Radar · Beauty Tech in California
Best Beauty Tech Companies in California, United States
The 662 best Beauty Tech companies in California, United States in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Madison Reed.
By Rohit KhannaTrends & Stories
662companies tracked
$3.2Bdisclosed funding
3unicorns
165have raised
Ranked: Best Beauty Tech companies in California
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Patents & IP focus | Recent signals |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Madison Reed Internet first brand of hair coloring products | $250M | 3 mo ago | Series D | Amy Errett CEO and Founder | 2013 | Amazon WebstoreCart FunctionalitySentry+37 | — | 1 award |
| 2 | KKW Beauty 🦄 Online private label of color cosmetics | $200M | 71 mo ago | Series D | Kim Kardashian West Founder & CEO | 2017 | — | — | — |
| 3 | Memebox Internet first brand offering multi-category beauty products | $193M | 76 mo ago | Series D | — | 2012 | Cafe24Cart FunctionalityReact+27 | — | — |
| 4 | Tria Beauty Internet first brand offering multi-category appliances | $172M | 140 mo ago | Acquired | — | 2003 | — | 112 patents Laser-based dermatology and eye‑safe hair‑regrowth inhibition devices | — |
| 5 | Dollar Shave Club Internet-first brand and subscription box of grooming products | $165M | 126 mo ago | Acquired | Mark Levine Co-Founder | 2012 | — | 36 patents Design and manufacturing of razor cartridges and handles for personal grooming. | — |
| 6 | dollar shave club 🦄 DSC is a lifestyle brand and e-commerce company that delivers razors and other personal grooming products to… | $165M | 126 mo ago | Acquired | — | 2011 | Amazon WebstoreCart FunctionalityShopify+50 | 36 patents Design and engineering of disposable razor cartridges and ergonomic handles | 1 launch |
| 7 | Booksy Operator of an online platform for booking beauty and wellness appointments | $124M | 9 mo ago | Series C | Stefan Batory Co-Founder & CEO | 2012 | WordPressApple iCloud MailGoogle Workspace+42 | — | — |
| 8 | Geltor Biodesign company producing advance designer proteins | $116M | 10 mo ago | Series B | Alexander Lorestani Co-Founder & CEO | 2015 | WordPressApple iCloud MailMicrosoft 365+28 | 122 patents Patents concentrated in chemistry & materials | 1 launch · 2 awards |
| 9 | Boulevard SaaS-driven beauty salon & spa management software | $110M | 11 mo ago | Series D | Matt Danna Co-Founder & CEO | 2016 | ContentfulSentryNode.js+30 | 8 patents Wearable headgear (hats/visors) and therapeutic back/leg massage devices | — |
| 10 | Ipsy Online subscription platform for beauty products | $107M | 129 mo ago | Series B | Michelle Phan Co-Founder | 2011 | Amazon WebstoreGetFeedbackMedallia+42 | — | — |
| 11 | BFA Industries Provider of personal care and beauty services | $96M | 51 mo ago | Series C | Joe Martin Co-Founder | 2020 | — | — | 1 award |
| 12 | Vegamour Internet first brand offering natural hair care products | $80M | 62 mo ago | Series C | Daniel Hodgdon Founder | 2017 | Shogun Page BuilderCart FunctionalityShopify+75 | — | — |
| 13 | Mayvenn Online internet first brand offering hair extensions | $76M | 47 mo ago | Series C | Diishan Imira Co-Founder & CEO | 2012 | — | — | — |
| 14 | Too Faced Brand offering makeup products | $71M | 131 mo ago | Acquired | Jeremy Johnson Co-Founder & CEO | 1998 | Amazon WebstoreCart FunctionalityDrupal+39 | — | — |
| 15 | Vagaro 🦄 Online appointment booking platform to book salons and spas | $63M | 55 mo ago | Series D | Fred Helou Founder & CEO | 2009 | WebflowApple iCloud MailMicrosoft 365+42 | — | — |
| 16 | Ourself Internet first brand offering skincare products | $60M | 57 mo ago | Series B | Vimla Black Gupta President | 2003 | Shogun Page BuilderCart FunctionalityShopify+41 | — | — |
