Ipsy

Online subscription platform for beauty products

placeSan Mateo, California, United States calendar_todayFounded 2011 groups300 employees language ipsy.com

Registered entities

Reputation

Customer rating 2.3 / 5 across 6,133 reviews.

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
United States97.8%
Canada1.1%
Mexico0.4%
United Kingdom0.1%
Nigeria0.1%

Investor mix

14 investors on record; lead investors include 500 Global, Crosscut Ventures, ACME, TPG.

Investor typeCountShare
Venture capital1393%
Private equity17%

Share of voice

Share of voice in United States: 95.3% of web traffic across its competitive set; worldwide: 83%.

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