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Radar · Beauty & Personal Care Products in Italy

Best Beauty & Personal Care Products Companies in Italy

The 106 best Beauty & Personal Care Products companies in Italy in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: KIKO MILANO.

106companies tracked
$146.4Mdisclosed funding
0unicorns
4have raised

Italy's Beauty & Personal Care Products sector draws more serious capital than most people realize, and this directory ranks the 106 companies we track by disclosed equity funding and recent momentum. Total disclosed funding sits at $146M across the cohort, with Kiko Milano anchoring the top at $93M raised, followed by Officina Profumo-Farmaceutica di Santa Maria Novella Firenze at $44M. Those two alone account for the overwhelming majority of the pool. The global market for beauty and personal care products was valued at roughly $104.3B in 2022 and is forecast to reach $106.6B by 2027, a 5.31% CAGR driven by rising female workforce participation and expanding middle-income spending power.

So what's actually moving the needle here? Digital distribution matters more than most legacy brands want to admit, as shown in 2024 research linking personal care app engagement to measurable shifts in consumer behavior. Median install growth across personal products apps is running at roughly +22% year-over-year. Regulatory looseness cuts both ways, you get faster market entry but also crowded shelves and thinner pricing power. Barberino's and Shampora each landed around $4M, which tells you the mid-tier is active but still fragmented. I'd watch that fragmentation closely, because the investors backing this cohort, including CDP Venture Capital and LVenture Group, tend to consolidate fast when a category tips.

Sources & further reading
  • ResearchAndMarkets.com
  • IMARC Group

Ranked: Best Beauty & Personal Care Products companies in Italy

#CompanyDisclosed fundingLast roundStageFounderFoundedTech stackPatents & IP focusRecent signals
1KIKO MILANO
Brand of beauty & personal care products
$93M94 mo agoAcquiredEnrico Zanon
Country Director - CEO
1997Cart FunctionalityApple iCloud MailNode.js+27—1 launch · 2 partnerships · 1 expansion
2Officina Profumo-Farmaceutica di Santa Maria Novella Firenze
Manufacturer of home & personal care products
$44M77 mo agoSeries CEugenio Alphandery
CEO
1612Cart FunctionalityShopifyEasyGift+37——
3Shampora
Internet first brand of hair care products
$4M66 mo agoSeries AManuel Corona
Co-Founder & CEO
2017———
4Barberino's
Manufacturer of men's grooming products
$4M43 mo agoSeed—2015Shogun Page BuilderCart FunctionalityShopify+45—1 award
5This Unique
Internet first brand of menstrual hygiene products
$768K9 mo agoSeedAlice Carbonara
Co-Founder
2020Cart FunctionalityShopifySentry+44——
6Vortex
Brand of cosmetic products
$501K23 mo agoSeed—————
7Bios Line
Specialized in the research and development of food supplements and natural cosmetics
—56 mo agoLate Stage—1986WordPressMySQLPHP+269 patents
Patents concentrated in health & consumer products
1 partnership · 2 awards
8Intercos
Brand offering skin & makeup care products
—66 mo agoPublic—1972WordPressMySQLPHP+24—2 partnerships

Top 11 Beauty & Personal Care Products companies in Italy

#1
Seed · Milano, Umbria · founded 2020 · 9 employees
$768Kraised
▾

Internet first brand of menstrual hygiene products

LinkedIn Pulse recent public activity · Jul 2026
Audience: 6k LinkedIn followers
Funding rounds
  • Sep 2025Seed—
  • Mar 2024Seed—
  • Mar 2022Seed$768K
  • Mar 2022Conventional Debt—
Founders & team
Alice CarbonaraCo-FounderVincenzo MansiCo-Founder & CEO
Investors
Viceversa, LVenture Group, Luiss Alumni 4 Growth, Maire Investments, Ulixes Capital Partners, CDP Venture Capital
Tech stack
American ExpressApple PayBootstrapBunnyCart FunctionalityCloudflare
#2
Seed · Turin, Piedmont
$501.4Kraised
▾

