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Radar · Horizontal E-Commerce in Berlin

Best Horizontal E-Commerce Companies in Berlin, Germany

The 40 best Horizontal E-Commerce companies in Berlin, Germany in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Faircado.

40companies tracked
$11Mdisclosed funding
0unicorns
17have raised

Ranked: Best Horizontal E-Commerce companies in Berlin

#CompanyDisclosed fundingLast roundStageFounderFoundedTech stackRecent signals
1Faircado
Online platform offering browser extension for second-hand products
$4M27 mo agoSeries AAli Nezamolmaleki
Co-Founder & Managing Director
2021WordPressMySQLPHP+28—
2Stuffle
Online platform offering a wide range of secondhand products
$3M155 mo agoSeries AChristian Wegner
Managing Director
2012Tailwind CSSPayPalStimulus+16—
3Cookies App
Online retailer of baby, toddler, and maternity clothing and accessories
$2M129 mo agoAcqui-Hired—2015——
4used.de
Online commission-based marketplace for multi-category used products
$1M104 mo agoSeedStefan Tietze
Co-Founder & CEO
2014——
5Wummelkiste
Online retailer offering multi-category products
$1M172 mo agoDeadpooled—2012——
6Momox
Retailer of used books, media articles, and clothing via online shops
$348K95 mo agoAcquiredHeiner Kroke
CEO
2004Cart FunctionalityJoomlaPHP+10—
7mympact
Platform offering multi-category products
$163K57 mo agoSeedChristian Sutter
Co-Founder & CEO
2021——
8Idealo
Price Comparison site in Germany
$143K314 mo agoAcquired—2000Apple iCloud MailMicrosoft 365Node.js+15—
9BerlinGreen
Online retailer of smart indoor garden systems and related accessories
$137K86 mo agoSeedOlga Blaszak
Founder
2019Cart FunctionalityShopifySentry+352 launchs
10Frents
Peer to peer rental
$134K196 mo agoSeedPhilipp Rogge
Founder & CEO
2006——
11WeGreen
Marketplace for sustainable products
$100K154 mo agoPublicMaurice Stanszus
Founder
2010——

Top 12 Horizontal E-Commerce companies in Berlin

#1
Series A · Berlin, Berlin · founded 2021
$3.8Mraised
▾

Online platform offering browser extension for second-hand products. The user has to download and pin the extension to the browser and when shopping online it automatically looks for second-hand or refurbished products.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 8k LinkedIn followers — 13.2% of this cohort's audience
Funding rounds
  • May 2024Series A$3.3M
  • Nov 2022Seed$513.7K
Founders & team
Ali NezamolmalekiCo-Founder & Managing DirectorEvolena d'EstmaelCo-Founder & CEO
Investors
World Fund, Accel, General Catalyst, Lightspeed Venture Partners, New Enterprise Associates, Northzone
Tech stack
Amazon CloudfrontAmazon Web ServicesBabelChakra UiCloudflareComplianz
#2
Series A · Berlin, Berlin · founded 2012
$2.5Mraised
▾

Online platform offering a wide range of secondhand products. The product catalog includes fashion, books, toys, sports, beauty, consumer electronics, and more.

Funding rounds
  • Oct 2013Series A$1M
  • Jan 2013Series A$1.5M
Founders & team
Christian WegnerManaging Director
Investors
Tivola Ventures, Leverate Media, Digital Pioneers, VentureOut
Tech stack
Cart FunctionalityCdnjsCloudflareCore-JsFont AwesomeGoogle Analytics
#3
Seed · Berlin, Berlin · founded 2021
$163Kraised
▾

Platform offering multi-category products. The platform allows customers to monitor carbon footprints based on purchases, and receive personalised recommendations for sustainable alternatives, allowing them to track, reduce, and participate in activities that contribute to a net-zero future. It offers fashion, beauty, and makeup products.

Funding rounds
  • Dec 2021Seed$163K
  • Nov 2021Seed—
Founders & team
Christian SutterCo-Founder & CEO
Investors
Singapore FinTech Festival, Tenity
#4
Acqui-Hired · Berlin, Berlin · founded 2015 · 17 employees
$1.6Mraised
▾

Online retailer of baby, toddler, and maternity clothing and accessories. It provides apparel, footwear, gear, feeding, and care items. Products range from clothing and shoes to strollers and car seats. The company also offers baby care and feeding products.