| 17 | Rael Internet-first brand offering skincare and personal hygiene products | $59M | 50 mo ago | Series B | Binna Won Co-Founder | 2017 | Cart FunctionalityShopifyRoute+49 | — | — |
| 18 | Olivela Online retailer of multi-category products | $49M | 57 mo ago | Series B | Stacey Boyd Founder & CEO | 2017 | ShopifyCart FunctionalityBuilder.io+43 | — | — |
| 19 | Mangomint Provider of SaaS-based business management software for salons and spas | $48M | 21 mo ago | Series B | Sandra Huber Co-Founder | 2017 | ContentfulSentryReact+21 | — | — |
| 20 | Intelligent Beauty Online marketplace offering multi-category beauty products | $45M | 195 mo ago | Deadpooled | Don Ressler Founder | 2006 | — | — | — |
| 21 | Cora Life Internet first brand offering menstrual care products | $42M | 54 mo ago | Series B | Daniel Fonseca Co-Founder | 2015 | Shogun Page BuilderCart FunctionalityShopify+33 | — | — |
| 22 | Beautycounter Internet-first brand of multi-category beauty products | $42M | 101 mo ago | Acquired | — | 2012 | ShopifyAmazon Web ServicesShop Pay+19 | — | — |
| 23 | StyleSeat Online platform to discover and book local beauty professionals | $41M | 131 mo ago | Series B | Melody Mccloskey Co-Founder & CEO | 2011 | Apple iCloud MailGoogle WorkspaceFacebook Login+24 | — | — |
| 24 | California Naturals Online brand offering natural hair and body care products | $40M | 1 mo ago | Series B | Shelby Wild Co-Founder & CEO | 2023 | Amazon WebstoreCart FunctionalityShopify+25 | — | — |
| 25 | Kopari Internet-first brand offering skincare and body care products | $35M | 83 mo ago | Series B | Bryce Goldman Founder Board Member | 2015 | Cart FunctionalityShopifySentry+52 | — | — |
| 26 | Because Market Internet-first brand offering adult diaper | $35M | 18 mo ago | Series B | — | 2017 | Cart FunctionalityShopifyUnbounce+47 | — | — |
| 27 | Violet Grey Online influencer e-commerce platform for beauty care products | $30M | 73 mo ago | Acquired | Cassandra Grey Co-Founder | 2012 | Cart FunctionalityShopifyApple iCloud Mail+34 | — | — |
| 28 | Topicals Manufacturer of skin care products | $25M | 5 mo ago | Series A | Olamide Olowe Founder & CEO | 2019 | Amazon WebstoreCart FunctionalityShopify+50 | — | — |
| 29 | K18 Hair Internet-first brand offering hair care products | $25M | 52 mo ago | Acquired | Britta Cox Co-Founder | 2019 | Cart FunctionalityAmazon WebstoreShopify+49 | — | — |
| 30 | Musely Company offering personalized prescription treatments for skin, hair loss, menopause, and more | $24M | 1 mo ago | Series B | Carrie Jiao Co-Founder | 2012 | SentryZendeskFacebook Login+35 | — | 1 award |
| 31 | PROVEN Internet first brand offering customized skin care products | $23M | 33 mo ago | Series A | Ming Zhao Co-Founder & CEO | 2005 | Builder.ioSentryNode.js+42 | 6 patents Patents concentrated in transport & manufacturing processes | — |
| 32 | Symbiome Internet first brand offering natural skincare products | $22M | 43 mo ago | Series B | — | 2017 | Cart FunctionalityShopifySentry+45 | 2 patents Topical pharmaceutical formulations for treating skin disorders | — |
| 33 | True Botanicals Clean, clinically proven skincare with potent, safe, and effective ingredients | $22M | 38 mo ago | Series B | Hillary Peterson Co-Founder & CEO | 2014 | Cart FunctionalityShopifySearchanise+47 | — | 1 award |
| 34 | Aromyx Cloud and AI-powered biosensors for applications in the food industry | $21M | 58 mo ago | Deadpooled | Josh Silverman CEO | 2013 | — | 29 patents Olfactory biosensor technology and optimized scent/flavor composition engineering. | — |
