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Radar · Consumer Goods in Gothenburg

Best Consumer Goods Companies in Gothenburg, Sweden

The 35 best Consumer Goods companies in Gothenburg, Sweden in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Maurten.

35companies tracked
$35.6Mdisclosed funding
0unicorns
7have raised

Ranked: Best Consumer Goods companies in Gothenburg

#CompanyDisclosed fundingLast roundStageFounderFoundedTech stackPatents & IP focusRecent signals
1Maurten
Brand of energy bars
$22M26 mo agoSeries BOlof Sköld
CEO
2015Cart FunctionalityCraft CommerceCraft CMS+23—1 launch
2Axel Arigato
Designer and retailer of men's and women's sneakers and footwear
$8M103 mo agoAcquiredAlbin Johansson
Founder & CEO
2014StoryblokSentryZendesk+23——
3Nordic SeaFarm
Provider of plant based sea weed
$5M24 mo agoSeedGunnar Cervin
Founder
2020Wix eCommerceWixSentry+15——
4Horsemeup
Brand of apparel and accessories for horses
$1M102 mo agoSeedMonica Sjosvard
Founder & CEO
2012———
5BeanButler
Brand of multicooker appliance
$411K153 mo agoSeedDavid Storek
CEO
2009———
6Elektron
Provider of end-to-end product launch and distribution services
—47 mo agoAcquiredJonas Hillman
Founder & CEO
1998Cart FunctionalityWooCommerceWordPress+31——
7Gottlery
Internet first brand eco-friendly edible cutlery
—48 mo agoSeed—2019———
8Enatics Sports
Smart table tennis equipment
—123 mo agoDeadpooledJoseph Chamochumbi
Co-Founder & CTO
2016———
9Hasselblad
Manufacturer of medium-format cameras and lenses
—130 mo agoAcquiredPerry Oosting
CEO
1941Cart FunctionalityShopifyZoho+35—1 launch · 1 partnership · 2 awards

Top 10 Consumer Goods companies in Gothenburg

#1
Series B · Gothenburg, Vastra Gotaland County · founded 2015 · 50 employees
$21.8Mraised
▾

Brand of energy bars

LinkedIn Pulse recent public activity · Jul 2026
Audience: 12k LinkedIn followers — 6.3% of this cohort's audience
Activity: 3 product launches · 2 partnerships (incl. Rainna) announced in 12 mo
Funding rounds
  • Jul 2024Series B$21.8M
Founders & team
Olof SköldCEO
Investors
IRIS VENTURES, Sahlgrenska Science Park, Shasta Ventures
Tech stack
Apple Icloud MailCart FunctionalityCraft CmsCraft CommerceFacebook PixelFathom
#2
Seed · Gothenburg, Vastra Gotaland County · founded 2020 · 16 employees
$4.6Mraised
▾

Provider of plant based sea weed. The company produces seaweed farming that includes growing crops through carbon dioxide and phosphorus. The company claims that the product includes nutrients, sugar kelp, antioxidants, and more.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 6k LinkedIn followers — 3.2% of this cohort's audience
Funding rounds
  • Aug 2024Seed$2.3M
  • Feb 2022Seed$2.3M
  • Oct 2021Grant (prize money)$981.7K
Founders & team
Gunnar CervinFounderSimon JohanssonCEO
Investors
Europa, JCE, Kale United, Almi Invest, EIT InnoEnergy, IKEA
Tech stack
BootstrapCloudflareCloudflare Bot ManagementGoogle CloudGoogle Cloud CdnGsap
#3
Acquired · Gothenburg, Vastra Gotaland County · founded 2014 · 1 employees
$7.5Mraised
▾

Designer and retailer of men's and women's sneakers and footwear. The company offers a curated collection of footwear, focusing on distinct styles and designs. It operates an online store providing direct access to its products for consumers. The business model centers on the design, production, and direct-to-consumer sale of its footwear line.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 19k LinkedIn followers — 10.2% of this cohort's audience
Activity: 1 expansions announced in 12 mo
Funding rounds
  • Jan 2018Series A$7.5M
Founders & team
Albin JohanssonFounder & CEO
Investors
Vaultier7
Tech stack
Apple Icloud MailBootstrapCookie InformationCore-JsGoogle Tag ManagerHeadless Ui
#4
Seed · Gothenburg, Vastra Gotaland County · founded 2012
$1.4Mraised
▾

Brand of apparel and accessories for horses

Funding rounds
  • Feb 2018Seed$1.4M
Founders & team
Monica SjosvardFounder & CEO
Investors
Almi Invest, Backing Minds
#5
Seed · Gothenburg, Vastra Gotaland County · founded 2009 · 1 employees
$410.6Kraised
▾

Manufacturer of food processing appliances intended to automate the cooking of beans and lentils. The company's technology allows automated soaking, seasoning, and cooking of dry beans and lentils, enabling users to enhance flavors of beans by ensuring they are prepped correctly.

