Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 91.5% |
| United Kingdom | 2.6% |
| Australia | 1.9% |
| Canada | 1.1% |
| New Zealand | 1% |
Social engagement
Social engagement: 25.8K social following, 9 posts in the last 12 months — below the industry typical range.
Share of voice
Share of voice in United States: 63.3% of web traffic across its competitive set; worldwide: 45%.
Recent activity
11 May 2026
Product launch
U.S. Military Branch Razor Handles