Radar · Consumer Goods in Amsterdam
Best Consumer Goods Companies in Amsterdam, Netherlands
The 199 best Consumer Goods companies in Amsterdam, Netherlands in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: SUITSUPPLY.
By Rohit KhannaTrends & Stories
199companies tracked
$945.3Mdisclosed funding
0unicorns
32have raised
Ranked: Best Consumer Goods companies in Amsterdam
| # | Company | Disclosed funding | Last round | Stage | Employees | Founder | Tech stack | Patents & IP focus | Recent signals |
|---|---|---|---|---|---|---|---|---|---|
| 1 | SUITSUPPLY Casual and formal apparel brand for men | $502M | 101 mo ago | Series D | 1,550 | Fokke Jong Founder & CEO | Cart FunctionalitySalesforce Commerce CloudApple iCloud Mail+31 | 3 patents Remote garment sizing via image-based dimension measurement | — |
| 2 | VanMoof Manufacturer of electric bicycles | $200M | 57 mo ago | Acquired | 700 | Taco Carlier Co-Founder | Cart FunctionalityApple iCloud MailGoogle Workspace+26 | 129 patents Integrated electric bicycle drivetrain, battery management, and smart frame/connector systems | 1 launch · 2 awards |
| 3 | Rituals Brand of scented products for home and personal care | $82M | 126 mo ago | Funding Raised | 542 | Raymond Cloosterman Founder & CEO | Cart FunctionalityMagentoApple iCloud Mail+22 | — | 3 awards |
| 4 | Fairphone Retailer of smartphones, audio products, accessories, and spare parts online | $69M | 40 mo ago | Series B | 148 | Miquel Salva Co-Founder & Head of Product Management | Cart FunctionalityOdooSentry+31 | 16 patents Modular smartphone hardware—replaceable components and connectors for sustainable phone design. | 2 launchs · 1 partnership |
| 5 | Organto Brand of fruits & vegetables 48Funding top 20%Partners top 35%News top 36%Talent top 36% All 8 signals ▾Fundingtop 20% Partnerstop 35% Newstop 36% Talenttop 36% Growthtop 40% Marketbottom 36% Techbottom 34% Globalbottom 25% Funding: Raised $33.1M across 23 rounds · 23 rounds over 17 yrs (1.4/yr) Partners: 1 partnership announcement in 12 mo (1 in 24 mo) · 2 contract events in 12 mo rank vs industry peers · Fliar Intelligence Index 48/100 | $33M | 10 mo ago | Public | 40 | Peter L Gianulis CFO | WordPressMySQLPHP+16 | — | — |
| 6 | Tony's Chocolonely Brand of chocolates 57Tech top 30%Funding top 38%Growth top 45%Market top 46% All 7 signals ▾Techtop 30% Fundingtop 38% Growthtop 45% Markettop 46% Moattop 48% Talentbottom 49% Globalbottom 36% Tech: 38 technologies across 5/8 capability areas · Cloud: Azure, Cloudflare Funding: Raised $21.9M across 1 rounds · 1 rounds over 6 yrs (0.2/yr) rank vs industry peers · Fliar Intelligence Index 57/100 | $22M | 26 mo ago | Series B | 252 | Henk Beltman CEO | Cart FunctionalityShopifyMarker+25 | — | 1 job opening |
| 7 | Natur Cold pressed juice brand 29Talent bottom 49%Funding bottom 46%Global bottom 25% All 3 signals ▾Talentbottom 49% Fundingbottom 46% Globalbottom 25% Talent: 1 named leader on record · 1 C-suite/founder profile curated Funding: Raised $7.2M across 1 rounds · 1 rounds over 7 yrs (0.1/yr) rank vs industry peers · Fliar Intelligence Index 29/100 | $7M | 83 mo ago | Deadpooled | — | Tabe Ydo Co-Founder | — | — | — |
| 8 | Minibrew Manufacturer of polypropylene woven fabric and packaging products | $6M | 67 mo ago | Seed | 11 | Bart Van De Kooij Founding Ceo | Cart FunctionalityShopifyElement UI+36 | — | — |
