Reputation
Customer rating 3.7 / 5 across 10,038 reviews.
Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United Kingdom | 64% |
| Netherlands | 14% |
| Germany | 7.3% |
| Sweden | 6.9% |
| Philippines | 1.1% |
Social engagement
Social engagement: 19.3K social following, 10 posts in the last 12 months — below the industry typical range.
Investor mix
4 investors on record.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 1 | 25% |
| Other / undisclosed | 3 | 75% |
Share of voice
Share of voice in Sweden: 100% of web traffic across its competitive set; worldwide: 11%.
Recent activity
24 Jun 2026
Product launch
reimagined body care collection
27 Jan 2026
Product launch
bedroom floor collection