Funding rounds
  • Dec 2015Seed$1.6M
Investors
HV Capital
Tech stack
WordpressMysqlPhpGoogle MapsW3 Total CacheTablepress
#5
Seed · Berlin, Berlin · founded 2014 · 30 employees
$1.1Mraised
▾

Online commission-based marketplace for multi-category used products. Product catalog includes electronics, fashion products, mom & baby care items, sports products, art products, cars, and more. Users can create an account online, upload detailed information on their pre-owned goods & sell them through the platform. The company has an app-based platform for both iOS & Android users.

Funding rounds
  • Dec 2017Seed—
  • May 2017Seed$1.1M
Founders & team
Stefan TietzeCo-Founder & CEO
Investors
Tamedia, Rheingau Founders, Castel Capital, Schober Investment Group
Tech stack
Neos CmsPhpOpensslNeos FlowAmazon Web ServicesApache Http Server
#6
Deadpooled · Berlin, Berlin · founded 2012 · 805 employees
$1Mraised
▾

Online retailer offering multi-category products. The offerings include fashion, gifts, beauty, kitchen accessories, tech gadgets, CDs, books & ebooks, and more of various brands.

Funding rounds
  • Apr 2012Seed$1M
Investors
Blumberg Capital, Team Europe, German Startups Group
#7
Acquired · Berlin, Berlin · founded 2004 · 2100 employees
$348.4Kraised
▾

Retailer of used books, media articles, and clothing via online shops. The company purchases secondhand items from individuals, performs quality checks, and resells them. The business model focuses on extending the life cycle of products. It operates through its own online platforms and various online marketplaces.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 11k LinkedIn followers — 19.1% of this cohort's audience
Funding rounds
  • Sep 2018PE—
  • Jul 2014Seed—
  • Dec 2010Seed—
  • Feb 2010Angel$348.4K
Founders & team
Christian WegnerManaging DirectorHeiner KrokeCEO
Investors
Verdane, Acton Capital, German Media Pool, 5M Ventures, Raffay, Point Nine
Tech stack
Apache Http ServerBootstrapCart FunctionalityCloudflareFont AwesomeGoogle Workspace
#8
Seed · Berlin, Berlin · founded 2019 · 14 employees
$136.7Kraised
▾

Online retailer of smart indoor garden systems and related accessories. The company provides compact, smart indoor gardens equipped with lighting and watering systems. It offers a variety of plants, including herbs, leafy vegetables, fruits, and mushrooms. The company also provides mobile app to monitor progress.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 3k LinkedIn followers — 4.5% of this cohort's audience
Activity: 3 product launches announced in 12 mo
Funding rounds
  • 2019Seed$136.7K
  • Sep 2018Grant (prize money)—
Founders & team
Olga BlaszakFounderFilip WawrzyniakFounder
Investors
Next Commerce Accelerator, TU Berlin, bValue Fund
Tech stack
Amazon SesAmazon Web ServicesApple PayAxiosCalendlyCart Functionality
#9
Acquired · Berlin, Berlin · founded 2000 · 918 employees
$143Kraised
▾

Idealo is a price comparison site in Germany. It claims to attract 7M unique users each month. The company has price comparison portals in the UK, Germany, Austria, France, Italy, Spain and Poland. It also operates price comparison engines for travel sector with flug.idealo and hotel.idealo.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 27k LinkedIn followers — 47.1% of this cohort's audience
Funding rounds
  • 2000Conventional Debt$333.6K
  • 2000Seed$143K
  • 2000Grant (prize money)—
Investors
Freie Universitat Berlin
Tech stack
AdjustAmazon CloudfrontAmazon S3Amazon Web ServicesApple Icloud MailBase Ui
#10
Seed · Berlin, Berlin · founded 2006
$134Kraised
▾

Frents lets people discover items to rent, and buy, thus making frents a social tool for people and their things. The ownership information is depicted on a map so that users get precious information about their neighborhood and rental companies operating in the specified area. Frents enables friends to chat about their latest shopping achievements, students to exchange dvds and games, neighbors to share their vehicals, and all people to make money renting out unused things and to save money renting from a trusted renting business. The company offers a free rental software that includes online-reservation, availability-techniques, customer-management and discount rates on a per item basis. Thus prices can be compared, locations and distance to the desired object can be checked and reservations can be easily made through the page.

