Shinola

Chain of fashionwear stores

placeDetroit, Michigan, United States calendar_todayFounded 2011 groups471 employees language shinola.com

Reputation

Customer rating 2.3 / 5 across 28 reviews.

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
United States91.7%
Germany2%
Egypt1.1%
United Kingdom0.9%
Mexico0.8%

Social engagement

Social engagement: 39.7K social following, 7 posts in the last 12 months — below the industry typical range.

Investor mix

5 investors on record; lead investors include Revolution, Array, Kresge.

Investor typeCountShare
Venture capital360%
Other / undisclosed240%

Share of voice

Share of voice in United States: 59% of web traffic across its competitive set; worldwide: 49.1%.

Hiring activity

Hires frequently

11 roles tracked across 6 of the last 12 months

18 May 2026 · Senior Cost Accountant · Detroit

13 Feb 2026 · Payroll Manager · Detroit

10 Jan 2026 · Accounts Payable Specialist · Detroit

9 Jan 2026 · Senior Sales Account Executive · Detroit

3 Jan 2026 · Finance Controller – Multi-Brand, GAAP Leader · Detroit

Based on job postings tracked across public sources.

Recent activity

1 Jul 2026
Recognition
16 Oct 2025
Event
Windup Watch Fair 2025
Coming soon