Best Auto E-Commerce & Content Companies in Italy
The 39 best Auto E-Commerce & Content companies in Italy in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Prima Assicurazioni.
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Ranked: Best Auto E-Commerce & Content companies in Italy
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | Prima Assicurazioni App-based auto insurance comparison platform | $116M | 94 mo ago | Acquired | George Kuruvilla Co-Founder | 2013 | SanityTurbopackApple iCloud Mail+22 | 2 job openings |
| 2 | Brumbrum Online dealer of pre-owned cars | $35M | 62 mo ago | Acquired | Alberto Genovese Co-Founder & Chairman | 2016 | SentryNode.jsMUI+22 | — |
| 3 | Hlpy Online platform providing roadside assistance services | $25M | 23 mo ago | Series B | Valerio Chiaronzi CEO & Founder | 2020 | Google MapsVuetifyVue.js+12 | — |
| 4 | GoodBuyAuto Platform to buy/sell used cars | $3M | 117 mo ago | Deadpooled | — | 2015 | — | — |
| 5 | CercaOfficina Online lead generation portal for auto repairs | $2M | 116 mo ago | Seed | Marco Brusamolino Co-Founder & CEO | 2013 | Node.jsElement UIUnoCSS+13 | 3 job openings |
| 6 | CarPlanner Digital platform for new car comparison & research | $856K | — | Early Stage | Marta Daina Co-Founder & CEO | 2015 | HubSpot CMS HubFacebook LoginLinkedin Sign-in+24 | — |
| 7 | tiassisto24 Mobile platform for car services | $461K | 134 mo ago | Seed | — | 2014 | Facebook LoginAnimate.cssBootstrap+20 | — |
| 8 | RiparAutOnline Online and app based platform to book repair services | $212K | 137 mo ago | Seed | — | 2012 | WordPressMySQLPHP+18 | — |
Top 11 Auto E-Commerce & Content companies in Italy
#1
Series B · Milan, Lombardy · founded 2020 · 39 employees$25Mraised▾
Online platform providing roadside assistance services. Its users can get all the details about the service via their phone. Its users can have full visibility of the intervention times and replacement mobility. It gives information on waiting time before the availability of the service. Its service can be booked via the platform.
- Sep 2024Conventional Debt$4M
- Sep 2024Series B$16.1M
- Nov 2022Series A$7.7M
- Feb 2021Seed$1.2M
#2
Acquired · Milan, Lombardy · founded 2016 · 180 employees$35.2Mraised▾
Brumbrum is an online dealer of pre-owned cars. Prospective buyers can search & view the listed cars along with details such as 360-degree pictures of interior & exterior of the car, vehicle history, loans, performance, fuel economy, estimated price, and trade-in value & more. It also offers a money-back guarantee on each purchased vehicle.
- Jun 2021Conventional Debt$77.3M
- Feb 2019Series B$23M
- Jan 2018Series A$12.2M
#3
Acquired · Milan, Lombardy · founded 2013 · 612 employees$115.6Mraised▾
Prima provides an app-based auto insurance comparison platform for individuals. It offers quotes for car, motorbike, and van. It also offers claims assistance in case of accidents. It also offers policy management through the app. The app is available in Android and iOS platform
- Oct 2018Series D$115.6M
#4
Deadpooled · Milan, Lombardy · founded 2015 · 24 employees$2.7Mraised▾
GoodBuyAuto offers a P2P platform to buy/sell used cars without the brokerage dealers. The company ensures the quality of the vehicles and provides extra services like guaranteeing conformity for 12 months (extendable to 36 months), protection payments, eliminates fraud and fraud risk. Also provides financing services, home delivery and exclusive warranty. Based out of Milan, Italy.
- Nov 2016Seed$1.1M
- Mar 2016Seed$1.7M
#5
Seed · Milan, Lombardy · founded 2013 · 18 employees$1.7Mraised▾
CercaOfficina is an online lead generation platform for auto repairs operating in Italy. Users can specify their location and post their requirement for auto repairs on the platform. Local service providers registered on the platform will provide quotes for the repairs. Users can browse through the profiles of the service providers and the associated quotes to select the one that meets their requirements. Users can contact the selected service provider via the telephone to book their appointment. Auto service providers interested in being associated with the platform can do so by furnishing their details on the platform. As of Feb 2017, the company's services are available in Italy only.
- Dec 2016Seed$1M
- Jul 2015Seed$606.9K
- Jan 2015Seed—
#6
Early Stage · Rome, Lazio · founded 2015 · 12 employees$856Kraised▾
Carplanner is an online platform that assists users with a new car purchase & long-term rentals. Enables users to find, research, and compare cars that suit their requirements. They can also avail offers/discounts via the platform. The company claims to collaborate with some of the major auto brands including Alfa Romeo, BMW, Dacia, Fiat, Jaguar, Land Rover, Mercedes, Renault, and Toyota, among others.
#7
Seed · Rome, Lazio · founded 2014 · 8 employees$461.3Kraised▾
Tiassisto24 is a mobile-based platform for cars and car-related services. The platform provides support for vehicle cost management such as insurance/license/auto parts replacements and renewal notifications, location-based service providers, legal consultancy, cost estimations, towing & accident-related services, and others.
- Jun 2015Seed$394.6K
- Jan 2015Seed$66.7K
#8
Seed · Turin, Piedmont · founded 2012 · 5 employees$211.6Kraised▾
Online and app based platform to book repair services from local repair shops. Services user can book are cutting/maintenance, oil change, clutch, brakes, air conditioning, towing services, painting, parts repair, etc. User can get estimates online and then can request for repair booking service at a nearby repair shop. Available in 100+ cities across Italy. Based out of Turin, Italy.
- Mar 2015Seed$211.6K
- 2013Seed—
#9
Seed · Rome, Lazio · founded 2019 · 14 employees—raised▾
Provider of SaaS-based management solutions for self-drive car rental companies. The platform offers solutions like management, white label apps, sales optimization, and more. They provide their services for insurance agents, rental brokers, car dealerships and more.
- 2021Seed—
#10
Late Stage · Milano, Umbria · founded 2013 · 19 employees—raised▾
CarAffinity is an online listing platform of new and used cars. The platform lists the cars across various categories including city cars, sedans, coupes, MPVs, SUVs, and others. The platform has listings from private resellers and automotive dealerships and claims to have over 127K self-certified ads on the platform for new, used and kilometre zero cars. The platform also provides detailed reviews and the latest news from the automotive industry.
- Sep 2014PE—
#11
Seed · Lecce, Apulia · founded 2009 · 10 employees—raised▾
AutoXY is an online meta search engine for new, used and kilometre zero cars. It searches and lists the cars from various specialised websites and dealerships across Italy. Users can browse the cars listed on various platforms by using its search engine and applying filters based on their preferences including the make & model of the car, price, location, and others.
- Jun 2011Seed—
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Auto E-Commerce & Content coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.