Web presence
Top audience: United States 91.5%, United Kingdom 2.6%, Australia 1.9%, Canada 1.1%, New Zealand 1%.
Social engagement
Social engagement: 25.8K social following, 9 posts in the last 12 months — below the industry typical range.
Share of voice
Share of voice in United States: 63.3% of web traffic across its competitive set; worldwide: 45%.
Recent activity
11 May 2026
Product launch
U.S. Military Branch Razor Handles
