Best Beauty Tech Companies in Sweden
The 66 best Beauty Tech companies in Sweden in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Bokadirekt.
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Ranked: Best Beauty Tech companies in Sweden
| # | Company | Employees | Disclosed funding | Last round | Founder | Tech stack | Web popularity | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | FOREO Brand of grooming and makeup accessories | 727 | — | — | — | Cart FunctionalityDrupalNoibu+42 | Top 500k | 1 partnership · 1 award |
| 2 | lyko ab Lyko AB is a shop that sells Skincare, Perfumes, Haircare, and Heat Tools with free shipping. | 594 | — | — | — | — | — | — |
| 3 | Estrid Internet-first brand offering hair removal product for women | 103 | $18M | 66 mo ago | Ben Eliass Co-Founder & CEO | Cart FunctionalityShopifySentry+42 | Top 500k | 1 launch |
| 4 | Bokadirekt An appointment booking platform for beauty and wellness services | 77 | $33M | 54 mo ago | — | WebflowApple iCloud MailGoogle Workspace+22 | Top 100k | 2 job openings |
| 5 | Rapunzel of Sweden Human Hair extension brand | 48 | — | 135 mo ago | — | StoryblokCentraCart Functionality+29 | Top 1M | — |
| 6 | CAIA Internet first brand offering multi-category beauty products | 38 | $23M | 71 mo ago | Vanessa Lindblad Founder | RubyAnimate.cssTailwind CSS+14 | Top 1M | 2 job openings · 2 expansions |
| 7 | Dashl An online marketplace for availing at-home beauty services | 28 | — | 77 mo ago | Henric Larsson Co-Founder & CTO | ContentfulGoogle MapsPayPal+19 | Top 10M | 2 internships |
| 8 | MANTLE Internet first brand offering eco-friendly skincare products | 25 | — | — | Josefin Landgard Founder & CEO | — | — | — |
| 9 | The Humble Co Provider of eco-friendly health care products | 21 | — | 94 mo ago | Noel Abdayem Founder & CEO | Cart FunctionalityShopifySentry+34 | Top 5M | — |
| 10 | daisy grace A combined media & retail & ecommerce concept based on women’s wear. | 20 | — | — | — | — | — | — |
| 11 | Sniph Online subscription-based platform offering a wide range of perfumers | 14 | $2M | 83 mo ago | — | SanityCart FunctionalityNode.js+30 | Top 5M | — |
| 12 | Itsperfect Developer of business and reservation system software based in Kista, Sweden. | 10 | — | — | — | — | — | — |
| 13 | Geselle Internet-first brand offering beauty products | 9 | $492K | 91 mo ago | Reine Johansson Founder & CEO | — | — | — |
| 14 | Apomera Online store offering multi-category beauty products | 9 | — | — | Pekka Ketonen CEO | — | — | — |
| 15 | Concept You Provider of beauty products and services. The company offers hair, skin, and nails care products from… | 9 | — | — | — | — | — | — |
| 16 | Wavy Online order management platform for hairdressers | 8 | $357K | 113 mo ago | — | — | — | — |
| 17 | Suavoo On demand beauty services booking platform | 7 | $384K | 96 mo ago | Christian Zanders Co-Founder | — | — | — |
| 18 | Naturligt Snygg Content-driven commerce platform for beauty products | 6 | $1M | 121 mo ago | Hannah Sjostrom Founder | Shopifylit-htmllit-element+17 | Top 5M | — |
Top 12 Beauty Tech companies in Sweden
#1
Seed · Stockholm, Stockholm County · founded 2017$974.7Kraised▾
Online platform offering skincare and beauty products. The offerings encompass various categories such as face care like cleansers, toners, serums, moisturizers, face masks, eye care like creams and treatments, lip care like balms and treatments, and body care like lotions, washes, soothing gels.
- Sep 2024Seed$974.7K
#2
Seed · Sweden · founded 2020$8.6Mraised▾
Online beauty brand offering multi-category skincare products. The company claims to offer skincare products for all skin types, including sensitive skin prone to stress and breakouts. The company also offers perfume oils and hair creams.
