Best Consumer Goods Companies in Netherlands
The 945 best Consumer Goods companies in Netherlands in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: SUITSUPPLY.
The best-funded Consumer Goods companies in Netherlands, ranked by disclosed equity and recent momentum, sit inside a $1.7B funding pool spread across 945 tracked companies. That's a fragmented field. Fairphone leads on raw capital at $69M, with Tony's Chocolonely close behind at $22M and Organto pulling $33M. No unicorns yet, which tells you something about how capital is concentrating here: patient, mission-driven rounds rather than winner-take-all bets. The market itself is heading toward roughly $2.5B by 2026 at a 4.7% CAGR, with direct-to-consumer sales and persistent supply chain friction as the twin engines pushing founders to move faster.
So what's the live signal I keep watching? App-layer adoption. Median install growth across consumer goods apps is running at roughly +19% YoY across 1,078 tracked apps, which means the digital front door is getting busier even as physical retail holds. CEO tenures shortening across global consumer goods firms is another read on that pressure: boards want faster pivots, not longer runways. Investors like NPM Capital and ABN AMRO are the steady hands here, but the sector's hot themes right now, retail expenditure analytics, customer journey mapping, smartphone-native commerce, are exactly where you'd expect the next funded round to land.
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Ranked: Best Consumer Goods companies in Netherlands
| # | Company | Disclosed funding | Last round | Stage | Employees | Founder | Tech stack | Patents & IP focus | Recent signals |
|---|---|---|---|---|---|---|---|---|---|
| 1 | SUITSUPPLY Casual and formal apparel brand for men | $502M | 101 mo ago | Series D | 1,550 | Fokke Jong Founder & CEO | Cart FunctionalitySalesforce Commerce CloudApple iCloud Mail+31 | 3 patents Remote garment sizing via image-based dimension measurement | — |
| 2 | Accell Group Manufacturer of bicycles and parts | $394M | 90 mo ago | Acquired | 3,500 | — | ZohoSalesforceYouTube+15 | 32 patents Integrated e‑bike frames, modular brake‑caliper adapters, and protective frame components | 1 launch · 2 partnerships |
| 3 | Strauss Coffee Brand of coffee 55Global top 25%Market top 31%Funding top 34%Moat top 38% All 10 signals ▾Globaltop 25% Markettop 31% Fundingtop 34% Moattop 38% Growthtop 45% Techtop 45% Talentbottom 49% Patentsbottom 38% Innovationbottom 25% Newsbottom 22% Global: Serving 60+ countries worldwide · Patents filed in 3 jurisdictions Market: 7,500 employees (top 4% of Food and Agriculture) · Top-50,000,000 web property rank vs industry peers · Fliar Intelligence Index 55/100 | $293M | 217 mo ago | Late Stage | 7,500 | Zion Balas CEO | WordPressMySQLPHP+27 | 6 patents Patents concentrated in health & consumer products | — |
| 4 | VanMoof Manufacturer of electric bicycles | $200M | 57 mo ago | Acquired | 700 | Taco Carlier Co-Founder | Cart FunctionalityApple iCloud MailGoogle Workspace+26 | 129 patents Integrated electric bicycle drivetrain, battery management, and smart frame/connector systems | 1 launch · 2 awards |