| 9 | Wakuli Internet-first brand offering coffee 64Tech top 23%Funding top 35%Growth top 35%Talent top 38% All 8 signals ▾Techtop 23% Fundingtop 35% Growthtop 35% Talenttop 38% Newstop 39% Moatbottom 38% Marketbottom 37% Globalbottom 36% Tech: 49 technologies across 5/8 capability areas · Cloud: Amazon Alb, Amazon Web Services Funding: Raised $5.6M across 3 rounds · 3 rounds over 4 yrs (0.8/yr) rank vs industry peers · Fliar Intelligence Index 64/100 | $6M | 6 mo ago | Series A | 36 | Lukas Grosfeld Co-Founder | Cart FunctionalityShopifyBootstrap+34 | — | — |
| 10 | Renewaball Provider of circular tennis balls made from organic materials like wool and cotton, promoting sustainability… | $3M | 26 mo ago | Series A | — | Helene Hoogeboom Co-Founder & CEO | Cart FunctionalityShopifyAnimate.css+22 | 2 patents Recyclable polymer products enabling mixed-waste stream recycling for sports equipment | — |
| 11 | Yoni Internet first brand of period products | $2M | 30 mo ago | Seed | 12 | — | Cart FunctionalityWooCommerceWordPress+25 | — | — |
| 12 | Johnny Cashew Brand of cashew nuts 27Growth top 45%Talent bottom 45%Funding bottom 36%Tech bottom 27% All 5 signals ▾Growthtop 45% Talentbottom 45% Fundingbottom 36% Techbottom 27% Globalbottom 25% Talent: 1 named leader on record rank vs industry peers · Fliar Intelligence Index 27/100 | $2M | 28 mo ago | Seed | — | Roel Van De Weijer Co-founder | Cart FunctionalityWooCommerceWordPress+12 | — | 2 launchs · 2 expansions |
| 13 | Willicroft Brand of cheese sauces 8Global bottom 38%Funding bottom 31%Market bottom 28%News bottom 22% All 4 signals ▾Globalbottom 38% Fundingbottom 31% Marketbottom 28% Newsbottom 22% Global: Investors from 3 countries beyond Netherlands Funding: Raised $2.1M across 1 rounds · 1 rounds over 4 yrs (0.2/yr) rank vs industry peers · Fliar Intelligence Index 8/100 | $2M | 49 mo ago | Seed | 19 | — | — | — | — |
| 14 | Pure Goat Company Internet first brand of goat milk 21Tech top 44%Growth top 45%Talent bottom 45%Global bottom 33% All 6 signals ▾Techtop 44% Growthtop 45% Talentbottom 45% Globalbottom 33% Fundingbottom 27% Marketbottom 17% Tech: 35 technologies across 4/8 capability areas · Cloud: Cloudflare rank vs industry peers · Fliar Intelligence Index 21/100 | $1M | 53 mo ago | Seed | 7 | Frank Dekker CEO & Founder | Cart FunctionalityShopifyYouTube+32 | — | — |
| 15 | Smyle Internet first brand offering subscription-based organic toothpaste tablets and toothbrushes | $1M | 43 mo ago | Seed | — | Dennis Kamst Founder | CEO | Cart FunctionalityShopifyRichpanel+34 | — | 1 job opening · 1 award |
| 16 | Original Beans Internet-first brand offering coffee 37Tech top 42%Growth top 45%Talent bottom 45%Global bottom 25% All 5 signals ▾Techtop 42% Growthtop 45% Talentbottom 45% Globalbottom 25% Fundingbottom 20% Tech: 42 technologies across 4/8 capability areas · Cloud: Cloudflare rank vs industry peers · Fliar Intelligence Index 37/100 | $1M | 206 mo ago | Seed | — | Philipp Kauffmann Founder & Chairman | Cart FunctionalityShopifySentry+39 | — | 1 job opening · 2 awards |
| 17 | Soft Revolt Provider of wireless sustainable bralettes known for their comfortable fit and support | $1M | 30 mo ago | Seed | — | Elles Roeleveld Founder | Cart FunctionalityShopifyBootstrap+32 | 15 patents Seamless flat‑knit bra manufacturing and textile engineering | — |