Brand of cosmetic products

Investors
Andriani
#3
Acquired · Bergamo, Lombardy · founded 1997 · 4965 employees
$93.1Mraised
▾

KIKO Cosmetics is a brand of beauty & personal care products. The firm sells products under the categories: skin care and makeup. The company sells products through over 770 stores in 15 countries and has its online presence in 35 nations.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 438k LinkedIn followers — 35.2% of this cohort's audience · 343 engagements/post (2.1× cohort median)
Activity: 1 product launches · 2 partnerships · 1 expansions (incl. Macy's) announced in 12 mo
Founders & team
Enrico ZanonCountry Director - CEO
Investors
Peninsula Capital
Tech stack
Ab TastyAmazon AlbAmazon CloudfrontAmazon SesAmazon Web ServicesApache Http Server
#4
Series C · Florence, Tuscany · founded 1612 · 100 employees
$44.4Mraised
▾

Santa Maria Novella is a manufacturer of home and personal care products. The company sells products under the categories of skincare, fragrances, and air care. The firm sells products through its online store and partnered offline retailers.

Founders & team
Eugenio AlphanderyCEO
Investors
Italmobiliare
Tech stack
Amazon CloudfrontAmazon Web ServicesAmerican ExpressApache Http ServerApple Icloud MailApple Pay
#5
Seed · Milano, Umbria · founded 2015 · 48 employees
$3.6Mraised
▾

Barberino's World is a manufacturer of men's grooming products. Its products include shaving soaps, oils, perfumes, moisturizing creams, etc. The firm sells products through its online store.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 10k LinkedIn followers
Activity: 1 awards announced in 12 mo
Funding rounds
  • Nov 2022Seed$3M
  • 2021Grant (prize money)—
  • May 2018Seed$585K
Investors
K-Startup Grand Challenge, R204 Partners, SAF Venture, Growth Engine, B Heroes
Tech stack
Amazon CloudfrontAmazon S3Amazon Web ServicesAmerican ExpressApple PayAxios
#6
Series A · Pomezia, Lazio · founded 2017 · 20 employees
$4Mraised
▾

Internet first brand of hair care products. Their product includes prime mask, hair shampoo, hair coloring products, hair conditioner, hair moisturizing oil, active water, and leave-in cream, and personalized ingredient products.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 3k LinkedIn followers
Funding rounds
  • Nov 2020Series A$3.6M
  • Dec 2018Seed$341.3K
  • 2018Seed$90K
Founders & team
Manuel CoronaCo-Founder & CEO
Investors
B Heroes, SAF Venture, Angel Partner Group, LVenture Group, CDP Venture Capital, Italian Angels for Growth
#7
Late Stage · Ponte San Nicolo, Veneto · founded 1986 · 50 employees
—raised
▾

Manufacturer of food supplements and natural cosmetics products intended to serve the well-being and personal care industry. The company specializes in formulating and developing nutritional supplements, natural cosmetics, and medical devices for problems such as cellulite, hair loss, psycho-physical stress, poor digestion, and weight control, enabling consumers to maintain their lifestyle and stay fit and healthy.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 20k LinkedIn followers
Activity: 2 partnerships · 2 awards (incl. Consiglio Naturale) announced in 12 mo
Investors
Pfh
Tech stack
All In One SeoBabelBootstrapCloudflareCloudflare Bot ManagementCore-Js
#8
Public · Milan, Lombardy · founded 1972 · 373 employees
—raised
▾

Brand offering skin & makeup care products

LinkedIn Pulse recent public activity · Jul 2026
Audience: 140k LinkedIn followers — 11.3% of this cohort's audience
Activity: 2 partnerships (incl. Università Bocconi's Master of Science in Marketing Management) announced in 12 mo
Investors
L Catterton, ClearVue Partners, Eurazeo, GIC, Unilever Ventures, PAI Partners
Tech stack
Amazon Web ServicesApache Http ServerBootstrapCdnjsCloudflareCookiebot
#9
Late Stage · Fiesole, Tuscany · founded 1958
—raised
▾

Provider of toothpaste for oral care. It offers an array of unconventional flavors, including jasmine, ginger, and licorice.

