Best Sports Tech Companies in Michigan, United States
The 48 best Sports Tech companies in Michigan, United States in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Varsity News Network.
Our analysis of 50 Sports Tech companies
$7.8b in tracked funding; 96% of the stack-profiled cohort runs cloud-native; funding activity peaked in 2025.
Ranked: Best Sports Tech companies in Michigan
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Patents & IP focus | Recent signals |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Varsity News Network Empowering schools with innovative solutions for athletics and activities management | $21M | 81 mo ago | Series B | Matthew Anderson Co-Founder | 2010 | WordPressMySQLPHP+25 | — | — |
| 2 | WaitTime Developer of AI-based crowd behavior analytics | $10M | 53 mo ago | Series A | — | 2013 | WixSentryBootstrap+12 | 12 patents Real-time queue analytics and user wait-time prediction for service optimization | 2 partnerships |
| 3 | MaxOne Provider of AI-based software solutions for team and event management | $4M | 48 mo ago | Series A | — | 2014 | WordPressMySQLPHP+12 | — | — |
| 4 | V1 Sports Cloud-based Sports motion analysis and online coaching software for golf | $1M | 65 mo ago | Early Stage | — | 1995 | WordPressSentryMySQL+34 | 68 patents Athlete motion sensing analytics and advanced ski boot base technology | — |
| 5 | Basepath Provider of NIL operations software for student athletes | $1M | 58 mo ago | Seed | — | 2021 | — | — | — |
| 6 | Golfler App GPS golf app featuring on-demand access/delivery to food, beverage & golf gear | $600K | 124 mo ago | Acqui-Hired | — | 2015 | — | — | — |
| 7 | Scoutforce Recruiting software (SaaS) for coaches and athletic departments | $450K | 183 mo ago | Early Stage | Andrew Iacco Co-Founder | 2008 | — | — | — |
| 8 | Coliseum Media AI-based podcast aggregator platform | $300K | 56 mo ago | Seed | Mike Hall Co-Founder | 2020 | — | — | — |
| 9 | PlayBooked Network providing business resources and technology tools for professional athletes | $250K | 57 mo ago | Seed | Ken Konecki President / Co-Founder | 2020 | WordPress Block EditorwpBakeryWordPress+29 | — | — |
| 10 | Fangage Social platform for fan engagement | $220K | 88 mo ago | Seed | Josh Bryant Founder | 2017 | — | — | — |
| 11 | Athlytic Provider of a NIL marketing management platform for student-athletes | $100K | 38 mo ago | Seed | Jared Eummer Co-Founder | 2020 | — | — | — |
Top 12 Sports Tech companies in Michigan
#1
Series A · Grand Rapids, Michigan · founded 2014 · 389 employees$4.1Mraised▾
MaxOne is a provider of AI-based software solutions for team and event management. The platform offers Ai-driven tools for coaches and organizations to increase the performance of their athletes. The company has partnered with FNF coaches, PGC Basketball, X&O labs, and FastModel Sports among others.
- Jul 2022Conventional Debt$33.1K
- Jan 2021Series A$3.5M
- Dec 2018Conventional Debt$150.5K
- Mar 2018Seed$500K
#2
Series A · Detroit, Michigan · founded 2013 · 15 employees$10.4Mraised▾
Developer of AI-based crowd behaviour analytics. It enables users to analyze the crowd using software and AI-based algorithms. It also provides users with crowd densities and tracking technology.
- Feb 2022Series A$9.5M
- Jun 2017Seed$914.3K
- Mar 2017Seed—
#3
Seed · Detroit, Michigan · founded 2020 · 6 employees$100Kraised▾
Provider of a NIL marketing management platform for student-athletes. It offers a platform where athletes can create a profile on the platform and integrate their social media accounts. It provides insights into both parties' audiences such as location, education status, gender, brand affinity, class status, and engagement rates to make recommendations for partnerships. It also lets brands seamlessly search and filter based on their targeted needs.
- 2023Seed$100K
- Nov 2021Grant (prize money)$20K
- 2021Grant (prize money)$50K
#4
Series B · Grand Rapids, Michigan · founded 2010 · 63 employees$21.1Mraised▾
Empowering schools with innovative solutions for athletics and activities management. The company champions the spirit of play by providing a comprehensive platform designed to streamline administrative tasks and enhance the event experience. It offers a suite of integrated tools, including digital ticketing, broadcasting & streaming, fundraising, concessions, website management, and fan engagement solutions. This all-in-one platform enables schools to connect with their communities, energize events, and create lasting memories. By offering these diverse services, the company empowers schools to focus on their students, staff, and communities. The platform includes features like schedules, stats, scores, and sponsorship management. It is a SaaS platform that supports athletic websites, coaching tools, and analytics. The company also provides resources like blogs, podcasts, and customer support to help schools maximize their use of the platform.
