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Radar · Horizontal E-Commerce in Singapore

Best Horizontal E-Commerce Companies in Singapore

The 47 best Horizontal E-Commerce companies in Singapore in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Lazada.

47companies tracked
$1.3Bdisclosed funding
2unicorns
9have raised
Sources & further reading
  • PowerReviews

Ranked: Best Horizontal E-Commerce companies in Singapore

#CompanyDisclosed fundingLast roundStageFounderFoundedTech stackRecent signals
1Lazada
Online retailer of diverse products providing shopping experiences and digital capabilities
$690M140 mo agoAcquired—2012PythonDjangoBootstrap+12—
2Carousell 🦄
Online marketplace platform offering multi-category second-hand products
$376M35 mo agoSeries ENgoo Han
Co-Founder
2012Node.jsTailwind CSSNext.js+141 award
3Atome 🦄
Online marketplace offering multi-category products on purchase finance
80Customers top 16%Funding top 17%Tech top 26%Moat top 26%
All 8 signals ▾
Customerstop 16%
Fundingtop 17%
Techtop 26%
Moattop 26%
Growthtop 35%
Markettop 37%
Producttop 46%
Globalbottom 39%
Customers: Play-Store rating 4.92★ across 48,081 ratings (1 apps)
Funding: Raised $170M across 5 rounds · 5 rounds over 4 yrs (1.2/yr)
rank vs industry peers · Fliar Intelligence Index 80/100
$170M7 mo agoSeries B—2016SentryZendeskTypeScript+191 partnership
4Daraz
App-based online marketplace for multi-category consumer products
$56M130 mo agoAcquiredRajeev Amatya
Founder & MD
2012GSAPReactTengine+8—
5ezbuy
Online retailer offering multi-category consumer products
$20M124 mo agoAcquiredNaeem Khan
Co-Founder
2010SentryNode.jsAmazon Web Services+15—
6Duriana
P2P Mobile-first Marketplace
$3M136 mo agoAcqui-Hired—2013——
71030AM
Online shopping platform using flash sales
$2M126 mo agoDeadpooled—2015——
8sold.sg
Auction based eCommerce portal in Singapore
$773K177 mo agoAcquiredChiou Hao Chan
Founder & Director
2010——
9Sailorscart
Online retailer of various products catering to seafarers' needs
$100K16 mo agoSeedAnkush Khanna
Co-Founder
2023Wix eCommerceCart FunctionalityWix+16—
10Save22
Online product aggregator platform for multi-category locally-produced products
$100K175 mo agoSeedGuyi Shen
CEO
2010——

Top 12 Horizontal E-Commerce companies in Singapore

#1
Atome 🦄
Series B · Singapore, Singapore · founded 2016 · 601 employees
$170Mraised
▾

Online marketplace offering multi-category products on purchase finance. The platform offers solutions for buy now pay later and consumer financing. The product catalog includes beauty, fashion, home decor, babycare, electronics, and more. Its mobile application is available on Android and iOS platforms.

Fliar Intelligence Index™ 80how this company ranks against its industry peers
Customers
top 16%
Funding
top 17%
Tech
top 26%
Moat
top 26%
Growth
top 35%
Market
top 37%
Customers: Play-Store rating 4.92★ across 48,081 ratings (1 apps)
Funding: Raised $170M across 5 rounds · 5 rounds over 4 yrs (1.2/yr) · Last round Conventional Debt (Jan 2026)
Tech: 28 technologies across 7/8 capability areas · Cloud: Amazon Web Services, Cloudflare · Devops: Envoy
Audience (LinkedIn): 131k LinkedIn followers — 4.8% of this cohort's audience
Activity (LinkedIn): 5 partnerships · 1 awards (incl. CIS Bayad Center, Inc.) announced in 12 mo
Funding rounds
  • Jan 2026Conventional Debt$345M
  • Jun 2025Venture Debt$75M
  • Feb 2025Conventional Debt$80M
  • Jun 2024Venture Debt—
Investors
Advance Intelligence Group, EvolutionX, Temasek, DBS, HSBC, BlackRock
Tech stack
Amazon Web ServicesAnt DesignApolloCloudflareCloudflare Bot ManagementCore-Js
#2
Series E · Singapore, Singapore · founded 2012 · 46 employees
$375.6Mraised
▾

