Best In Store Retail Tech Companies in Sweden
The 58 best In Store Retail Tech companies in Sweden in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Zettle.
Sweden's In Store Retail Tech sector has 58 tracked companies and $327M in disclosed funding — and Zettle alone accounts for $191M of that pool. That concentration tells you something real about where the weight sits. Yabie follows at $54M, TrusTrace at $30M, and Sitoo at $27M, which means four companies have absorbed the bulk of capital while the remaining 54 firms operate on comparatively thin equity. The global in-store retail tech market stood at roughly $8.9B in 2023, driven by inventory management, customer traffic analytics, and commercial infrastructure demands. So the Swedish cohort is playing a meaningful role in a market with genuine scale behind it.
What strikes me is how distributed the investor base is, with Almi Invest, Antler, NFT Ventures, and others spreading bets across a wide field rather than doubling down on a single thesis. Median install growth across retail-adjacent apps is running around plus-20% year-over-year across 818 tracked apps, which signals that end-user adoption is holding up even as funding stays concentrated. Regulatory pressure is real too, with more tax obligations landing on retailers' balance sheets and pushing demand for tech that justifies its cost in hard efficiency gains. No unicorns yet from this cohort, but the revenue fundamentals underneath companies like Zettle suggest the category earns its keep.
- GS1 US
Ranked: Best In Store Retail Tech companies in Sweden
| # | Company | Last round | Disclosed funding | Employees | Founder | Tech stack | Web popularity | Patents & IP focus | Recent signals |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Adfields Mobile in-ad payment solution and beacon provider | — | — | — | Martin Kemeny Founder & CEO | — | — | — | — |
| 2 | aponsa Aponsa is focuses on developing the retail sector with technology being one of the tools. | — | — | 20 | — | — | — | — | — |
| 3 | Close Beacon Provider of a smart beacon for location tracking solutions | — | — | — | Axel Hammar Founder & CEO | — | — | — | — |
| 4 | Close Payment Mobile payments and proximity marketing enabled by a BLE based smart device | — | — | — | Stefan Hultberg Co-Founder & CEO | — | — | — | — |
| 5 | Cognimatics Intelligent video and image analysis | — | — | 12 | Rikard Berthilsson CEO | — | — | 13 patents Camera calibration and occupancy estimation for computer vision in smart building analytics | — |
| 6 | Crona Boxnet Developer and supplier of point of sale systems for retailers and sports facilities. | — | — | 8 | — | WordPressMySQLPHP+32 | Top 5M | — | — |
| 7 | deligate Deligate is an application that simplifies controls of best-before dates in the food trade. | — | — | 11 | — | — | — | 2 patents Food waste reduction through data-driven monitoring and optimization systems. | — |
| 8 | Divvit E-commerce analytics and reporting | — | — | 9 | — | — | — | — | — |
Top 12 In Store Retail Tech companies in Sweden
#1
Late Stage · Stockholm, Stockholm County · founded 2004 · 70 employees$27.4Mraised▾
Sitoo is a provider of mobile point of sale (mPOS) for businesses. The cloud-based mPOS platform for global retailers with an omnichannel solution. It helps the customers to move through physical and digital stores. Its features include barcode scanning, customer account profiling, discount management, electronic signature, gift card management, loyalty program, and more.
- Nov 2024PE$27.4M
#2
Series A · Stockholm, Stockholm County · founded 2019 · 10 employees$1.2Mraised▾
Traxlo is a provider of store analysis solutions for businesses. The solution utilizes a number of sensors like location sensors, cameras with computer vision, and additional data inputs from cashiers and other sources to gather real-time performance data from the shop-floor through the dashboard. Its uses its proprietary sensor fusion technology which is able to digitalize retail store.
- Jun 2025Series A$1.8M
- May 2023Seed$1.2M
- Aug 2020Seed—
#3
Seed · Malmo, Skane County · founded 2015 · 9 employees$610.7Kraised▾
Innoscentia has developed sensor-based technology to detect spoilage of food from bacteria. Claims that its product enables producers, retailers, and consumers to predict the shelf life of food products more accurately. The sensor-enabled device detects the acid vapors from spoiled food by transmitting electrical signals which can be sent via IoT technology to mobile devices.
- Jan 2025Angel$520.3K
- Nov 2023Grant (prize money)$90.4K
#4
Series B · Stockholm, Stockholm County · founded 2016 · 122 employees$30Mraised▾
Provider of a platform for supply chain traceability and compliance. The platform offers tools for supply chain mapping, risk assessment, regulatory compliance, and end-to-end supply chain visibility. It helps businesses manage supplier data, track materials, and automate reporting. The platform supports various compliance requirements and sustainability goals.