| 18 | IJsbaart Brand of ice cream 27Talent top 39%Funding bottom 32%Global bottom 25% All 3 signals ▾Talenttop 39% Fundingbottom 32% Globalbottom 25% Talent: 4 named leaders on record · 1 C-suite/founder profile curated Funding: Raised $812k across 1 rounds · 1 rounds over 2 yrs (0.5/yr) rank vs industry peers · Fliar Intelligence Index 27/100 | $812K | 26 mo ago | Seed | — | Stefan Wijdenes Co-Founder & Co-Owner | — | — | 2 expansions |
| 19 | Labfresh Internet first brand of casual apparel for men | $810K | 35 mo ago | Seed | 24 | Kasper Brandi Petersen Co-Founder | Cart FunctionalitySentryNode.js+17 | — | 1 job opening |
| 20 | Watson Brand of plant-based cheese 11Talent top 38%Market bottom 26%Global bottom 25%Funding bottom 24% All 4 signals ▾Talenttop 38% Marketbottom 26% Globalbottom 25% Fundingbottom 24% Talent: 2 named leaders on record · 2 C-suite/founder profiles curated Market: 16 employees rank vs industry peers · Fliar Intelligence Index 11/100 | $796K | 53 mo ago | Seed | 16 | Aleid Koopal Co-Founder | — | — | — |
| 21 | Billie Wonder Provider of caringly designed and durably washable diapers and accessories | $694K | 7 mo ago | Seed | 4 | Steef Fleur Founder | Cart FunctionalityShopifyTailwind CSS+28 | — | — |
| 22 | Lazy Vegan Brand of healthy snacks 27Innovation top 20%Product top 43%Tech bottom 45%Talent bottom 45% All 7 signals ▾Innovationtop 20% Producttop 43% Techbottom 45% Talentbottom 45% Fundingbottom 29% Globalbottom 29% Marketbottom 14% Innovation: 4 product lines Product: 4 distinct product lines · Company stage: Seed rank vs industry peers · Fliar Intelligence Index 27/100 | $532K | 41 mo ago | Seed | 5 | Bas Dijkstra Co-Founder & Chief Growth | Shopifycore-jsPriority Hints+6 | — | 1 expansion |
| 23 | SpeedComfort Manufacturer of energy-saving radiator fans | $302K | 119 mo ago | Seed | 4 | — | Cart FunctionalityNode.jsRadix UI+20 | — | — |
| 24 | MAKUS Supplier of marbles, honey comb, and terrazzo | $265K | 42 mo ago | Seed | — | Merel Philippart Founder | Cart FunctionalityShopifyVisa+23 | — | — |
Top 12 Consumer Goods companies in Amsterdam
#1
Public · Amsterdam, North Holland · founded 2007 · 40 employees$33.1Mraised▾
Public · Amsterdam, North Holland · founded 2007 · 40 employees
Brand of fruits & vegetables
Fliar Intelligence Index™ 48how this company ranks against its industry peers
Funding
top 20%Partners
top 35%News
top 36%Talent
top 36%Growth
top 40%Market
bottom 36%Funding: Raised $33.1M across 23 rounds · 23 rounds over 17 yrs (1.4/yr) · Last round Post IPO (Jul 2025)
Partners: 1 partnership announcement in 12 mo (1 in 24 mo) · 2 contract events in 12 mo · Named contractor/client in 2 deals
News: 51 BI events in 12 mo (of 155 tracked, 10 types) · +9% YoY · 12 high-value events (IPO/M&A/funding/contracts) in 12 mo
Audience (LinkedIn): 1k LinkedIn followers
Funding rounds
- Jul 2025Post IPO$5.8M
- Jun 2025Post IPO$735.2K
- Apr 2025Post IPO$3.8M
- Apr 2024Post IPO$417.8K
Founders & team
Tech stack
Core-JsDiviGoogle AnalyticsGoogle Tag ManagerGravity FormsJquery
#2
Series A · Amsterdam, North Holland · founded 2019 · 36 employees$5.6Mraised▾
Series A · Amsterdam, North Holland · founded 2019 · 36 employees
Internet-first brand offering coffee
Fliar Intelligence Index™ 64how this company ranks against its industry peers
Tech
top 23%Funding
top 35%Growth
top 35%Talent
top 38%News
top 39%Moat
bottom 38%Tech: 49 technologies across 5/8 capability areas · Cloud: Amazon Alb, Amazon Web Services · Observability: Microsoft Clarity
Funding: Raised $5.6M across 3 rounds · 3 rounds over 4 yrs (0.8/yr) · Last round Series A (Dec 2025)