| 35 | MERIT Internet first brand offering eco-friendly beauty care products | $20M | 57 mo ago | Series A | Katherine Power Founder & Chairman | 2021 | Cart FunctionalityShopifyShop Pay+30 | 15 patents Patents concentrated in computing, sensing & instrumentation | 1 award |
| 36 | LIVETINTED Internet-first brand offering apparel and beauty products for women | $20M | 39 mo ago | Series A | — | 2017 | ShopifyCart FunctionalitySentry+41 | — | 2 launchs · 1 award |
| 37 | Thirteen Lune Online retail platform offering multi-category beauty products | $12M | 40 mo ago | Acquired | — | 2020 | Cart FunctionalityShopifySentry+40 | — | — |
| 38 | Mother Science Internet-first company offering skincare products | $10M | 25 mo ago | Seed | Edna C Co-Founder | 2022 | Cart FunctionalityShopifyElement UI+23 | — | — |
| 39 | Iris&Romeo Internet first brand offering natural skincare products | $9M | 31 mo ago | Series A | — | 2017 | Shogun Page BuilderCart FunctionalityShopify+48 | — | — |
| 40 | Phyla Internet first brand offering skincare products | $8M | 38 mo ago | Series A | Maria Cho Co-Founder | 2019 | — | — | — |
| 41 | Element Eight Internet first brand offering skin care products | $8M | 31 mo ago | Series A | Andrew Carter Co-Founder | 2022 | Cart FunctionalityShopifyPageFly+35 | — | — |
| 42 | Feno Internet first brand offering smart oral care products on subscription basis | $6M | 20 mo ago | Seed | Feno Monaco Owner | 2022 | Cart FunctionalityShopifySentry+37 | 6 patents Oscillating toothbrush handles with built‑in sensors for enhanced oral hygiene monitoring | — |
| 43 | The Good Face Project Provider of AI-based application for product registration information | $6M | 36 mo ago | Seed | Lena Skliarova-Mordvinova Co-Founder | 2017 | SentryZendeskNode.js+19 | — | 3 job openings |
| 44 | Hume Supernatural Internet first brand offering plant-based deodorant | $4M | 3 mo ago | Series A | Blair Marlin Co-Founder | 2020 | Shogun Page BuilderCart FunctionalityShopify+40 | — | — |
| 45 | Seoul Beauty Club Retailer of curated beauty products catering to women thirty and older | $2M | 6 mo ago | Seed | Leo Park Founder & CEO | 2025 | SentryNode.jsTailwind CSS+23 | — | — |
| 46 | Groomie Club Internet first brand offering multi-category organic men's grooming products | $2M | 12 mo ago | Seed | Ashley Handa Co-Founder | 2021 | Cart FunctionalityShopifyRichpanel+50 | — | — |
| 47 | Formulate Internet first brand of personalized hair care products | $1M | 11 mo ago | Seed | Tammy Lisi Co-Founder | 2019 | Cart FunctionalityPHPAnimate.css+8 | — | — |
| 48 | Ambari Skincare brand offering a wide range of natural facial care products | $907K | 16 mo ago | Deadpooled | Nisha Grewal Founder & CEO | 2021 | — | — | — |
| 49 | Salon Republic Provider of e-commerce and marketing solutions for salon industry | $750K | 19 mo ago | Seed | Eric Taylor Founder & CEO | 2014 | WordPressMySQLPHP+29 | — | — |
| 50 | Havyn Uplifting scents creating soul-restoring spaces | $260K | 18 mo ago | Seed | Daniel Peng Co-Founder & COO | 2022 | Cart FunctionalityShopifyYouTube+18 | — | — |
Top 12 Beauty Tech companies in California
#1
Series D · San Francisco, California · founded 2013 · 247 employees$250Mraised▾
Series D · San Francisco, California · founded 2013 · 247 employees
Internet-first brand of hair coloring products. It provides home hair color kits, free of ammonia and other harmful chemicals, delivers and helps users maintain their hair without going to the salon. It also sells products through an online subscription model. Its customers take pictures of themselves and send them to stylists which help find the colors that match best. Services also include consultation, demonstration, color application, and a blowout from a professional, licensed stylist.