- Nov 2019Series B$3.5M
- Mar 2019Series B$931.7K
- Feb 2018Series B$6.9M
- Sep 2015Series A$5.3M
#5
Seed · Grand Rapids, Michigan · founded 2021 · 15 employees$1Mraised▾
Provider of NIL operations software for student athletes. It is a platform that automates NIL deals for student athletes, athletic departments and brands. It allows athletes and stakeholders to auto sign and store NIL contracts, assign tasks, manage finances and disclose NIL deals.
- Oct 2021Seed$1M
#6
Early Stage · Ann Arbor, Michigan · founded 1995 · 29 employees$1Mraised▾
V1 Sports (formerly known as Interactive Frontiers) is a cloud-based sports motion analysis and online coaching software for golf. The company is specialized in the development of video analysis software. It helps coaches to analyze golf swings with a playback tool. The company also offers online software and hardware applications for the sports training industry.
- Mar 2021Unattributed$500K
- Aug 2015Unattributed$505.1K
#7
Seed · Grand Rapids, Michigan · founded 2020 · 14 employees$250Kraised▾
Network providing business resources and technology tools for professional athletes. This platform facilitates career management through digital profile maintenance, campaign tracking, and performance metric analysis. It offers guidance on brand development, sponsorship negotiations, and business venture strategies. Additionally, the service provides information regarding financial regulations, tax compliance, and industry trends relevant to individuals transitioning from sports competition into entrepreneurship.
- Oct 2021Seed$250K
- May 2020Seed$150K
#8
Seed · Detroit, Michigan · founded 2020 · 5 employees$300Kraised▾
Developer of a sports audio commentary platform intended to reinvent sports fandom. The company's platform uses machine learning and audio AR, usually digital by one or more speakers to add information that plays in real-time with a video, enabling people to comment on the intersection of motorsports, media, gaming, and technology.
- Nov 2021Seed$300K
#9
Acqui-Hired · Detroit, Michigan · founded 2015 · 18 employees$600Kraised▾
Golfler is a software development company that specializes in building mobile applications and software solutions designed to improve the game of golf for both golfers and for golf courses. Feature: delivery and pre-ordering system, beverage and accessories on-demand, rangefinder, scorecard, weather updates and a messaging center etc. On march 2015, it has acquired Ninja Caddie, a golf GPS Range finder with accurate distance measuring capability.
- Apr 2016Seed$20K
- Jun 2015Seed$150K
- Mar 2015Seed—
- Mar 2015Angel$67.5K
#10
Seed · Detroit, Michigan · founded 2017 · 7 employees$220Kraised▾
Fangage is a social platform for fan engagement. It enables users to upload a photo on the platform, choose a celebrity and get the photo signed by their favourite celebrity. It also streams celebrities signing photos on various other social media platforms like Periscope, Instagram, Twitch, and more.
- Mar 2019Seed$200K
- Nov 2018Seed$20K
- 2018Seed—
#11
Funding Raised · Ypsilanti, Michigan · founded 2018 · 8 employees$25Kraised▾
App-based social platform for car enthusiasts. The app connects enthusiasts to events, car clubs & auto businesses. Users can create a profile, share their rides, favorite cars, and more. The app is available for Android and iOS users.
- Jun 2021Grant (prize money)$25K
#12
Early Stage · Ann Arbor, Michigan · founded 2008 · 6 employees$450Kraised▾
Developer of recruiting software designed to help in connecting high school athletes and college coaches. The company's platform helps strengthen athletic departments by streamlining the recruiting process for coaches, enabling clients to spend less time on the recruiting trail and more time developing their student-athletes.
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Sports Tech coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
How research on Sports Technology is moving in the United States
A read on the academic research around Sports Technology — which themes are gaining ground, the institutions and researchers driving them, and how the tone is shifting. Based on 197 United States-affiliated papers.
- East Tennessee State University9
- Harvard University5
- Lindenwood University4
- Texas A&M University4
- Boston Children's Hospital4
- Analytics7
- Human–computer interaction4
- Data science3
- Biomechanics3
- Usability3
- Athletes4→13
- Physical medicine and rehabilitation1→7
- Physical therapy2→6
- Analytics3→6
- Football2→4
- Athletes3→10
- Sports medicine2→4
Where sports tech is researched across United States
Location clusters by institution affiliation — each city's volume, stance tone, and a quick read on its hot topic, what's advancing, the opening opportunity, and the main concern.
Who's filing sports tech patents in the United States
United States sports tech patent filing is steady — 59 filings from 29 assignees (2016–2025), led by Stats, TRUE FORM, Cipher Genetics; annual filings 5→5.
- Stats17
- TRUE FORM11
- Cipher Genetics7
- Gamechanger Analytics6
- AR & NS Invest6
- Lucey Patrick6
- WEI Xinyu6
- SHA LONG6
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.