$3Mraised
▾

Experience provides mobile web solutions for event organizers that them offer seat upgrades, unique experiences etc during live events. Lets season ticket holders return individual game tickets in exchange of credits. Experience is the official upgrade partner of MLB. Also, claims to be the preferred mobile upgrade partner for the NFL, and the preferred partner for Live Nation Entertainment and Ticketmaster for upgrades and experiences.

Funding rounds
  • Sep 2012Series A$3M
Investors
K5 Ventures
#8
Seed · Atlanta, Georgia · founded 2010
$2Mraised
▾

Social mobile bowling for points, prizes and merchandise

Founders & team
Timothy MinardCEO & President
#9
Seed · Atlanta, Georgia · founded 2018
$20Kraised
▾

Provider of a mental health performance platform for sports organizations

Founders & team
T M RobinsonFounder & CEO
Investors
Techstars
#10
Seed · Atlanta, Georgia · founded 2008 · 5 employees
$426Kraised
▾

SpeedTracs is a sports training company provides physical training equipment software. It provides tools and equipment for individuals and teams for their competition training and motivates teams through it. Their SpeedStation costs $1499 per unit which user can purchase by contacting them through their platform.

Funding rounds
  • Sep 2013Conventional Debt$400K
  • Oct 2012Conventional Debt$550K
  • Jan 2012Seed$76K
  • Aug 2010Seed$350K
Founders & team
Matt ThompsonCEO
#11
Seed · Atlanta, Georgia · founded 2010 · 5 employees
$576.7Kraised
▾

HiCast Sports is an app only video capture, edit, and share platform for youth and amateur athletes and fans. Using the app, subscribers can watch near-live gameplay from any seat in the stands of participating venues, grab and edit clips of their favorite plays, and instantly share them with friends and family in their social networks.

Funding rounds
  • Jun 2016Seed$576.7K
Investors
The Growth Society
Tech stack
AngularCloudflareCloudflare Bot ManagementCore-JsFacebook PixelGoogle Analytics
#12
Seed · Atlanta, Georgia · founded 2013
$75Kraised
▾

Shot Stats is designed to improve tennis players’ performance by providing instant and convenient swing analysis metrics, including racket head speed, ball spin, stroke count and ball impact. The device acts as dampener and is placed in the same way. It is weather proof, USB charged with 4 hour battery life, Bluetooth 4.0 compatible, impact resistant and is controlled via touchscreen. It doesn't require a smartphone but when paired with one gives better visualized analytics and session by session data. Raised $100k on a goal of $75k on Kickstarter.

Funding rounds
  • May 2014Seed$25K
  • Feb 2014Seed$50K
Founders & team
Sergey FeingoldFounderLavie SakFounder
Investors
HAX, SOSV

Funding & investor landscape

$163.5Mtotal disclosed funding
16companies funded
27disclosed rounds
0rounds last 90 days
Most active investors
Phoenix Capital Ventures3 rounds
305 Ventures2 rounds
BIP Ventures2 rounds
KKR2 rounds
The Farm2 rounds
6MV1 rounds
AMJ Ventures1 rounds
Accelerant Venture Capital1 rounds
Accretion Capital1 rounds
Alabama Futures Fund1 rounds

Notable founders

Brandon Mackie
Co-Founder · Pickleheads
Ian Langworth
CTO & Co-founder · Pickleheads
David Rudolph
CEO · PlayOn Sports
Sohrob Farudi
Chief Executive Officer & Co-Founder · CONTROL
Brian Burns
Co-Founder · Gigantik
Douglas Dimola
Co-Founder & CEO · Gigantik
Phil Southerland
Co-Founder & CEO · Supersapiens
Timothy Minard
CEO & President · XBowling
T M Robinson
Founder & CEO · The Sports Mental Health and Wellness Playbook
Matt Thompson
CEO · SpeedTracs
Sergey Feingold
Founder · Shot Stats
Lavie Sak
Founder · Shot Stats
Prism market signals · United States · country-scoped Prism corpus, 995,354 docs