Founders & team
Earl RivaraFounder
Investors
NUO
Tech stack
Google AnalyticsGoogle Tag ManagerGravity FormsGsapIubendaJquery
#10
Funding Raised · Milan, Lombardy · founded 1949
—raised
▾

Manufacturer of consumer goods across multiple categories including food, home care, adhesives, personal care, and beauty products. The company develops and produces a portfolio of brands marketed to consumers worldwide. Its operations encompass the entire product lifecycle, from research and development to manufacturing and distribution. A focus on sustainability is integrated into its business practices.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 171k LinkedIn followers — 13.8% of this cohort's audience
Activity: 1 product launches announced in 12 mo
Investors
Europa
Tech stack
Apache Http ServerBootstrapCdnjsCloudflareContact Form 7Google Font Api
#11
Series A · Italy · founded 2008 · 800 employees
—raised
▾

Brand offering makeup care products

LinkedIn Pulse recent public activity · Jul 2026
Audience: 45k LinkedIn followers — 3.6% of this cohort's audience
Activity: 2 awards announced in 12 mo
Funding rounds
  • Feb 2013Series A—
  • Jun 2010Conventional Debt—
  • Feb 2008Seed—
Investors
Progressio SGR, Simest
Tech stack
CdnjsCloudflareGoogle AnalyticsGsapIubendaJquery

Funding & investor landscape

$146.4Mtotal disclosed funding
6companies funded
6disclosed rounds
0rounds last 90 days
Most active investors
B Heroes3 rounds
CDP Venture Capital2 rounds
LVenture Group2 rounds
SAF Venture2 rounds
2Flo Ventures1 rounds
Andriani1 rounds
Angel Partner Group1 rounds
ClearVue Partners1 rounds
Equinox Investments1 rounds
Eurazeo1 rounds

Notable founders

Alice Carbonara
Co-Founder · This Unique
Vincenzo Mansi
Co-Founder & CEO · This Unique
Enrico Zanon
Country Director - CEO · KIKO MILANO
Eugenio Alphandery
CEO · Officina Profumo-Farmaceutica di Santa Maria Novella Firenze
Manuel Corona
Co-Founder & CEO · Shampora
Earl Rivara
Founder · Marvis
Prism market signals · Italy · country-scoped Prism corpus, 1,595,487 docs

Market landscape — 10 sub-themes by coverage

Share of Beauty & Personal Care Products coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many Beauty & Personal Care Products companies are there in Italy?
Radar tracks 106 indexable Beauty & Personal Care Products companies headquartered in Italy that meet our profile-completeness bar.
What is the total funding raised by Beauty & Personal Care Products companies in Italy?
The Beauty & Personal Care Products companies in Italy on this list have raised a combined $146.4M in disclosed equity funding across 6 funded companies.
Which is the highest-funded Beauty & Personal Care Products company in Italy?
KIKO MILANO is the highest-funded Beauty & Personal Care Products company in Italy, with $93.1M in disclosed equity funding.
How many Beauty & Personal Care Products companies in Italy are funded?
6 of the 106 Beauty & Personal Care Products companies in Italy on this list have disclosed at least one equity funding round.
How many Beauty & Personal Care Products unicorns are there in Italy?
None of the Beauty & Personal Care Products companies in Italy on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in Italy Beauty & Personal Care Products companies?
The most active investors in Italy Beauty & Personal Care Products companies on this list include B Heroes, CDP Venture Capital, LVenture Group, SAF Venture, 2Flo Ventures.
Riya SenguptaFinancials

Riya reads income statements for fun. She covers the real money in a sector — revenue, growth, who actually earns — and never met a vague claim she didn't want a number for.

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