66 indexable Beauty Tech companies headquartered in Sweden, ranked by total equity funding and recent funding momentum. Combined disclosed equity funding of $87.2M across 13 funded companies.
| # | Company | Funding | Valuation | Stage | Latest round | Employees | Founded | Momentum |
|---|---|---|---|---|---|---|---|---|
| 1 |
GLOWiD
Online platform offering skincare and beauty products |
$974.7K | — | Seed | Seed Sep 2024 | — | 2017 | ↑ Active |
| 2 |
MANTLE
Online beauty brand offering multi-category skincare products |
$8.6M | — | Seed | Seed Feb 2024 | — | 2020 | — |
| 3 |
Bokadirekt
An appointment booking platform for beauty and wellness services |
$32.7M | — | Series C | Series C Dec 2021 | 77 | 2009 | — |
| 4 |
CAIA
Internet first brand offering multi-category beauty products |
$22.5M | — | Series B | Series B Jul 2020 | 38 | 2018 | — |
| 5 |
Estrid
Internet-first brand offering hair removal product for women |
$17.7M | $100M as of 2020 |
Series B | Series B Dec 2020 | 103 | 2019 | — |
| 6 |
Sniph
Online subscription-based platform offering a wide range of perfumers |
$1.8M | — | Seed | Seed Jul 2019 | 14 | 2015 | — |
| 7 |
Naturligt Snygg
Content-driven commerce platform for beauty products |
$1M | — | Seed | May 2016 | 6 | 2009 | — |
| 8 |
Geselle
Internet-first brand offering beauty products |
$491.7K | — | Deadpooled | Seed Oct 2018 | 9 | 2017 | — |
| 9 |
N.C.P.
Provider of unisex layering perfumes and skincare products |
$494.6K | — | Seed | Seed Oct 2017 | 3 | 2017 | — |
| 10 |
Suavoo
On demand beauty services booking platform |
$383.7K | — | Deadpooled | Seed Jun 2018 | 7 | 2016 | — |
| 11 |
Wavy
Online order management platform for hairdressers |
$357K | — | Series A | Series A Jan 2017 | 8 | 2014 | — |
| 12 |
Lifelong
Internet-first brand offering multi-category organic beauty products |
$58.2K | — | Seed | Seed Nov 2021 | 5 | 2019 | — |
| 13 |
Skinfo
App based platform providing ingredient information for beauty brands |
$41.4K | — | Seed | Seed Feb 2020 | 3 | 2019 | — |
| 14 |
Bjorn Axen
Internet first brand of hair care products |
— | — | Funding Raised | Unattributed Apr 2025 | — | 1963 | ↑ Active |
| 15 |
Superkons
Provider of concentrated cleaning product alternatives |
— | — | Seed | Seed Jul 2022 | — | 2020 | — |
| 16 |
Dashl
An online marketplace for availing at-home beauty services |
— | — | Seed | Seed Jan 2020 | 28 | 2015 | — |
| 17 |
The Humble Co
Provider of eco-friendly health care products |
— | — | Series A | Series A Aug 2018 | 21 | 2013 | — |
| 18 |
Glamma
Online marketplace for booking beauty services |
— | — | Public | Seed Sep 2016 | — | 2015 | — |
| 19 |
Rapunzel of Sweden
Human Hair extension brand |
— | — | Public | PE Mar 2015 | 48 | 2007 | — |
| 20 |
Apomera
Online store offering multi-category beauty products |
— | — | Funding Raised | — | 9 | 2013 | — |
| 21 |
AUREZZI
Provider of oral care brand |
— | — | Unfunded | — | — | 2023 | — |
| 22 |
Babyface
Online retailer offering skincare products |
— | — | Funding Raised | — | — | 2007 | — |
| 23 |
BeautyNet
Retailer of hair extensions and hair products |
— | — | Deadpooled | — | 1 | 2014 | — |
| 24 |
BioCool
Internet first brand offering beauty care products |
— | — | Funding Raised | — | — | 2012 | — |
| 25 |
ByBloom
Online retailer of beauty products |
— | — | Deadpooled | — | 1 | 2005 | — |
| 26 |
Common Clouds
Internet first brand offering multi-category organic skincare products |
— | — | Unfunded | — | — | 2022 | — |
| 27 | Concept You | — | — | Acquired | — | 9 | 2006 | — |
| 28 |
daisy grace
A combined media & retail & ecommerce concept based on women’s wear. |
— | — | Acquired | — | 20 | 2015 | — |
| 29 |
Eleven
Online retailer offering multi-category beauty products |
— | — | Acquired | — | — | 2004 | — |
| 30 |
Estelle & Thild
Internet-first brand of skin & makeup care products |
— | — | Acquired | — | — | 2007 | — |
| 31 | Eyracure | — | — | Private | — | 5 | 2018 | — |
| 32 |
Feline Lashes
Provider of vegan and cruelty-free false eyelashes |
— | — | Public | — | — | 2016 | — |
| 33 |
FOREO
Brand of grooming and makeup accessories |
— | — | Unfunded | — | 727 | 2013 | — |
| 34 |
Gents
Online retailer offering multi-category beauty products for men |
— | — | Unfunded | — | — | 2003 | — |
| 35 |
Gents Go
Online booking platform for hairdressing service |
— | — | Funding Raised | — | — | 2021 | — |
| 36 |
Glossybox
Online platform offering cosmetics on a subscription basis |
— | — | Unfunded | — | — | 2011 | — |
| 37 |
Groomingbox
Luxury grooming subscription |
— | — | Deadpooled | — | — | 2013 | — |
| 38 |
grönberg & partners
Grönberg & Partners is a professional supplier of high quality product lines for discerning customers and hairdressing salons. |
— | — | Private | — | 6 | 2005 | — |
| 39 |
HICKAP
Internet first brand offering makeup products |
— | — | Unfunded | — | — | 2014 | — |
| 40 |
IDA WARG Beauty
