Best Retail Companies in Sweden
The 1080 best Retail companies in Sweden in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Klarna.
Sweden's Retail funding story is essentially one number: $4.2B, the disclosed raise attributed to Klarna alone, out of $5.5B total tracked across 1,080 companies in this directory. That concentration tells you something real about how capital flows here. One unicorn, one gravity well, and then a long tail of earlier-stage bets like FirstVet at $83M and Sitoo at $27M doing the quieter work of building category infrastructure.
The broader market context adds weight to that picture. Global retail is pegged at $795.6B in 2024, forecasting toward $1.28T by 2034 at a 4.0% CAGR, driven by GenAI adoption and shifting consumer demand patterns. And at the app layer, median install growth across 806 retail and internet retail apps is running at roughly +20% YoY, which I'd argue is the most honest signal of actual consumer engagement right now. So if you're sizing up Swedish retail for an entry point, the funding rankings here reflect disclosed momentum, not just ambition. Investors like Verdane and Almi Invest are the names showing up repeatedly, and that pattern of institutional backing is worth tracking as closely as the headline figures.
- Shein's “Supply Chain as a Service”: Reshaping Retail Logistics
- DIY retailers: number of stores in Austria 2011-2022
Ranked: Best Retail companies in Sweden
| # | Company | Disclosed funding | Last round | Employees | Founder | Tech stack | Web popularity | Market signals (1y) | Patents & IP focus | Recent signals |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Klarna 🦄 Developer of an online platform for point-of-sale financing | $4.2B | 9 mo ago | 5,659 | Victor Jacobsson Co-Founder | ContentfulApple iCloud MailEnvoy+27 | Top 5k | 97 signals IPO · Earnings · New product | 17 patents AI-driven UI personalization, user identification, and password‑less authentication for e‑commerce platforms | 1 partnership · 3 awards |
| 2 | Zettle Payment processing solutions for merchants and businesses | $191M | 102 mo ago | 754 | Magnus Nilsson Co-Founder | AlgoliaTypeScriptGraphQL+20 | Top 500k | — | — | — |
| 3 | NA-KD Online retailer offering multi-category fashion products | $153M | 29 mo ago | 387 | Jarno Vanhatapio Founder | Apple iCloud MailGoogle WorkspaceAzure+20 | Top 100k | — | — | 2 launchs · 1 partnership |
| 4 | FirstVet Provider of online veterinary consultations for pet owners in select countries | $83M | 23 mo ago | 179 | David Prien Co-Founder & CEO | SanitySentryTypeScript+20 | Top 500k | — | — | — |
| 5 | Tradera Marketplace for internet-based options | $81M | 44 mo ago | 36 | Stefan Oberg CEO | TurbopackSentryApple iCloud Mail+24 | Top 50k | — | — | 1 launch · 2 partnerships |
| 6 | inriver Provider of cloud-based PIM tool for online businesses | $57M | 49 mo ago | 350 | Johan Bostrom Co-Founder | WordPress Block EditorWordPressSentry+33 | Top 5M | 6 signals New product | — | 2 launchs · 1 partnership |
| 7 | Yabie Platform offering POS solution for businesses | $54M | 48 mo ago | 114 | — | WordPressMySQLPHP+27 | Top 5M | — | — | — |
| 8 | Material Exchange Online B2B database provider for raw materials | $35M | 50 mo ago | 75 | Darren Glenister CEO | WordPressMySQLPHP+36 | Top 1M | — | — | 1 partnership |
| 9 | Fyndiq Online marketplace for multi-category products | $34M | 88 mo ago | 40 | — | SentryApple iCloud MailGoogle Workspace+18 | Top 100k | — | — | — |
| 10 | Ingrid Provider of a platform optimizing delivery experience for e-commerce retailers | $34M | 26 mo ago | 74 | Piotr Zaleski Co-Founder & Chief Product & Technology Officer | Webflow EcommerceCart FunctionalityWebflow+23 | Top 500k | — | — | 1 launch · 2 partnerships · 1 award |
| 11 | Tictail Online marketplace for multi-category products | $33M | 130 mo ago | 66 | — | — | — | — | — | — |
| 12 | Bokadirekt An appointment booking platform for beauty and wellness services | $33M | 54 mo ago | 77 | — | WebflowApple iCloud MailGoogle Workspace+22 | Top 100k | — | — | 3 job openings |
| 13 | TrusTrace Provider of a platform for supply chain traceability and compliance | $30M | 28 mo ago | 122 | Hrishikesh Rajan Co-Founder | HubSpot CMS HubAmazon Web ServicesHockeyStack+18 | Top 5M | — | — | 1 partnership |
