Best Beauty & Personal Care Products Companies in Netherlands
The 57 best Beauty & Personal Care Products companies in Netherlands in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Rituals.
If you're mapping the funding landscape for Beauty & Personal Care Products companies in Netherlands, this directory tracks 57 of them, ranked by disclosed equity and recent momentum. Total disclosed funding sits at $114M, and that number's top-heavy: Rituals alone accounts for $82M, with Naïf pulling another $27M. The rest of the field is scrappier, Billie Wonder at $694K, Shampoo Bars at $464K, a handful of seed-stage bets from Head Start Ventures and the DOEN Foundation. No unicorns yet, but the spread tells you something about where Dutch beauty capital is concentrating, which is clean formulations and mission-led brands.
The global backdrop keeps the thesis alive. The Beauty & Personal Care Products market was valued at roughly $104.3B in 2022 and is forecast to reach $106.6B by 2027, a CAGR of about 5.31%, driven by rising disposable income and expanding middle-class spending. And according to 2024 research, mindfulness and wellness positioning are reshaping how consumers relate to personal care categories, which I'd argue explains why Dutch brands like Yoni and Smyle are leaning hard into purpose. One structural wrinkle worth watching: market observers flagging Unilever and other giants point to a sector where regulatory gaps still give indie players room to move fast. So if you're scanning for the next funded breakout, you're looking in the right place.
- ResearchAndMarkets.com
Ranked: Best Beauty & Personal Care Products companies in Netherlands
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | Rituals Brand of scented products for home and personal care | $82M | 126 mo ago | Funding Raised | Raymond Cloosterman Founder & CEO | 2000 | Cart FunctionalityMagentoApple iCloud Mail+22 | 1 launch · 3 awards |
| 2 | NAÏF Manufacturer of natural skin care products | $27M | 32 mo ago | Series B | Sjoerd Trompetter Co-Founder | 2013 | Cart FunctionalityShopifyContentful+26 | 3 job openings · 1 expansion |
| 3 | Yoni Internet first brand of period products | $2M | 31 mo ago | Seed | — | 2014 | Cart FunctionalityWooCommerceWordPress+25 | — |
| 4 | Smyle Internet first brand offering subscription-based organic toothpaste tablets and toothbrushes | $1M | 44 mo ago | Seed | Dennis Kamst Founder | CEO | 2019 | Cart FunctionalityShopifyRichpanel+34 | 1 job opening · 1 award |
| 5 | Billie Wonder Provider of caringly designed and durably washable diapers and accessories | $694K | 8 mo ago | Seed | Steef Fleur Founder | 2018 | Cart FunctionalityShopifyTailwind CSS+28 | — |
| 6 | Shampoo Bars Online retailer of solid shampoo, conditioner, and personal care bars | $464K | 7 mo ago | Seed | Lyan Garritsen Founder | 2018 | Cart FunctionalityWooCommerceWordPress+14 | — |
| 7 | Skins Internet first brand of multi category beauty products | — | 29 mo ago | Late Stage | Michiel Poelmans Co-Founder | 2000 | Cart FunctionalityAlgoliaLeaflet+29 | — |
| 8 | Gisou Internet-first brand of natural hair care products | — | 50 mo ago | Series A | — | 2015 | Cart FunctionalityShopifySentry+41 | 1 launch |
Top 8 Beauty & Personal Care Products companies in Netherlands
#1
Seed · Amsterdam, North Holland · founded 2018 · 4 employees$694.4Kraised▾
Provider of caringly designed and durably washable diapers and accessories. Their products are made with the kindest materials and aim to be good for both people and the planet.
- Nov 2025Seed$694.4K
#2
Seed · Netherlands · founded 2018$464.5Kraised▾
Online retailer of solid shampoo, conditioner, and personal care bars. The company offers various bars for hair, body, and face, plus accessories. Product types include shampoo, conditioner, hair masks, body oils, shaving bars, and face bars. They also provide starter packs, gift sets, and travel-friendly options.
- Dec 2025Seed$464.5K
#3
Series B · The Hague, South Holland · founded 2013 · 42 employees$26.8Mraised▾
Naif Care is a manufacturer of natural skin care products. Products include night creams, lotions, cleansers, shower gels, scrubs, etc. The firm also offers hair care products such as shampoos and conditioners. The products are sold globally via its online store.
- Nov 2023Series B$24.6M
- Aug 2019Series A$2.2M
#4
Funding Raised · Amsterdam, North Holland · founded 2000 · 542 employees$82Mraised▾
Brand of scented products for home and personal care. Its portfolio includes body scrubs, body creams, hand balms, mists, anti-aging day creams, enzyme cleansing powders, moisturizers, reed diffusers, scented candles, fragrance sticks, and more. Its products are inspired by traditions of Asian cultures. It uses natural, and organic ingredients without paraben. It sells its products through its web store, boutiques, and department stores.
- Dec 2015Conventional Debt$82M
#5
Seed · Amsterdam, North Holland · founded 2014 · 12 employees$2.5Mraised▾
Internet first brand of period products
- Dec 2023Seed$2.5M
#6
Seed · Amsterdam, North Holland · founded 2019$1.1Mraised▾
Internet first brand offering subscription-based organic toothpaste tablets and toothbrushes. The product catalog includes toothpaste tablets, toothbrushes, dental floss, mouthwash tablets, etc. The company also offers toothpaste tablet storage boxes. The company offers its products on a monthly subscription basis.
- Nov 2022Seed$1.1M
#7
Late Stage · Amstelveen, North Holland · founded 2000 · 184 employees—raised▾
Skins Cosmetics is a retailer that specializes in exceptional beauty products and refined perfumes. They offer a wide range of products and have online experts available to assist customers.
- Jan 2024PE—
#8
Series A · Almere, Flevoland · founded 2015 · 99 employees—raised▾
Gisou is an internet-first brand of natural hair care products. Its products include oils, hair sprays, hair masks, etc. The firm sells products via its online store in the US and parts of Europe.
- Apr 2022Series A—
- Feb 2020Seed—
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Beauty & Personal Care Products coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.