Best Tech for Traditional Advertising Companies in United States
The 814 best Tech for Traditional Advertising companies in United States in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: VideoAmp.
Ranked by disclosed equity funding and recent momentum, this directory covers 814 Tech for Traditional Advertising companies operating across the United States — and the capital picture is worth sitting with. Total disclosed funding hits $5.5B across the tracked universe, with three unicorns in the mix. Samba leads the funding table at $46M, followed by Ara Labs at $35M and Vibe at $29M. That's real committed capital, not soft valuations. The global traditional advertising technology market was sized at roughly $468.0B in 2021 and is forecast to reach $1,300.0B by 2027, compounding at 10.34% annually, driven by rising digital ad spending and accelerating mobile penetration.
So what does that mean for you as you scan this list? The funding here skews early, with investors like Techstars, Greycroft, and Comcast Ventures placing concentrated bets on a handful of names. I'd note that median app install growth of roughly 10% year-over-year across 657 advertising and marketing apps signals genuine consumer-side traction, not just B2B hype cycles. AdQuick at $9M and Olyzon at $8M are smaller raises, but in a market scaling at this pace, runway and revenue model matter more than headline round size. The companies worth watching are the ones converting that install momentum into contracted revenue.
Ranked: Best Tech for Traditional Advertising companies in United States
| # | Company | Disclosed funding | Last round | Employees | Founded | Founder | Market signals (1y) | Patents & IP focus | Recent signals |
|---|---|---|---|---|---|---|---|---|---|
| 1 | VideoAmp 🦄 Data driven advertising media measurement and optimization tools | $534M | 33 mo ago | 310 310 → 711 (+129%) · sector median +44% | 2014 | Ross Mccray Founder | 9 signals ▲200% Leadership | 87 patents Cross‑screen ad targeting and measurement using data clean‑rooms and LLM‑driven optimization | — |
| 2 | Outfront Media OOH advertising solutions leveraging creative excellence, prime locations, and smart audience data | $400M | 74 mo ago | 1,672 1,672 → 2,427 (+45%) · sector median +44% | 1984 | Jeremy Male Chairman and CEO | 32 signals ▲100% Earnings · Leadership · New product | — | — |
| 3 | Magnite Platform offering SSP software | $396M | 63 mo ago | 911 911 → 997 (+9%) · sector median +44% | 2011 | — | 14 signals ▼46% New product · Earnings · M&A | — | 1 partnership |
| 4 | iSpot.tv 🦄 Platform offering campaign analytics software | $393M | 29 mo ago | 272 272 → 366 (+35%) · sector median +44% | 2012 | — | — | 26 patents Cross‑platform TV ad attribution and continuous audience measurement analytics | — |
| 5 | MadHive 🦄 Provider of technology for local connected television advertising and media sales | $307M | 36 mo ago | 200 | 2015 | Adam Helfgott Founder & Executive Chairman | 4 signals Leadership · Funding | 27 patents Patents concentrated in computing, sensing & instrumentation | 2 partnerships |
| 6 | Extreme Reach Digital video advertising distribution | $196M | 36 mo ago | 709 709 → 991 (+40%) · sector median +44% | 2008 | — | — | — | — |
| 7 | MNTN Provider of connected TV advertising platform | $184M | 52 mo ago | 411 | 2009 | Mark Douglas Co-Founder & CEO | 5 signals ▼17% Earnings · Leadership | — | — |
| 8 | intersection Intersection is a home media and tech company that brings consumer amenities and data driven advertising to… | $150M | 103 mo ago | 500 | 2001 | — | — | 3 patents Traffic intersection control systems and substrate electrical contact testing technologies. | 1 partnership |