| 14 | Boozt Group Provider of services for retailers | $30M | 132 mo ago | — | Hermann Haraldsson CEO | — | — | — | — | — |
| 15 | Sitoo Provider of mobile point of sale (mPOS) for businesses | $27M | 18 mo ago | 70 | Jens Levin Co-Founder & CEO | StoryblokNode.jsSalesforce+28 | Top 10M | — | — | 1 partnership · 1 award |
| 16 | memmo Online platform to get personalised video messages from celebrities | $24M | 58 mo ago | 22 | Tobias Bengtsdahl Co-Founder & COO | Apple iCloud MailGoogle WorkspaceAlgolia+23 | Top 500k | — | — | — |
| 17 | CAIA Internet first brand offering multi-category beauty products | $23M | 70 mo ago | 38 | Vanessa Lindblad Founder | RubyAnimate.cssTailwind CSS+14 | Top 1M | — | — | 3 job openings · 2 expansions |
| 18 | Barnebys Online listing platform to search and buy new and pre-owned arts & collectibles | $21M | 59 mo ago | 63 | Gustaf Grapengiesser Co-Founder | PrismicAlgoliaNode.js+26 | Top 1M | — | — | — |
| 19 | Depict AI Provider of AI-based product recommendation platform for businesses | $20M | 51 mo ago | 34 | Anton Osika Co-Founder | WebflowPinterest Conversion TagHotjar+17 | Top 10M | — | — | — |
| 20 | Passenger Internet-first brand offering multi-category fashion products | $19M | 36 mo ago | — | Richard Sutcliffe Founder | Cart FunctionalityShopifyNoibu+40 | Top 50k | — | — | 2 job openings |
| 21 | Estrid Internet-first brand offering hair removal product for women | $18M | 66 mo ago | 103 | Ben Eliass Co-Founder & CEO | Cart FunctionalityShopifySentry+42 | Top 500k | — | — | 1 launch |
| 22 | Babyshop Online retailer of Children's products | $17M | 83 mo ago | 2 | — | StoryblokSentryNode.js+28 | Top 500k | — | — | — |
| 23 | Nefab Online e-distributor offering packaging solutions | $13M | 36 mo ago | 51 | — | Apple iCloud MailMicrosoft 365Salesforce+28 | Top 5M | 7 signals ▲600% M&A · Capital raise | 64 patents Modular, reusable packaging solutions: collapsible boxes, pallets, and cage structures for logistics. | 1 launch · 1 expansion |
| 24 | Inretrn AI-driven return management platform for online retail returns | $13M | 0 mo ago | — | Fredrik Hedblom CEO | WordPress Block EditorWordPressMySQL+24 | Top 10M | — | — | — |
| 25 | Dema AI-based analytics software solutions for e-commerce businesses | $12M | 26 mo ago | 9 | David Feldell Co-Founder | SanityNode.jsRadix UI+19 | Top 10M | — | — | 1 launch · 2 partnerships |
| 26 | Centra eCommerce Platform offering e‑commerce software for B2B and B2C companies | $11M | 13 mo ago | 194 | Johan Hemberg Co-Founder | StoryblokCart FunctionalityNode.js+23 | Top 5M | — | — | 1 launch · 1 partnership |
| 27 | Renewcell Provider of material made by recycling cotton from discarded textiles | $11M | 83 mo ago | 139 | Gunnar Henriksson Co-Founder | WordPressMySQLPHP+13 | Top 10M | — | — | 1 job opening · 3 partnerships |
| 28 | iDeal of Sweden Platform offering phone accessories | $10M | 69 mo ago | 180 | — | — | — | — | — | 1 launch |
| 29 | CarbonCloud Software company that develops tools to calculate and communicate the carbon footprint of food products | $9M | 39 mo ago | 33 | David Bryngelsson Co-Founder & CEO | WordPress Block EditorElementorWordPress+40 | Top 5M | — | — | 1 partnership |
| 30 | MANTLE Online beauty brand offering multi-category skincare products | $9M | 28 mo ago | — | Stina Lonnkvist Co-Founder | ShopifyFacebook LoginAmazon Web Services+32 | Top 1M | 5 signals ▲400% New product · M&A · Acquisition | — | — |
| 31 | Flowbox Provider of AI based user generated content platform | $8M | 39 mo ago | 70 | Marcus Carloni Co-Founder | WordPressApple iCloud MailGoogle Workspace+26 | Top 5M | — | — | 2 partnerships |
| 32 | Go North Online platform acquiring Amazon FBA brands | $8M | 44 mo ago | 93 | Ryan Looysen Chief Executive Officer | — | — | — | 2 patents Child safety furniture and adjustable bathroom fixtures for enhanced stability and usability. | — |
| 33 | John Henric Internet first brand offering multi-category fashion products for men | $7M | 50 mo ago | 54 | John Ekstrom Founder & CEO | StoryblokSentryZendesk+23 | Top 500k | — | — | 1 job opening · 1 expansion |
| 34 | UpUp Online platform offering reward based loyalty solutions | $4M | 22 mo ago | — | Fredrik Ahnmark Co-Founder | Cart FunctionalitySquarespace CommerceSquarespace+25 | Top 50M | — | — | — |