Online marketplace platform offering multi-category second-hand products. The product catalog includes fashion, stationery, gadgets, home appliances, furniture, food supplies, pet supplies, sports equipment, and more. It also provides job, home services, lifestyle services, and more. The application is available on both iOS and Android platforms.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 144k LinkedIn followers — 5.2% of this cohort's audience
Activity: 1 awards announced in 12 mo
Funding rounds
  • Sep 2023Series E$2.8M
  • Nov 2021Series E$10M
  • Sep 2021Series E$100M
  • Sep 2020Series D$80M
Founders & team
Ngoo HanCo-FounderLucas NgooCo-FounderSiu QuekCo-Founder & CEO
Investors
GoTo Group, NAVER, NH Investment & Securities, EDBI, Golden Gate Ventures, DBS Bank
Tech stack
CloudflareCore-JsEmotionFacebook PixelGoogle AnalyticsGoogle Tag Manager
#3
Acquired · Singapore, Singapore · founded 2012 · 4126 employees
$689.6Mraised
▾

Online retailer of diverse products providing shopping experiences and digital capabilities. It connects retailers and shoppers through technology, logistics, and payments infrastructure. The platform delivers engaging experiences customised to markets. It enables businesses to scale and grow with digital capabilities.

Funding rounds
  • Nov 2014Series E$253.6M
  • Nov 2013Series D$250M
  • Jun 2013Series C$100M
  • Jan 2013Series B$20M
Investors
Temasek, Rocket Internet, Kinnevik, Verlinvest, Summit Partners, HV Capital
Tech stack
Alibaba Cloud CdnAnt DesignAosBabelBootstrapCore-Js
#4
Seed · Singapore, Singapore · founded 2023
$100Kraised
▾

Online retailer of various products catering to seafarers' needs. It provides access to a selection of items, including electronics, health and fitness products, and cosmetics. The retailer offers a range of goods sourced from global marketplaces. It aims to provide convenience and accessibility to essential and desired products.

Funding rounds
  • Mar 2025Seed$100K
Founders & team
Ankush KhannaCo-FounderAkee SharmaCo-Founder & CEO
Investors
Tradeworks.vc
#5
Acquired · Singapore, Singapore · founded 2012
$56.3Mraised
▾

Daraz is an app-based online marketplace for multi-category consumer products. It connects sellers and buyers and facilitates the exchange of products via its app. The company offers products across categories like consumer electronics, household goods, beauty & health, fashion, groceries and more. Its app is available for Android and iOS platforms.

Funding rounds
  • Sep 2015Series B$56.3M
Founders & team
Rajeev AmatyaFounder & MDAhmed KhanCo-FounderNick O'DonohoeCEO
Investors
The Asia Pacific Internet Group, British International Investment, Tengelmann Ventures
Tech stack
Alibaba Cloud CdnAlpine.JsBabelCore-JsGoogle AnalyticsGsap
#6
Acquired · Singapore, Singapore · founded 2010 · 178 employees
$20Mraised
▾

Online retailer offering multi-category consumer products. The platform provides grocery products, beauty products, fashion products, home products, electronic products, and much more. It also provides stationery products, pet products, and so on.

Funding rounds
  • Mar 2016Series B$20M
  • Apr 2015Series A—
Founders & team
Naeem KhanCo-FounderHe JianCo-Founder
Investors
IDG Ventures, China Growth Capital
Tech stack
Amazon S3Amazon Web ServicesCloudflareCore-JsCriteoFacebook Pixel
#7
Acqui-Hired · Singapore, Singapore · founded 2013 · 20 employees
$3.3Mraised
▾

Duriana is a location-based, social, mobile marketplace that allows users to sell and buy new or pre-loved products using smartphones. Users can list items and contact sellers/buyers via the app. 5-10k installs on Google store. The app now has 600,000 listings as in Apr'15 and has gained leadership position in Malaysia and Philippines.

Funding rounds
  • Mar 2015Series A$2.5M
  • Dec 2013Seed$800K
Investors
Beenos, Dealguru Holdings, Alps Ventures, BoomStartup Accelerator, RVP Group, DG Ventures
#8
Deadpooled · Singapore, Singapore · founded 2015 · 11 employees
$2.2Mraised
▾

1030AM is an online shopping platform using flash sales. The product categories include fashion, lifestyle, home & living, electronics and cosmetics. The products are sold at discounted prices, for limited time periods.