| 9 | INVIDI Technologies Platform offering linear TV ad insertion software | $130M | 182 mo ago | 132 132 → 242 (+83%) · sector median +44% | 2000 | Bruce Anderson Co-CEO | — | — | 1 launch · 2 partnerships |
| 10 | Videology Provides technology platform to manage, measure, and optimize digital video | $130M | 106 mo ago | 234 | 2007 | — | — | 33 patents Data-driven TV ad targeting, audience clustering, and performance forecasting analytics. | — |
| 11 | Ensequence Interactive Television Software | $123M | 169 mo ago | 29 | 2000 | — | — | 59 patents Real-time low‑latency interactive media content recognition and synchronized distribution | — |
| 12 | Spot runner AI-powered contextual TV advertising platform for relevant and privacy-compliant targeting | $101M | 217 mo ago | 48 | 2004 | Simon Foster CEO | — | 9 patents Programmatic ad planning, creation, placement, and secure media distribution automation. | — |
| 13 | EDO Platform offering campaign analytics software | $92M | 50 mo ago | 101 101 → 198 (+96%) · sector median +44% | 2014 | Daniel Nadler Co-Founder | 3 signals New product · Lawsuit | — | 2 partnerships |
| 14 | Simulmedia Provider of TV advertising solutions across linear, connected, and gaming | $87M | 84 mo ago | 127 127 → 107 (-16%) · sector median +44% | 2008 | Jon Werther Chief Executive Officer | — | 8 patents Data-driven TV ad inventory selection, audience forecasting, and program promotion analytics | 1 launch · 1 partnership |
| 15 | Comscore Provider of cross-platform audience and advertising measurement and analytics services | $87M | 65 mo ago | 795 795 → 989 (+24%) · sector median +44% | 1976 | Jon Carpenter CEO | 11 signals ▼27% Leadership · New product · Earnings | 258 patents Cross-device audience measurement, ad viewability analytics, and device identification technologies. | 2 partnerships |
| 16 | Innovid Provider of an independent, omnichannel platform for advertising creation and delivery | $83M | 89 mo ago | 197 | 2007 | — | — | 14 patents Video ad insertion, interactive overlays, and performance analytics for targeted advertising | — |
| 17 | The Trade Desk Provider of a platform for data-driven, omnichannel advertising campaign management | $82M | 121 mo ago | 3,115 3,115 → 4,763 (+53%) · sector median +44% | 2009 | Alhasan Alwahab Co-Founder | 64 signals Leadership · Earnings · Buyback | 49 patents Programmatic ad targeting, audience segmentation, and contextual ad delivery optimization. | 1 partnership |
| 18 | TVision Insights Provider of television analytics, measuring second-by-second data on viewer engagement | $70M | 23 mo ago | 46 46 → 79 (+72%) · sector median +44% | 2014 | Dan Schiffman Co-Founder | — | 21 patents Audience engagement analytics across multiple TV screens using audio-visual and data capture | 1 partnership |
| 19 | WideOrbit Advertising management software | $66M | 142 mo ago | 474 474 → 385 (-19%) · sector median +44% | 1999 | — | — | 88 patents Broadcast metadata enrichment and targeted advertising analytics for streaming media | — |
| 20 | BlackArrow Advertising Solutions for TV Platforms | $65M | 181 mo ago | 325 | 2004 | — | — | 13 patents Targeted addressable TV ad insertion and measurement in distributed digital broadcasting. | — |
| 21 | DataXu Data Management and Demand Side Platform | $64M | 124 mo ago | 182 | 2009 | — | — | 17 patents Real-time ad bidding and targeting using synthetic consumer identifiers and decision dashboards | — |
| 22 | Road Runner Media In-transit digital signage solutions provider | $62M | 63 mo ago | 3 | 2017 | — | — | — | — |
| 23 | BrightLine BrightLine: Revolutionizing TV advertising with data-driven, interactive, and personalized experiences | $58M | 116 mo ago | 61 | 2003 | Rob Aksman President | — | 14 patents Smart LED lighting and AR content generation for immersive visual experiences | — |