| 5 | Rituals Brand of scented products for home and personal care | $82M | 126 mo ago | Funding Raised | 542 | Raymond Cloosterman Founder & CEO | Cart FunctionalityMagentoApple iCloud Mail+22 | — | 1 launch · 3 awards |
| 6 | Fairphone Retailer of smartphones, audio products, accessories, and spare parts online | $69M | 40 mo ago | Series B | 148 | Miquel Salva Co-Founder & Head of Product Management | Cart FunctionalityOdooSentry+31 | 16 patents Modular smartphone hardware—replaceable components and connectors for sustainable phone design. | 2 launchs · 1 partnership |
| 7 | Organto Brand of fruits & vegetables 48Funding top 20%Partners top 35%News top 36%Talent top 36% All 8 signals ▾Fundingtop 20% Partnerstop 35% Newstop 36% Talenttop 36% Growthtop 40% Marketbottom 36% Techbottom 34% Globalbottom 25% Funding: Raised $33.1M across 23 rounds · 23 rounds over 17 yrs (1.4/yr) Partners: 1 partnership announcement in 12 mo (1 in 24 mo) · 2 contract events in 12 mo rank vs industry peers · Fliar Intelligence Index 48/100 | $33M | 10 mo ago | Public | 40 | Peter L Gianulis CFO | WordPressMySQLPHP+16 | — | — |
| 8 | NAÏF Manufacturer of natural skin care products | $27M | 31 mo ago | Series B | 42 | Sjoerd Trompetter Co-Founder | Cart FunctionalityShopifyContentful+26 | — | 3 job openings · 1 expansion |
| 9 | Tony's Chocolonely Brand of chocolates 57Tech top 30%Funding top 38%Growth top 45%Market top 46% All 7 signals ▾Techtop 30% Fundingtop 38% Growthtop 45% Markettop 46% Moattop 48% Talentbottom 49% Globalbottom 36% Tech: 38 technologies across 5/8 capability areas · Cloud: Azure, Cloudflare Funding: Raised $21.9M across 1 rounds · 1 rounds over 6 yrs (0.2/yr) rank vs industry peers · Fliar Intelligence Index 57/100 | $22M | 26 mo ago | Series B | 252 | Henk Beltman CEO | Cart FunctionalityShopifyMarker+25 | — | 1 job opening |
| 10 | Marlies Dekkers Lingerie and Swimwear collections | $15M | 151 mo ago | Series A | 97 | Eppo Van Berckelaer CEO | Cart FunctionalityShopifySalesforce+21 | — | — |
| 11 | Natur Cold pressed juice brand 29Talent bottom 49%Funding bottom 46%Global bottom 25% All 3 signals ▾Talentbottom 49% Fundingbottom 46% Globalbottom 25% Talent: 1 named leader on record · 1 C-suite/founder profile curated Funding: Raised $7.2M across 1 rounds · 1 rounds over 7 yrs (0.1/yr) rank vs industry peers · Fliar Intelligence Index 29/100 | $7M | 83 mo ago | Deadpooled | — | Tabe Ydo Co-Founder | — | — | — |
| 12 | Minibrew Manufacturer of polypropylene woven fabric and packaging products | $6M | 67 mo ago | Seed | 11 | Bart Van De Kooij Founding Ceo | Cart FunctionalityShopifyElement UI+36 | — | — |
| 13 | Wakuli Internet-first brand offering coffee 64Tech top 23%Funding top 35%Growth top 35%Talent top 38% All 8 signals ▾Techtop 23% Fundingtop 35% Growthtop 35% Talenttop 38% Newstop 39% Moatbottom 38% Marketbottom 37% Globalbottom 36% Tech: 49 technologies across 5/8 capability areas · Cloud: Amazon Alb, Amazon Web Services Funding: Raised $5.6M across 3 rounds · 3 rounds over 4 yrs (0.8/yr) rank vs industry peers · Fliar Intelligence Index 64/100 | $6M | 6 mo ago | Series A | 36 | Lukas Grosfeld Co-Founder | Cart FunctionalityShopifyBootstrap+34 | — | — |