Funding rounds
  • Apr 2010Angel$134K
Founders & team
Philipp RoggeFounder & CEO
#11
Public · Berlin, Berlin · founded 2010
$100Kraised
▾

WeGreen is the marketplace for sustainable products. On the marketplace WeGreen the users can compare products on a wide and varied range of more than 180 online shops. The centrepiece is the Sustainability Footprint, which enables a quick and simple visualisation of the ecological, social and transparency performance of a company, a brand or product: Green equals good, amber equals average and red equals a bad performance.

Funding rounds
  • Oct 2013Seed$100K
Founders & team
Maurice StanszusFounder
Investors
Follow the Rabbit, Menden Ventures
Tech stack
WordpressMysqlPhpGeneratepressWp RocketRecent Posts Widget With Thumbnails
#12
Seed · Berlin, Berlin · founded 2018 · 1 employees
—raised
▾

Mercavus is an online platform for multi-category product discovery. It enables users to discover products from various categories like home accessories, kitchenware, stationery, jewelry, children & babies, and more.

Funding rounds
  • Jul 2019Seed—
Founders & team
Maximilian FischerCo-Founder
Investors
HV Capital, Atlantic Labs, La Famiglia, Liberty Ventures

Funding & investor landscape

$11Mtotal disclosed funding
11companies funded
14disclosed rounds
0rounds last 90 days
Most active investors
HV Capital4 rounds
Freie Universitat Berlin3 rounds
Moller Ventures2 rounds
Mountain Partners2 rounds
4P CAPITAL1 rounds
5M Ventures1 rounds
APX1 rounds
Accel1 rounds
Acton Capital1 rounds
Atlantic Labs1 rounds

Notable founders

Ali Nezamolmaleki
Co-Founder & Managing Director · Faircado
Evolena d'Estmael
Co-Founder & CEO · Faircado
Christian Wegner
Managing Director · Stuffle
Christian Sutter
Co-Founder & CEO · mympact
Stefan Tietze
Co-Founder & CEO · used.de
Heiner Kroke
CEO · Momox
Olga Blaszak
Founder · BerlinGreen
Filip Wawrzyniak
Founder · BerlinGreen
Philipp Rogge
Founder & CEO · Frents
Maurice Stanszus
Founder · WeGreen
Maximilian Fischer
Co-Founder · Mercavus
Nalla Karunanithy
Founder · Sparklist
Prism market signals · Germany · country-scoped Prism corpus, 264,262 docs

Market landscape — 10 sub-themes by coverage

Share of Horizontal E-Commerce coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many Horizontal E-Commerce companies are there in Berlin, Germany?
Radar tracks 40 indexable Horizontal E-Commerce companies headquartered in Berlin, Germany that meet our profile-completeness bar.
What is the total funding raised by Horizontal E-Commerce companies in Berlin, Germany?
The Horizontal E-Commerce companies in Berlin, Germany on this list have raised a combined $11M in disclosed equity funding across 11 funded companies.
Which is the highest-funded Horizontal E-Commerce company in Berlin, Germany?
Faircado is the highest-funded Horizontal E-Commerce company in Berlin, Germany, with $3.8M in disclosed equity funding.
How many Horizontal E-Commerce companies in Berlin, Germany are funded?
11 of the 40 Horizontal E-Commerce companies in Berlin, Germany on this list have disclosed at least one equity funding round.
How many Horizontal E-Commerce unicorns are there in Berlin, Germany?
None of the Horizontal E-Commerce companies in Berlin, Germany on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in Berlin, Germany Horizontal E-Commerce companies?
The most active investors in Berlin, Germany Horizontal E-Commerce companies on this list include HV Capital, Freie Universitat Berlin, Moller Ventures, Mountain Partners, 4P CAPITAL.
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