Best Sports Tech Companies in South Africa
The 37 best Sports Tech companies in South Africa in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Fancam.
- prnewswire.com
- The Business Research Company
Our analysis of 50 Sports Tech companies
$7.8b in tracked funding; 96% of the stack-profiled cohort runs cloud-native; funding activity peaked in 2025.
Ranked: Best Sports Tech companies in South Africa
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | Fancam Fan engagement through gigapixel photography | $100K | 89 mo ago | Seed | James Taylor Cto And Co-Founder | 2010 | WordPressMySQLPHP+19 | — |
| 2 | BallTalent Scouting and recruiting platform for soccer | $7K | 81 mo ago | Seed | Lesego Ndlovu Founder | 2018 | — | — |
| 3 | Betlabs Platform offering AI powered sports betting solutions | — | 8 mo ago | Seed | Johnny Coetzer Founder & CEO | 2020 | MobXMicrosoft 365HSTS+5 | — |
| 4 | Tagmarshal Golf course management system | — | 24 mo ago | Series A | Craig Kleu Co-founder & COO | 2012 | WordPress Block EditorWordPressMySQL+33 | 1 launch · 2 partnerships |
| 5 | Mobii Provides software development services | — | 85 mo ago | Series A | Richard Hartley CEO | 2008 | WebflowAmazon Web ServicesGSAP+20 | — |
| 6 | Bet.co.za Online sports betting site | — | 141 mo ago | Seed | Scott Canny CEO | 2010 | Cart FunctionalityWordPressMySQL+20 | — |
| 7 | BetTech Gaming Provide enterprise solution for betting companies | — | 197 mo ago | Deadpooled | Mark Bosman Founder | 2009 | — | — |
| 8 | 4Racing Subscription-based platform providing streaming of sports content | — | — | Deadpooled | Fundi Sithebe CEO | 2020 | — | — |
Top 7 Sports Tech companies in South Africa
#1
Seed · Cape Town, Western Cape · founded 2010 · 15 employees$100Kraised▾
Fancam is the post event fan engagement platform. They help brands, teams and artists to connect with fans. Fancam is an extreme high resolution, interactive, 360º image that allows fans at sport and entertainment events to find and tag themselves in the crowd. They use gigapixel photography, a cutting edge tech to help brands engage with fans. 9 million fans captured, 6 continents served. .
- Mar 2019Seed$100K
#2
Seed · Johannesburg, Gauteng · founded 2018$6.8Kraised▾
Scouting and recruiting platform for soccer
- Dec 2019Seed—
#3
Seed · Cape Town, Western Cape · founded 2020—raised▾
Platform offering AI powered sports betting solutions. It is a technology company that develops innovative products for the sports betting industry including dynamic parlays a feature designed to increase engagement and retention for operators.
- Jan 2026Seed—
#4
Series A · Cape Town, Western Cape · founded 2012 · 47 employees—raised▾
Tagmarshal offers golf course management solutions aimed at increasing pace of play. The Tagmarshal system uses a series of small tags clipped onto one bag per golf group, or installed into carts, which transmit GPS data to course operations staff. It sends a signal every 20 to 30 seconds back to the clubhouse where the main system is set up. The system can track the location of all the four-balls on the course. It provides an accurate overview of where everybody is on the course. The company is based out of Capetown and has raised funds from Berlin-based investor Christian Vollmann.
- Sep 2024Series A—
- Jan 2017Seed—
- 2016Angel—
#5
Series A · Cape Town, Western Cape · founded 2008 · 30 employees—raised▾
Provides software development services
- Jul 2019Series A—
#6
Seed · Cape Town, Western Cape · founded 2010—raised▾
Bet.co.za is an online and mobile sports betting platform. It allows users to take part in online betting on various sports such as tennis, basketball, soccer, etc. It also provides sports news, match previews, post-match analysis to players.
- Dec 2014Seed—
#7
Deadpooled · Cape Town, Western Cape · founded 2009 · 21 employees—raised▾
BetTech Gaming is a software development company that provide online and retail wagering solutions to sports betting operators in Africa and globally. It provides premium technology-solutions to sports betting companies. They also provide fully managed end-to-end enterprise solution for betting startups and new markets entrants.
- Apr 2010Seed—
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Sports Tech coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
How research on Sports Technology is moving in South Africa
A read on the academic research around Sports Technology — which themes are gaining ground, the institutions and researchers driving them, and how the tone is shifting. Based on 7 South Africa-affiliated papers.
- University of Cape Town3
- University of the Witwatersrand3
- South African Medical Research Council2
- Sports Science Institute of South Africa2
- University of the Western Cape2
- Team sport2
- Applied psychology2
- Cricket1
- Competition (biology)1
- Test (biology)1
- Premise2
- Developing country2
- Originality1
- Value (mathematics)1
- Emerging markets1
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.