#9
Acquired · Singapore, Singapore · founded 2010
$773.5Kraised
▾

Auction based eCommerce portal in Singapore

Founders & team
Chiou Hao ChanFounder & DirectorChan JinrongFounder
Tech stack
Apache Http ServerCloudflareGlide.JsCdnjsSectigo
#10
Seed · Singapore, Singapore · founded 2010
$100Kraised
▾

Online product aggregator platform for multi-category locally-produced products

Funding rounds
  • Jan 2012Seed$100K
Founders & team
Guyi ShenCEO
Investors
Crystal Horse Investments, Strategia Ventures
#11
Series A · Singapore, Singapore · founded 2005
—raised
▾

Online price comparison site of multi-category products. The platform allows users to compare prices of products from various categories such as fashion, beauty, electronics, home decor, stationery, sports, healthcare, baby care, pet supplies, and more.

Funding rounds
  • Mar 2015Series A—
Founders & team
Robin SteinhausCo-FounderDiogo AlvesFounder & Managing DirectorPhilip WegenerCo-Founder & Managing Director
Investors
TEV Ventures, The Asia Pacific Internet Group, Kinnevik
Tech stack
Amazon Web ServicesCore-JsGoogle AnalyticsGoogle Publisher TagGoogle Tag ManagerGoogle Workspace
#12
Deadpooled · Singapore, Singapore · founded 2013
—raised
▾

Fashion wishlist and price tracking

Founders & team
Phuc LeFounder & CEO
Investors
Joyful Frog Digital Innovation

Funding & investor landscape

$1.3Btotal disclosed funding
10companies funded
26disclosed rounds
0rounds last 90 days
Most active investors
Kinnevik2 rounds
Quest Ventures2 rounds
Temasek2 rounds
Tengelmann Ventures2 rounds
The Asia Pacific Internet Group2 rounds
500 Global1 rounds
ATM Capital1 rounds
Access Industries1 rounds
Access Technology Ventures1 rounds
Advance Intelligence Group1 rounds

Notable founders

Ngoo Han
Co-Founder · Carousell
Lucas Ngoo
Co-Founder · Carousell
Ankush Khanna
Co-Founder · Sailorscart
Akee Sharma
Co-Founder & CEO · Sailorscart
Rajeev Amatya
Founder & MD · Daraz
Ahmed Khan
Co-Founder · Daraz
Naeem Khan
Co-Founder · ezbuy
He Jian
Co-Founder · ezbuy
Chiou Hao Chan
Founder & Director · sold.sg
Chan Jinrong
Founder · sold.sg
Guyi Shen
CEO · Save22
Robin Steinhaus
Co-Founder · PricePanda
Prism market signals · Singapore · country-scoped Prism corpus, 114,675 docs

Market landscape — 10 sub-themes by coverage

Share of Horizontal E-Commerce coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding flat · growth rising

Common questions

How many Horizontal E-Commerce companies are there in Singapore?
Radar tracks 47 indexable Horizontal E-Commerce companies headquartered in Singapore that meet our profile-completeness bar.
What is the total funding raised by Horizontal E-Commerce companies in Singapore?
The Horizontal E-Commerce companies in Singapore on this list have raised a combined $1.3B in disclosed equity funding across 10 funded companies.
Which is the highest-funded Horizontal E-Commerce company in Singapore?
Lazada is the highest-funded Horizontal E-Commerce company in Singapore, with $689.6M in disclosed equity funding.
How many Horizontal E-Commerce companies in Singapore are funded?
10 of the 47 Horizontal E-Commerce companies in Singapore on this list have disclosed at least one equity funding round.
How many Horizontal E-Commerce unicorns are there in Singapore?
2 Horizontal E-Commerce companies in Singapore on this list are valued at $1B or more.
Who are the top investors in Singapore Horizontal E-Commerce companies?
The most active investors in Singapore Horizontal E-Commerce companies on this list include Kinnevik, Quest Ventures, Temasek, Tengelmann Ventures, The Asia Pacific Internet Group.
Riya SenguptaFinancials

Riya reads income statements for fun. She covers the real money in a sector — revenue, growth, who actually earns — and never met a vague claim she didn't want a number for.

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