Growth: Fresh capital in last 24 mo
Funding rounds
- Dec 2025Series A$5.8M
- Dec 2025Conventional Debt—
- Apr 2024Conventional Debt$802K
- Apr 2024Series A$5.6M
Founders & team
Investors
Rubio impact Ventures, Abn Amro, Rabobank, Icecat, ABN AMRO Social Impact Fund, ECBF
Tech stack
Apple PayBackbone.JsBootstrapCart FunctionalityCdnjsCloudflare
#3
Seed · Amsterdam, North Holland · founded 2018 · 4 employees$694.4Kraised▾
Seed · Amsterdam, North Holland · founded 2018 · 4 employees
Provider of caringly designed and durably washable diapers and accessories. Their products are made with the kindest materials and aim to be good for both people and the planet.
LinkedIn Pulse recent public activity · Jul 2026
Audience: 1k LinkedIn followers
Funding rounds
- Nov 2025Seed$694.4K
Founders & team
Investors
Head Start Ventures
#4
Series B · Amsterdam, North Holland · founded 2005 · 252 employees$21.9Mraised▾
Series B · Amsterdam, North Holland · founded 2005 · 252 employees
Brand of chocolates. They sell their chocolates in their own stores. The company invests in long-term partnerships with farmer cooperatives and helps them professionalize.
Fliar Intelligence Index™ 57how this company ranks against its industry peers
Tech
top 30%Funding
top 38%Growth
top 45%Market
top 46%Moat
top 48%Talent
bottom 49%Tech: 38 technologies across 5/8 capability areas · Cloud: Azure, Cloudflare · Observability: Sentry
Funding: Raised $21.9M across 1 rounds · 1 rounds over 6 yrs (0.2/yr) · Last round Angel (Apr 2024)
Audience (LinkedIn): 210k LinkedIn followers — 5.5% of this cohort's audience
Hiring (LinkedIn): 1 hiring post in 12 mo (public)
Funding rounds
- Apr 2024Angel—
- Jun 2023Series B$21.9M
- Feb 2020PE—
Founders & team
Investors
JamJar Investments, Verlinvest, Rabo Investments
Tech stack
American ExpressApple Icloud MailAudiohookAzureCart FunctionalityCloudflare
#5
Series B · Amsterdam, North Holland · founded 2011 · 148 employees$69Mraised▾
Series B · Amsterdam, North Holland · founded 2011 · 148 employees
Retailer of smartphones, audio products, accessories, and spare parts online. They offer a range of smartphones with different operating systems. Audio products include wireless earbuds and headphones. The company provides various accessories such as cases and screen protectors. Spare parts are available for device repairs.
LinkedIn Pulse recent public activity · Jul 2026
Audience: 66k LinkedIn followers
Activity: 2 product launches · 1 partnerships (incl. Feyenoord Rotterdam N.V.) announced in 12 mo
Funding rounds
- Jan 2023Series B$53.3M
- Dec 2018Conventional Debt$14.8M
- Dec 2018Series A$5.1M
- Aug 2018Series A$2.8M
Founders & team
Investors
Pymwymic, PDENH, Quadia, DOEN Foundation, Abn Amro, Dutch Good Growth Fund
Tech stack
Anime.JsApple Icloud MailBazaarvoice ReviewsBootstrapCart FunctionalityCloudflare
#6
Acquired · Amsterdam, North Holland · founded 2009 · 700 employees$200Mraised▾
Acquired · Amsterdam, North Holland · founded 2009 · 700 employees
Manufacturer of electric bicycles. The company develops various models of electric bicycles Vanmoof S3, VanmoofX3. It offers features like automatic electronic gear shifting, rider recognition, chain-tensioning systems, anti-theft technology, tamper detection, remote lockdown mode, silent motors, hydraulic brakes, and an integrated app allowing users to check battery levels, locate their bicycles, and to track rides. The mobile app is available for both Android and iOS platforms.
