Best Horizontal E-Commerce Companies in Estonia
The 46 best Horizontal E-Commerce companies in Estonia in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: RentMarket.
- PowerReviews
Ranked: Best Horizontal E-Commerce companies in Estonia
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | RentMarket Online rental marketplace for consumer goods | $35K | 132 mo ago | Deadpooled | Erkki Muuga Co-Founder | 2014 | — | — |
| 2 | Hertwill Online platform offering a wide range of products | — | 51 mo ago | Seed | — | 2022 | Node.jsReactNext.js App Router+13 | 3 launchs |
| 3 | 1a.ee Online retailer offering multi-category products | — | — | Unfunded | Timo Aava CEO | 2009 | Cart FunctionalityRubyFirebase+21 | — |
| 4 | Ametrin Online retailer of handcrafted and silver jewelry with gemstone accents | — | — | Unfunded | Tiit Hallikma Owner | 2008 | Cart FunctionalityPrestaShopMySQL+12 | — |
| 5 | Aplats.ee Online retailer offering multi-category products | — | — | Unfunded | Eralp-Necati Bayramoglu Founder | 2017 | Cart FunctionalityPHPLiteSpeed+3 | — |
| 6 | Auskaup Online company offering trading platform for buying, selling, and exchanging goods | — | — | Unfunded | Gert Salvet Founder | 2010 | — | — |
| 7 | Bidsly App-based P2P marketplace offering auction-based multi-category second-hand products | — | — | Unfunded | Taavi Kung Co-Founder | 2020 | — | — |
| 8 | Borrow Place Online rental platform offering multi-category products | — | — | Unfunded | Oleksandr S Co-Founder | 2023 | — | — |
Top 2 Horizontal E-Commerce companies in Estonia
#1
Deadpooled · Tallinn, Harju County · founded 2014$35Kraised▾
Rent Market is an online marketplace for consumer goods. The company offers listings from both companies and individuals. Items offered include tools, construction equipment, vehicle, cleaning equipment, construction equipment etc. Users can place an order on the platform and once their order is confirmed from the renter, the item is shipped to the delivery address provided by the customer.
- Aug 2015Grant (prize money)$35K
#2
Seed · Tallinn, Harju County · founded 2022 · 2 employees—raised▾
Online platform offering a wide range of products. The products include fashion accessories, beauty, home supplies, sports, bikes, and more.
- May 2022Seed—
Funding & investor landscape
Market landscape — 10 sub-themes by coverage
Share of Horizontal E-Commerce coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding falling · growth flat
Common questions
Riya reads income statements for fun. She covers the real money in a sector — revenue, growth, who actually earns — and never met a vague claim she didn't want a number for.