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Radar · Horizontal E-Commerce in Vietnam

Best Horizontal E-Commerce Companies in Vietnam

The 41 best Horizontal E-Commerce companies in Vietnam in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Tiki.

41companies tracked
$601.7Mdisclosed funding
1unicorns
8have raised
Sources & further reading
  • PowerReviews

Ranked: Best Horizontal E-Commerce companies in Vietnam

#CompanyDisclosed fundingLast roundStageFounderFoundedTech stackRecent signals
1Tiki 🦄
Online marketplace offering multi-category products
$455M52 mo agoSeries E—2010WordPressBetterDocsMySQL+27—
2Sendo
Online retailer offering multi-category products
$130M62 mo agoSeries DLinh Tran Hai
CEO
2012SentryZendeskFacebook Login+17—
3Leflair
Online retailer offering multi-category products
$12M91 mo agoAcquiredLoic Gautier
ex-Co-Founder & CEO
2015Cart FunctionalityShopifyHaravan+17—
4Selly
App-based platform offering commission on the sale of multi-category products
$3M54 mo agoSeed—2021Node.jsFirebaseYouTube+16—
5Aemi
Online retailer offering multi-category skincare products
$2M52 mo agoSeedKim Vu
Co-Founder & CEO
2021SentryNode.jsRadix UI+17—
6OlymSearch
Google of online shopping
$10K146 mo agoDeadpooledTran Olymsearch
Founder
2014——
7Caganu
Offline first multi-category retailer.
—120 mo agoDeadpooledNguyen Quang Huy
Founder & CEO
2013——
8Cùng Mua
eCommerce Platform
—134 mo agoDeadpooled—2010——

Top 11 Horizontal E-Commerce companies in Vietnam

#1
Tiki 🦄
Series E · Ho Chi Minh City, Southeast · founded 2010 · 1396 employees
$455.1Mraised
▾

Online marketplace offering multi-category products. Its product offerings include electronics, electrical appliances, beauty, fashion, mother & baby care products, books, sports equipment, and more. The company also sells grocery products. The company offers payment finance for consumers. Its mobile app is available for Android and iOS users.

Funding rounds
  • May 2022Series E—
  • Nov 2021Series E$258M
  • Jun 2021Conventional Debt$43.4M
  • Jun 2020Series D$130M
Investors
CyberAgent Capital, Sumitomo Corporation, JD.com, VNG, STIC Ventures, SparkLabs Ventures
Tech stack
Alpine.JsAmplitudeAngularAnt DesignApple Sign-InBetterdocs
#2
Series D · Ho Chi Minh City, Ho Chi Minh City · founded 2012 · 448 employees
$130Mraised
▾

Online retailer offering multi-category products. It offers fashion products, household appliances, health and beauty products, footwear, handbags, clocks, fashion accessories, home refurbishment products, home decor, vehicles, mom and baby care, child fashion products, provisions, home electrics, electronic gadgets, and many more. The mobile application is available on both iOS and Android platforms.

Funding rounds
  • 2021Series D—
  • Nov 2019Series C$61M
  • Aug 2018Series B$51M
  • Dec 2014Series A$18M
Founders & team
Linh Tran HaiCEO
Investors
Econtext Asia, SBI Group, Beenos, SBI Investment, Kasikornbank, Daiwa PI Partners
Tech stack
Amazon SesAmazon Web ServicesBloggerClipboard.JsCore-JsFacebook Login
#3
Seed · Ho Chi Minh City, Ho Chi Minh City · founded 2021 · 21 employees
$2Mraised
▾

Online retailer offering multi-category skincare products. The product catalog includes a facial cleanser, face wash, toner, scrub, body lotion, lip care, lip balm, serum, face mist, and more.

Funding rounds
  • Apr 2022Seed$2M
Founders & team
Kim VuCo-Founder & CEO
Investors
Alpha JWC Ventures, January Capital, Venturra Capital, FEBE Ventures
#4
Seed · Da Nang, Da Nang · founded 2021 · 58 employees
$2.6Mraised
▾

App-based platform offering commission on the sale of multi-category products. Their product catalog includes beauty products, apparel, health-care products, footwear, electronics, and more. The platform offers commission on the sale of products. The mobile application is available on Android and iOS platforms.

Funding rounds
  • Feb 2022Seed$2.6M
Investors
CyberAgent Capital, Do Ventures, Genesia Ventures, JAFCO Asia, KVision
Tech stack
AdjustAmazon Web ServicesBootstrapCdnjsCloudflareCore-Js
#5
Acquired · Hanoi, Red River Delta · founded 2015
$12Mraised
▾

Online retailer offering multi-category products. The product catalog includes apparel, jewelry, footwear, watches, skincare, cosmetics, bags, health supplements, glasswares, eyewear, bedding, housewares, flasks, appliances, and more from various brands. Its mobile app is available for Android and iOS users.

Funding rounds
  • Jan 2019Series B$7M
  • Jan 2018Seed$3M
Founders & team
Loic Gautierex-Co-Founder & CEO
Investors
GS Shop, Belt Road Capital Management
Tech stack
Cart FunctionalityCdnjsCloudflareCore-JsFacebook PixelFont Awesome
#6
Deadpooled · Hanoi, Red River Delta · founded 2014
$10Kraised
▾

Vietnam based Olymsearch seeks to be the Google of online shopping by indexing all the SKU’s online. Olymsearch search system for e-commerce market to help buyers quickly access the most relevant stores, sellers easily branding, access and interact with guests the target audience. It smoothens online shopping experience by the user, as well as provides managers a solution on how to bring products to reach consumers efficiently.