LinkedIn Pulse recent public activity · Jul 2026
Audience: 50k LinkedIn followers
Activity: 1 product launches · 3 awards announced in 12 mo
Funding rounds
- Sep 2021Series C$128M
- Sep 2020Series B$40M
- May 2020Series B$13.5M
- Jul 2019Conventional Debt$13.9M
Founders & team
Investors
Hillhouse, Felix Capital, Balderton Capital, TriplePoint Capital, Norwest, SINBON
Tech stack
Alpine.JsAmazon SesAmazon Web ServicesApple Icloud MailBamboohrBootstrap
#7
Series D · Amsterdam, North Holland · founded 2000 · 1550 employees$501.5Mraised▾
Series D · Amsterdam, North Holland · founded 2000 · 1550 employees
Suitsupply is a casual & formal apparel brand offering suits, jackets, coats, shirts, tie, polos, shoes, bags, sunglasses, suspenders, and other fashion accessories for men. The company sells products through its online platform and own stores.
LinkedIn Pulse recent public activity · Jul 2026
Audience: 60k LinkedIn followers
Activity: 1 product launches · 1 expansions announced in 12 mo
Funding rounds
- Jan 2018Conventional Debt$8.4M
- Nov 2017Series D$360M
- Dec 2016Series C—
- Dec 2015Series C$141.5M
Founders & team
Investors
NPM Capital, Abn Amro, ING, Rabobank, BNP Paribas, FMO
Tech stack
AkamaiAkamai MpulseAngularApple Icloud MailBoomerangBootstrap
#8
Series A · Amsterdam, North Holland · founded 2020$3.2Mraised▾
Series A · Amsterdam, North Holland · founded 2020
Provider of circular tennis balls made from organic materials like wool and cotton, promoting sustainability in sports. They offer pressurized high-performance tennis balls that are recyclable, contributing to sustainability in the sports industry.
LinkedIn Pulse recent public activity · Jul 2026
Audience: 2k LinkedIn followers
Activity: 2 partnerships · 1 awards (incl. Decathlon) announced in 12 mo
Funding rounds
- Apr 2024Series A$3.2M
Founders & team
Investors
Rubio impact Ventures
Tech stack
American ExpressAnimate.CssApple PayCart FunctionalityCloudflareCore-Js
#9
Seed · Amsterdam, North Holland · founded 2020$2.4Mraised▾
Seed · Amsterdam, North Holland · founded 2020
Brand of cashew nuts. It offers a range of products, including organic cashews and flavored nuts. Its ingredients include salt, paprika, garlic, onion, and sugar.
Fliar Intelligence Index™ 27how this company ranks against its industry peers
Growth
top 45%Talent
bottom 45%Funding
bottom 36%Tech
bottom 27%Global
bottom 25%Talent: 1 named leader on record
Funding: Raised $2.4M across 1 rounds · 1 rounds over 2 yrs (0.5/yr) · Last round Seed (Feb 2024)
Audience (LinkedIn): 5k LinkedIn followers
Activity (LinkedIn): 2 product launches · 2 expansions announced in 12 mo
Funding rounds
- Feb 2024Seed$2.4M
Founders & team
Investors
Stichtinggoeiegrutten, People Planet Profit
Tech stack
Cart FunctionalityElementorGoogle WorkspaceHttp/3LitespeedLitespeed Cache
#10
Seed · Amsterdam, North Holland · founded 2014 · 12 employees$2.5Mraised▾
Seed · Amsterdam, North Holland · founded 2014 · 12 employees
Internet first brand of period products
LinkedIn Pulse recent public activity · Jul 2026
Audience: 4k LinkedIn followers
Funding rounds
- Dec 2023Seed$2.5M
Investors
ROM InWest, Rabobank, Invest International
Tech stack
Amazon SesAmazon Web ServicesBootstrapCart FunctionalityCore-JsFacebook Pixel
#11
Funding Raised · Amsterdam, North Holland · founded 2000 · 542 employees$82Mraised▾
Funding Raised · Amsterdam, North Holland · founded 2000 · 542 employees
Brand of scented products for home and personal care. Its portfolio includes body scrubs, body creams, hand balms, mists, anti-aging day creams, enzyme cleansing powders, moisturizers, reed diffusers, scented candles, fragrance sticks, and more. Its products are inspired by traditions of Asian cultures. It uses natural, and organic ingredients without paraben. It sells its products through its web store, boutiques, and department stores.