| 14 | Streetlife Manufacturing and marketing tools for gardening | $5M | 135 mo ago | Series A | 19 | — | DrupalPHPNginx+8 | 19 patents Design and manufacture of public street furniture, especially benches and seating solutions. | — |
| 15 | Enviolo Manufacturer of automatic gear shifting products | $5M | 214 mo ago | Acquired | 78 | — | ShopifyCart FunctionalityApple iCloud Mail+32 | 20 patents Continuously variable planetary bike hub with adaptive cadence and reversible drive control | 2 launchs · 1 expansion |
| 16 | Seepje Brand of fabric care products | $5M | 40 mo ago | Series A | 28 | Melvin Co-Founder | — | — | — |
| 17 | Innofa Manufacturer of knitted fabrics, specializing in innovative and unique trend-forward textiles for various… | $4M | 105 mo ago | Early Stage | — | Johan Cleyman CEO | WordPressMySQLPHP+16 | — | — |
| 18 | Renewaball Provider of circular tennis balls made from organic materials like wool and cotton, promoting sustainability… | $3M | 26 mo ago | Series A | — | Helene Hoogeboom Co-Founder & CEO | Cart FunctionalityShopifyAnimate.css+22 | 2 patents Recyclable polymer products enabling mixed-waste stream recycling for sports equipment | — |
| 19 | Decoded Designer and retailer of iPhone cases and leather accessories | $3M | 74 mo ago | Series A | — | Kristel van Dalen Co-Founder | — | — | — |
| 20 | Smith & Sinclair Brand of alcoholic cocktail gummies and confectionery 42Tech top 37%Growth top 45%Talent bottom 49%Global bottom 45% All 5 signals ▾Techtop 37% Growthtop 45% Talentbottom 49% Globalbottom 45% Fundingbottom 34% Tech: 40 technologies across 4/8 capability areas · Cloud: Cloudflare rank vs industry peers · Fliar Intelligence Index 42/100 | $3M | 92 mo ago | Series A | — | Leontine Wegewijs Managing Director | Cart FunctionalityShopifyBootstrap+33 | — | — |
| 21 | Yoni Internet first brand of period products | $2M | 30 mo ago | Seed | 12 | — | Cart FunctionalityWooCommerceWordPress+25 | — | — |
| 22 | Johnny Cashew Brand of cashew nuts 27Growth top 45%Talent bottom 45%Funding bottom 36%Tech bottom 27% All 5 signals ▾Growthtop 45% Talentbottom 45% Fundingbottom 36% Techbottom 27% Globalbottom 25% Talent: 1 named leader on record rank vs industry peers · Fliar Intelligence Index 27/100 | $2M | 28 mo ago | Seed | — | Roel Van De Weijer Co-founder | Cart FunctionalityWooCommerceWordPress+12 | — | 2 launchs · 2 expansions |
| 23 | Willicroft Brand of cheese sauces 8Global bottom 38%Funding bottom 31%Market bottom 28%News bottom 22% All 4 signals ▾Globalbottom 38% Fundingbottom 31% Marketbottom 28% Newsbottom 22% Global: Investors from 3 countries beyond Netherlands Funding: Raised $2.1M across 1 rounds · 1 rounds over 4 yrs (0.2/yr) rank vs industry peers · Fliar Intelligence Index 8/100 | $2M | 49 mo ago | Seed | 19 | — | — | — | — |
| 24 | ULTRAVIOLET Internet first brand of inner wear for women | $2M | 39 mo ago | Seed | 5 | Annique Van Der Zande Founder & Managing Director | — | — | — |
| 25 | Pure Goat Company Internet first brand of goat milk 21Tech top 44%Growth top 45%Talent bottom 45%Global bottom 33% All 6 signals ▾Techtop 44% Growthtop 45% Talentbottom 45% Globalbottom 33% Fundingbottom 27% Marketbottom 17% Tech: 35 technologies across 4/8 capability areas · Cloud: Cloudflare rank vs industry peers · Fliar Intelligence Index 21/100 | $1M | 52 mo ago | Seed | 7 | Frank Dekker CEO & Founder | Cart FunctionalityShopifyYouTube+32 | — | — |
