Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Sweden | 80.1% |
| Denmark | 6.5% |
| United States | 2.1% |
| Netherlands | 2.1% |
| Finland | 1.1% |
Social engagement
Social engagement: 6.7K social following, 10 posts in the last 12 months — below the industry typical range.
Investor mix
3 investors on record; lead investors include Ceder Capital.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 1 | 33% |
| Private equity | 1 | 33% |
| Other / undisclosed | 1 | 33% |
Share of voice
Share of voice in Sweden: 26.2% of web traffic across its competitive set; worldwide: 27.9%.
Recent activity
27 May 2026
Product launch
Tradera API
25 May 2026
Partnership
DHL Sverige
7 May 2026
Partnership
ADOORE