| 24 | Reactrix Interactive display with a gesture recognition feature for advertising and customer engagement | $56M | 232 mo ago | 72 | 2002 | — | — | — | — |
| 25 | Gas Station TV Network of on-the-go video advertising at fuel retailers | $54M | 110 mo ago | 124 124 → 213 (+72%) · sector median +44% | 2006 | — | — | — | — |
| 26 | Lightboxooh OOH video advertising network | $54M | 226 mo ago | 34 | 1998 | — | — | — | — |
| 27 | Firefly In-transit cab advertising and analytics platform | $52M | 62 mo ago | 38 | 2017 | Kaan Gunay Co-Founder & CEO | — | 10 patents Immersive sensory therapy platforms with audiovisual response tracking and related hardware interfaces | — |
| 28 | Sportvision Develops sports entertainment media product | $50M | 235 mo ago | 71 | 1998 | — | — | 93 patents Patents concentrated in electrical & electronics | — |
| 29 | Samba Provider of television viewership data and advertising and measurement solutions | $46M | 6 mo ago | 384 | 2008 | Michael Zennadi Co-Founder & SVP of Technology | — | 15 patents Broadcast video analytics for channel/overlay detection and viewership prediction | — |
| 30 | Raydiant Cloud-based platform for employee engagement | $45M | 50 mo ago | 195 | 2017 | — | — | — | — |
| 31 | Clypd Supply-Side Platform For TV Advertising | $38M | 85 mo ago | 31 | 2012 | — | — | 18 patents Programmatic cross‑platform audience targeting and ad schedule optimization | — |
| 32 | Ara Labs Provider of advertising services | $35M | 13 mo ago | 65 | 2016 | Jeffrey Cripe Co-Founder & CEO | — | — | — |
| 33 | Vibenomics Music and on-demand announcement platform | $34M | 48 mo ago | 49 | 2016 | Brent Oakley Co-Founder & CEO | — | 5 patents In‑store digital audio streaming platforms for retail advertising and customer engagement | — |
| 34 | tvScientific Buying and attribution platform for television advertising | $32M | 16 mo ago | 97 | 2020 | Jason Fairchild Co-Founder and CEO | 3 signals ▲200% Contracts · M&A · Leadership | 23 patents Real-time TV ad targeting and measurement via game console integration | 1 launch · 1 award |
| 35 | Vistar Media Provider of programmatic digital out-of-home advertising solutions for marketers | $32M | 59 mo ago | 197 | 2011 | Mark Chadwick Co-Founder & CIO | — | — | 1 partnership |
| 36 | Vibe Provider of a platform for streaming and connected television advertising | $29M | 8 mo ago | — | 2010 | Arthur Querou Co-Founder & CEO | — | 8 patents Smart dispensing optics and personalized multimedia delivery platforms for consumer engagement | 3 job openings · 3 launchs · 2 partnerships |
| 37 | UPshow Cloud based digital signage platform | $22M | 56 mo ago | 38 | 2015 | Adam Hirsen Co-Founder & CEO | — | — | — |
| 38 | Ryff Provides a native advertising platform for brands | $20M | 58 mo ago | 94 | 2004 | Roy Taylor Founder | — | 8 patents Embedding and rendering 3D media elements within standard 2D video streams | — |
| 39 | Place Exchange Provides an ad exchange for out of home advertising | $20M | 58 mo ago | 74 | 2005 | — | — | 21 patents Real-time bidding and performance tracking for digital ads on non-personal displays | 1 partnership |
| 40 | XAPPmedia Voice AI for brands and media, connecting consumers to brands through voice | $17M | 71 mo ago | 13 | 2012 | Franklin Raines Co-Founder | — | 28 patents Voice-controlled interactive media playback and targeted interactive advertising platforms | — |
| 41 | Wrapmate Platform offering in transit ad network software | $16M | 28 mo ago | 20 | 2014 | — | — | 5 patents Digital platforms for automated vehicle wrap design, generation, and real‑time pricing | — |
| 42 | Beeyond Digital OOH programmatic advertising platform | $12M | 34 mo ago | 29 | 2019 | Alan Levy Co-Founder | — | — | — |
| 43 | Lemma Provider of an omnichannel platform for advertisers and media owners | $11M | 38 mo ago | 127 127 → 199 (+57%) · sector median +44% | 2016 | Aditya Kulkarni Co-Founder | — | — | — |
