Best Tech for Traditional Advertising Companies in California, United States
The 149 best Tech for Traditional Advertising companies in California, United States in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: VideoAmp.
Ranked: Best Tech for Traditional Advertising companies in California
| # | Company | Disclosed funding | Last round | Employees | Founder | Tech stack | Patents & IP focus | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | VideoAmp 🦄 Data driven advertising media measurement and optimization tools | $534M | 33 mo ago | 310 310 → 711 (+129%) | Ross Mccray Founder | WordPressSentryApple iCloud Mail+28 | 87 patents Cross‑screen ad targeting and measurement using data clean‑rooms and LLM‑driven optimization | — |
| 2 | Magnite Platform offering SSP software | $396M | 63 mo ago | 911 911 → 997 (+9%) | — | WordPressApple iCloud MailGoogle Workspace+24 | — | 1 partnership |
| 3 | Spot runner AI-powered contextual TV advertising platform for relevant and privacy-compliant targeting | $101M | 217 mo ago | 48 | Simon Foster CEO | — | 9 patents Programmatic ad planning, creation, placement, and secure media distribution automation. | — |
| 4 | EDO Platform offering campaign analytics software | $92M | 50 mo ago | 101 101 → 198 (+96%) | Daniel Nadler Co-Founder | HubSpot CMS HubApple iCloud MailGoogle Workspace+21 | — | 2 partnerships |
| 5 | The Trade Desk Provider of a platform for data-driven, omnichannel advertising campaign management | $82M | 121 mo ago | 3,115 3,115 → 4,763 (+53%) | Alhasan Alwahab Co-Founder | Craft CMSApple iCloud MailMicrosoft 365+34 | 49 patents Programmatic ad targeting, audience segmentation, and contextual ad delivery optimization. | 1 partnership |
| 6 | WideOrbit Advertising management software | $66M | 142 mo ago | 474 474 → 385 (-19%) | — | WordPress Block EditorWordPressSentry+25 | 88 patents Broadcast metadata enrichment and targeted advertising analytics for streaming media | — |
| 7 | BlackArrow Advertising Solutions for TV Platforms | $65M | 181 mo ago | 325 | — | — | 13 patents Targeted addressable TV ad insertion and measurement in distributed digital broadcasting. | — |
| 8 | Road Runner Media In-transit digital signage solutions provider | $62M | 63 mo ago | 3 | — | — | — | — |
| 9 | Firefly In-transit cab advertising and analytics platform | $52M | 62 mo ago | 38 | Kaan Gunay Co-Founder & CEO | Cart FunctionalitySquarespace CommerceSquarespace+18 | 10 patents Immersive sensory therapy platforms with audiovisual response tracking and related hardware interfaces | — |
| 10 | Samba Provider of television viewership data and advertising and measurement solutions | $46M | 6 mo ago | 384 | Michael Zennadi Co-Founder & SVP of Technology | WebflowApple iCloud MailGoogle Workspace+32 | 15 patents Broadcast video analytics for channel/overlay detection and viewership prediction | — |
| 11 | Raydiant Cloud-based platform for employee engagement | $45M | 50 mo ago | 195 | — | Framer SitesReactAmazon Web Services+7 | — | — |
| 12 | Amobee Real-time mobile media inventory buying platform | $42M | 200 mo ago | 603 | — | WordPressApple iCloud MailMicrosoft 365+26 | 46 patents Digital advertising data analytics: audience profiling, segmentation, and ad inventory forecasting. | — |
| 13 | Jelli Audio technology solutions for broadcasters, podcasters, and online music services | $38M | 131 mo ago | 50 | — | — | 38 patents Programmatic ad buying and dynamic content scheduling for broadcast radio | — |
| 14 | tvScientific Buying and attribution platform for television advertising | $32M | 16 mo ago | 97 | Jason Fairchild Co-Founder and CEO | WebflowHubSpot CMS HubApple iCloud Mail+37 | 23 patents Real-time TV ad targeting and measurement via game console integration | 1 launch · 1 award |