- Jan 2024Series B$24M
- Oct 2021Series A$6M
- 2019Seed—
- 2018Grant (prize money)—
#5
Series B · Stockholm, Stockholm County · founded 2017 · 114 employees$53.7Mraised▾
Platform offering POS solutions for businesses. It offers cash register systems for various businesses like shops, restaurants, and cafes. Its features include product information management, stock management, order management, payments management, reporting, administration management, and more. The store owners can directly access the store data from the mobile phone or iPad.
- Jun 2022Series B$16.1M
- May 2021Series B$26.5M
- Feb 2019Grant (prize money)$57.3K
#6
Acquired · Stockholm, Stockholm County · founded 2010 · 754 employees$191.4Mraised▾
Payment processing solutions for merchants and businesses. It provides solutions such as hardware-based POS terminals, link-based payment solutions, QR-based payment solutions, payment gateways, and more. It facilitates payments via physical and NFC-enabled credit or debit cards, bank transfers, wallets, and more. It also provides checkout solutions.
- Dec 2017Series E$47M
- Sep 2017Conventional Debt$35.8M
- Jan 2017Conventional Debt$47.4M
- Jan 2017Series D$15.8M
#7
Seed · Malmo, Skane County · founded 2015 · 17 employees$2.8Mraised▾
Platform offering contract creation solution. It allows users to create, edit and share the contracts. It enables users to create digital sales contracts by embedding e-signatures, and secure payment features. It allows users to co-edit with the counterparty.
- Jan 2024Seed$2.2M
- May 2015Seed$572.2K
#8
Series A · Gothenburg, Vastra Gotaland County · founded 2008 · 13 employees$4.4Mraised▾
Interactive digital signage software solutions for offline retailers. Its software solution creates, manages, and distributes digital content on screens from PCs, tablets, and smartphones. Users can schedule their broadcast timings. The company's other tech product, Touchtech Vendo, enables offline retailers to sell their products online. The company also provides installation services.
- Nov 2021Series A$4.4M
- 2014Series A—
#9
Acquired · Stockholm, Stockholm County · founded 2015 · 26 employees$5.5Mraised▾
Provider of AI-based analysis of promotion performance for offline businesses. The company provides Retail DecisionCloud, an AI platform, which collects POS data and offers competitive intelligence and analytics using machine learning algorithms. It helps in the evaluation, forecast, and optimization of multi-channel trade promotions. It also offers a promotion recommendation engine, price optimization, and more.
- Jan 2020Seed$4.1M
- Oct 2019Grant (prize money)$55.6K
- Aug 2018Seed$1.4M
- Seed—
#10
Seed · Gothenburg, Vastra Gotaland County · founded 2018 · 10 employees$1.6Mraised▾
Provider of social media marketing solutions through automated ad. The company provides social media marketing solutions through an automated ad for e-tailers. It helps users to improve web-conversion and allows to retarget product visitors from e-tail. It also allows users to optimize reviews and execute e-tailer campaigns.
- Jun 2022Seed$1.6M
- 2020Seed—
#11
Deadpooled · Lund, Skane County · founded 2013 · 10 employees$2.2Mraised▾
Modcam is a platform for video content analytics through image processing and the interaction between software, hardware and camera sensor. They provide a device, the MOD.01, which is a sensor for generating heat maps, counting people, etc. The information gathered is then processed with analytics software in the sensor device itself which enables high level of security and privacy. In retail spaces it can be used to measure marketing effectiveness, optimize layout, plan staffing, etc. It can be used in offices, malls, convention centers, hotels, etc. to understand people patterns and office space utilization rates.
- Jun 2017Grant (prize money)$57K
- Jan 2017Grant (prize money)$52.6K
- Nov 2015Seed—
- Sep 2015Seed$606.5K
#12
Seed · Stockholm, Stockholm County · founded 2017 · 25 employees$1.1Mraised▾
Northfork provides an AI-powered shopping list builder for grocery retailers. It provides a cloud-based solution for online grocery retailers that allows their customers to build a grocery shopping list according to the recipes. It allows shoppers to combine any recipes and add the ingredients into the shopping cart.
- Aug 2020Seed$1.1M
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of In Store Retail Tech coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Riya reads income statements for fun. She covers the real money in a sector — revenue, growth, who actually earns — and never met a vague claim she didn't want a number for.