Funding rounds
  • Jun 2014Grant (prize money)$10K
Founders & team
Tran OlymsearchFounderTruong NguyenCo-Founder & CEO
Investors
Vietnam Silicon Valley
#7
Deadpooled · Ho Chi Minh City, Southeast · founded 2013
—raised
▾

Caganu is the online horizontal retail platform from Caganu Retail Group of Vietnam. The group was formed in 2007 and runs four traditional supermarkets. In 2013, the group started their online eCommerce platform and has integrated with the offline stores along with one warehouse. Users can browse through multiple categories in the portal and place orders for home delivery.

Funding rounds
  • Aug 2016Seed—
Founders & team
Nguyen Quang HuyFounder & CEO
Investors
Vietnam Silicon Valley, JWC Blockchain Ventures
#8
Deadpooled · Ho Chi Minh City, Southeast · founded 2010 · 27 employees
—raised
▾

Cùng Mua is a Vietnam based eCommerce portal. Customers can buy affordable goods and services across categories such as restaurants, food delivery, health and beauty, travel, electronics, fashion, accessories etc. The company is reported to have in-house street-mapping service, allows Cùng Mua to know where the customer is located and interpret their address.

Funding rounds
  • 2015Series A—
  • 2011Series A—
Investors
ACA Investments, Cento Ventures, Rebate Networks
#9
Series A · Ho Chi Minh City, Southeast · founded 2010
—raised
▾

Horizontal marketplace in Vietnam

Founders & team
Khanh HoCo-Founder & CEO
Investors
Cento Ventures
#10
Series B · Hanoi, Red River Delta · founded 2005 · 72 employees
—raised
▾

Vatgia is a part of VNP group which is an online retail marketplace in Vietnam. Vatgia partners are IDG Ventures Vietnam, Cyber Agent Venture, Mitsui & Co., and Recruit JV. VNP focuses on developing three strategic groups of projects i.e eCommerce: Vatgia.com, iki.vn, cucre.vn, nhanh.vn, baokim.vn, mytour.vn and webbnc.vn , Digital content 123doc.vn, Appstore.vn and other projects like The Kafe and One Office

Founders & team
Nguyen Ngoc DiepCo-Founder & CEO
Investors
CyberAgent Capital, Voyage Ventures, IDG Ventures Vietnam, IDG Capital, CARTA VENTURES, IDG Blockchain
Tech stack
AxiosBootstrapCart FunctionalityCloudflareFacebook PixelFirebase
#11
Seed · Hanoi, Red River Delta · founded 2001 · 49 employees
—raised
▾

Developer of a multi-channel classified platform designed to assist users post advertisements for used products. The company's platform helps to buy, sell and exchange any items such as real estate, cars, motorcycles, electronics, household appliances, offices and other miscellaneous items, enabling users to easily view classified advertisements.

Founders & team
Pham Hop PhoCEO & MD
Investors
IDG Ventures Vietnam
Tech stack
Amazon SesAmazon Web ServicesAngularjsCdnjsCloudflareCloudflare Turnstile

Funding & investor landscape

$601.7Mtotal disclosed funding
6companies funded
15disclosed rounds
0rounds last 90 days
Most active investors
CyberAgent Capital3 rounds
Cento Ventures2 rounds
FEBE Ventures2 rounds
IDG Ventures Vietnam2 rounds
Vietnam Silicon Valley2 rounds
ACA Investments1 rounds
AIA Group1 rounds
Alpha JWC Ventures1 rounds
Angelsquare1 rounds
AppWorks1 rounds

Notable founders

Linh Tran Hai
CEO · Sendo
Kim Vu
Co-Founder & CEO · Aemi
Loic Gautier
ex-Co-Founder & CEO · Leflair
Tran Olymsearch
Founder · OlymSearch
Truong Nguyen
Co-Founder & CEO · OlymSearch
Nguyen Quang Huy
Founder & CEO · Caganu
Khanh Ho
Co-Founder & CEO · CungMua
Nguyen Ngoc Diep
Co-Founder & CEO · Vatgia
Pham Hop Pho
CEO & MD · Muaban
Prism market signals · Vietnam · country-scoped Prism corpus, 463,170 docs

Market landscape — 10 sub-themes by coverage

Share of Horizontal E-Commerce coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many Horizontal E-Commerce companies are there in Vietnam?
Radar tracks 41 indexable Horizontal E-Commerce companies headquartered in Vietnam that meet our profile-completeness bar.
What is the total funding raised by Horizontal E-Commerce companies in Vietnam?
The Horizontal E-Commerce companies in Vietnam on this list have raised a combined $601.7M in disclosed equity funding across 6 funded companies.
Which is the highest-funded Horizontal E-Commerce company in Vietnam?
Tiki is the highest-funded Horizontal E-Commerce company in Vietnam, with $455.1M in disclosed equity funding.
How many Horizontal E-Commerce companies in Vietnam are funded?
6 of the 41 Horizontal E-Commerce companies in Vietnam on this list have disclosed at least one equity funding round.
How many Horizontal E-Commerce unicorns are there in Vietnam?
1 Horizontal E-Commerce company in Vietnam on this list is valued at $1B or more.
Who are the top investors in Vietnam Horizontal E-Commerce companies?
The most active investors in Vietnam Horizontal E-Commerce companies on this list include CyberAgent Capital, Cento Ventures, FEBE Ventures, IDG Ventures Vietnam, Vietnam Silicon Valley.
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