| 44 | AdQuick Out-of-home advertising platform connecting advertisers to media owners globally | $9M | 3 mo ago | 30 30 → 43 (+43%) · sector median +44% | 2016 | — | — | — | — |
| 45 | OneScreen Provider of data-driven out-of-home advertising campaign planning, execution, and measurement | $9M | 24 mo ago | 12 | 2020 | Andrei Oprisan Co-Founder & CTO | — | 4 patents Patents concentrated in computing, sensing & instrumentation | 1 launch · 1 partnership |
| 46 | Olyzon Platform offering adtech solutions for Connected TV | $8M | 0 mo ago | — | 2024 | Martin Danet Co-Founder | — | — | 2 partnerships · 1 award |
| 47 | StreetMetrics OOH ad campaign analytics software | $4M | 14 mo ago | 14 | 2018 | Drew Jackson Founder & CEO | — | — | 1 launch · 2 partnerships |
| 48 | Ad Cities Provider of a platform for digital out-of-home advertising campaigns | $3M | 6 mo ago | — | 2024 | Jacobo Lumbreras Co-Founder & CPO | — | — | — |
| 49 | DOmedia Out-of-home advertising software connecting buyers and sellers in a marketplace | $3M | 6 mo ago | 30 30 → 38 (+27%) · sector median +44% | 2007 | — | — | — | — |
| 50 | Lebesgue Provider of AI-powered e-commerce marketing insights and competitor analysis tools | $3M | 16 mo ago | 13 | 2018 | Josip Begic Founder & CEO | — | — | — |
Top 12 Tech for Traditional Advertising companies in United States
#1
Series B · San Francisco, California · founded 2008 · 384 employees$46.3Mraised▾
Provider of television viewership data and advertising and measurement solutions. The company offers a technology stack that includes a television panel. It provides advertising and measurement solutions. The company states that it complies with privacy laws.
- Dec 2025Venture Debt$30M
- Apr 2018Series B$7.5M
- Jun 2017Series B$30M
- May 2012Series A$1M
#2
Series A · New York City, New York · founded 2024$8.2Mraised▾
Platform offering adtech solutions for Connected TV. It provides a suite of adtech products that help advertisers, content owners, and distributors optimize user engagement and enhance return on investment. It aims to revolutionize the TV advertising landscape by providing date driven approaches and ad strategies tailored to CTV.
- Jun 2025Conventional Debt$1.2M
- Jun 2025Seed$3.8M
- Jun 2024Seed$3.2M
#3
Series A · Austin, Texas · founded 2016 · 30 employees$9.4Mraised▾
Out-of-home advertising platform connecting advertisers to media owners globally. This is a technology company that simplifies the planning, buying, and measurement of outdoor advertising. It offers a comprehensive platform that connects advertisers and agencies to a vast network of media owners, enabling efficient and seamless ad buying. The platform provides solutions for advertisers, advertising agencies, and media owners, offering tools for campaign automation, analytics, and sales. It supports various out-of-home media formats, including static billboards, digital out-of-home, and more. The company's mission is to empower everyone to put their message into the world by removing barriers to out-of-home ad buying. It is a SaaS platform that provides access to a wide range of inventory and offers features like a billboard cost calculator and design best practices.
- Feb 2026Series A$5.2M
- Feb 2020Series A$6M
- Jul 2018Angel$2.1M
- Jul 2017Seed$1.1M
#4
Series B · Chicago, Illinois · founded 2010$28.9Mraised▾
Provider of a platform for streaming and connected television advertising. The platform offers tools for audience targeting, artificial intelligence optimization, and measurement and reporting. It provides integrations and application programming interface capabilities. The platform enables users to generate leads, increase sales, build awareness, attract traffic, and retarget prospects.
- Sep 2025Series B$50M
- Feb 2024Series A$22.5M
- Sep 2022Seed$6.3M
#5
Series A · New York City, New York · founded 2016 · 65 employees$35.3Mraised▾
Provider of advertising services
- May 2025Conventional Debt—
- May 2025Series A$2M
- May 2019Series A$5.5M
- Sep 2018Series A$22.5M
#6
Series A · Columbus, Ohio · founded 2007 · 30 employees$3Mraised▾
Out-of-home advertising software connecting buyers and sellers in a marketplace. This is a cloud-based platform revolutionizing out-of-home media buying and selling. It offers software solutions for agencies and media sales organizations, streamlining every aspect of the process. The platform empowers buyers to build, manage, and analyze campaigns, focusing on strategy and data-driven decisions. For media sellers, it provides access to qualified customers and simplifies inventory management. It also provides a marketplace for local advertisers to find and buy out-of-home ad space online. This innovative approach creates a level playing field, enabling efficient and effective out-of-home advertising campaigns.
- Dec 2025Series A$1.4M
- Apr 2017Conventional Debt$2.8M
- Feb 2016Series A$3M
#7
Seed · Miami Beach, Florida · founded 2024$3.5Mraised▾
Provider of a platform for digital out-of-home advertising campaigns. The platform enables audience segmentation and campaign activation across digital and analog channels. It offers tools for planning, purchasing, and reporting, integrating into existing plans. The platform provides real-time metrics, including audience data, frequency, and store visits.
- Dec 2025Seed$3.5M
#8
Acquired · Pasadena, California · founded 2020 · 97 employees$32.4Mraised▾
Buying and attribution platform for television advertising. The product offered by the company is a connected platform that offers a self-serve solution that combines optimized media buying with measurement and attribution. The features include direct access to inventories, supply path optimization, campaign delivery measurement, reporting and screen responses, etc.
#9
Acquired · New York City, New York · founded 2014 · 46 employees$70.3Mraised▾
Provider of television analytics, measuring second-by-second data on viewer engagement. The company offers insights into audience attention across devices, networks, and advertisements. It utilizes a panel to provide data on what content is playing, how it is delivered, and who is watching. The company’s data supports media planning, campaign measurement, and audience activation.
- Jun 2024Series B—
- Nov 2022Series B$16M
- Nov 2020Series B$16M
- May 2020Conventional Debt—
#10
iSpot.tv 🦄Series D · Seattle, Washington · founded 2012 · 272 employees$392.8Mraised▾
Platform offering campaign analytics software. It provides digital analytics to the TV screen using cutting edge ACR technology. The platform provides brands with instant visibility into the delivery and reach of every ad on TV. It captures all the content and ads consumers view on smart Tvs across broadcast, cable, VOD, etc. It provides the results to advertisers and networks to evaluate and optimize ad investments. It offers a dashboard that enables users to drill into Tv ad activity by industry and specific brands.
- Jan 2024Series D$3.1M
- Nov 2022Series D$44.9M
- Apr 2022Series D$335M
- Sep 2018Series C$30M
#11
VideoAmp 🦄Series G · Los Angeles, California · founded 2014 · 310 employees$533.6Mraised▾
Data driven advertising media measurement and optimization tools. The platform offers a TV suite and ad campaign management tools that help advertisers in gaining customer journey insights and optimize channels into data driven advertisements related to TV and digital campaigns. It also integrates with linear TV, OTT, and digital data.
- Sep 2023Series G$150M
- Oct 2021Series F$275M
- May 2021Conventional Debt$75M
- May 2019Series C$70M
#12
MadHive 🦄Series D · New York City, New York · founded 2015 · 200 employees$307Mraised▾
Provider of technology for local connected television advertising and media sales. The enterprise AI layer supercharges campaigns from pitch to payment. The platform offers forecasting, activation, measurement, and integration tools. It combines data sources for audience targeting. The technology automates omnichannel workflows and proposals. It facilitates connected television inventory sales to local businesses and national brands.
- Jun 2023Series D$300M
- Series A$7M
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Tech for Traditional Advertising coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Riya reads income statements for fun. She covers the real money in a sector — revenue, growth, who actually earns — and never met a vague claim she didn't want a number for.