Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 41.2% |
| Germany | 9.4% |
| United Kingdom | 6.8% |
| Netherlands | 6.7% |
| Australia | 6.2% |
Social engagement
Social engagement: 60.3K social following, 8 posts in the last 12 months — around the industry typical range.
Investor mix
8 investors on record; lead investors include NPM Capital, Abn Amro, ING, Rabobank; 1 has since exited.
| Investor type | Count | Share |
|---|---|---|
| Private equity | 4 | 50% |
| Bank & private debt | 1 | 13% |
| Other / undisclosed | 3 | 38% |
Share of voice
Share of voice in Netherlands: 84.4% of web traffic across its competitive set; worldwide: 79.3%.
Hiring activity
Hires periodically
13 roles tracked across 5 of the last 12 months
23 Feb 2026 · Sales Support · San Jose
16 Feb 2026 · Customer Experience Champion · Doral
9 Feb 2026 · Style Advisor · Salt Lake City
13 Jan 2026 · Stock Supervisor · Dallas
11 Jan 2026 · Customer Experience Coordinator · Miami
Based on job postings tracked across public sources.
Recent activity
13 Mar 2026
Expansion
Vancouver, Las Vegas and Orlando, North America
20 Feb 2026
Product launch
Car Crush