Radar · Beauty & Personal Care Products in Indonesia
Best Beauty & Personal Care Products Companies in Indonesia
The 37 best Beauty & Personal Care Products companies in Indonesia in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: ESQA.
By Rohit KhannaTrends & Stories
37companies tracked
$22Mdisclosed funding
0unicorns
5have raised
Sources & further reading
- ResearchAndMarkets.com
- IMARC Group
Ranked: Best Beauty & Personal Care Products companies in Indonesia
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | ESQA Internet first brand of make-up cosmetics | $10M | 26 mo ago | Series B | Cindy Angelina Co-Founder & CEO | 2016 | Cart FunctionalityShopifyZoho+27 | — |
| 2 | Base Internet first brand of natural face care products | $6M | 46 mo ago | Series A | Yaumi Fauziah Sugiharta Co-Founder | 2018 | Cart FunctionalitySentryTypeScript+17 | — |
| 3 | Nama Beauty Internet first brand of skincare products | $5M | 58 mo ago | Seed | Luna Maya Founder & CEO | 2018 | Cart FunctionalityShopifyMUI+30 | — |
| 4 | Summer Beauty House Provider of training services for beauty creators and enthusiasts | $1M | 100 mo ago | Seed | Kuik Xiaoshi Co-Founder & CEO | 2018 | — | — |
| 5 | Yoona Online platform offering wide range of organic sanitary pads | — | 34 mo ago | Seed | Susanna Angraini Founder Of Pt Yoona Digital Indonesia | 2021 | Cart FunctionalityWooCommerceWordPress+17 | — |
| 6 | Softex Indonesia Internet first brand of personal care products for baby and adults | — | 128 mo ago | Acquired | — | 1976 | PHPLaravelBootstrap+12 | 7 job openings |
| 7 | amway malaysia holdings Amway Malaysia Holdings offers products such as nutrition supplements, beauty and personal care, energy… | — | — | Public | — | 1976 | Cart FunctionalitySAP Commerce CloudSentry+33 | — |
| 8 | Avoskin Online beauty brand offering multi-category natural skincare products | — | — | Unfunded | Anugrah Pakerti Founder & CEO | 2014 | WordPressMySQLPHP+19 | — |
Top 6 Beauty & Personal Care Products companies in Indonesia
#1
Series B · Jakarta, Jakarta · founded 2016 · 36 employees$10Mraised▾
Series B · Jakarta, Jakarta · founded 2016 · 36 employees
Internet first brand of make-up cosmetics. The product offerings include highlighter, blush, lip gloss, eyeliners & shadows, palettes, and more. The company claims that the products are vegan and free of chemicals.
LinkedIn Pulse recent public activity · Jul 2026
Audience: 83k LinkedIn followers — 12.4% of this cohort's audience
Hiring: 1 hiring post in 12 mo (public) · hiring: Brand & Trade Activation Executive, Event & Partnership Intern
Funding rounds
- Jul 2024Series B$4M
- Nov 2022Series A$6M
Founders & team
Investors
Unilever Ventures, East Ventures
Tech stack
Cart FunctionalityCloudflareCloudflare Bot ManagementCore-JsFacebook PixelFlickity
#2
Series A · Jakarta, Jakarta · founded 2018 · 35 employees$6Mraised▾
Series A · Jakarta, Jakarta · founded 2018 · 35 employees
Internet first brand of natural face care products
Funding rounds
- Nov 2022Series A$6M
- Sep 2021Seed—
- Sep 2019Seed—
- Jul 2019Seed—
Founders & team
Investors
Antler, Rakuten, East Ventures, Skystar Capital, Pegasus Tech Ventures, XA Network
Tech stack
Google AnalyticsGoogle Font ApiHostingerHostinger CdnHttp/3
#3
Seed · Jakarta, Indonesia · founded 2018$5Mraised▾
Seed · Jakarta, Indonesia · founded 2018
Internet first brand of skincare products
Funding rounds
- Nov 2021Seed$5M
Founders & team
Investors
AC Ventures, DMM, SiCepat
Tech stack
Alpine.JsAzure Edge NetworkBunnyBunny FontsCart FunctionalityCloudflare
#4
Seed · Jakarta, Jakarta · founded 2018$1Mraised▾
Seed · Jakarta, Jakarta · founded 2018
Provider of training services for beauty creators and enthusiasts
Funding rounds
- May 2018Seed$1M
Founders & team
Investors
Merah Cipta Media, GDP Venture
#5
Seed · Jakarta, Jakarta · founded 2021—raised▾
Seed · Jakarta, Jakarta · founded 2021
Online platform offering wide range of organic sanitary pads. The company claims that all its products are made of organic and eco-friendly materials.
LinkedIn Pulse recent public activity · Jul 2026
Audience: 823 LinkedIn followers
Activity: 1 awards announced in 12 mo
Funding rounds
- Nov 2023Seed—
Founders & team
Investors
CyberAgent Capital, MD Capital
Tech stack
Cart FunctionalityCloudflareCloudflare Browser InsightsFacebook LoginGoogle AnalyticsGoogle Tag Manager
#6
Acquired · Tangerang, Banten · founded 1976 · 1001 employees—raised▾
Acquired · Tangerang, Banten · founded 1976 · 1001 employees
Internet first brand of personal care products for baby and adults
LinkedIn Pulse recent public activity · Jul 2026
Audience: 365k LinkedIn followers — 54.3% of this cohort's audience
Hiring: 7 hiring posts in 12 mo (public) · momentum +7 · hiring: Area Business Manager, UnLOCK - Graduate Leadership Program (Sales & Commercial)
Investors
CVC
Tech stack
AxiosBootstrapCloudflareCloudflare Bot ManagementCloudflare Browser InsightsCrypto-Js
Funding & investor landscape
$22Mtotal disclosed funding
4companies funded
5disclosed rounds
0rounds last 90 days
Most active investors
Notable founders
Cindy Angelina
Co-Founder & CEO · ESQA
Kezia Trihatmanto
Co-founder & CPO · ESQA
Yaumi Fauziah Sugiharta
Co-Founder · Base
Luna Maya
Founder & CEO · Nama Beauty
Kuik Xiaoshi
Co-Founder & CEO · Summer Beauty House
Susanna Angraini
Founder Of Pt Yoona Digital Indonesia · Yoona
Prism market signals · Indonesia · country-scoped Prism corpus, 488,282 docs
Market landscape — 10 sub-themes by coverage
Share of Beauty & Personal Care Products coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
How many Beauty & Personal Care Products companies are there in Indonesia?
Radar tracks 37 indexable Beauty & Personal Care Products companies headquartered in Indonesia that meet our profile-completeness bar.
What is the total funding raised by Beauty & Personal Care Products companies in Indonesia?
The Beauty & Personal Care Products companies in Indonesia on this list have raised a combined $22M in disclosed equity funding across 4 funded companies.
Which is the highest-funded Beauty & Personal Care Products company in Indonesia?
ESQA is the highest-funded Beauty & Personal Care Products company in Indonesia, with $10M in disclosed equity funding.
How many Beauty & Personal Care Products companies in Indonesia are funded?
4 of the 37 Beauty & Personal Care Products companies in Indonesia on this list have disclosed at least one equity funding round.
How many Beauty & Personal Care Products unicorns are there in Indonesia?
None of the Beauty & Personal Care Products companies in Indonesia on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in Indonesia Beauty & Personal Care Products companies?
The most active investors in Indonesia Beauty & Personal Care Products companies on this list include Digitaraya, East Ventures, AC Ventures, Antler, Blueprint.
Rohit KhannaTrends & Stories
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.