LinkedIn Pulse recent public activity · Jul 2026
Audience: 14k LinkedIn followers — 2.0% of this cohort's audience
Activity: 1 awards announced in 12 mo
Funding rounds
- Mar 2026Conventional Debt$5M
- Apr 2022Series D$33M
- Sep 2021Series D$18M
- Feb 2021Series D$52M
Founders & team
Investors
True Ventures, Comcast Ventures, Meaningful Partners, Norwest, Bossa Invest, J.F. Shea Co
Tech stack
Adobe Audience ManagerAdrollAdroll Cmp SystemAmazon AdvertisingAmazon CloudfrontAmazon Ses
#2
Series B · Los Angeles, California · founded 2023 · 7 employees$40Mraised▾
Series B · Los Angeles, California · founded 2023 · 7 employees
Online brand offering natural hair and body care products. The product catalog includes body wash, body moisturizers, shampoo, and conditioners for all ages and genders. Its products are natural, vegan, cruelty-free, and reef-safe ingredients.
LinkedIn Pulse recent public activity · Jul 2026
Audience: 7k LinkedIn followers
Hiring: 1 hiring post in 12 mo (public) · hiring: Senior Manager, Creative & Content
Activity: 2 product launches · 1 awards announced in 12 mo
Funding rounds
- May 2026Series B$15M
- Dec 2024Series B$21M
- Oct 2024Series A$4M
Founders & team
Investors
L Catterton, Sandbridge Capital, Midnight Venture Partners, Elizabeth Street
Tech stack
Amazon AdvertisingAmazon WebstoreApple PayCart FunctionalityCloudflareCloudflare Bot Management
#3
Series B · San Jose, California · founded 2012 · 14 employees$24.1Mraised▾
Series B · San Jose, California · founded 2012 · 14 employees
Musely is a product discovery platform for beauty products. It connects top dermatologists to patients with just a few clicks- bringing our patients freshly compounded, personalized prescription treatments for skin, hair loss, menopause, and more - all from the comfort of their home.
LinkedIn Pulse recent public activity · Jul 2026
Audience: 14k LinkedIn followers — 2.1% of this cohort's audience
Activity: 1 awards announced in 12 mo
Funding rounds
- May 2026Conventional Debt$360M
- Sep 2014Series B$16M
- Mar 2014Series A$6.2M
- Sep 2012Seed—
Founders & team
Investors
Zillionize, SharesPost, Hillhouse, DCM Ventures, SAIF Partners, General Catalyst
Tech stack
AkamaiAkamai MpulseAmazon SesAmazon Web ServicesApplovinAppnexus
#4
Series C · San Francisco, California · founded 2012 · 112 employees$123.7Mraised▾
Series C · San Francisco, California · founded 2012 · 112 employees
Operator of an online platform for booking beauty and wellness appointments. The platform enables users to find and schedule appointments with various service providers. These services include hair styling, barber services, nail care, skincare, and massage. Additional services available are brows and lashes, makeup, wellness and spa treatments.
LinkedIn Pulse recent public activity · Jul 2026
Audience: 150k LinkedIn followers — 22.2% of this cohort's audience
Funding rounds
- Sep 2025Series C$800K
- Sep 2025Conventional Debt—
- Oct 2024Series C—
- Dec 2023Series C—
Founders & team
Investors
Canadian Imperial Bank of Commerce, Siena Secondary Fund, Piton Capital, Müller Medien, Inovia Capital, VNV Global
Tech stack
AdrollAdroll Cmp SystemAmazon Web ServicesAngularAnimate.CssApple Icloud Mail
#5
Series B · San Leandro, California · founded 2015 · 38 employees$116.3Mraised▾
Series B · San Leandro, California · founded 2015 · 38 employees
Geltor is a biodesign company that produces advance designer proteins. It uses various processes like protein optimization and fermentation to create consumer proteins. Its product range includes 'Collume' and 'Elastapure'. Its products are animal and GMO-free.
