Best Auto E-Commerce & Content Companies in South Africa
The 41 best Auto E-Commerce & Content companies in South Africa in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Naked.
- PowerReviews
Ranked: Best Auto E-Commerce & Content companies in South Africa
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | Naked AI-driven app that provides usage-based car insurance | $32M | 19 mo ago | Series B | Alex Thomson Co-Founder | 2016 | SentryZendeskApple iCloud Mail+24 | 2 job openings |
| 2 | Getworth Online P2P marketplace to buy & sell cars | $743K | 108 mo ago | Acquired | — | 2016 | PleskTypeScriptAngular+23 | 1 job opening |
| 3 | ServiceMyCar.co.za Online automotive garage aggregator | $311K | 69 mo ago | Seed | — | 2019 | ZohoApexCharts.jsGoogle Sign-in+21 | — |
| 4 | Fixxr Online platform that provides on-site vehicle repair & maintenance services | $70K | 93 mo ago | Funding Raised | Curtis Young Founder: Head of Strategy & Product Development | 2018 | WordPressMySQLPHP+35 | — |
| 5 | DentX Provider of automotive damage repair pricing solutions | $68K | 82 mo ago | Seed | Nolo Mokoena Co-Founder | 2018 | — | — |
| 6 | Auto Advisor Online platform for car & dealerships reviews and news | $4K | 93 mo ago | Funding Raised | Murali Naidu Founder & Managing Director | 2015 | Node.jsUbuntuGoogle Maps+18 | — |
| 7 | Ctrack Provider of telematics solutions for fleet management and operational optimisation | — | 10 mo ago | Acquired | Relebohile Liphoto CEO | 1985 | WordPressMySQLPHP+26 | — |
| 8 | GoBid Online auction-based marketplace for used & accident cars | — | 65 mo ago | Series B | — | 2021 | BootstrapMicrosoft ASP.NETAzure Front Door+19 | 1 job opening |
Top 11 Auto E-Commerce & Content companies in South Africa
#1
Series B · Johannesburg, Gauteng · founded 2016 · 102 employees$31.8Mraised▾
AI-driven app that provides usage-based car insurance. It offers a chatbot for usage-based quotes and prices. It also offers roadside assistance services, claims approval, and more. Its app is available for iOS and Android platforms.
- Jan 2025Series B$38M
- Feb 2023Series B$17M
- Aug 2021Series A$11.1M
- Dec 2018Seed$2.2M
#2
Acquired · Cape Town, Western Cape · founded 2016 · 35 employees$742.8Kraised▾
getWorth is an online peer-to-peer marketplace to buy and sell cars. It offers cash offers to the users for their cars and a getMore quote (if the cars qualify) which allows the users to set up the price at which their cars are marketed. This allows the users to earn a bonus amount which is the difference between the final selling price, and the initial upfront cash amount out and the company's fees. It also helps users to finance their car purchase plans with users having to submit the request for review online. Offers additional features to car buyers such as the "Get Seven Guarantee" which is a grace period given to car buyers to drive the car they are purchasing for 7 days/700 KM and if not satisfied with the car can return it for a full refund. It claims that all cars that it buys are subject to a 100-point inspection and that it reconditions the car to a standard, after the inspection.
- Aug 2017Seed—
- Apr 2017Seed$742.8K
#3
Seed · Cape Town, Western Cape · founded 2019 · 12 employees$311Kraised▾
Online automotive garage aggregator
- Nov 2020Seed$311K
#4
Seed · Johannesburg, Gauteng · founded 2018$68.3Kraised▾
DentX is a damage repair pricing solution for automotive dealers. Features include easy accessibility, AI analysis, expert assessment on damage images for estimated quotes, vehicle repair updates & more.
- Oct 2019Angel$68.3K
#5
Funding Raised · Johannesburg, Gauteng · founded 2018$69.9Kraised▾
Online platform that provides on-site vehicle repair & maintenance services. Users can provide the service details they want, get pricing, and schedule repair services at their location through the platform.
- Nov 2018Grant (prize money)$69.9K
#6
Acquired · Centurion, Gauteng · founded 1985 · 1000 employees—raised▾
Provider of telematics solutions for fleet management and operational optimisation. The company delivers tools for real-time monitoring, performance analytics, and driver management. It offers solutions for fixed and mobile asset tracking, fuel monitoring, and video telematics. The company provides services to industries including transport, mining, agriculture, and government.
#7
Funding Raised · Johannesburg, Gauteng · founded 2015$3.6Kraised▾
Online platform for car & dealerships reviews and news. Users can anonymously write reviews for cars & dealerships as per their experiences & browse reviews given by others based on car make & model and dealership location & name. The platform also features automotive information & expert car reviews as well as the latest motoring news & launches.
- Nov 2018Grant (prize money)$3.6K
#8
Series B · Johannesburg, Gauteng · founded 2021 · 59 employees—raised▾
Online auction-based marketplace for used & accident cars. Buyers can find the cars, view details, log in with their account & place a bid on the cars & buy them via the platform. Car owners can advertise their cars on the platform.
- Mar 2021Series B—
#9
Acquired · Cape Town, Western Cape · founded 2017 · 8 employees—raised▾
JaSure provides an app-based platform for on-demand P&C insurances. It features policies for bicycle, binoculars, golf clubs, and cameras. It offers coverage for accidental damage, loss, and theft. It enables users to file and monitor claim through the app. The app is available for Android and IOS platforms.
- Feb 2020Seed—
#10
Seed · Cape Town, Western Cape · founded 2016 · 2 employees—raised▾
CarZar is an online C2B car selling platform. It provides a free online valuation of the car based on its make & model, year of make, and mileage. Users can schedule an online appointment for the inspection of their cars at one of its inspection centres or at their homes. Based on the physical inspection of the car, it makes a final offer to the users who can choose to accept or deny it.
- May 2017Seed—
- 2016Seed—
#11
Acquired · Johannesburg, Gauteng · founded 1992 · 137 employees—raised▾
AutoTraderSA is an app-based listing platform for used cars. Their platform facilitates the trading of used & new cars via free & paid listings. It also lists car rental, insurance, finance, auctions, spares & more. Buyers can search for cars on the platform & contact the sellers.
- Oct 2013PE—
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Auto E-Commerce & Content coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.