Internet first brand offering multi-category natural beauty products |
— | — | Acquired | — | — | 2018 | — |
| 41 | Itchy | — | — | Private | — | 3 | 2019 | — |
| 42 | Itsperfect | — | — | Acquired | — | 10 | 1982 | — |
| 43 |
Kandol
Internet first brand offering multi-category cannabis based skincare products |
— | — | Unfunded | — | — | 2020 | — |
| 44 |
Kings of Sweden
Internet first brand of natural skin care products |
— | — | Funding Raised | — | — | 2012 | — |
| 45 |
Kochi
Internet first brand offering multi-category men grooming products |
— | — | Unfunded | — | — | 2016 | — |
| 46 |
Lyko
Provider of e-commerce support services |
— | — | Public | — | — | 2003 | — |
| 47 |
lyko ab
Lyko AB is a shop that sells Skincare, Perfumes, Haircare, and Heat Tools with free shipping. |
— | — | Public | — | 594 | 1952 | — |
| 48 |
MANTLE
Internet first brand offering eco-friendly skincare products |
— | — | Funding Raised | — | 25 | 2020 | — |
| 49 |
Marena Beaute
Internet first brand offering makeup products |
— | — | Funding Raised | — | 5 | 2015 | — |
| 50 |
Martinsson King
Internet-first brand offering personalized hair care products |
— | — | Funding Raised | — | 2 | 2018 | — |
Online platform offering skincare and beauty products. The offerings encompass various categories such as face care like cleansers, toners, serums, moisturizers, face masks, eye care like creams and treatments, lip care like balms and treatments, and body care like lotions, washes, soothing gels.
Online beauty brand offering multi-category skincare products. The company claims to offer skincare products for all skin types, including sensitive skin prone to stress and breakouts. The company also offers perfume oils and hair creams.
An appointment booking platform for beauty and wellness services. It lets users find and schedule appointments for beauty and wellness services. Service categories available on the platform include skincare, hair styling, manicure, massages, chiropody, and training.
CAIA Cosmetics is an internet first brand offering multi-category beauty products, Their product catalog includes perfumes, highlighters, eyeshadows, lipsticks, perfumes, makeup brushes, etc. The company claims its products to be cruelty-free.
Internet-first brand offering hair removal product for women. It offers razors along with a starter kit which includes an Estrid handle, a holder, and two five-blade cartridges. The company also offer it product on subscription basis.
Online subscription-based platform offering a wide range of perfumers. The company offers perfumers from various brands. The platform also offers deodorants, hand and body creams, and other accessories.
Operator of an online beauty marketplace intended to sell organic and natural beauty products for the whole family. The company's marketplace offers a carefully selected assortment of organic and natural beauty products for the whole family with inspirational blogs, product reviews, buying guides on their website, enabling consumers to avail themselves of a one-stop-shop for natural makeup products.
Geselle is an internet-first brand offering beauty products. The product catalog includes shampoo, conditioner, oils, creams, makeup accessories, brushes, hairdryers, beard care, nail products, skin care products & many more. The company also offers products in bulk.
Provider of unisex layering perfumes and skincare products. The platform offers body shower, body cream, handwash, hand cream, serum, perfumes, and more. The platform also offers skin consultations for the users.
On demand beauty services booking platform. The platform allows users to book a stylist for haircuts, makeup, nail treatments, spa services, and more. The application is available on iOS platform.
Wavy is an online order management platform for hairdressers. Acts as a two-way system where the customers can book appointments with the hairdressers using the consumer apps, and the hairdressers can manage the appointments through the online calendar system. Wavy also lets the hairdressers send SMS reminders to the customers. The pricing depends on the number of simultaneous bookings and ranges between 199 SEK and
Internet-first brand offering multi-category organic beauty products. The product catalog includes shampoo, body wash, hand wash, dispensers, and more. The company claims that the products are vegan, and eco-friendly without any harmful ingredients. It also provides products with a plastic-free, compostable pouch.
Aggregate Media
Sting
Almi Invest
ENEXIS
Samos Investments
Verdane
7C-Ventures
Afrimobility
Antler
Arctic Business
Asynjor Invest
Avesina Group
Rankings are computed by Radar (Fliar BI) from the Radar company master and are updated periodically. Funding and momentum scores use disclosed equity-funding data only. Figures may lag private rounds. Last updated 2026-06-24.
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