Best Sports Tech Companies in North Holland, Netherlands
The 41 best Sports Tech companies in North Holland, Netherlands in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: JOGO.
Our analysis of 50 Sports Tech companies
$7.8b in tracked funding; 96% of the stack-profiled cohort runs cloud-native; funding activity peaked in 2025.
Ranked: Best Sports Tech companies in North Holland
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | JOGO Provider of AI & web-based performance analytics and training solutions for soccer | $2M | 64 mo ago | Seed | — | 2020 | — | — |
| 2 | Beyond Sports Provides VR-based simulation for soccer matches | $2M | 98 mo ago | Acquired | Nicolaas Westerhof Chief Technical Officer & Co-Founder | 2014 | Cart FunctionalitySquarespace CommerceSquarespace+22 | 1 job opening |
| 3 | JOIN Social platform for cyclists to ride together | $2M | 31 mo ago | Acquired | Jim Berg Founder & CEO | 2006 | TurbopackNode.jsRadix UI+13 | — |
| 4 | Effective Personalised, individual soccer training | $372K | 50 mo ago | Seed | — | 2014 | Brizy CloudVimeoNginx+13 | — |
| 5 | PULSE Sports performance analytics platform | $263K | 34 mo ago | Seed | Siwan Aberkane Co-Founder & CEO | 2021 | WixSentryBootstrap+10 | — |
| 6 | Metrica Sports DAAS based Football consulting firm. | $124K | 137 mo ago | Public | Bruno Dagnino CTO & Co-Founder | 2013 | Node.jsUbuntuMUI+23 | 3 launchs · 1 partnership |
| 7 | Scala Sports Provider of an app for racket sports court booking, and finding playing partners | — | 35 mo ago | Seed | — | 2017 | — | — |
| 8 | MatchWornShirt Developer of a fundraising and fan engagement partner for sports clubs | — | 41 mo ago | Seed | Tijmen Zonderwijk Co-Founder | 2017 | SentryZendeskApple iCloud Mail+31 | 1 job opening · 2 partnerships |
Top 10 Sports Tech companies in North Holland
#1
Acquired · Amsterdam, North Holland · founded 2006 · 9 employees$1.6Mraised▾
JOIN is a social platform for cyclists to ride together. The platform enables users to organize cycling rides, explore routes, and connect with other cyclists. Additionally, the platform offers training sessions for users. Its mobile app is available for Android and iOS devices.
- Jan 2024Seed$1.6M
#2
Seed · Amsterdam, North Holland · founded 2021$263.5Kraised▾
Sports performance analytics platform It offers hardware and software tools to track the data of physical and mental health conditions of athletes, processed by machine learning algorithms to provide personalized recommendations. It helps to monitor muscle fatigue, cardiovascular metrics, GPS, nutrition, sleep, mood, menstruation.
- Oct 2023Seed$263.5K
#3
Seed · Amstelveen, North Holland · founded 2020 · 35 employees$2.4Mraised▾
Provider of AI & web-based performance analytics and training solutions for soccer. The platform provides users with a database of training videos. It records player actions and provides data analytics and statistics for player movements. The insole sensors provide data, speed, accelerations, ball timings, and many more. The app is available on the Android & iOS platforms.
- Apr 2021Seed—
- Jan 2021Seed$1.5M
#4
Seed · Amsterdam, North Holland · founded 2014 · 4 employees$371.9Kraised▾
Effective is a mobile-based training platform for sports athletes to learn and practice as a professional. Users can drag-and-drop their training schedule, develop a 4-week technique program or learn tactics and mental skills with from coaches. They have their own coaches who make their training modules.
- Jun 2022Seed$371.9K
#5
Acquired · Alkmaar, North Holland · founded 2014 · 46 employees$2.4Mraised▾
Beyond Sports provides VR-based simulation for soccer matches and the application is developed by Triple IT. The application offers VR simulations based on real match data. Its offerings are: Custom Scenarios (custom training scenarios in consultation with clubs and coaches), Match Analysis (video of an entire match or specific match moments from any perspective) and Fan Experience (match highlights in VR). The company has partnered with a number of sports organizations including Football Club Ajax & PSV, Royal Dutch Football Association etc. Beyond Sports is also focusing on other sports such as American Football, Cycling, Hockey and Ice hockey.
- Jun 2018Seed$2.4M
#6
Public · Amsterdam, North Holland · founded 2013$124.4Kraised▾
Metrica sports is a football consulting firm which provides data as a service to football clubs and helps them improve their performance through video and data analysis solutions, along with raw data they also provide the necessary tools to transform that data into information they can actually use in their decision-making process. They work side by side with clubs coaching staff to develop adaptable and user-friendly data analysis and visualisation solutions.
- Mar 2015Seed$124.4K
#7
Seed · Amsterdam, North Holland · founded 2017—raised▾
Provider of an app for racket sports court booking, and finding playing partners. The platform allows users to create their profiles, and add their skill level. Users can search for pick games or math with fellow users, connect and play with them. The platform also allows users to search for playing arenas and reserve their slot online. As of October 2017, the company has launched it's mobile app for iOS and Android devices.
- Sep 2023Seed—
#8
Seed · Amsterdam, North Holland · founded 2017 · 115 employees—raised▾
Developer of a fundraising and fan engagement partner for sports clubs. It provides users with a platform that focuses on live match-worn shirt sales, offering authentic worn and signed football shirts with a certificate of authenticity included with its products.
- Mar 2023Seed—
#9
Seed · Amstelveen, North Holland · founded 2019 · 8 employees—raised▾
Provider of an AI-powered platform for cricket coaching and player development. The platform offers tools for recording and analyzing sessions, generating reports, and managing players. It facilitates ball tracking, biomechanics analysis, and personalized coaching feedback. The platform supports athlete management, club operations, and remote coaching capabilities across multiple devices.
- Feb 2023Seed—
#10
Late Stage · Amsterdam, North Holland · founded 2009 · 500 employees—raised▾
Fietsenwinkel is an online retailer of bikes and bike accessories. It sells bikes in categories such as electric bikes, children's, hybrid bikes, mountain bikes, sports bikes, city bicycles, transportation bicycles etc. It is part of International Bike Group, which also operates bikemotion.nl and goedkopefietsen.nl portals. It has eight stores with e-bike test tracks in Netherlands as of June 2016.
- 2012PE—
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Sports Tech coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
How research on Sports Technology is moving in the Netherlands
A read on the academic research around Sports Technology — which themes are gaining ground, the institutions and researchers driving them, and how the tone is shifting. Based on 12 Netherlands-affiliated papers.
- University Medical Center Groningen3
- Wageningen University & Research2
- Amsterdam University of Applied Sciences2
- Vrije Universiteit Amsterdam2
- Dutch Institute for Fundamental Energy Research2
- Context (archaeology)1
- Perspective (graphical)1
- Risk analysis (engineering)1
- Data science1
- Outcome (game theory)1
- Athletes2
- Task (project management)2
- Significant difference2
- Physical therapy2
- Internal medicine2
- Placebo1
- Nocebo Effect1
- Nocebo1
- Meta-analysis1
- Web of science1
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.