LinkedIn Pulse recent public activity · Jul 2026
Audience: 11k LinkedIn followers
Activity: 1 product launches · 2 awards announced in 12 mo
Funding rounds
- Aug 2025Series B—
- Jul 2020Series B$91.3M
- Oct 2018Series A$18.2M
- Jan 2015Seed$50K
Founders & team
Investors
GELITA, #adm ventures, Cavallo Ventures, BoxGroup, Cultivian Sandbox, CPT Capital
Tech stack
All In One SeoAmazon S3Amazon Web ServicesApple Icloud MailCloudflareCloudflare Bot Management
#6
Series A · Santa Monica, California · founded 2019 · 9 employees$25Mraised▾
Series A · Santa Monica, California · founded 2019 · 9 employees
Manufacturer of skin care products
LinkedIn Pulse recent public activity · Jul 2026
Audience: 29k LinkedIn followers — 4.3% of this cohort's audience
Funding rounds
- Jan 2026Angel—
- Feb 2024Series A$10M
- Nov 2022Series A$10M
- Aug 2020Seed$2.6M
Founders & team
Investors
CAVU Consumer Partners, Marcy Venture Partners, Lerer Hippeau, Dream Ventures, JLABS, Concept to Co
Tech stack
AliaAmazon AdvertisingAmazon WebstoreAttentiveCart FunctionalityCloudflare
#7
Series D · Los Angeles, California · founded 2016 · 75 employees$110Mraised▾
Series D · Los Angeles, California · founded 2016 · 75 employees
Boulevard is a SaaS-driven beauty salon & spa management software. It provides intelligent scheduling, management of check-ins, walk-ins, check-outs, and forms, automation of reminders, and more. The platform provides products for owners and managers, reception, and professionals.
LinkedIn Pulse recent public activity · Jul 2026
Audience: 26k LinkedIn followers — 3.8% of this cohort's audience · 73 engagements/post (2.6× cohort median)
Funding rounds
- Jul 2025Series D$80M
- Aug 2022Series C$70M
- Nov 2020Series B$27M
- Nov 2019Series A$11M
Founders & team
Investors
Toba Capital, Index Ventures, Bonfire Ventures, BoxGroup, VMG Partners, Point72 Ventures
Tech stack
Amazon CloudfrontAmazon Web ServicesCloudflareCloudflare Bot ManagementContentfulCore-Js
#8
Series A · Encinitas, California · founded 2020 · 10 employees$4.2Mraised▾
Series A · Encinitas, California · founded 2020 · 10 employees
Internet first brand offering plant-based deodorant. The website offers fragrances free, desert bloom, and coconut coast deodorants. The company claims that the products are made of antioxidant and vitamin ingredients like prickly pear, cactus flower, & coconut and contain no baking soda or parabens.
LinkedIn Pulse recent public activity · Jul 2026
Audience: 1k LinkedIn followers
Activity: 2 product launches announced in 12 mo
Funding rounds
- Feb 2026Series A$3.6M
- Jun 2025Seed$25K
- Dec 2023Seed$1.7M
- Dec 2023Conventional Debt—
Founders & team
Investors
Canter Capital
Tech stack
Apple PayAzure Edge NetworkBazaarvoice ReviewsCart FunctionalityCdnjsCloudflare
#9
Seed · Marina Del Rey, California · founded 2025$2Mraised▾
Seed · Marina Del Rey, California · founded 2025
Retailer of curated beauty products catering to women thirty and older. The company provides customizable subscriptions of trending beauty items. It sources products directly from brands. The company focuses on offering products not readily available elsewhere.
Funding rounds
- Dec 2025Seed$2M
Founders & team
Investors
Hustle Fund, Collab Fund, Sazze, TheVentures, Mashup Angels
Tech stack
Core-JsCriteoFacebook PixelGoogle AnalyticsGoogle Font ApiGoogle Tag Manager
#10
Series B · Los Angeles, California · founded 2017 · 26 employees$48Mraised▾
Series B · Los Angeles, California · founded 2017 · 26 employees
Provider of SaaS-based business management software for salons and spas. It enables the business to automate their work like appointment booking and retail sales. Its features include client management, inventory management, point of sales, and reporting.
