H&m

Internet first brand of fashion apparel wear for men and women

placeStockholm, Stockholm County, Sweden calendar_todayFounded 1947 groups123,178 employees language hm.com

Reputation

Customer rating 1.5 / 5 across 19,145 reviews.

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
United States20.4%
United Kingdom8%
Germany7.9%
Poland5.5%
France5%

Social engagement

Social engagement: 3.7M social following, 9 posts in the last 12 months — below the industry typical range.

Investor mix

3 investors on record.

Investor typeCountShare
Venture capital133%
Other / undisclosed267%

Share of voice

Share of voice worldwide: 31.5% of web traffic across its competitive set.

Recent activity

6 May 2026
Expansion
Barcelona 2023
23 Apr 2026
Partnership
BUBS
23 Apr 2026
Event
Milan Design Week
Coming soon