| 35 | Fibbl Provider of AR-based virtual trial solutions for e-commerce businesses | $4M | 15 mo ago | 20 | Johan Bertilsson Co-Founder | WordPressMySQLPHP+32 | Top 10M | — | — | — |
| 36 | Beleco Online rental platform offering home furnishing products | $4M | 52 mo ago | 49 | Marie Rudenstam Co-Founder & Board Member | PrismicSentryZendesk+25 | Top 50M | — | — | 1 internship · 1 launch |
| 37 | eComID Platform offering returns management solutions for e-commerce businesses | $3M | 27 mo ago | — | Oscar Rundqvist Co-Founder & CEO | Apple iCloud MailTailwind CSSAstro+11 | Top 50M | — | — | 2 partnerships |
| 38 | Swiftcourt Platform offering contract creation solution | $3M | 29 mo ago | 17 | Fredrik Andersson Co-Founder | Concrete CMSPHPBootstrap+14 | Top 5M | — | — | — |
| 39 | Alba Health Provides digital gut health support for children based | $2M | 35 mo ago | 6 | Eleonora Cavani Co-Founder & CEO | — | — | — | — | — |
| 40 | Footway online retailer offering footwear for men and women | $2M | 26 mo ago | 77 | Sara Wimmercranz Co-Founder | — | — | — | — | — |
| 41 | A Retro Tale Online retailer offering multi-category fashion products | $2M | 35 mo ago | 8 | Kent Eskilsson Co-Founder | StoryblokCentraCart Functionality+36 | Top 1M | — | — | 1 internship · 1 launch |
| 42 | LEIA Health App-based expert advices platform for mothers | $2M | 40 mo ago | 8 | Astrid Kristensen Co-Founder & CEO | WebflowGSAPMicrosoft Advertising+18 | Top 10M | — | — | 1 internship |
| 43 | CHIMI Internet-first brand offering multi-category fashion products | $2M | 39 mo ago | 38 | — | StoryblokNode.jsReact+19 | Top 1M | — | — | — |
| 44 | Circulate Marketplace offering sustainable packaging products | $2M | 35 mo ago | 13 | Karolina Ling-Vannerus Founder & CEO | — | — | — | — | — |
| 45 | Indivd Provider of people counting solutions, utilizing AI technology to deliver accurate retail analytics and… | $1M | 7 mo ago | 11 | — | HubSpot CMS HubLeadfeederLinkedin Insight Tag+15 | Top 5M | — | 20 patents Privacy‑preserving biometric data handling and anonymous individual tracking/analysis systems. | 1 job opening · 1 award |
| 46 | Traxlo Provider of store analysis solution for businesses | $1M | 11 mo ago | 10 | Paulius Vezelis CEO | WixSentryBootstrap+16 | Top 50M | — | — | — |
| 47 | GLOWiD Online platform offering skincare and beauty products | $975K | 21 mo ago | — | Cecilia Soder Founder | — | — | — | — | — |
| 48 | Innoscentia Developer of food sensor to detect food spoilage | $611K | 16 mo ago | 9 | — | — | — | — | 16 patents Printed gas and chemical sensors for food freshness and expiry monitoring | 1 partnership · 3 awards |
| 49 | VEAT Platform offering planet-based fresh meals | $594K | 21 mo ago | 5 | Cristoffer Harlos Co-Founder & Chief Operating Officer | Node.jsUbuntuReact+7 | Top 50M | — | — | — |
| 50 | Inimini Platform offering second-hand childrens clothing | $485K | 15 mo ago | — | Josefin Runquist Co-Founder & Co-Owner | Cart FunctionalityQuickbutikPinterest Conversion Tag+16 | Top 500k | — | — | — |
Top 12 Retail companies in Sweden
#1
Klarna 🦄Public · Stockholm, Stockholm County · founded 2005 · 5659 employees$4.2Braised▾
Developer of an online platform for point-of-sale financing. It enables users to purchase products within the partnered merchant network and split the cost of the purchase from the stores into interest-free payments and also works in-store. It also enables users to make instalment payments by credit or debit cards on retail purchases, receive price changes, and deal alerts. Its mobile application is available on Android and iOS platforms.
- Aug 2025Conventional Debt$1.6B
- Nov 2024Series H$4.3M
- Jul 2022Series H$800M
- Jun 2021Series H$639M
#2
Series A · Boras, Vastra Gotaland County · founded 2016$12.7Mraised▾
AI-driven return management platform for online retail returns. It streamlines the online retail returns process with AI automation to manage efficiency and optimize return flow control. It offers a digital return journey on websites to help businesses manage the customer journey with a paperless digital returns process. It creates a digital twin of the client's physical return flow, allowing it to optimize parameters, handle item decisions, and prioritize warehouse operations.