| 15 | adRise AdRise: Unified advertising platform across linear, streaming, and digital | $30M | 109 mo ago | 185 | — | NginxAmazon Web ServicesMailgun+1 | 13 patents Adaptive multi-device content distribution and generation for thin-client platforms via IP addressing | — |
| 16 | Ace Metrix Measures video ad impact with technology, tools, and real-time consumer insights | $28M | 142 mo ago | 34 | — | WordPressMySQLPHP+18 | — | — |
| 17 | TargetCast Networks Technology platform for Advertising on TV sets in venues | $27M | 196 mo ago | 30 | Paul Yarmolich Founder | — | — | — |
| 18 | SeeSaw Networks Out-of-home media network | $22M | 180 mo ago | — | Monte Zweben Founder & Chairman | — | — | — |
| 19 | Ryff Provides a native advertising platform for brands | $20M | 58 mo ago | 94 | Roy Taylor Founder | — | 8 patents Embedding and rendering 3D media elements within standard 2D video streams | — |
| 20 | REVShare DTC advertising expert, driving profitable response through video, digital, and audio | $20M | 222 mo ago | 37 | Joseph Gray Founder & Chairman | — | — | — |
| 21 | XAPPmedia Voice AI for brands and media, connecting consumers to brands through voice | $17M | 71 mo ago | 13 | Franklin Raines Co-Founder | — | 28 patents Voice-controlled interactive media playback and targeted interactive advertising platforms | — |
| 22 | Viant Provider of a demand-side platform for programmatic advertising solutions | $15M | 187 mo ago | 337 337 → 469 (+39%) | Chris Vanderhook Co-Founder | WordPressSentryApple iCloud Mail+44 | 50 patents Advanced nitinol tube joining and composite thin‑walled catheter/guidewire manufacturing. | 1 partnership |
| 23 | Watchwith Interactive Video solutions | $15M | 134 mo ago | 11 | — | — | 3 patents Supplemental broadcast content delivery, selection, and rendering for TV services | — |
| 24 | Vizu Platform offering multi channel ad analytics solution | $13M | 183 mo ago | 60 | — | JavaBootstrapAmazon ALB+6 | — | — |
| 25 | Wrapify Car wrap advertising platform connecting brands with drivers for OOH campaigns | $12M | 93 mo ago | 29 | — | WordPressMySQLPHP+40 | 11 patents Vehicle-based out‑of‑home advertising measurement, attribution, and retargeting technology. | — |
| 26 | ADWAY OOH in-transit advertising network | $9M | 59 mo ago | 15 | Trexton Todd Founder | — | — | — |
| 27 | Godengo Interactive solutions for magazine publishers | $9M | 146 mo ago | 22 | Tim Sullivan CEO | — | — | — |
| 28 | Livereach Media AI-powered video security and analytics platform for smarter, safer environments | $7M | 57 mo ago | 14 14 → 15 (+7%) | Steve Troyer Co-Founder & President | Node.jsTailwind CSSReact+16 | — | 2 partnerships |
| 29 | Alphonso Deliver TV ads on mobile devices and helps improve brand metrics | $6M | 109 mo ago | 83 | — | WordPressMySQLPHP+24 | 84 patents AI-driven video ad analytics and brand identification for targeted advertising | 1 launch |
| 30 | NextMedium Ad Network for TV,Film and Online Video content | $6M | 238 mo ago | — | Hamet Watt Founder & CEO | — | 6 patents Digital marketplace enabling online product placement and brand integration services | — |
| 31 | Lebesgue Provider of AI-powered e-commerce marketing insights and competitor analysis tools | $3M | 16 mo ago | 13 | Josip Begic Founder & CEO | Master SliderSlider RevolutionWordPress Block Editor+42 | — | — |
| 32 | AdsWizz Revolutionizing digital audio advertising, monetization, and content creation solutions | $3M | 199 mo ago | 17 | — | WordPressMySQLPHP+35 | 19 patents Real-time personalized audio advertising and sensor-driven interactive ad delivery. | 2 partnerships |
| 33 | adverCar Auto Advertising | $2M | 166 mo ago | 11 | — | — | — | — |
| 34 | signageOS Operating system for digital signage | $2M | — | 22 | Lukas Danek Co-Founder | AlgoliaEnvoyAmazon Web Services+13 | — | — |
