Best Consumer Goods Companies in Detroit, United States
The 43 best Consumer Goods companies in Detroit, United States in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Shinola.
Ranked: Best Consumer Goods companies in Detroit
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | Shinola Chain of fashionwear stores | $235M | 92 mo ago | Late Stage | Tom Kartsotis Founder | 2011 | ShopifyApple iCloud MailMicrosoft 365+42 | 1 award |
| 2 | Banza Chickpea-based pasta, pizza, and waffles offering nutritious, gluten-free alternatives | $29M | 81 mo ago | Series B | — | 2014 | Cart FunctionalityShopifyZoho+26 | 1 launch |
| 3 | Floyd Internet-first brand of self-assemble furniture | $25M | 64 mo ago | Series B | Alex O'Dell Co-Founder | 2013 | Shogun Page BuilderCart FunctionalityShopify+41 | — |
| 4 | Detroit City Distillery Detroit City Distillery: Crafting fine spirits, tours, and unique experiences | $150K | 118 mo ago | Seed | — | 2012 | Wix eCommerceCart FunctionalityWix+20 | — |
| 5 | REZA Brand of footwear | $120K | 73 mo ago | Seed | — | 2019 | — | — |
| 6 | Ann Williams Group Designer and manufacturer of art and craft products | — | — | Acquired | — | 2007 | — | — |
| 7 | Atwater Brewery Beer brand | — | — | Acquired | Mark Rieth Founder & CEO | 1997 | WordPressMySQLPHP+25 | — |
| 8 | Avanti Press Manufacturer of electrical components and power solutions for industrial applications | — | — | Unfunded | — | 1980 | WordPressApple iCloud MailMicrosoft 365+23 | — |
Top 5 Consumer Goods companies in Detroit
#1
Series B · Detroit, Michigan · founded 2014 · 89 employees$28.8Mraised▾
Chickpea-based pasta, pizza, and waffles offering nutritious, gluten-free alternatives. They are dedicated to inspiring people to eat more chickpeas and other beans through innovative food products. They transform chickpeas into delicious comfort foods like pasta, pizza, mac & cheese, and waffles, providing healthier alternatives to traditional refined grain options. Their products are high in protein and fiber, gluten-free, and CleanScan Certified, ensuring they are tested non-detect for glyphosate and pesticides. They prioritize transparency, providing consumers with information about their food's origin and farming practices. They partner with farmers committed to sustainable agriculture, promoting soil health and reducing the need for synthetic fertilizers. They offer a range of products, including chickpea pasta, brown rice pasta, protein waffles, pizza, and mac & cheese, available for purchase online and in stores. They also provide recipes and cooking tips to help customers enjoy their products.
- Nov 2019Series B$20M
- Oct 2018Conventional Debt$1.9M
- Jun 2017Series A$7.5M
- Nov 2015Grant (prize money)$100K
#2
Series B · Detroit, Michigan · founded 2013 · 59 employees$25Mraised▾
Floyd is an internet-first brand of furniture. It also designs and manufactures its products. Its product catalog includes beds, tables, etc. It also sells stands used for creating own furniture by the customers.
- Apr 2021Series B$15M
- Jan 2018Series A$10M
#3
Late Stage · Detroit, Michigan · founded 2011 · 471 employees$235Mraised▾
Chain of fashionwear stores
- Dec 2018PE$110M
- Jun 2015PE$125M
#4
Seed · Detroit, Michigan · founded 2019 · 22 employees$120Kraised▾
Operator of a footwear brand intended to enhance the technology of fashion and footwear. The company's footwear ranges from designer shoes to sports shoes, enabling customers to interpret fashion technology with a modern vision.
- Jun 2020Seed$120K
#5
Seed · Detroit, Michigan · founded 2012$150Kraised▾
Detroit City Distillery: Crafting fine spirits, tours, and unique experiences. They offer a range of handcrafted spirits including whiskey, bourbon, rye, vodka, gin, and rum. The company provides immersive experiences such as tours at the Whiskey Factory and BYOB experiences. Customers can book tours, purchase gift cards, and shop for bottles. They host upcoming events and offer a tasting room for sampling their products. The business model includes both product sales and experiential services, catering to spirit enthusiasts and those seeking unique local experiences. They also offer a subscription to their newsletter.
- Sep 2016Seed$150K
Funding & investor landscape
Market landscape — 10 sub-themes by coverage
Share of Consumer Goods coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.