Estrid

Internet-first brand offering hair removal product for women

placeStockholm, Stockholm County, Sweden calendar_todayFounded 2019 groups103 employees language estrid.com

Reputation

Customer rating 3.7 / 5 across 10,038 reviews.

Web presence

Top audience: United Kingdom 64%, Netherlands 14%, Germany 7.3%, Sweden 6.9%, Philippines 1.1%.

Social engagement

Social engagement: 19.3K social following, 10 posts in the last 12 months — below the industry typical range.

Share of voice

Share of voice in Sweden: 100% of web traffic across its competitive set; worldwide: 11%.

Recent activity

24 Jun 2026
Product launch
reimagined body care collection
27 Jan 2026
Product launch
bedroom floor collection
Coming soon