Market landscape — 10 sub-themes by coverage

Share of Sports Tech coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

RESEARCH SIGNALS · United States

How research on Sports Technology is moving in the United States

A read on the academic research around Sports Technology — which themes are gaining ground, the institutions and researchers driving them, and how the tone is shifting. Based on 197 United States-affiliated papers.

research sentiment over time
201520202025
enthusiastic · positive · guarded tone
Tone is overwhelmingly optimistic and softening — the enthusiastic (strongly-positive) share moved 50% → 47% across 2015–2025.
top research entities
  • East Tennessee State University9
  • Harvard University5
  • Lindenwood University4
  • Texas A&M University4
  • Boston Children's Hospital4
leading researchers
Ai Ishida · Michael H. Stone · Samuel Onimisi Dawodu · Shedrack Onwusinkwue · Femi Osasona · Akoh Atadoga · Bernard W. Downs · Samudra Prosad Banik
▲ Breakthroughs18 · 9%
▼ 11%→6% share
▼0.5× share momentum2 median citations33% since 2021mostly methods-led
Breakthroughs are cooling (11%→6% of field), led by Analytics.
rising sub-themes (early→recent)
  • Analytics7
  • Human–computer interaction4
  • Data science3
  • Biomechanics3
  • Usability3
Landmark Sports Analytics · 54 cites
◆ Advancements76 · 39%
▼ 53%→42% share
▼0.8× share momentum1 median citations57% since 2021mostly empirical
Advancements are cooling (53%→42% of field), led by Athletes.
rising sub-themes (early→recent)
  • Athletes4→13
  • Physical medicine and rehabilitation1→7
  • Physical therapy2→6
  • Analytics3→6
  • Football2→4
Newly emergingKey (lock) 0→5
Landmark Photobiomodulation in human muscle tissue: an advantage in sports performance? · 152 cites
▼ Concerns42 · 21%
▲ 21%→23% share
▲1.1× share momentum4 median citations60% since 2021mostly empirical
Concerns are rising (21%→23% of field), led by Athletes.
rising sub-themes (early→recent)
  • Athletes3→10
  • Sports medicine2→4
Landmark The Placebo and Nocebo effect on sports performance: A systematic review · 147 cites
RESEARCH HOTSPOTS · United States

Where sports tech is researched across United States

Location clusters by institution affiliation — each city's volume, stance tone, and a quick read on its hot topic, what's advancing, the opening opportunity, and the main concern.

Boston9 · +0.07
Opportunity · Misinformation
New York6 · +0.28
Opportunity · Elite athletes
Los Angeles6 · +0.20
PATENT SIGNAL · United States

Who's filing sports tech patents in the United States

United States sports tech patent filing is steady — 59 filings from 29 assignees (2016–2025), led by Stats, TRUE FORM, Cipher Genetics; annual filings 5→5.

59 filings29 assigneespeak 11/yr2016–2025
filing momentum (YoY 2016–2025)
top patent filers
  • Stats17
  • TRUE FORM11
  • Cipher Genetics7
  • Gamechanger Analytics6
  • AR & NS Invest6
  • Lucey Patrick6
  • WEI Xinyu6
  • SHA LONG6

Common questions

How many Sports Tech companies are there in Atlanta, United States?
Radar tracks 49 indexable Sports Tech companies headquartered in Atlanta, United States that meet our profile-completeness bar.
What is the total funding raised by Sports Tech companies in Atlanta, United States?
The Sports Tech companies in Atlanta, United States on this list have raised a combined $163.5M in disclosed equity funding across 16 funded companies.
Which is the highest-funded Sports Tech company in Atlanta, United States?
PlayOn Sports is the highest-funded Sports Tech company in Atlanta, United States, with $87.9M in disclosed equity funding.
How many Sports Tech companies in Atlanta, United States are funded?
16 of the 49 Sports Tech companies in Atlanta, United States on this list have disclosed at least one equity funding round.
How many Sports Tech unicorns are there in Atlanta, United States?
None of the Sports Tech companies in Atlanta, United States on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in Atlanta, United States Sports Tech companies?
The most active investors in Atlanta, United States Sports Tech companies on this list include Phoenix Capital Ventures, 305 Ventures, BIP Ventures, KKR, The Farm.
Rohit KhannaTrends & Stories

Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.

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