| 26 | Smyle Internet first brand offering subscription-based organic toothpaste tablets and toothbrushes | $1M | 43 mo ago | Seed | — | Dennis Kamst Founder | CEO | Cart FunctionalityShopifyRichpanel+34 | — | 1 job opening · 1 award |
| 27 | Speaksee Brand of microphones | $1M | 22 mo ago | Seed | 22 | Jari Hazelebach Co-Founder & CEO | Shogun Page BuilderShopifyShop Pay+27 | — | — |
| 28 | Northern Wonder Internet-first brand offering substitutes for coffee 19Moat top 38%Tech top 41%Patents top 43%Innovation top 44% All 9 signals ▾Moattop 38% Techtop 41% Patentstop 43% Innovationtop 44% Talentbottom 49% Fundingbottom 29% Globalbottom 29% Newsbottom 22% Marketbottom 17% Moat: Editorial + unicorn rating 4/10 · IP moat: 8 patents Tech: 26 technologies across 5/8 capability areas · Cloud: Cloudflare rank vs industry peers · Fliar Intelligence Index 19/100 | $1M | 41 mo ago | Seed | 8 | Bas Franse Co-Founder | Cart FunctionalityShopifySentry+23 | 8 patents Formulating dry coffee substitute powders and bean analogues for beverage applications. | — |
| 29 | Original Beans Internet-first brand offering coffee 37Tech top 42%Growth top 45%Talent bottom 45%Global bottom 25% All 5 signals ▾Techtop 42% Growthtop 45% Talentbottom 45% Globalbottom 25% Fundingbottom 20% Tech: 42 technologies across 4/8 capability areas · Cloud: Cloudflare rank vs industry peers · Fliar Intelligence Index 37/100 | $1M | 206 mo ago | Seed | — | Philipp Kauffmann Founder & Chairman | Cart FunctionalityShopifySentry+39 | — | 1 job opening · 2 awards |
| 30 | Soft Revolt Provider of wireless sustainable bralettes known for their comfortable fit and support | $1M | 30 mo ago | Seed | — | Elles Roeleveld Founder | Cart FunctionalityShopifyBootstrap+32 | 15 patents Seamless flat‑knit bra manufacturing and textile engineering | — |
| 31 | IJsbaart Brand of ice cream 27Talent top 39%Funding bottom 32%Global bottom 25% All 3 signals ▾Talenttop 39% Fundingbottom 32% Globalbottom 25% Talent: 4 named leaders on record · 1 C-suite/founder profile curated Funding: Raised $812k across 1 rounds · 1 rounds over 2 yrs (0.5/yr) rank vs industry peers · Fliar Intelligence Index 27/100 | $812K | 26 mo ago | Seed | — | Stefan Wijdenes Co-Founder & Co-Owner | — | — | 2 expansions |
| 32 | Labfresh Internet first brand of casual apparel for men | $810K | 35 mo ago | Seed | 24 | Kasper Brandi Petersen Co-Founder | Cart FunctionalitySentryNode.js+17 | — | 1 job opening |
| 33 | Watson Brand of plant-based cheese 11Talent top 38%Market bottom 26%Global bottom 25%Funding bottom 24% All 4 signals ▾Talenttop 38% Marketbottom 26% Globalbottom 25% Fundingbottom 24% Talent: 2 named leaders on record · 2 C-suite/founder profiles curated Market: 16 employees rank vs industry peers · Fliar Intelligence Index 11/100 | $796K | 53 mo ago | Seed | 16 | Aleid Koopal Co-Founder | — | — | — |
| 34 | Kien Developer of a wireless sound system | $755K | 113 mo ago | Seed | 16 | Florent Gatin Co-Founder & CEO | — | — | — |
| 35 | Billie Wonder Provider of caringly designed and durably washable diapers and accessories | $694K | 7 mo ago | Seed | 4 | Steef Fleur Founder | Cart FunctionalityShopifyTailwind CSS+28 | — | — |
