Best Horizontal E-Commerce Companies in Malaysia
The 42 best Horizontal E-Commerce companies in Malaysia in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: iPrice.
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Ranked: Best Horizontal E-Commerce companies in Malaysia
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | iPrice Online price comparison platform for multi-category products | $27M | 53 mo ago | Acquired | Heinrich Wendel Co-Founder & CTO | 2014 | Amazon Web ServicesMicrosoft 365jQuery Migrate+9 | — |
| 2 | Subplace Online retailer offering subscription based multi-category products | $2M | 60 mo ago | Seed | — | 2005 | Cart FunctionalityPHPWindows Server+29 | — |
| 3 | Poptron Online retailer offering multi-category products | $1M | 60 mo ago | Seed | — | 2019 | — | — |
| 4 | Latitude Global Internet-first brand of multi-category products | $759K | 183 mo ago | Deadpooled | Brent Brown Founder & CEO | 2009 | — | — |
| 5 | BeBonobo Online social listing platform for pre-owned products | $14K | 118 mo ago | Funding Raised | Jasur Hasanov Founder and Lead | 2015 | — | — |
| 6 | Bookurve Online marketplace of bookstores | — | — | Unfunded | lian shen teoh Founder | 2011 | Node.jsYouTubeMUI+14 | — |
| 7 | BorneoBuy Online classifieds portal to search, buy/sell/rent items | — | — | Deadpooled | Gerry Cox Co-Founder & CEO | 2013 | — | — |
| 8 | Borobear Online rental marketplace for multi-category consumer products | — | — | Unfunded | Brendon Ho Co-Founder | 2018 | — | — |
Top 5 Horizontal E-Commerce companies in Malaysia
#1
Acquired · Kuala Lumpur, Federal Territory of Kuala Lumpur · founded 2014 · 190 employees$26.6Mraised▾
Online price comparison platform for multi-category products. The product catalog includes home improvements, baby products, fashion accessories, etc. Users can select their products and compare prices after which they are redirected to the respective site for buying. The company also claims to offer a platform for finding deals.
- Mar 2022Series B$5M
- May 2021Series B$1.5M
- Sep 2020Series B—
- Nov 2019Series B$10.3M
#2
Seed · Kuala Lumpur, Federal Territory of Kuala Lumpur · founded 2005 · 13 employees$2.4Mraised▾
Subplace is an online retailer offering subscription-based multi-category products. Its offerings include health & beauty products, groceries, home & lifestyle products, pets & babies products, toys & electronic devices, fashion accessories, and more.
- Aug 2021Seed$2.4M
#3
Seed · Kuala Lumpur, Federal Territory of Kuala Lumpur · founded 2019 · 9 employees$1.1Mraised▾
Online retailer offering multi-category products. The product catalog includes fashion & accessories, art, personal care, books, food & beverages, home & living, pets products, gifts, and more. The platform also enables users to discover and follow the stores.
- Aug 2021Seed$120K
- Jan 2021Seed$1M
#4
Deadpooled · Kota Kinabalu, Sabah · founded 2009$759Kraised▾
Latitude global is an internet-first brand of multi-category products. The product catalog includes jewelry, water bottle, sunglasses, watches, and more.
- May 2011Seed$759K
#5
Funding Raised · Kuala Lumpur, Federal Territory of Kuala Lumpur · founded 2015$14Kraised▾
Bebonobo is an online platform for users to share and sell stuff they don't use with other people. People can list the products on the website under the specified categories and other users can search it. BeBonobo has won YSE 2016 startup competition in Singapore, is 2nd prize winner of Clean-Tech Hackathon Program at 1AES 2015, Finalist of MaGIC Social Enterprise Bootcamp at 1AES 2015. They claim to have raised USD$26,000 from four different funders, (MaGIC Malaysia, Singapore International Foundation, myHarapan, MIGHT) and USD $15,510 on a crowdfunding campaign as of Dec'16.
- Oct 2016Grant (prize money)$14K
Funding & investor landscape
Market landscape — 10 sub-themes by coverage
Share of Horizontal E-Commerce coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.