- Feb 2024Seed$3M
- Feb 2020Seed$400K
#3
Series C · Stockholm, Stockholm County · founded 2009 · 77 employees$32.7Mraised▾
An appointment booking platform for beauty and wellness services. It lets users find and schedule appointments for beauty and wellness services. Service categories available on the platform include skincare, hair styling, manicure, massages, chiropody, and training.
- Dec 2021Series C$32.7M
#4
Series B · Stockholm, Stockholm County · founded 2018 · 38 employees$22.5Mraised▾
CAIA Cosmetics is an internet first brand offering multi-category beauty products, Their product catalog includes perfumes, highlighters, eyeshadows, lipsticks, perfumes, makeup brushes, etc. The company claims its products to be cruelty-free.
- Jul 2020Series B$22.5M
#5
Series B · Stockholm, Stockholm County · founded 2019 · 103 employees$17.7Mraised▾
Internet-first brand offering hair removal product for women. It offers razors along with a starter kit which includes an Estrid handle, a holder, and two five-blade cartridges. The company also offer it product on subscription basis.
- Dec 2020Series B$17.7M
#6
Seed · Stockholm, Stockholm County · founded 2015 · 14 employees$1.8Mraised▾
Online subscription-based platform offering a wide range of perfumers. The company offers perfumers from various brands. The platform also offers deodorants, hand and body creams, and other accessories.
- Jul 2019Seed$1.1M
- Nov 2017Seed$590.1K
- Sep 2016Angel$75.7K
- Feb 2016Seed$35.3K
#7
Seed · Stockholm, Stockholm County · founded 2009 · 6 employees$1Mraised▾
Operator of an online beauty marketplace intended to sell organic and natural beauty products for the whole family. The company's marketplace offers a carefully selected assortment of organic and natural beauty products for the whole family with inspirational blogs, product reviews, buying guides on their website, enabling consumers to avail themselves of a one-stop-shop for natural makeup products.
#8
Deadpooled · Stockholm, Stockholm County · founded 2017 · 9 employees$491.7Kraised▾
Geselle is an internet-first brand offering beauty products. The product catalog includes shampoo, conditioner, oils, creams, makeup accessories, brushes, hairdryers, beard care, nail products, skin care products & many more. The company also offers products in bulk.
- Oct 2018Seed$491.7K
#9
Seed · Stockholm, Stockholm County · founded 2017 · 3 employees$494.6Kraised▾
Provider of unisex layering perfumes and skincare products. The platform offers body shower, body cream, handwash, hand cream, serum, perfumes, and more. The platform also offers skin consultations for the users.
- Oct 2017Seed$494.6K
#10
Deadpooled · Stockholm, Stockholm County · founded 2016 · 7 employees$383.7Kraised▾
On demand beauty services booking platform. The platform allows users to book a stylist for haircuts, makeup, nail treatments, spa services, and more. The application is available on iOS platform.
- Jun 2018Seed$33.7K
- Oct 2016Seed$350K
#11
Series A · Visby, Gotland County · founded 2014 · 8 employees$357Kraised▾
Wavy is an online order management platform for hairdressers. Acts as a two-way system where the customers can book appointments with the hairdressers using the consumer apps, and the hairdressers can manage the appointments through the online calendar system. Wavy also lets the hairdressers send SMS reminders to the customers. The pricing depends on the number of simultaneous bookings and ranges between 199 SEK and 699 SEK per month.
- Jan 2017Series A—
- Jun 2016Seed$357K
#12
Seed · Stockholm, Stockholm County · founded 2019 · 5 employees$58.2Kraised▾
Internet-first brand offering multi-category organic beauty products. The product catalog includes shampoo, body wash, hand wash, dispensers, and more. The company claims that the products are vegan, and eco-friendly without any harmful ingredients. It also provides products with a plastic-free, compostable pouch.
- Nov 2021Seed$58.2K
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Beauty Tech coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Riya reads income statements for fun. She covers the real money in a sector — revenue, growth, who actually earns — and never met a vague claim she didn't want a number for.