LinkedIn Pulse recent public activity · Jul 2026
Audience: 234k LinkedIn followers — 6.1% of this cohort's audience
Activity: 2 product launches · 4 awards announced in 12 mo
Funding rounds
- Dec 2015Conventional Debt$82M
Founders & team
Tech stack
Adobe Dynamic Media ClassicAlgoliaAmazon AdvertisingAngularApple Icloud MailBabel
#12
Seed · Amsterdam, North Holland · founded 2019$811.8Kraised▾
Seed · Amsterdam, North Holland · founded 2019
Brand of ice cream
Fliar Intelligence Index™ 27how this company ranks against its industry peers
Talent
top 39%Funding
bottom 32%Global
bottom 25%Talent: 4 named leaders on record · 1 C-suite/founder profile curated
Funding: Raised $812k across 1 rounds · 1 rounds over 2 yrs (0.5/yr) · Last round Seed (Mar 2024)
Global: Single-market focus (Netherlands)
Audience (LinkedIn): 2k LinkedIn followers
Activity (LinkedIn): 2 expansions announced in 12 mo
Funding rounds
- Mar 2024Seed$811.8K
Founders & team
Investors
Noorderimpact, IJscuypje
Funding & investor landscape
$945.3Mtotal disclosed funding
25companies funded
62disclosed rounds
0rounds last 90 days
Most active investors
Notable founders
Peter L Gianulis
CFO · Organto
Lukas Grosfeld
Co-Founder · Wakuli
Yorick Bruins
Co-Founder · Wakuli
Steef Fleur
Founder · Billie Wonder
Henk Beltman
CEO · Tony's Chocolonely
Miquel Salva
Co-Founder & Head of Product Management · Fairphone
Bas Abel
Co-Founder · Fairphone
Taco Carlier
Co-Founder · VanMoof
Ties Carlier
Co-Founder · VanMoof
Fokke Jong
Founder & CEO · SUITSUPPLY
Helene Hoogeboom
Co-Founder & CEO · Renewaball
Marc Rouffaer
Co-Founder & Managing Partner · Renewaball
Prism market signals · Netherlands · country-scoped Prism corpus, 190,585 docs
Market landscape — 10 sub-themes by coverage
Share of Consumer Goods coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
How many Consumer Goods companies are there in Amsterdam, Netherlands?
Radar tracks 199 indexable Consumer Goods companies headquartered in Amsterdam, Netherlands that meet our profile-completeness bar.
What is the total funding raised by Consumer Goods companies in Amsterdam, Netherlands?
The Consumer Goods companies in Amsterdam, Netherlands on this list have raised a combined $945.3M in disclosed equity funding across 25 funded companies.
Which is the highest-funded Consumer Goods company in Amsterdam, Netherlands?
SUITSUPPLY is the highest-funded Consumer Goods company in Amsterdam, Netherlands, with $501.5M in disclosed equity funding.
How many Consumer Goods companies in Amsterdam, Netherlands are funded?
25 of the 199 Consumer Goods companies in Amsterdam, Netherlands on this list have disclosed at least one equity funding round.
How many Consumer Goods unicorns are there in Amsterdam, Netherlands?
None of the Consumer Goods companies in Amsterdam, Netherlands on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in Amsterdam, Netherlands Consumer Goods companies?
The most active investors in Amsterdam, Netherlands Consumer Goods companies on this list include Abn Amro, Rabobank, Europa, Capital A, Head Start Ventures.
Rohit KhannaTrends & Stories
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.