| 35 | BEAM Authentic Developer of a platform offering digital signage content management software | $2M | 126 mo ago | 2 | Andrew Zenoff Founder & CEO | — | 55 patents Centralized media distribution and handling for wearable and mountable display devices | — |
| 36 | Enplug Digital signage solution for offline retailers | $1M | 164 mo ago | 367 | — | YouTubeEnvoyBootstrap+10 | 3 patents Interactive digital signage platforms enabling user engagement with electronic billboards | — |
| 37 | Addon Marketplace & Tools for TV advertising | $1M | 185 mo ago | — | — | — | — | — |
| 38 | MediaTile Provider of cellular digital signage and SaaS-based solutions | $996K | 252 mo ago | — | — | WordPressMySQLPHP+12 | 9 patents Digital signage content distribution and multi‑screen display hardware for retail environments | 2 launchs |
| 39 | Axwave Media monitoring solution provider for businesses | $800K | 155 mo ago | 25 | Manuel Gilioli Co-Founder & CTO | — | 14 patents AI-powered audio/media analytics and device‑free presence detection for personalized content services | — |
| 40 | Viviso Video Ads for TV Channels | $788K | 132 mo ago | — | Omer Lutfi Diri Co-Founder & CEO | — | 2 patents Dynamic targeted ad insertion for live streaming video | — |
| 41 | Kitcast Digital signage software for Apple and Android TV | $500K | 107 mo ago | 15 | Egor Belenkov Founder | WebflowApple iCloud MailGoogle Workspace+23 | — | — |
| 42 | ScribeStorm Provides interactive ads on music stream | $225K | — | — | — | — | — | — |
| 43 | RallyCharge Advertising in charging stations | $120K | 123 mo ago | 4 | Cory Azzalino Co-Founder & CEO | — | — | — |
Top 12 Tech for Traditional Advertising companies in California
#1
Series B · San Francisco, California · founded 2008 · 384 employees$46.3Mraised▾
Provider of television viewership data and advertising and measurement solutions. The company offers a technology stack that includes a television panel. It provides advertising and measurement solutions. The company states that it complies with privacy laws.
- Dec 2025Venture Debt$30M
- Apr 2018Series B$7.5M
- Jun 2017Series B$30M
- May 2012Series A$1M
#2
Acquired · Pasadena, California · founded 2020 · 97 employees$32.4Mraised▾
Buying and attribution platform for television advertising. The product offered by the company is a connected platform that offers a self-serve solution that combines optimized media buying with measurement and attribution. The features include direct access to inventories, supply path optimization, campaign delivery measurement, reporting and screen responses, etc.
#3
VideoAmp 🦄Series G · Los Angeles, California · founded 2014 · 310 employees$533.6Mraised▾
Data driven advertising media measurement and optimization tools. The platform offers a TV suite and ad campaign management tools that help advertisers in gaining customer journey insights and optimize channels into data driven advertisements related to TV and digital campaigns. It also integrates with linear TV, OTT, and digital data.
- Sep 2023Series G$150M
- Oct 2021Series F$275M
- May 2021Conventional Debt$75M
- May 2019Series C$70M
#4
Seed · San Francisco, California · founded 2018 · 13 employees$3Mraised▾
Provider of AI-powered e-commerce marketing insights and competitor analysis tools. The platform offers features such as LTV analysis, product intelligence, stock inventory strategy, and creative strategist tools. It also provides competitor tracking, first-party attribution, and AI agents for enhanced marketing performance. The platform delivers actionable insights and recommendations to improve marketing strategies.
- Jan 2025Seed$3M
#5
Public · Los Angeles, California · founded 2011 · 911 employees$395.7Mraised▾
Platform offering SSP software. The platform enables publishers to monetize content across screens and formats including CTV, video, audio, and more. The platform offers a dashboard to monitor ad campaigns. It provides reports that offers insights into bidding and buyer patterns.
