Autotrader

App-based listing platform for used cars

placeJohannesburg, Gauteng, South Africa calendar_todayFounded 1992 groups137 employees language autotrader.co.za

Reputation

Customer rating 3.3 / 5 across 1 reviews.

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
South Africa95.2%
United States1.6%
United Kingdom0.7%
Netherlands0.3%
Zimbabwe0.2%

Social engagement

Social engagement: 23.8K social following, 10 posts in the last 12 months — below the industry typical range.

Investor mix

4 investors on record.

Investor typeCountShare
Venture capital250%
Private equity250%

Share of voice

Share of voice in South Africa: 100% of web traffic across its competitive set; worldwide: 99.6%.

Recent activity

9 Jun 2026
Product launch
AutoTrader
2 Jun 2026
Partnership
Takealot for Business
Coming soon