- May 2026Series A$10.8M
- Nov 2023Seed$1.9M
#3
Series C · Stockholm, Stockholm County · founded 2016 · 179 employees$83.5Mraised▾
Provider of online veterinary consultations for pet owners in select countries. It offers a platform connecting pet owners with licensed veterinarians. The platform facilitates virtual appointments for advice, guidance, and general pet health information. It aims to provide accessible and convenient veterinary support.
- Jun 2024Series C$21.4M
- Jan 2022Series C—
- Nov 2020Series C$35.6M
- Nov 2019Series B$20.5M
#4
Acquired · Stockholm, Stockholm County · founded 1903 · 194 employees$11.2Mraised▾
Platform offering e‑commerce software for B2B and B2C companies. The company offers merchants in managing wholesale B2B, online retail, inventory, billing, payments, analytics, digital marketing, and more. The company offers solutions on the subscription-based policy.
#5
Late Stage · Stockholm, Stockholm County · founded 2004 · 70 employees$27.4Mraised▾
Sitoo is a provider of mobile point of sale (mPOS) for businesses. The cloud-based mPOS platform for global retailers with an omnichannel solution. It helps the customers to move through physical and digital stores. Its features include barcode scanning, customer account profiling, discount management, electronic signature, gift card management, loyalty program, and more.
- Nov 2024PE$27.4M
#6
Seed · Stockholm, Stockholm County · founded 2017 · 11 employees$1.4Mraised▾
Indivd is a pioneering company that specializes in people counting solutions, using existing surveillance cameras to provide accurate data without additional hardware installation. The company's innovative technology has been recognized as ethical AI, allowing businesses to improve their operations and make data-driven decisions.
- Nov 2025Seed—
- Nov 2024Seed$1.4M
#7
Series C · Gothenburg, Vastra Gotaland County · founded 2015 · 387 employees$153.3Mraised▾
NA-KD is an online retailer offering multi-category fashion products. The product offerings include apparel, lingerie, footwear and fashion accessories such as jewelry, bags, sunglasses, headgear & watches. It stocks products of brands such as calvin klein, fila, levi's, mango and more. The products are mainly for women and are shipped worldwide.
- Jan 2024Series C$16.6M
- Apr 2021Series C$47.9M
- Jul 2019Series B$22.6M
- Jan 2018Series B$45M
#8
Seed · Stockholm, Stockholm County · founded 2021 · 20 employees$4.3Mraised▾
Provider of AR-based virtual trial solutions for e-commerce businesses. Its features include 3D viewer, augmented reality, and visual marketing.
- Feb 2025Seed$3.1M
- Sep 2023Seed$4.3M
#9
Series A · Stockholm, Stockholm County · founded 2019 · 10 employees$1.2Mraised▾
Traxlo is a provider of store analysis solutions for businesses. The solution utilizes a number of sensors like location sensors, cameras with computer vision, and additional data inputs from cashiers and other sources to gather real-time performance data from the shop-floor through the dashboard. Its uses its proprietary sensor fusion technology which is able to digitalize retail store.
- Jun 2025Series A$1.8M
- May 2023Seed$1.2M
- Aug 2020Seed—
#10
Series A · Stockholm, Stockholm County · founded 2015 · 74 employees$33.6Mraised▾
Provider of a platform optimizing delivery experience for e-commerce retailers. The platform offers tools for checkout, tracking, returns, and exchanges. It provides features for delivery strategy, insights, and experimentation. The platform also supports fulfillment operations, transport automation, and in-store order handling.
- Mar 2024Series A$22.9M
- Mar 2023Seed$9.6M
- Apr 2020Seed$1.2M
#11
Series A · Nykoping, Sodermanland County · founded 2010$4.3Mraised▾
Online platform offering reward based loyalty solutions. It is a digital service that helps businesses streamline customer loyalty and employee satisfaction. It allows users to choose a gift, and enables recipient to add the e gift card to the mobile wallet to claim the reward in real time.
- Aug 2024Series A$4.3M
#12
Series B · Stockholm, Stockholm County · founded 2016 · 122 employees$30Mraised▾
Provider of a platform for supply chain traceability and compliance. The platform offers tools for supply chain mapping, risk assessment, regulatory compliance, and end-to-end supply chain visibility. It helps businesses manage supplier data, track materials, and automate reporting. The platform supports various compliance requirements and sustainability goals.
- Jan 2024Series B$24M
- Oct 2021Series A$6M
- 2019Seed—
- 2018Grant (prize money)—
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Retail coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Riya reads income statements for fun. She covers the real money in a sector — revenue, growth, who actually earns — and never met a vague claim she didn't want a number for.