Funding rounds
  • Dec 2013Seed$410.6K
Founders & team
David StorekCEO
Investors
GU Ventures, fhcc.se
#6
Acquired · Gothenburg, Vastra Gotaland County · founded 1998
—raised
▾

Provider of end-to-end product launch and distribution services. This includes managing the entire supply chain process, from initial product design and innovation through to delivery and achieving business results for its partners. The company works collaboratively with its partners to bring their product vision to life, offering a unique model that focuses on tangible outcomes. A key aspect of the service is the support provided throughout the entire product lifecycle.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 9k LinkedIn followers — 4.5% of this cohort's audience
Activity: 1 product launches announced in 12 mo
Founders & team
Jonas HillmanFounder & CEO
Investors
Europa, Chalmers Ventures, Oscarson Invest
#7
Seed · Gothenburg, Vastra Gotaland County · founded 2019 · 2 employees
—raised
▾

Internet first brand eco-friendly edible cutlery. The company offers edible spoons made from biscuits in various flavors like waffles and chocolate. The company claims its products are vegan and edible. The company also caters to businesses.

Funding rounds
  • Aug 2022Seed—
Investors
Yuncture
#8
Deadpooled · Gothenburg, Vastra Gotaland County · founded 2016
—raised
▾

Enatics Sports is developer and manufacturer of smart and connected sports equipment, for the sport of table tennis. The company has developed a smart interactive table tennis table tracks the balls and displays it live on the table. The table interacts with the player and offers gamified training sessions and challenges.The company has also developed an attachable device that can be mounted on any table tennis racket, making it smart. The device connects to the player's smartphone where she can see game analytics, progress and compare your ball-whips with friends and professionals.

Funding rounds
  • May 2016Grant (prize money)—
Founders & team
Joseph ChamochumbiCo-Founder & CTOMatilda BerntssonCo-Founder & CMOIvan VelinovCo-Founder & CEO
Investors
Chalmers Ventures
#9
Acquired · Gothenburg, Vastra Gotaland County · founded 1941 · 150 employees
—raised
▾

Manufacturer of medium-format cameras and lenses. The company designs and produces high-end cameras and lenses, catering to professional photographers and videographers. They offer a range of products, including camera bodies, lenses, and accessories. The company also provides support services and resources for its customers. Their focus is on delivering superior image quality and innovative technology.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 94k LinkedIn followers — 50.0% of this cohort's audience
Activity: 1 product launches · 1 partnerships · 2 awards (incl. Capture One) announced in 12 mo
Founders & team
Perry OostingCEO
Investors
DJI
Tech stack
AffirmAmazon CloudfrontAmazon S3Amazon Web ServicesApple PayAzure Edge Network
#10
Deadpooled · Gothenburg, Vastra Gotaland County · founded 2009
—raised
▾

BeanButler is a fully-automated kitchen appliance. It offers one-step, fool-proof automated cooking of beans and lentils. It takes care of soaking, seasoning, and cooking of dry beans and lentils. It is part of LeguPro, which was started by a team of six friends from Silicon Vally, USA and Sweden. It claims to help make healthier eating easy through its products. BeanButler is its first product. It accelerates and automates all traditional bean-preparation.

Founders & team
David StorekCEO

Funding & investor landscape

$35.6Mtotal disclosed funding
5companies funded
7disclosed rounds
0rounds last 90 days
Most active investors
Almi Invest3 rounds
Chalmers Ventures3 rounds
Europa2 rounds
Backing Minds1 rounds
DJI1 rounds
Dream Ventures1 rounds
EIT InnoEnergy1 rounds
Fore C Investment1 rounds
GU Ventures1 rounds
IKEA1 rounds

Notable founders

Olof Sköld
CEO · Maurten
Gunnar Cervin
Founder · Nordic SeaFarm
Simon Johansson
CEO · Nordic SeaFarm
Albin Johansson
Founder & CEO · Axel Arigato
Monica Sjosvard
Founder & CEO · Horsemeup
David Storek
CEO · BeanButler
Jonas Hillman
Founder & CEO · Elektron
Joseph Chamochumbi
Co-Founder & CTO · Enatics Sports
Matilda Berntsson
Co-Founder & CMO · Enatics Sports
Perry Oosting
CEO · Hasselblad
Prism market signals · Sweden · country-scoped Prism corpus, 862,656 docs

Market landscape — 10 sub-themes by coverage

Share of Consumer Goods coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many Consumer Goods companies are there in Gothenburg, Sweden?
Radar tracks 35 indexable Consumer Goods companies headquartered in Gothenburg, Sweden that meet our profile-completeness bar.
What is the total funding raised by Consumer Goods companies in Gothenburg, Sweden?
The Consumer Goods companies in Gothenburg, Sweden on this list have raised a combined $35.6M in disclosed equity funding across 5 funded companies.
Which is the highest-funded Consumer Goods company in Gothenburg, Sweden?
Maurten is the highest-funded Consumer Goods company in Gothenburg, Sweden, with $21.8M in disclosed equity funding.
How many Consumer Goods companies in Gothenburg, Sweden are funded?
5 of the 35 Consumer Goods companies in Gothenburg, Sweden on this list have disclosed at least one equity funding round.
How many Consumer Goods unicorns are there in Gothenburg, Sweden?
None of the Consumer Goods companies in Gothenburg, Sweden on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in Gothenburg, Sweden Consumer Goods companies?
The most active investors in Gothenburg, Sweden Consumer Goods companies on this list include Almi Invest, Chalmers Ventures, Europa, Backing Minds, DJI.
Riya SenguptaFinancials

Riya reads income statements for fun. She covers the real money in a sector — revenue, growth, who actually earns — and never met a vague claim she didn't want a number for.

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