| 36 | Mabel Empowering women's wellbeing through functional mushrooms and microdosing 50Growth top 35%Tech top 49%Talent bottom 49%Funding bottom 37% All 5 signals ▾Growthtop 35% Techtop 49% Talentbottom 49% Fundingbottom 37% Globalbottom 25% Growth: Fresh capital in last 24 mo Tech: 22 technologies across 4/8 capability areas · Cloud: Cloudflare rank vs industry peers · Fliar Intelligence Index 50/100 | $625K | 17 mo ago | Seed | — | Pernille Brostrup Founder | Cart FunctionalityShopifyEasyGift+16 | — | — |
| 37 | Lazy Vegan Brand of healthy snacks 27Innovation top 20%Product top 43%Tech bottom 45%Talent bottom 45% All 7 signals ▾Innovationtop 20% Producttop 43% Techbottom 45% Talentbottom 45% Fundingbottom 29% Globalbottom 29% Marketbottom 14% Innovation: 4 product lines Product: 4 distinct product lines · Company stage: Seed rank vs industry peers · Fliar Intelligence Index 27/100 | $532K | 41 mo ago | Seed | 5 | Bas Dijkstra Co-Founder & Chief Growth | Shopifycore-jsPriority Hints+6 | — | 1 expansion |
| 38 | The Ketchup Project Internet first brand offering sauces 11Talent bottom 49%Funding bottom 32%Global bottom 29% All 3 signals ▾Talentbottom 49% Fundingbottom 32% Globalbottom 29% Talent: 1 named leader on record · 1 C-suite/founder profile curated Funding: Raised $475k across 1 rounds · 1 rounds over 4 yrs (0.2/yr) rank vs industry peers · Fliar Intelligence Index 11/100 | $475K | 47 mo ago | Seed | — | Anne Janssens Co-Founder | — | — | — |
| 39 | Shampoo Bars Online retailer of solid shampoo, conditioner, and personal care bars | $464K | 6 mo ago | Seed | — | Lyan Garritsen Founder | Cart FunctionalityWooCommerceWordPress+14 | — | — |
| 40 | Stichtingwhitecube Organizer of art exhibitions promoting cultural exchange | $418K | 89 mo ago | Public | — | Jeroen Paassen Art Curator / Founder | — | — | — |
| 41 | The New Raw Innovative design and fabrication using recycled plastic materials | $350K | 39 mo ago | Funding Raised | 9 | — | core-jsPreactGoogle Workspace+2 | — | 4 launchs |
| 42 | Tommie the Cat Internet first brand of cat foods & litter bags | $339K | 52 mo ago | Seed | 1 | Jesse Luk Founder | Cart FunctionalityWooCommerceWordPress+25 | — | — |
| 43 | SpeedComfort Manufacturer of energy-saving radiator fans | $302K | 119 mo ago | Seed | 4 | — | Cart FunctionalityNode.jsRadix UI+20 | — | — |
| 44 | MAKUS Supplier of marbles, honey comb, and terrazzo | $265K | 42 mo ago | Seed | — | Merel Philippart Founder | Cart FunctionalityShopifyVisa+23 | — | — |
Top 12 Consumer Goods companies in Netherlands
#1
Public · Amsterdam, North Holland · founded 2007 · 40 employees$33.1Mraised▾
Brand of fruits & vegetables
- Jul 2025Post IPO$5.8M
- Jun 2025Post IPO$735.2K
- Apr 2025Post IPO$3.8M
- Apr 2024Post IPO$417.8K
#2
Series A · Amsterdam, North Holland · founded 2019 · 36 employees$5.6Mraised▾
Internet-first brand offering coffee
- Dec 2025Series A$5.8M
- Dec 2025Conventional Debt—
- Apr 2024Conventional Debt$802K
- Apr 2024Series A$5.6M
#3
Seed · Amsterdam, North Holland · founded 2018 · 4 employees$694.4Kraised▾
Provider of caringly designed and durably washable diapers and accessories. Their products are made with the kindest materials and aim to be good for both people and the planet.
