Best Apparel Brands Companies in Sweden
The 115 best Apparel Brands companies in Sweden in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Passenger.
Sweden's Apparel Brands scene has 115 companies tracked, $49M in total disclosed funding, and zero unicorns — which tells you something honest about where this market sits right now. Passenger leads the funding table at $19M, with Gudrun Sjödén close behind at $18M, and aim'n pulling $6M. Those three alone account for the bulk of disclosed capital. The [global apparel brands market sat at roughly $31.8B in 2020, growing at a 4.1% CAGR](https://www.grandviewresearch.com), so even Sweden's slice of that pool represents real earned revenue at scale, not just venture optimism.
What's moving the needle? App installs across apparel and fashion brands are up a median of +17% year-over-year across 266 tracked brands, which I find more telling than any funding announcement. And celebrity-driven ventures are pulling outsized media coverage right now, reshaping how smaller Swedish labels compete for attention. So if you're mapping this market, the gap between Passenger's $19M and Elevenate or Stellar Equipment's $2M each signals a consolidation story still in early chapters. Aggregate Media and Almi Invest are the most active backers here, and their presence suggests institutional appetite hasn't dried up. It's just selective.
- ResearchAndMarkets.com
- Grand View Research
Ranked: Best Apparel Brands companies in Sweden
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Market signals (1y) | Patents & IP focus | Recent signals |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Passenger Internet-first brand offering multi-category fashion products | $19M | 36 mo ago | Series B | Richard Sutcliffe Founder | 2012 | Cart FunctionalityShopifyNoibu+40 | — | — | 2 job openings |
| 2 | Gudrun Sjödén Retail chain and brand of fashion apparel | $18M | 119 mo ago | Late Stage | — | 1976 | Amazon WebstoreCart FunctionalityApple iCloud Mail+26 | — | — | 1 job opening |
| 3 | aim'n Internet first brand offering sports wear for women | $6M | 75 mo ago | Seed | Robin Mostacero Co-Founder & CEO | 2013 | Cart FunctionalityShopifySwym Wishlist Plus+40 | — | 8 patents Adjustable, foldable firearm rests and medical edema measurement devices | 1 job opening |
| 4 | Elevenate Internet first brand offering apparel for men and women | $2M | 93 mo ago | Series A | — | 2010 | StoryblokSentryNode.js+23 | — | — | 1 job opening |
| 5 | Stellar Equipment Online fashion brand offering performance-fabric based sportswear apparel for men and women | $2M | 116 mo ago | Seed | John Crawford-Currie Co-Founder & CCO | 2015 | StoryblokCentraCart Functionality+33 | — | — | — |
| 6 | Aeryne Online private label of fashion apparel for women | $1M | 107 mo ago | Seed | Siri Vikman Founder & CEO | 2014 | Cart FunctionalityShopifyVisa+24 | — | — | — |
| 7 | H&M Group Brand of casual wear for men and women | $798K | 49 mo ago | Public | Andrea Rosengren Founder of the Stylemine app | 2009 | WordPressMySQLPHP+22 | 37 signals ▲19% Announcements · Earnings · Layoffs | — | 1 award |
| 8 | Odd Molly Designer and retailer of women's fashion apparel | $541K | 86 mo ago | Public | Sara F Founder & CEO | 2002 | Cart FunctionalityShopifyTailwind CSS+27 | — | — | — |
| 9 | ICIW Designer and retailer of athletic apparel and accessories | $459K | 95 mo ago | Late Stage | Anders Wallstedt CEO | 2000 | SanityCentraMicrosoft Word+27 | — | — | 2 job openings · 1 internship · 1 expansion |
| 10 | H&M Internet first brand of fashion apparel wear for men and women | — | 59 mo ago | Public | — | 1947 | Cart FunctionalityMagentoApple iCloud Mail+42 | 64 signals Announcements · Earnings · Leadership | — | 1 expansion |
| 11 | Wergonic Brand of workwear | — | 72 mo ago | Seed | Jorgen Eklund Co-Founder | 2019 | — | — | — | — |
| 12 | Acne Studios Designer and retailer of men's and women's ready-to-wear apparel, shoes, and accessories | — | 89 mo ago | Series B | Jonny Johansson Founder | 1996 | Cart FunctionalitySalesforce Commerce CloudApple iCloud Mail+19 | — | — | 1 launch |
Top 12 Apparel Brands companies in Sweden
#1
Series B · Stockholm, Stockholm County · founded 2012$18.6Mraised▾
Internet-first brand offering multi-category fashion products. The product catalog includes fashion apparel like trousers, jackets, hoodies, sweatshirts, activewear, shirts, and more, footwear headwear, and fashion accessories like bags, belts, socks, gloves, and more.
- May 2023Series B$18.6M
#2
Public · Stockholm, Stockholm County · founded 2009 · 106522 employees$797.7Kraised▾
Brand of casual wear for men and women
- Apr 2022Grant (prize money)$3.5K
- Apr 2022Grant (prize money)$17.7K
- Apr 2021Grant (prize money)$49.5K
- Apr 2021Grant (prize money)$6.6K
#3
Seed · Halmstad, Halland County · founded 2013 · 50 employees$6.1Mraised▾
Aim is a sports & outdoor apparel brand for women offering sweatpants, shorts, tights, tops, dresses, tops, skirts, sweatshirt, hoodie, sports bras, t-shirts, jackets, swimsuits, underwear, bags, caps and equipment. The company sells their products through their online platform, own stores and retailers worldwide.
- Mar 2020Seed$6.1M
#4
Late Stage · Stockholm, Stockholm County · founded 1976 · 8 employees$17.6Mraised▾
Gudrun Sjödén is a retail chain and brand of fashion apparel. Along with fashion products, they also sell home textiles. They operate 12 stores across Sweden, Norway, Denmark, Finland, the UK and the US. They also operate subsidiaries (6 stores) in Germany. The brand was started by a fashion designer, Gudrun Sjödén, and her husband, Bjorn Sjödén, in 1976. The founder, Gudrun Sjödén, received a medal from King Carl Gustaf of Sweden in 2007. In 2011, the company witnessed a turnover of SEK 500 million.
#5
Series A · Are, Jamtland County · founded 2010 · 18 employees$2Mraised▾
Elevenate is an internet first brand offering apparel for men and women. The product catalog includes t-shirts, pants, jackets, etc.
- Sep 2018Series A$2M
#6
Seed · Stockholm, Stockholm County · founded 2015 · 15 employees$1.7Mraised▾
Online fashion brand offering performance-fabric based sportswear apparel for men and women. The company offers sustainable and performance fabric made t-shirts, jackets, pants, shorts, trousers, tops, and more. The company claims to offer apparel and accessories for multiple sports and outdoor activities including skiing, snowboarding, trekking, hiking, and more.
- Sep 2016Angel$1.7M
#7
Public · Stockholm, Stockholm County · founded 2002 · 97 employees$540.6Kraised▾
Designer and retailer of women's fashion apparel. It designs and sells a collection of women's clothing, including dresses, blouses, tops, knitwear, pants, skirts, jumpsuits, and outerwear. The company focuses on creating unique and stylish pieces that celebrate individuality. It offers various collections throughout the year, catering to different styles and seasons. The business model includes online retail and potentially physical stores. A customer service team provides support for returns and other inquiries.
- Mar 2019Post IPO$540.6K
#8
Seed · Kinna, Vastra Gotaland County · founded 2014 · 6 employees$1.1Mraised▾
Aeryne is an online private label of fashion apparel for women. Products they offer include playsuits, dresses, tops, shirts, coats etc. They also offer vintage clothing from shops based in Paris. Provides international shipping. They donate a part of their profits to women's charities. They started with a team of four people and have expanded to nine people as of July 2017.
- Jul 2017Seed$1.1M
#9
Late Stage · Sollentuna, Stockholm County · founded 2000$458.8Kraised▾
Designer and retailer of athletic apparel and accessories. It offers a variety of clothing items for both men and women, including tops, bottoms, and outerwear designed for various athletic activities such as running and yoga. The company also sells accessories such as hats, socks, and water bottles. Products are available through its online store.
- Jul 2018PE$458.8K
#10
Public · Stockholm, Stockholm County · founded 1947 · 123178 employees—raised▾
Internet first brand of fashion apparel wear for men and women. It is a Swedish multinational fast-fashion retailer offering affordable clothing, accessories, homeware, and beauty products. It product categories are women's tops, denim, dresses, men's athleisure, kids' clothes, home decor, and beauty items. In 2022, the company recorded annual revenues of $22.23B and a net profit of $0.38B.
#11
Seed · Tullinge, Stockholm · founded 2019 · 5 employees—raised▾
Developer of a wearable system designed to assess ergonomic risk factors for the human upper body. The company's system offers digital ergonomics tools to improve employee health and reduce costs for companies with the help of its sensor-enabled workwear and a subscription-based ergonomics application, enabling users to track and analyzes their movement at work.
- 2020Seed—
#12
Series B · Stockholm, Stockholm County · founded 1996 · 46 employees—raised▾
Designer and retailer of men's and women's ready-to-wear apparel, shoes, and accessories. This company creates and sells clothing, footwear, and accessories for both men and women. Product lines include jeans, outerwear, knitwear, shirts, dresses, bags, and other accessories. The design aesthetic is characterized by a distinctive juxtaposition of design elements and meticulous attention to detail, often incorporating custom-developed fabrics. The company also produces and distributes fashion magazines and engages in other creative endeavors.
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Apparel Brands coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Riya reads income statements for fun. She covers the real money in a sector — revenue, growth, who actually earns — and never met a vague claim she didn't want a number for.