LinkedIn Pulse recent public activity · Jul 2026
Audience: 15k LinkedIn followers — 2.3% of this cohort's audience
Activity: 3 product launches announced in 12 mo
Funding rounds
- Sep 2024Series B$35M
- Sep 2024Venture Debt$12M
- Dec 2022Series A$13M
Founders & team
Investors
Altos Ventures Management, SaaStr, OpenView, startup300, Avidbank, Pioneers
Tech stack
Amazon CloudfrontAmazon S3Amazon Web ServicesCloudflareCloudflare Bot ManagementContentful
#11
Series B · Redwood City, California · founded 2017 · 32 employees$35Mraised▾
Series B · Redwood City, California · founded 2017 · 32 employees
Because Market is a supplier of incontinence products. The company delivers products based on the answers to the fit quiz given by the clients. The company provides free trial packs to find the product that fits correctly. The company delivers the incontinence treatment products on a monthly basis.
LinkedIn Pulse recent public activity · Jul 2026
Audience: 37k LinkedIn followers — 5.4% of this cohort's audience
Activity: 2 awards announced in 12 mo
Funding rounds
- Nov 2024Series B$35M
Investors
7GC, Khosla Ventures, Index Ventures, Highfield Capital, 1984 Ventures, Bow Capital
Tech stack
Amazon PayAmazon S3Amazon SesAmazon Web ServicesAmerican ExpressApple Icloud Mail
#12
Seed · Menlo Park, California · founded 2019 · 14 employees$1.4Mraised▾
Seed · Menlo Park, California · founded 2019 · 14 employees
Internet first brand offering personalized hair care products. Its product offerings include shampoo, conditioner, serum, and more. The company offers personalized products based on series of personal questions and chemist recommendations.
Funding rounds
- Jun 2025Seed$1.4M
- Sep 2020Seed$1.4M
- Jul 2020Seed—
Founders & team
Investors
LAUNCH Accelerator, Candor Ventures, Natural Bridge Fund, iBOS Ventures, Digital Disrupt
Tech stack
Animate.CssAwinBootstrapCart FunctionalityGoogle OptimizeGoogle Tag Manager
Funding & investor landscape
$3.2Btotal disclosed funding
141companies funded
319disclosed rounds
2rounds last 90 days
Most active investors
Y Combinator7 rounds
Notable founders
Amy Errett
CEO and Founder · Madison Reed
Shelby Wild
Co-Founder & CEO · California Naturals
Carrie Jiao
Co-Founder · Musely
Jack Jia
Founder and CEO · Musely
Stefan Batory
Co-Founder & CEO · Booksy
Alexander Lorestani
Co-Founder & CEO · Geltor
Nick Ouzounov
Co-Founder & CTO · Geltor
Olamide Olowe
Founder & CEO · Topicals
Matt Danna
Co-Founder & CEO · Boulevard
Sean Stavropoulos
Cofounder & CTO · Boulevard
Blair Marlin
Co-Founder · Hume Supernatural
Jeremy Horowitz
Co-Founder & CEO · Hume Supernatural
Prism market signals · United States · country-scoped Prism corpus, 18,640,884 docs
Market landscape — 10 sub-themes by coverage
Share of Beauty Tech coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
How many Beauty Tech companies are there in California, United States?
Radar tracks 662 indexable Beauty Tech companies headquartered in California, United States that meet our profile-completeness bar.
What is the total funding raised by Beauty Tech companies in California, United States?
The Beauty Tech companies in California, United States on this list have raised a combined $3.2B in disclosed equity funding across 141 funded companies.
Which is the highest-funded Beauty Tech company in California, United States?
Madison Reed is the highest-funded Beauty Tech company in California, United States, with $250M in disclosed equity funding.
How many Beauty Tech companies in California, United States are funded?
141 of the 662 Beauty Tech companies in California, United States on this list have disclosed at least one equity funding round.
How many Beauty Tech unicorns are there in California, United States?
3 Beauty Tech companies in California, United States on this list are valued at $1B or more.
Who are the top investors in California, United States Beauty Tech companies?
The most active investors in California, United States Beauty Tech companies on this list include Target Accelerators, Unilever Ventures, Short List Capital, Y Combinator, 500 Global.
Rohit KhannaTrends & Stories
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.