- Nov 2025Seed$694.4K
#4
Seed · Netherlands · founded 2018$464.5Kraised▾
Online retailer of solid shampoo, conditioner, and personal care bars. The company offers various bars for hair, body, and face, plus accessories. Product types include shampoo, conditioner, hair masks, body oils, shaving bars, and face bars. They also provide starter packs, gift sets, and travel-friendly options.
- Dec 2025Seed$464.5K
#5
Series B · Amsterdam, North Holland · founded 2005 · 252 employees$21.9Mraised▾
Brand of chocolates. They sell their chocolates in their own stores. The company invests in long-term partnerships with farmer cooperatives and helps them professionalize.
- Apr 2024Angel—
- Jun 2023Series B$21.9M
- Feb 2020PE—
#6
Series B · Amsterdam, North Holland · founded 2011 · 148 employees$69Mraised▾
Retailer of smartphones, audio products, accessories, and spare parts online. They offer a range of smartphones with different operating systems. Audio products include wireless earbuds and headphones. The company provides various accessories such as cases and screen protectors. Spare parts are available for device repairs.
- Jan 2023Series B$53.3M
- Dec 2018Conventional Debt$14.8M
- Dec 2018Series A$5.1M
- Aug 2018Series A$2.8M
#7
Acquired · Amsterdam, North Holland · founded 2009 · 700 employees$200Mraised▾
Manufacturer of electric bicycles. The company develops various models of electric bicycles Vanmoof S3, VanmoofX3. It offers features like automatic electronic gear shifting, rider recognition, chain-tensioning systems, anti-theft technology, tamper detection, remote lockdown mode, silent motors, hydraulic brakes, and an integrated app allowing users to check battery levels, locate their bicycles, and to track rides. The mobile app is available for both Android and iOS platforms.
- Sep 2021Series C$128M
- Sep 2020Series B$40M
- May 2020Series B$13.5M
- Jul 2019Conventional Debt$13.9M
#8
Series B · The Hague, South Holland · founded 2013 · 42 employees$26.8Mraised▾
Naif Care is a manufacturer of natural skin care products. Products include night creams, lotions, cleansers, shower gels, scrubs, etc. The firm also offers hair care products such as shampoos and conditioners. The products are sold globally via its online store.
- Nov 2023Series B$24.6M
- Aug 2019Series A$2.2M
#9
Series D · Amsterdam, North Holland · founded 2000 · 1550 employees$501.5Mraised▾
Suitsupply is a casual & formal apparel brand offering suits, jackets, coats, shirts, tie, polos, shoes, bags, sunglasses, suspenders, and other fashion accessories for men. The company sells products through its online platform and own stores.
- Jan 2018Conventional Debt$8.4M
- Nov 2017Series D$360M
- Dec 2016Series C—
- Dec 2015Series C$141.5M
#10
Seed · Limmel, Limburg · founded 2023$625.4Kraised▾
Empowering women's wellbeing through functional mushrooms and microdosing. This company offers a range of products designed to support mental and physical health. Their offerings include functional mushroom syrups for enhanced energy and sleep, and a mindful microdosing program incorporating psilocybin truffles and a guided app. The program aims to promote calm, clarity, and joy, helping women manage stress, burnout, and other challenges. The company also provides educational resources and expert insights into the benefits of mushrooms for overall wellbeing.
- Dec 2024Seed$625.4K
#11
Acquired · Heerenveen, Friesland · founded 1998 · 3500 employees$393.9Mraised▾
Manufacturer of bicycles and parts. Its other products include bicycle accessories and e-bikes. It also provides design services.
- Nov 2018Post IPO—
- Feb 2013Conventional Debt$393.9M
#12
Seed · Rotterdam, South Holland · founded 2017 · 22 employees$1.1Mraised▾
Brand of microphones
- Jul 2024Seed$1.1M
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Consumer Goods coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising