Best Sports Tech Companies in New South Wales, Australia
The 59 best Sports Tech companies in New South Wales, Australia in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: PlayUp.
Our analysis of 50 Sports Tech companies
$7.8b in tracked funding; 96% of the stack-profiled cohort runs cloud-native; funding activity peaked in 2025.
Ranked: Best Sports Tech companies in New South Wales
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | PlayUp Operator of online platforms for sports and horse race betting | $95M | 68 mo ago | Series C | Daniel Simic Founder & CEO | 2006 | WordPressApple iCloud MailMicrosoft 365+24 | — |
| 2 | PlayUp Online gambling platform offering multi-category sports betting services | $35M | 64 mo ago | Series B | Daniel Simic Co-Founder & CEO | 2014 | SentryZendeskTailwind CSS+18 | — |
| 3 | Forever Network Provider of online sports media for basketball | $6M | 27 mo ago | Series A | Jaden Harris Co-Founder and Director | 2015 | — | — |
| 4 | GAMEFACE AI-enabled performance analysis solution for players | $75K | 105 mo ago | Acquired | — | 2014 | Amazon Web ServicesGoogle Font APIFont Awesome+9 | — |
| 5 | SoccerBrain Soccer club management platform | $40K | 140 mo ago | Seed | Aron Day Founder | 2005 | — | — |
| 6 | disruptsports.com Disrupt is creating the words first fully customizable sport gear platform. | $40K | 140 mo ago | Seed | — | 2014 | Cart FunctionalityShopifyZoho+10 | — |
| 7 | SnowExplore Online social paltform for skiing enthusiasts | $10K | 127 mo ago | Deadpooled | Luke Hymann Founder | 2011 | — | — |
| 8 | VueMotion Provider of AI-powered athletic performance analysis platform | — | 32 mo ago | Seed | Amit Gupta Co-Founder & CTO | 2019 | WebflowYouTubeLenis+22 | — |
Top 9 Sports Tech companies in New South Wales
#1
Series A · Sydney, New South Wales · founded 2015 · 17 employees$6Mraised▾
Provider of online sports media for basketball. It provides users with content related to sports for social media. It monetizes through advertising, content marketing, and e-commerce store.
- Mar 2024Series A$6M
- Aug 2015Grant (prize money)—
#2
Series C · Sydney, New South Wales · founded 2006$95Mraised▾
Operator of online platforms for sports and horse race betting. It provides options for users to place wagers on various sporting events. It also offers a platform dedicated to horse race betting. The platforms aim to provide a user-friendly experience for individuals interested in participating in these activities.
- Nov 2020Series C$25M
- Apr 2011Series C$20M
- 2010Series B$30M
- 2009Series A$15M
#3
Series B · Sydney, New South Wales · founded 2014$34.9Mraised▾
Online gambling platform offering multi-category sports betting services
#4
Acquired · Sydney, New South Wales · founded 2014 · 18 employees$75Kraised▾
Gameface is an AI-enabled performance analysis solution for players. The company offers video footage analysis so that players can track aspects of the football match such as goals, passing patterns, ball possessions, etc. It enables any players to upload their match footage to analyze it & create a custom report.
- Oct 2017Seed$75K
#5
Seed · Miranda, New South Wales · founded 2005$40Kraised▾
SoccerBrain is an online platform for soccer clubs to manage coaching, training, and development of players. Their platform simultaneously tests, train and measure the skills of soccer players as a coach. As of July 2016, the company is working in stealth mode.
- Oct 2014Seed$40K
#6
Seed · Sydney, New South Wales · founded 2014 · 13 employees$40Kraised▾
Operator of a retail platform intended to offer a variety of sports equipment. The company's platform offers design templates to build a design from scratch, it is then crafted by local experts, enabling customers to get their personalized sports equipment home delivered.
#7
Deadpooled · Sydney, New South Wales · founded 2011$10Kraised▾
Online social paltform for skiing enthusiasts. It provides information, pictures, videos, and a review of ski spots. It lets users know the mountain before they take on the mountain. It works on a monthly subscription model.
- Nov 2015Grant (prize money)$10K
#8
Seed · Sydney, New South Wales · founded 2019—raised▾
Provider of AI-powered athletic performance analysis platform. This platform uses advanced computer vision and AI to objectively analyze athlete movements, providing detailed biomechanical models. The system is accessible via smartphone app or web, enabling analysis of various sports and movements in diverse environments. It offers precise measurements, facilitating performance tracking and injury risk assessment. The platform supports both individual athletes and teams, providing objective feedback for improved performance and injury prevention. Reports can be customized for enterprise subscribers.
- Oct 2023Seed—
#9
Acquired · Sydney, New South Wales · founded 2014 · 19 employees—raised▾
Provider of an online sports betting platform for multiple sports. It offers an online betting platform with daily and weekly fantasy sports contests for various leagues and sports including NFL, NBA, NRL, AFL, EPL, A-League, and Golf. The platform allows users to choose a contest from the lobby by sport, day of the game, entry fee, and contest size. Users score points based on the performance of players in their team in real matches.
- Mar 2019Seed—
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Sports Tech coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
How research on Sports Technology is moving in Australia
A read on the academic research around Sports Technology — which themes are gaining ground, the institutions and researchers driving them, and how the tone is shifting. Based on 61 Australia-affiliated papers.
- Griffith University7
- Edith Cowan University6
- Queensland University of Technology6
- Australian Sports Commission5
- University of Canberra5
- Hamstring2
- Analytics2
- Plyometrics1
- Sprint1
- Stretch shortening cycle1
- Physical medicine and rehabilitation1→5
- Athletes2→6
- Athletes4→6
- Physical therapy2→4
Where sports tech is researched across Australia
Location clusters by institution affiliation — each city's volume, stance tone, and a quick read on its hot topic, what's advancing, the opening opportunity, and the main concern.
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.