- Mar 2021Post IPO$350M
- Sep 2011Series D$37M
- Series A$8.7M
#6
Series B · Los Angeles, California · founded 2014 · 101 employees$92.4Mraised▾
Platform offering campaign analytics software. The investment grade data measures consumer behavior and analyses what factors drive them to purchase and thereby guide advertisers on media placements and tv ad campaigns. It leverages automatic content recognition datasets for linear tv that provide a comprehensive view of TV viewership and ad exposure.
- Apr 2022Series B$80M
- Nov 2018Series A$12.4M
#7
Series B · San Francisco, California · founded 2017 · 195 employees$45Mraised▾
Cloud-based platform for employee engagement. It allows users to create connected experiences and advertisements, manage plug-ins, and update screens with internet connectivity. It enables users to improve traditional advertising solutions. It is a tool available on a subscription-based pricing model. It also offers plug and play digital signage that helps to create, manage and scale offline experiences that can be customized based on user preference.
- Apr 2022Series B$231.1K
- Feb 2022Series B$25M
- Feb 2022Conventional Debt$5M
- Jul 2021Grant (prize money)$256.6K
#8
Series D · Rancho Santa Margarita, California · founded 2017 · 3 employees$62.5Mraised▾
In-transit digital signage solutions provider. The platform helps businesses in running advertising campaigns through digital signages on cars or roadside for giving directions or other purposes. It also offers content management systems for managing content on signages.
#9
Series A · San Francisco, California · founded 2017 · 38 employees$51.5Mraised▾
Firefly provides in-transit cab advertising and analytics platform. Enables local businesses to display ads on taxis. The drivers can earn money for generating impressions for the ads. It provides a proprietary situationally aware software designed for taxis. Also generates data related to air quality and the number of pedestrian movement.
- Apr 2021Series A—
- 2020Series A—
- May 2019Series A$30M
- Dec 2018Seed$21.5M
#10
Public · Ventura, California · founded 2009 · 3115 employees$82.5Mraised▾
Provider of a platform for data-driven, omnichannel advertising campaign management. The platform offers tools for audience targeting, identity solutions, and measurement and optimization. It provides access to various channels, including audio, CTV/OTT, digital out-of-home, display, mobile, native, and video. The platform also offers APIs and custom solutions, along with programmatic buying options.
- May 2016Conventional Debt$125M
- Mar 2016PE$60M
- Dec 2014Conventional Debt$45M
- Feb 2014Series B$20M
#11
Series C · Los Angeles, California · founded 2004 · 48 employees$101Mraised▾
AI-powered contextual TV advertising platform for relevant and privacy-compliant targeting. It is a technology company specializing in revolutionizing media planning and activation through artificial intelligence. The platform offers solutions for contextually planning and matching ads with premium CTV shows, ensuring full-funnel outcomes. It utilizes advanced AI architecture and multi-modal analysis to deeply understand and match context to show-level moments in CTV content. The company's ContextPlanner tool simplifies contextual CTV ad planning, enabling media buyers and advertisers to seamlessly align their TV spots with relevant content on streaming networks. It offers a comprehensive library of private marketplace deal IDs, simplifying the creation and execution of contextual advertising campaigns. The platform empowers advertisers, agencies, and publishers to unlock the scale of CTV, drive new revenue, and connect to content more effectively. It focuses on integrating generative AI to enable smarter, more autonomous advertising systems, transforming the advertising landscape.
#12
Series B · Los Angeles, California · founded 2004 · 94 employees$20.3Mraised▾
Provides a native advertising platform for brands. The platform uses artificial intelligence and visual computing to enables brands to insert products into edited content including library content on OTT. It also connects brands to content creators.
- Aug 2021Series B$11.7M
- Dec 2019Series A$5M
- Mar 2019Series A$3.6M
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Tech for Traditional Advertising coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Riya reads income statements for fun. She covers the real money in a sector — revenue, growth, who actually earns — and never met a vague claim she didn't want a number for.